Totals
- Total revenue
- $1,209,735
- Total expenses
- $1,668,136
- Contributions and grants received
- $679,429
- Grants paid
- $0
- Program service revenue
- $530,306
- Investment income
- $0
- Other revenue
- $0
- Total assets, end of year
- $494,697
- Total liabilities, end of year
- $47,489
- Net assets or fund balances, end of year
- $447,208
- Program services expenses (Part IX)
- $1,429,973
- Management and general expenses
- $206,353
- Fundraising expenses
- $31,810
- Program service expenses (Part III)
- $1,429,973
Program services were 85.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$679,429
-
2a · Program service revenue: PROGRAM SERVICES
total $530,306 · related or exempt $530,306
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $277,273 · program services $277,273
-
7 · Other salaries and wages
total $251,021 · program services $92,532 · management and general $132,074 · fundraising $26,415
-
9 · Other employee benefits
total $22,513 · program services $15,759 · management and general $5,628 · fundraising $1,126
-
10 · Payroll taxes
total $85,383 · program services $59,768 · management and general $21,346 · fundraising $4,269
-
11c · Fees: accounting
total $24,735 · program services $2,473 · management and general $22,262
-
11g · Fees: other
total $415,537 · program services $415,537
-
12 · Advertising and promotion
total $287,971 · program services $287,971
-
13 · Office expenses
total $3,724 · program services $2,793 · management and general $931
-
14 · Information technology
total $4,302 · program services $4,302
-
16 · Occupancy
total $45,787 · program services $34,340 · management and general $11,447
-
17 · Travel
total $6,064 · program services $6,064
-
22 · Depreciation, depletion and amortization
total $16,160 · program services $12,120 · management and general $4,040
-
23 · Insurance
total $8,025 · program services $6,019 · management and general $2,006
-
24a · Other expenses: PRODUCTION EXPENSES
total $81,607 · program services $81,607
-
24b · Other expenses: MEETINGS AND CONFERENCE
total $44,311 · program services $44,311
-
24c · Other expenses: PARTNERSHIP ACTIVATION
total $37,170 · program services $37,170
-
24d · Other expenses: COMMUNICATIONS
total $24,034 · program services $24,034
-
24e · All other expenses
total $32,519 · program services $25,900 · management and general $6,619
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $809,042 · end of year $384,936
-
3 · Pledges and grants receivable
beginning of year $100,000 · end of year $100,000
-
9 · Prepaid expenses and deferred charges
beginning of year $10,725 · end of year $0
-
10a · Land, buildings and equipment: cost or other basis
$125,063
-
10b · Land, buildings and equipment: accumulated depreciation
$115,302
-
10c · Land, buildings and equipment, net
beginning of year $23,317 · end of year $9,761
-
17 · Accounts payable and accrued expenses
beginning of year $25,237 · end of year $47,489
-
25 · Other liabilities
beginning of year $12,238 · end of year $0
-
27 · Net assets without donor restrictions
beginning of year $805,609 · end of year $347,208
-
28 · Net assets with donor restrictions
beginning of year $100,000 · end of year $100,000
Mission and programs · 2022
Mission
MEMPHIS BRAND EMBRACES THE POWER OF CATALYTIC POSITIVE CHANGE THAT EXISTS AT THE INTERSECTION OF MISSION AND MARKETING. THROUGH OUR EFFORTS, WE ARE GENERATING MASSIVE VISIBILITY, ENERGY, AND INVESTMENT INTO OUR COMMUNITY, POSITIVELY IMPACTING ISSUES AND ECOSYSTEMS INCLUDING ECONOMIC DEVELOPMENT, TALENT RECRUITMENT, TOURISM AND CIVIC PRIDE.
-
MEMPHIS BRAND INITIATIVE IS AN ORGANIZATION WITH A GOAL OF ELEVATING THE MEMPHIS/SHELBY COUNTY'S GLOBAL REPUTATION BY DEFINING THE AUTHENTIC AND ESSENTIAL BRAND IDENTITY AND COMMUNICATING IT IN A NEWLY STRATEGIC AND COORDINATED WAY. OBJECTIVES ARE TO RECRUIT AND RETAIN TALENT, TOURISTS AND BUSINESSES AND STRENGTHEN CIVIC PRIDE AMONG MEMPHIANS.
Expenses $1,429,973 · Revenue $530,306
As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
EKUNDAYO BANDELE
BOARD CHAIRMAN
- Total calculated
- $0
- Hours/week
- 0.5
-
EMILY CALLAHAN
BOARD CO-CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
MAURICIO CALVO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
SPENCE WILSON JR
TREASURER
- Total calculated
- $0
- Hours/week
- 0.5
-
BLAIR TAYLOR
SECRETARY
- Total calculated
- $0
- Hours/week
- 0.5
-
BEVERLY ROBERTSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
JASON WEXLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
JENNY ROBERTSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
JIM STRICKLAND
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
JOHN CARROLL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
KEVIN KANE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
LEE HARRIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
PAUL YOUNG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
RON WISE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
DAVID J FRENCH
PRESIDENT
- Total calculated
- $293,118
- From this org
- $277,273
- From related orgs
- $0
- Other
- $15,845
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $277,273
- Bonus
- $0
- Other
- $0
- Deferred
- $8,320
- Nontaxable benefits
- $7,525
- Filer's total
- $293,118
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 20 June 2023
- IRS schema version
- 2022v5.0
- Source object
- 202301719349300340
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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