Totals
- Total revenue
- $10,496,022
- Total expenses
- $9,901,501
- Contributions and grants received
- $0
- Grants paid
- $117,689
- Program service revenue
- $9,804,976
- Investment income
- $599,467
- Other revenue
- $91,579
- Total assets, end of year
- $19,147,704
- Total liabilities, end of year
- $4,511,710
- Net assets or fund balances, end of year
- $14,635,994
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: EXPOSITIONS
total $6,956,173 · related or exempt $6,956,173
-
2b · Program service revenue: MEMBERSHIP DUES
total $1,350,297 · related or exempt $1,350,297
-
2c · Program service revenue: OPTICAL PRODUCT CODE FEES
total $949,612 · related or exempt $949,612
-
2d · Program service revenue: EXECUTIVE SUMMIT REGISTRATIONS
total $269,525 · related or exempt $269,525
-
2e · Program service revenue: VISION WATCH RESEARCH PUBLICATION
total $221,105 · related or exempt $221,105
-
2f · All other program service revenue
total $58,264 · related or exempt $58,264
-
3 · Investment income
total $599,467 · excluded $599,467
-
5 · Royalties
total $58,492 · excluded $58,492
-
11a · Other revenue: MISCELLANEOUS INCOME
total $33,087 · related or exempt $33,087
-
11e · Other revenue, total
$33,087
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $62,430
-
3 · Grants to foreign organizations and individuals
total $55,259
-
5 · Compensation of officers, directors and key employees
total $1,909,106
-
7 · Other salaries and wages
total $2,084,271
-
8 · Pension plan contributions
total $66,867
-
9 · Other employee benefits
total $154,451
-
10 · Payroll taxes
total $249,887
-
11b · Fees: legal
total $494,647
-
11c · Fees: accounting
total $95,379
-
11g · Fees: other
total $1,595,869
-
12 · Advertising and promotion
total $337,685
-
13 · Office expenses
total $110,513
-
14 · Information technology
total $246,662
-
16 · Occupancy
total $363,077
-
17 · Travel
total $280,318
-
19 · Conferences, conventions and meetings
total $1,519,321
-
22 · Depreciation, depletion and amortization
total $162,822
-
23 · Insurance
total $39,578
-
24a · Other expenses: CREDIT LOSS
total $30,507
-
24b · Other expenses: UTILITIES
total $21,432
-
24c · Other expenses: EQUIP RENTAL AND MAINT
total $16,384
-
24d · Other expenses: TAXES
total $5,036
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $13,908 · end of year $13,321
-
2 · Savings and temporary cash investments
beginning of year $625,879 · end of year $1,026,564
-
4 · Accounts receivable
beginning of year $420,668 · end of year $321,191
-
9 · Prepaid expenses and deferred charges
beginning of year $426,363 · end of year $498,239
-
10a · Land, buildings and equipment: cost or other basis
$1,442,386
-
10b · Land, buildings and equipment: accumulated depreciation
$815,442
-
10c · Land, buildings and equipment, net
beginning of year $641,011 · end of year $626,944
-
11 · Investments: publicly traded securities
beginning of year $9,532,027 · end of year $10,911,470
-
12 · Investments: other securities
beginning of year $3,548,989 · end of year $3,495,621
-
15 · Other assets
beginning of year $2,552,794 · end of year $2,254,354
-
17 · Accounts payable and accrued expenses
beginning of year $693,823 · end of year $779,414
-
19 · Deferred revenue
beginning of year $848,292 · end of year $1,180,798
-
25 · Other liabilities
beginning of year $2,904,715 · end of year $2,551,498
-
27 · Net assets without donor restrictions
beginning of year $13,218,245 · end of year $14,540,017
-
28 · Net assets with donor restrictions
beginning of year $96,564 · end of year $95,977
Mission and programs · 2024
Mission
THE VISION COUNCIL'S MISSION IS TO POSITION MEMBERS FOR SUCCESS BY PROMOTING GROWTH IN THE VISION CARE INDUSTRY THROUGH EDUCATION, ADVOCACY, RESEARCH, CONSUMER OUTREACH, STRATEGIC RELATIONSHIP BUILDING AND INDUSTRY FORUMS.
Activities or mission (Part I)
ADVOCATE FOR THE ECONOMIC GROWTH OF THE VISION INDUSTRY AND THE SUCCESS OF OUR MEMBERS.
