Totals
- Total revenue
- $1,647,428
- Total expenses
- $1,473,545
- Contributions and grants received
- $1,647,208
- Grants paid
- $73,401
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $220
- Total assets, end of year
- $384,716
- Total liabilities, end of year
- $47,041
- Net assets or fund balances, end of year
- $337,675
- Program services expenses (Part IX)
- $1,101,615
- Management and general expenses
- $371,930
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $1,101,615
Program services were 74.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$1,647,208
-
11a · Other revenue: MISCELLANEOUS
total $220 · related or exempt $220
-
11e · Other revenue, total
$220
Functional expenses
Part IX, the statement of functional expenses.
-
2 · Grants to domestic individuals
total $9,798 · program services $9,798
-
3 · Grants to foreign organizations and individuals
total $63,603 · program services $63,603
-
5 · Compensation of officers, directors and key employees
total $108,225 · program services $32,467 · management and general $75,758
-
7 · Other salaries and wages
total $67,154 · program services $51,231 · management and general $15,923
-
9 · Other employee benefits
total $213 · program services $160 · management and general $53
-
10 · Payroll taxes
total $14,500 · program services $7,419 · management and general $7,081
-
11c · Fees: accounting
total $10,365 · management and general $10,365
-
11g · Fees: other
total $917,720 · program services $763,919 · management and general $153,801
-
12 · Advertising and promotion
total $13,746 · program services $5,287 · management and general $8,459
-
13 · Office expenses
total $6,492 · program services $922 · management and general $5,570
-
16 · Occupancy
total $2,704 · program services $2,495 · management and general $209
-
17 · Travel
total $86,415 · program services $52,176 · management and general $34,239
-
23 · Insurance
total $10,249 · program services $138 · management and general $10,111
-
24a · Other expenses: EVENTS
total $77,873 · program services $77,873
-
24b · Other expenses: SUBSCRIPTIONS
total $64,284 · program services $31,316 · management and general $32,968
-
24c · Other expenses: SUPPLIES
total $9,320 · program services $2,811 · management and general $6,509
-
24d · Other expenses: STAFF DEVELOPMENT
total $7,116 · management and general $7,116
-
24e · All other expenses
total $3,768 · management and general $3,768
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $169,416 · end of year $369,940
-
15 · Other assets
beginning of year $14,776 · end of year $14,776
-
17 · Accounts payable and accrued expenses
beginning of year $24,883 · end of year $44,565
-
25 · Other liabilities
beginning of year $3,535 · end of year $2,476
-
27 · Net assets without donor restrictions
beginning of year $155,774 · end of year $337,675
Mission and programs · 2024
Mission
TO EDUCATE ABOUT THE ENVIRONMENTAL, ETHICAL, PERSONAL, AND PUBLIC HEALTH BENEFITS OF A PLANT-BASED LIFESTYLE AND TO PROVIDE GUIDANCE, SUPPORT, AND FREE PLANT-BASED MEALS TO ESSENTIAL WORKERS AND UNDERSERVED COMMUNITIES.
Activities or mission (Part I)
THE ORGANIZATION WAS FORMED TO PROVIDE FREE EDUCATION AND SUPPORT TO THOSE INTERESTED IN ADOPTING A PLANT-BASED DIET FOR HEALTH,ENVIRONMENTAL, OR ETHICAL REASONS, AND TO TRY TO COMBAT THE FOOD INJUSTICE AND UNNECESSARY ANIMAL SUFFERING PREVALENT AROUND THE WORLD. EDUCATION IS PROVIDED IN THE FORM OF DIGITAL AND EXPERIENTIAL MARKETING, THROUGH A VARIETY OF WRITTEN, VISUAL, AND PRINTED CONTENT, ALL OF WHICH IS DEVELOPED IN-HOUSE AND IN MULTIPLE LANGUAGES. SUPPORT IS PROVIDED IN THE FORM OF FREE ONLINE RESOURCES, BY PROVIDING FREE ACCESS TO DIET AND NUTRITION SPECIALISTS, AND BY DONATING FREE PLANT-BASED MEALS AND GROCERIES TO UNDERSERVED COMMUNITIES WORLDWIDE. SINCE LAUNCHING IN 2019, WE HAVE PROVIDED FREE ONLINE DIETARY SUPPORT TO OVER 170,000 INDIVIDUALS, PRODUCED OVER 300 EDUCATIONAL VIDEOS, BUILT AN ONLINE COMMUNITY OF AROUND 360,000 PEOPLE, EXECUTED HIGH-PROFILE CAMPAIGNS IN MORE THAN 10 COUNTRIES, AND DELIVERED OVER ONE MILLION
-
THE ORGANIZATION WAS FORMED TO PROVIDE FREE EDUCATION AND SUPPORT TO THOSE INTERESTED IN ADOPTING A PLANT-BASED DIET FOR HEALTH, ENVIRONMENTAL, OR ETHICAL REASONS, AND TO TRY TO COMBAT THE FOOD INJUSTICE AND UNNECESSARY ANIMAL SUFFERING PREVALENT AROUND THE WORLD. EDUCATION IS PROVIDED IN THE FORM OF DIGITAL AND EXPERIENTIAL MARKETING, THROUGH A VARIETY OF WRITTEN, VISUAL, AND PRINTED CONTENT, ALL OF WHICH IS DEVELOPED IN-HOUSE AND IN MULTIPLE LANGUAGES. SUPPORT IS PROVIDED IN THE FORM OF FREE ONLINE RESOURCES, BY PROVIDING FREE ACCESS TO DIET AND NUTRITION SPECIALISTS, AND BY DONATING FREE PLANT-BASED MEALS AND GROCERIES TO UNDERSERVED COMMUNITIES WORLDWIDE. SINCE LAUNCHING OUR PROGRAMS, WE HAVE PROVIDED FREE ONLINE DIETARY SUPPORT TO OVER 170,000 INDIVIDUALS, PRODUCED OVER 300 EDUCATIONAL VIDEOS, BUILT AN ONLINE COMMUNITY OF AROUND 360,000 PEOPLE, EXECUTED HIGH-PROFILE CAMPAIGNS IN MORE THAN 10 COUNTRIES, AND DELIVERED OVER ONE MILLION NUTRITIOUS MEALS TO MARGINALIZED PEOPLES IN 30 DIFFERENT COUNTRIES.
Expenses $1,101,615 · Grants $73,401
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Naomi HallumNAOMI HALLUM
CEO
- Total calculated
- $108,225
- From this org
- $108,225
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
-
Matthew GloverMATTHEW GLOVER
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Shaleen ShahSHALEEN SHAH
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Pamela HartPAMELA HART
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Renan LarueRENAN LARUE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Aaron GrossAARON GROSS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 10 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202523149349302622
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