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Nonprofiteer
← CUSTOM AND CRAFT JEWISH RITUALS INC

Form 990 for tax year 2023

Filed by CUSTOM AND CRAFT JEWISH RITUALS INC.

Totals

Total revenue
$1,329,752
Total expenses
$1,743,628
Contributions and grants received
$1,280,233
Grants paid
$0
Program service revenue
$49,519
Investment income
$0
Other revenue
$0
Total assets, end of year
$476,049
Total liabilities, end of year
$50,123
Net assets or fund balances, end of year
$425,926
Program services expenses (Part IX)
$1,093,375
Management and general expenses
$464,734
Fundraising expenses
$185,519
Program service expenses (Part III)
$1,093,375

Program services were 62.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,280,233

  • 2a · Program service revenue: FEE FOR SERVICE

    total $49,519 · related or exempt $49,519

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $178,963 · program services $59,057 · management and general $60,848 · fundraising $59,058

  • 7 · Other salaries and wages

    total $533,666 · program services $331,541 · management and general $140,490 · fundraising $61,635

  • 8 · Pension plan contributions

    total $15,908 · program services $9,995 · management and general $4,250 · fundraising $1,663

  • 9 · Other employee benefits

    total $22,068 · program services $13,777 · management and general $5,917 · fundraising $2,374

  • 10 · Payroll taxes

    total $52,694 · program services $28,543 · management and general $15,192 · fundraising $8,959

  • 11a · Fees: management

    total $15,207 · management and general $15,207

  • 11b · Fees: legal

    total $12,593 · management and general $12,593

  • 11c · Fees: accounting

    total $26,911 · management and general $26,911

  • 11g · Fees: other

    total $91,180 · program services $1,500 · management and general $46,850 · fundraising $42,830

  • 12 · Advertising and promotion

    total $222,162 · program services $138,162 · management and general $75,000 · fundraising $9,000

  • 13 · Office expenses

    total $34,098 · management and general $34,098

  • 14 · Information technology

    total $429,363 · program services $429,363

  • 17 · Travel

    total $11,500 · management and general $11,500

  • 23 · Insurance

    total $4,347 · management and general $4,347

  • 24a · Other expenses: CONTENT

    total $77,350 · program services $77,350

  • 24b · Other expenses: TRAINING AND DEVELOPMEN

    total $9,297 · program services $4,087 · management and general $5,210

  • 24c · Other expenses: MISCELLANEOUS

    total $6,321 · management and general $6,321

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $507,263 · end of year $314,845

  • 4 · Accounts receivable

    beginning of year $1,162 · end of year $161,204

  • 17 · Accounts payable and accrued expenses

    beginning of year $52,984 · end of year $50,123

  • 27 · Net assets without donor restrictions

    beginning of year $436,261 · end of year $268,022

  • 28 · Net assets with donor restrictions

    beginning of year $19,180 · end of year $157,904

Mission and programs · 2023

Mission

WE EMPOWER INDIVIDUALS WITH ACCESSIBLE, EASY-TO-USE AND SOPHISTICATED DESIGN TOOLS THAT GROW THEIR CAPACITY TO CREATE AND SHARE MOMENTS OF MEANING AND CONNECTION THROUGH HOME-BASED JEWISH RITUALS.

Activities or mission (Part I)

PROMOTION & EDUCATION OF PERSONALIZED JEWISH EXPERIENCES.

  • PROMOTING JEWISH EXPERIENCES AS MORE MEANINGFUL, INCLUSIVE, AND EDUCATING THE PUBLIC ON JEWISH CUSTOMS. IN 2023, WE SERVED APPROXIMATELY 705,315 USERS THROUGH OUR SITE.

    Expenses $1,093,375 · Revenue $49,519

As filed on the 2023 return.

Listed in Part VII

  • EILEEN LEVINSON

    PRESIDENT AND EXECUTIVE DIRECTOR

    Total calculated
    $177,809
    From this org
    $162,688
    From related orgs
    $0
    Other
    $15,121
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $162,688
    Bonus
    $0
    Other
    $0
    Deferred
    $6,508
    Nontaxable benefits
    $8,613
    Filer's total
    $177,809

  • NEIL EXTER

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • SUSAN FREUDENHEIM

    SECRETARY

    Total calculated
    $0
    Hours/week
    0.25

  • ALLEN FARBEROV

    DIRECTOR OF PRODUCT

    Total calculated
    $137,239
    From this org
    $129,744
    From related orgs
    $0
    Other
    $7,495
    Hours/week
    40

  • REBECCA MISSEL

    DIRECTOR OF CONTENT AND PARTNERSHIPS

    Total calculated
    $128,837
    From this org
    $119,229
    From related orgs
    $0
    Other
    $9,608
    Hours/week
    40

  • SYDNEY SCHWARTZ

    DIRECTOR OF OPERATIONS

    Total calculated
    $127,326
    From this org
    $117,322
    From related orgs
    $0
    Other
    $10,004
    Hours/week
    40

  • EMILY KANE MILLER

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.25

  • TAMI REISS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.25

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
14 November 2024
IRS schema version
2023v5.1
Source object
202403199349313480

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