Form 990 for tax year 2024
Filed by SONOMA COUNTY FAIR & EXPOSITION INC.
This return was superseded by a later amendment. matched by us It is kept because history is preserved rather than replaced.
What the amendment changed
Compared with the latest return for 2024 , filed 17 March 2026. matched by us Only the Part I totals and the names listed in Part VII are compared. We relate returns by organization, tax year and form, and order them by each return's own timestamp; the filer's own "amended return" checkbox is a separate fact.
- Total revenue
- $11,738,289 changed to $11,341,512
- Total expenses
- $12,373,932 changed to $11,730,129
- Program service revenue
- $11,590,439 changed to $11,195,727
- Investment income
- $101,902 changed to $102,419
- Other revenue
- $45,948 changed to $43,366
- Total assets, end of year
- $17,014,976 changed to $17,296,002
- Total liabilities, end of year
- $3,076,035 changed to $3,110,035
- Net assets or fund balances, end of year
- $13,938,941 changed to $14,185,967
- Program services expenses
- $8,958,175 changed to $8,313,900
- Management and general expenses
- $3,415,757 changed to $3,416,229
- Program service expenses (Part III)
- $8,958,175 changed to $8,313,900
Listed only on the earlier return
- Cynthia Lynne DalbeckCYNTHIA LYNNE DALBECK
- Francisco J Mendez LizaolaFRANCISCO J MENDEZ LIZAOLA
- Jermane DraperJERMANE DRAPER
- Matthew Jerome DalyMATTHEW JEROME DALY
- Robert Andrew GarciaROBERT ANDREW GARCIA
Listed only on the later return
- Cynthia DalbeckCYNTHIA DALBECK
- Francisco Mendez LizaolaFRANCISCO MENDEZ LIZAOLA
- Jerame DraperJERAME DRAPER
- Matthew DalyMATTHEW DALY
- Rebecca BartlingREBECCA BARTLING
- Robert GarciaROBERT GARCIA
Totals
- Total revenue
- $11,738,289
- Total expenses
- $12,373,932
- Contributions and grants received
- $0
- Grants paid
- $34,000
- Program service revenue
- $11,590,439
- Investment income
- $101,902
- Other revenue
- $45,948
- Total assets, end of year
- $17,014,976
- Total liabilities, end of year
- $3,076,035
- Net assets or fund balances, end of year
- $13,938,941
- Program services expenses (Part IX)
- $8,958,175
- Management and general expenses
- $3,415,757
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $8,958,175
Program services were 72.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: ANNUAL COUNTY FAIR
total $7,437,676 · related or exempt $7,437,676
-
2b · Program service revenue: NON FAIR EVENTS
total $4,152,763 · related or exempt $4,152,763
-
3 · Investment income
total $101,902 · excluded $101,902
-
11a · Other revenue: CAPITAL CONTRIBUTION
total $43,366 · related or exempt $43,366
-
11b · Other revenue: ATM FEES
total $2,582 · related or exempt $2,582
-
11e · Other revenue, total
$45,948
Functional expenses
Part IX, the statement of functional expenses.
-
2 · Grants to domestic individuals
total $34,000 · program services $34,000
-
7 · Other salaries and wages
total $1,674,124 · program services $1,589,109 · management and general $85,015
-
8 · Pension plan contributions
total $771,800 · management and general $771,800
-
9 · Other employee benefits
total $4,683,771 · program services $4,053,591 · management and general $630,180
-
10 · Payroll taxes
total $384,883 · program services $338,857 · management and general $46,026
-
11b · Fees: legal
total $38,613 · management and general $38,613
-
11c · Fees: accounting
total $29,479 · management and general $29,479
-
11g · Fees: other
total $535,436 · management and general $535,436
-
12 · Advertising and promotion
total $308,466 · program services $308,466
-
13 · Office expenses
total $436,190 · program services $1,597 · management and general $434,593
-
16 · Occupancy
total $927,892 · program services $927,892
-
20 · Interest
total $1,932 · program services $1,932
-
22 · Depreciation, depletion and amortization
total $776,987 · management and general $776,987
-
23 · Insurance
total $91,162 · program services $23,534 · management and general $67,628
-
24a · Other expenses: OTHER
total $1,530,337 · program services $1,530,337
-
24b · Other expenses: SUPPLIES
total $148,860 · program services $148,860
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $7,893,874 · end of year $7,290,840
-
4 · Accounts receivable
beginning of year $162,501 · end of year $216,897
-
10a · Land, buildings and equipment: cost or other basis
$39,074,832
-
10b · Land, buildings and equipment: accumulated depreciation
$30,832,262
-
10c · Land, buildings and equipment, net
beginning of year $8,850,813 · end of year $8,242,570
-
15 · Other assets
beginning of year $1,477,848 · end of year $1,264,669
-
17 · Accounts payable and accrued expenses
beginning of year $876,431 · end of year $795,939
-
19 · Deferred revenue
beginning of year $86,435 · end of year $80,900
-
25 · Other liabilities
beginning of year $2,847,586 · end of year $2,199,196
-
29 · Capital stock, trust principal or current funds
beginning of year $0 · end of year $0
-
30 · Paid-in or capital surplus, or land, building or equipment fund
beginning of year $0 · end of year $0
-
31 · Retained earnings, endowment or other funds
beginning of year $14,574,584 · end of year $13,938,941
Mission and programs · 2024
Mission
TO OPERATE THE SONOMA COUNTY FAIRGROUNDS FOR THE COUNTY OF SONOMA.
