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Nonprofiteer
← HOCKING HILLS TOURISM ASSOCIATION

Form 990 for tax year 2023

Filed by HOCKING HILLS TOURISM ASSOCIATION.

Totals

Total revenue
$2,724,826
Total expenses
$2,244,612
Contributions and grants received
$84,858
Grants paid
$163,608
Program service revenue
$0
Investment income
$79,207
Other revenue
$2,560,761
Total assets, end of year
$3,543,063
Total liabilities, end of year
$9,168
Net assets or fund balances, end of year
$3,533,895
Program services expenses (Part IX)
$0
Management and general expenses
$0
Fundraising expenses
$0
Program service expenses (Part III)
not reported

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $60,107

  • 1c · Fundraising events

    $21,895

  • 1f · All other contributions, gifts and grants

    $2,856

  • 3 · Investment income

    total $79,207 · related or exempt $79,207

  • 8a · Fundraising events: gross income

    $14,030

  • 8a · Fundraising events: contributions included on line 1c

    $21,895

  • 8b · Fundraising events: direct expenses

    $36,202

  • 8c · Net income from fundraising events

    total -$22,172

  • 11a · Other revenue: LODGING TAX

    total $2,500,008 · related or exempt $2,500,008

  • 11b · Other revenue: GIFT SHOP SALES

    total $82,882 · related or exempt $82,882

  • 11c · Other revenue: OTHER

    total $43 · related or exempt $43

  • 11e · Other revenue, total

    $2,582,933

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $163,608

  • 7 · Other salaries and wages

    total $596,845

  • 8 · Pension plan contributions

    total $12,076

  • 10 · Payroll taxes

    total $48,053

  • 11b · Fees: legal

    total $1,320

  • 11c · Fees: accounting

    total $1,739

  • 12 · Advertising and promotion

    total $1,091,226

  • 13 · Office expenses

    total $42,925

  • 14 · Information technology

    total $44,551

  • 16 · Occupancy

    total $138,809

  • 17 · Travel

    total $12,557

  • 19 · Conferences, conventions and meetings

    total $8,128

  • 22 · Depreciation, depletion and amortization

    total $4,239

  • 23 · Insurance

    total $2,300

  • 24a · Other expenses: GIFT SHOP EXPENSES

    total $60,429

  • 24b · Other expenses: DUES AND SUBSCRIPTIONS

    total $9,553

  • 24c · Other expenses: VOLUNTEER PROGRAM EXPENSE

    total $6,254

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $21,083 · end of year $9,287

  • 2 · Savings and temporary cash investments

    beginning of year $2,877,715 · end of year $3,377,019

  • 10a · Land, buildings and equipment: cost or other basis

    $177,544

  • 10b · Land, buildings and equipment: accumulated depreciation

    $22,134

  • 10c · Land, buildings and equipment, net

    beginning of year $159,649 · end of year $155,410

  • 15 · Other assets

    beginning of year $120 · end of year $1,347

  • 17 · Accounts payable and accrued expenses

    beginning of year $4,886 · end of year $9,168

  • 27 · Net assets without donor restrictions

    beginning of year $3,053,681 · end of year $3,533,895

Mission and programs · 2023

Mission

THE MISSION OF THE HOCKING HILLS TOURISM ASSOCIATION IS TO PROMOTE THE GROWTH OF RESPONSIBLE TOURISM THROUGH MARKETING STRATGIES AND PROGRAMS THAT BALANCE ECONOMIC GROWTH WITH THE NEED TO PRESERVE THE NATURAL AND CULTURAL HERITAGE OF THE HOCKING HILLS REGION.

  • PROMOTE TOURISM IN HOCKING COUNTY, OHIO BY PRINTING AND DISTRIBUTING 275,000 VISITOR GUIDES, SERVING MORE THAN 50,000 VISITORS AT WELCOME CENTERS, HOSTING MEDIA TOURS, AND DEVELOPING EFFECTIVE ADVERTISING AND PUBLIC RELATION CAMPAIGNS AND TOURISM PRODUCT DEVELOPMENT.

  • TOURISM PRODUCT DEVELOPMENT OF NEW ATTRACTIONS AND ACTIVITIES FOR VISITORS.

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Valerie Fox

    PRESIDENT

    Total calculated
    $0
    Hours/week
    2

  • Steve Roley

    VICE PRESIDE

    Total calculated
    $0
    Hours/week
    1

  • Eric Hoffman

    IMMEDIATE PA

    Total calculated
    $0
    Hours/week
    1

  • Joyce Gerstner

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Bobbi Bishop

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • David Brimner

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Marty Brown

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Drew Davidson

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Robert Freda

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Nicole McCabe

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Tim Peacock

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Roger Shaw

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Cassie Davis

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Keith Mondal

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Todd Tucker

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • Karen Raymore

    EXECUTIVE DI

    Total calculated
    $109,495
    From this org
    $109,495
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Provenance

Return type
form_990
Tax year
2023
Filed
12 November 2024
IRS schema version
2023v5.0
Source object
202413209349306596

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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