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Nonprofiteer
← GREENER BY DEFAULT

Form 990 for tax year 2025

Filed by GREENER BY DEFAULT.

Totals

Total revenue
$1,767,869
Total expenses
$1,860,429
Contributions and grants received
$1,706,307
Grants paid
$0
Program service revenue
$18,025
Investment income
$42,602
Other revenue
$935
Total assets, end of year
$1,383,886
Total liabilities, end of year
$63,985
Net assets or fund balances, end of year
$1,319,901
Program services expenses (Part IX)
$1,626,514
Management and general expenses
$197,496
Fundraising expenses
$36,419
Program service expenses (Part III)
$1,626,514

Program services were 87.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,706,307

  • 2a · Program service revenue: CONSULTING FEES

    total $18,025 · related or exempt $18,025

  • 3 · Investment income

    total $42,602 · excluded $42,602

  • 11a · Other revenue: OTHER INCOME

    total $935 · related or exempt $935

  • 11e · Other revenue, total

    $935

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $219,511 · program services $164,633 · management and general $43,902 · fundraising $10,976

  • 7 · Other salaries and wages

    total $1,070,763 · program services $990,317 · management and general $71,958 · fundraising $8,488

  • 8 · Pension plan contributions

    total $21,377 · program services $19,825 · management and general $1,431 · fundraising $121

  • 9 · Other employee benefits

    total $80,371 · program services $74,944 · management and general $5,103 · fundraising $324

  • 10 · Payroll taxes

    total $114,643 · program services $98,438 · management and general $14,427 · fundraising $1,778

  • 11b · Fees: legal

    total $525 · management and general $525

  • 11c · Fees: accounting

    total $22,019 · management and general $22,019

  • 11g · Fees: other

    total $131,954 · program services $97,907 · management and general $21,359 · fundraising $12,688

  • 12 · Advertising and promotion

    total $13,467 · program services $13,427 · management and general $40

  • 13 · Office expenses

    total $30,968 · program services $25,989 · management and general $4,513 · fundraising $466

  • 14 · Information technology

    total $44,007 · program services $37,597 · management and general $5,844 · fundraising $566

  • 17 · Travel

    total $58,315 · program services $58,315

  • 19 · Conferences, conventions and meetings

    total $23,656 · program services $23,415 · management and general $212 · fundraising $29

  • 23 · Insurance

    total $3,735 · program services $718 · management and general $3,002 · fundraising $15

  • 24a · Other expenses: FOOD AND BEVERAGE

    total $12,355 · program services $11,851 · management and general $152 · fundraising $352

  • 24b · Other expenses: LICENSES AND DUES

    total $7,414 · program services $6,695 · management and general $104 · fundraising $615

  • 24c · Other expenses: MISCELLANEOUS

    total $2,449 · program services $498 · management and general $1,950 · fundraising $1

  • 24d · Other expenses: SUPPLIES

    total $1,945 · program services $1,945

  • 24e · All other expenses

    total $955 · management and general $955

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,091,494 · end of year $327,858

  • 2 · Savings and temporary cash investments

    end of year $948,427

  • 3 · Pledges and grants receivable

    beginning of year $367,000 · end of year $85,000

  • 4 · Accounts receivable

    end of year $5,000

  • 9 · Prepaid expenses and deferred charges

    beginning of year $7,305 · end of year $17,601

  • 17 · Accounts payable and accrued expenses

    beginning of year $53,338 · end of year $63,985

  • 27 · Net assets without donor restrictions

    beginning of year $699,363 · end of year $952,842

  • 28 · Net assets with donor restrictions

    beginning of year $713,098 · end of year $367,059

Mission and programs · 2025

Mission

GREENER BY DEFAULT'S MISSION IS TO CONSULT WITH INSTITUTIONS TO APPLY BEHAVIORAL SCIENCE TO FOOD POLICY, NUDGING DINERS TOWARD SUSTAINABLE PLANT-BASED FOOD WHILE PRESERVING FREEDOM OF CHOICE.

  • IN 2025, WE SHIFTED AN ESTIMATED 6 MILLION MEALS FROM MEAT TO PLANT-BASED OPTIONS ACROSS OUR PARTNERSHIPS. WE EXPANDED OUR TEAM TO 18 STAFF MEMBERS AND GREW OUR EXPERTISE. ONE OF OUR KEY ACCOMPLISHMENTS WAS EXPANDING PLANT-BASED PATIENT DEFAULTS TO 400 U.S. HOSPITALS THROUGH OUR PARTNERSHIP WITH SODEXO. WE ALSO LAUNCHED EIGHT PILOT PROGRAMS AT COLLEGES & UNIVERSITIES THROUGHOUT THE COUNTRY AND OUR WORK EXPANDED INTO NEW SECTORS, INCLUDING OUR FIRST PARTNERSHIPS WITH A FINANCIAL INSTITUTION, A CONVENTION CENTER, AND A PROFESSIONAL SPORTS VENUE. ADDITIONALLY, WE JOINED BILLIE EILISHS HIT ME HARD AND SOFT TOUR, PROVIDING MENU SUPPORT AND CULINARY TRAINING AT 11 MAJOR ARENAS. DURING THE YEAR, WE SHARED OUR EXPERTISE WITH OVER 25,000 PROFESSIONALS THROUGH FORUMS SUCH AS THE ASPEN IDEAS SUMMIT AND THE WORLD BANK.

    Expenses $1,626,514 · Revenue $18,025

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • KATHERINE CANTRELL

    CEO

    Total calculated
    $107,839
    From this org
    $97,189
    From related orgs
    $0
    Other
    $10,650
    Hours/week
    40
  • ILANA BRAVERMAN

    COO

    Total calculated
    $108,443
    From this org
    $96,143
    From related orgs
    $0
    Other
    $12,300
    Hours/week
    40
  • WEI TAI KWOK

    CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • SANDEEP PATEL

    TREASURER

    Total calculated
    $0
    Hours/week
    0.5
  • LYDIA CHAUDHRY

    SECRETARY

    Total calculated
    $0
    Hours/week
    0.5
  • KATIE EXCOFFIER

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.25
  • BENJAMIN HAPP

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.25
  • ALI SAAD

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.25

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2025
Filed
21 July 2026
IRS schema version
2025v4.0
Source object
202602029349301705

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