-
THE FAIR OPERATES THE ANNUAL COUNTY FAIR WHICH INCLUDES AGRICULTURAL EXHIBITS AND EDUCATION, ARTS AND CRAFTS EXHIBITS, AND EDUCATIONAL AND COMMUNITY ENTERTAINMENT.
Expenses $4,479,088 · Grants $34,000 · Revenue $7,437,676
-
THE FAIR RENTS OUT THE FACILITIES YEAR ROUND TO RECREATIONAL, ARTISTIC, AGRICULTURAL, AND COMMUNITY EVENTS. THE FAIR ALSO ACTS AS AN EMERGENCY EVACUATION HUB DURING NATURAL DISASTERS (I.E. WILDFIRES).
Expenses $4,479,087 · Revenue $4,198,711
As filed on the 2024 return.
Listed in Part VII
-
Marilyn HerzogMARILYN HERZOG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3 + 3 related
-
Carol QuandtCAROL QUANDT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3
-
Neysa HintonNEYSA HINTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3 + 3 related
-
Lisa Wittke-SchaffnerLISA WITTKE-SCHAFFNER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3 + 3 related
-
Alma BowenALMA BOWEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3
-
Annette O'KelleyANNETTE O'KELLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3
-
Marcia MickelsenMARCIA MICKELSEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3 + 3 related
-
Rocco CunninghamROCCO CUNNINGHAM
TREASURER
- Total calculated
- $0
- Hours/week
- 3
-
Teejay LoweTEEJAY LOWE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3
-
Sharon WrightSHARON WRIGHT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3
-
Kanani ReynoldsKANANI REYNOLDS
PRESIDENT
- Total calculated
- $0
- Hours/week
- 3
-
Hugo MataHUGO MATA
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 3
-
Rob MuelrathROB MUELRATH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 3
-
Kevin HoweKEVIN HOWE
PAST PRESIDENT
- Total calculated
- $0
- Hours/week
- 3
-
Stacey PowersSTACEY POWERS
SECRETARY
- Total calculated
- $0
- Hours/week
- 3
-
Francisco J Mendez LizaolaFRANCISCO J MENDEZ LIZAOLA
BUILDING MECHANIC
- Total calculated
- $229,996
- From this org
- $129,916
- From related orgs
- $0
- Other
- $100,080
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $129,916
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $100,080
- Filer's total
- $229,996
-
Isaac GentryISAAC GENTRY
BUILDING SUPERVISOR
- Total calculated
- $256,343
- From this org
- $138,562
- From related orgs
- $0
- Other
- $117,781
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $138,562
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $117,781
- Filer's total
- $256,343
-
Robert Andrew GarciaROBERT ANDREW GARCIA
INTERIM COORDINATOR
- Total calculated
- $205,212
- From this org
- $128,346
- From related orgs
- $0
- Other
- $76,866
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $128,346
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $76,866
- Filer's total
- $205,212
-
Matthew Jerome DalyMATTHEW JEROME DALY
CHIEF OPERATING OFFICER
- Total calculated
- $233,230
- From this org
- $151,734
- From related orgs
- $0
- Other
- $81,496
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $151,734
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $81,496
- Filer's total
- $233,230
-
Ryan YeagerRYAN YEAGER
BUILDING MECHANIC
- Total calculated
- $241,015
- From this org
- $136,119
- From related orgs
- $0
- Other
- $104,896
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $136,119
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $104,896
- Filer's total
- $241,015
-
Randy CrouchRANDY CROUCH
BUILDING MECHANIC
- Total calculated
- $200,511
- From this org
- $131,019
- From related orgs
- $0
- Other
- $69,492
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $131,019
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $69,492
- Filer's total
- $200,511
-
Victor Flores BorjaVICTOR FLORES BORJA
SENIOR MAINTENANCE WORKER
- Total calculated
- $144,194
- From this org
- $100,010
- From related orgs
- $0
- Other
- $44,184
- Hours/week
- 40
-
Hope MarshallHOPE MARSHALL
EXHIBITS COORDINATOR
- Total calculated
- $210,996
- From this org
- $133,912
- From related orgs
- $0
- Other
- $77,084
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $133,912
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $77,084
- Filer's total
- $210,996
-
Jermane DraperJERMANE DRAPER
EQUIPMENT TECHNICIAN
- Total calculated
- $183,567
- From this org
- $112,678
- From related orgs
- $0
- Other
- $70,889
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $112,678
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $70,889
- Filer's total
- $183,567
-
Cynthia Lynne DalbeckCYNTHIA LYNNE DALBECK
CHIEF FINANCIAL OFFICER
- Total calculated
- $252,495
- From this org
- $168,890
- From related orgs
- $0
- Other
- $83,605
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $168,890
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $83,605
- Filer's total
- $252,495
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
None.
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
HARVEST FAIR ASSOCIATION OF SONOMA COUNTY INC
501(C)(3) · PROMOTION & EDUCATION OF COUNTY AGRICULTURE · CA
-
501(C)(3) · TO RAISE AND STEWARD FUNDS TO SUPORT FACILITY IMPROVEMENTS AND PROJECTS · CA
-
COUNTY OF SONOMA
GOVERNMENT · CA
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 17 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202543219349325859
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