-
MEMBERSHIP AND PUBLIC AFFAIRS: PROVIDE ACCESS TO INFORMATION, PRODUCTS, SERVICES AND BEST PRACTICE ADVICE TO HELP MEMBERS MAKE WELL-INFORMED BUSINESS DECISIONS.
-
SHOWS AND MEETINGS: SPONSORED TWO TRADE SHOWS, VEE IN NYC AND VEW IN LAS VEGAS, TO ENCOURAGE THE VISION COMMUNITY TO CONNECT AND CONDUCT BUSINESS. TVC ALSO FACILIATES AND PARTICIPATES IN NUMEROUS OTHER EVENTS AND MEETINGS, PROFESSIONAL FORUMS AND A YEARLY EXECUTIVE SUMMIT.
-
RESEARCH: FROM CONSUMER TRENDS TO INDUSTRY PERSPECTIVES, TVC'S INSIGHTS RESEARCH PROGRAM DELIVERS TIMELY AND USABLE AND IN-DEPTH ANALYSIS TO MEMBERS.
-
MARKETING AND COMMUNICATIONS: ACT AS THE LEADING VOICE IN THE VISION INDUSTRY ON CAPITOL HILL, OTHER KEY FEDERAL AND STATE AGENCIES ON ISSUES IMPACTING THE FIELD OF VISION CARE PRODUCTS.
-
SPECIAL PROJECT: SERVES AS THE INDUSTRY LEADER AND PROVIDES EXPERTISE IN BOTH NATIONAL AND INTERNATIONAL INDUSTRY STANDARDS.
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Karen RobertsKAREN ROBERTS
IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 2 + 1 related
-
Scott ShapiroSCOTT SHAPIRO
CHAIR
- Total calculated
- $0
- Hours/week
- 4 + 1 related
-
James RosinJAMES ROSIN
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 4 + 1 related
-
Ludovic LadreytLUDOVIC LADREYT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Andrew WongANDREW WONG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Jennifer DerryberryJENNIFER DERRYBERRY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Fredric GrethelFREDRIC GRETHEL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Jerry Warner IIIJERRY WARNER III
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Matthew CoonMATTHEW COON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Henry GreeneHENRY GREENE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Steve HorowitzSTEVE HOROWITZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Tom SchroederTOM SCHROEDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Bruce ScottBRUCE SCOTT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Stephen ShanbaumSTEPHEN SHANBAUM
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Thomas BurkhardtTHOMAS BURKHARDT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 0.5 related
-
Ashley MillsASHLEY MILLS
CHIEF EXECUTIVE OFFICER
- Total calculated
- $413,261
- From this org
- $395,778
- From related orgs
- $0
- Other
- $17,483
- Hours/week
- 40 + 5 related
Schedule J breakdown matched by us
- Base
- $324,468
- Bonus
- $63,240
- Other
- $8,070
- Deferred
- $13,742
- Nontaxable benefits
- $3,741
- Filer's total
- $413,261
-
Brian CarrollBRIAN CARROLL
CFO/COO
- Total calculated
- $317,141
- From this org
- $299,885
- From related orgs
- $0
- Other
- $17,256
- Hours/week
- 40 + 1 related
Schedule J breakdown matched by us
- Base
- $251,961
- Bonus
- $37,838
- Other
- $10,086
- Deferred
- $15,240
- Nontaxable benefits
- $2,016
- Filer's total
- $317,141
-
Chelsea PillsburyCHELSEA PILLSBURY
VP, MARKETING AND COMMUNIC
- Total calculated
- $269,367
- From this org
- $250,335
- From related orgs
- $0
- Other
- $19,032
- Hours/week
- 40 + 15 related
Schedule J breakdown matched by us
- Base
- $210,489
- Bonus
- $32,046
- Other
- $7,800
- Deferred
- $11,500
- Nontaxable benefits
- $7,532
- Filer's total
- $269,367
-
Mitch BarkleyMITCH BARKLEY
VP, SHOWS
- Total calculated
- $303,700
- From this org
- $264,717
- From related orgs
- $0
- Other
- $38,983
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $221,223
- Bonus
- $35,280
- Other
- $8,214
- Deferred
- $11,500
- Nontaxable benefits
- $27,483
- Filer's total
- $303,700
-
Michael VitaleMICHAEL VITALE
VP, MBR & GOV RELATIONS
- Total calculated
- $332,776
- From this org
- $289,911
- From related orgs
- $0
- Other
- $42,865
- Hours/week
- 40 + 2 related
Schedule J breakdown matched by us
- Base
- $242,447
- Bonus
- $38,890
- Other
- $8,574
- Deferred
- $15,250
- Nontaxable benefits
- $27,615
- Filer's total
- $332,776
-
Manali PatelMANALI PATEL
SR DIRECTOR OF FINANCE, CO
- Total calculated
- $225,606
- From this org
- $191,559
- From related orgs
- $0
- Other
- $34,047
- Hours/week
- 40 + 1 related
Schedule J breakdown matched by us
- Base
- $172,829
- Bonus
- $18,593
- Other
- $137
- Deferred
- $11,500
- Nontaxable benefits
- $22,547
- Filer's total
- $225,606
-
Alysse HenkelALYSSE HENKEL
VP, MARKET RESEARCH
- Total calculated
- $242,282
- From this org
- $216,921
- From related orgs
- $0
- Other
- $25,361
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $180,921
- Bonus
- $28,500
- Other
- $7,500
- Deferred
- $11,500
- Nontaxable benefits
- $13,861
- Filer's total
- $242,282
-
Amy ApplegateAMY APPLEGATE
DIR, CREATIVE SRC & SPEC P
- Total calculated
- $175,720
- From this org
- $152,985
- From related orgs
- $0
- Other
- $22,735
- Hours/week
- 40 + 1 related
Schedule J breakdown matched by us
- Base
- $138,335
- Bonus
- $14,546
- Other
- $104
- Deferred
- $7,990
- Nontaxable benefits
- $14,745
- Filer's total
- $175,720
-
Omar ElkhatibOMAR ELKHATIB
SR MGR, MARKETING/COMM
- Total calculated
- $144,386
- From this org
- $122,813
- From related orgs
- $0
- Other
- $21,573
- Hours/week
- 40
-
Victoria HyndmanVICTORIA HYNDMAN
DIRECTOR, COMMUNICATIONS
- Total calculated
- $153,335
- From this org
- $134,892
- From related orgs
- $0
- Other
- $18,443
- Hours/week
- 40 + 10 related
Schedule J breakdown matched by us
- Base
- $122,392
- Bonus
- $12,500
- Other
- $0
- Deferred
- $11,500
- Nontaxable benefits
- $6,943
- Filer's total
- $153,335
-
Kristopher StevensKRISTOPHER STEVENS
SENIOR DATA SCIENCE MANAGE
- Total calculated
- $187,115
- From this org
- $162,312
- From related orgs
- $0
- Other
- $24,803
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $146,939
- Bonus
- $15,373
- Other
- $0
- Deferred
- $11,500
- Nontaxable benefits
- $13,303
- Filer's total
- $187,115
-
Bonnie WhitfieldBONNIE WHITFIELD
DIRECTOR, MEMBER SERVICES
- Total calculated
- $147,760
- From this org
- $124,937
- From related orgs
- $0
- Other
- $22,823
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
SPONSORSHIP
-
JOBSON MEDICAL INFORMATION LLC - WEBMD HEALTH CORP
$10,000
SPONSORSHIP
-
ORGANIZATION MEMBERSHIP
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · TO ADDRESS AMERICA'S VISION HEALTH · DC · controlled entity
Directly controlled by THE VISION COUNCIL
-
ONE VISION PAC
527 · TO INCREASE AWARENESS OF THE NEED FOR VISION SERVICES IN THE US · VA
Directly controlled by THE VISION COUNCIL
-
VISION COUNCIL OF AMERICA PAC
527 · POLITICAL ACTION · VA
Directly controlled by THE VISION COUNCIL
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Disregarded entities
Part I: entities that legally are the filer and file no return of their own.
-
PARTNERSHIP FOR VISION HEALTH LLC
TO EDUCATE THE PUBLIC ON THE BENEFITS OF VISION HEALTH · VA · income $0 · assets $95,977
Directly controlled by THE VISION COUNCIL
Related corporations and trusts
Part IV: related organizations taxable as a corporation or trust.
-
OPTICAL LABORATORIES ASSOCIATION
C · DORMANT · IL
-
SUNGLASS ASSOCIATION OF AMERICA
C · DORMANT · NY
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 13 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202543219349304024
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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