Form 990 for tax year 2025
Filed by COUNCIL OF PUBLIC RELATIONS FIRMS.
Totals
- Total revenue
- $1,875,035
- Total expenses
- $1,804,003
- Contributions and grants received
- $1,674,648
- Grants paid
- $9,675
- Program service revenue
- $37,735
- Investment income
- $162,652
- Other revenue
- $0
- Total assets, end of year
- $3,000,671
- Total liabilities, end of year
- $353,307
- Net assets or fund balances, end of year
- $2,647,364
- Program services expenses (Part IX)
- $1,560,431
- Management and general expenses
- $243,572
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $1,560,431
Program services were 86.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$1,674,648
-
2a · Program service revenue: EVENTS, MEETING ATTEND
total $37,735 · related or exempt $37,735
-
3 · Investment income
total $90,431 · excluded $90,431
-
7a · Gross sales of assets other than inventory
securities $72,221
-
7b · Less cost or other basis and sales expenses
securities $0
-
7c · Gain or loss
securities $72,221
-
7d · Net gain or loss
total $72,221 · excluded $72,221
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $9,675 · program services $9,675
-
5 · Compensation of officers, directors and key employees
total $558,045 · program services $466,302 · management and general $91,743
-
7 · Other salaries and wages
total $442,811 · program services $370,013 · management and general $72,798
-
8 · Pension plan contributions
total $23,103 · program services $19,305 · management and general $3,798
-
9 · Other employee benefits
total $39,668 · program services $33,147 · management and general $6,521
-
10 · Payroll taxes
total $59,673 · program services $49,863 · management and general $9,810
-
11b · Fees: legal
total $19,951 · program services $16,671 · management and general $3,280
-
11c · Fees: accounting
total $50,999 · program services $42,615 · management and general $8,384
-
11f · Fees: investment management
total $21,103 · management and general $21,103
-
12 · Advertising and promotion
total $12,499 · program services $12,499
-
16 · Occupancy
total $7,871 · program services $6,577 · management and general $1,294
-
17 · Travel
total $58,249 · program services $57,267 · management and general $982
-
19 · Conferences, conventions and meetings
total $13,445 · program services $13,445
-
22 · Depreciation, depletion and amortization
total $540 · program services $451 · management and general $89
-
23 · Insurance
total $19,107 · program services $15,966 · management and general $3,141
-
24a · Other expenses: CONSULTANTS
total $341,627 · program services $338,540 · management and general $3,087
-
24b · Other expenses: WEB DEVELOPMENT EXPENSE
total $68,684 · program services $57,392 · management and general $11,292
-
24c · Other expenses: TELEPHONE AND COMMUNICA
total $22,888 · program services $19,125 · management and general $3,763
-
24d · Other expenses: DUES/SUBSCRIPTIONS/PUBL
total $17,224 · program services $17,224
-
24e · All other expenses
total $16,841 · program services $14,354 · management and general $2,487
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $282,530 · end of year $378,934
-
2 · Savings and temporary cash investments
beginning of year $752,254 · end of year $312
-
4 · Accounts receivable
beginning of year $1,750 · end of year $29,938
-
9 · Prepaid expenses and deferred charges
beginning of year $38,050 · end of year $65,493
-
10a · Land, buildings and equipment: cost or other basis
$11,714
-
10b · Land, buildings and equipment: accumulated depreciation
$11,175
-
10c · Land, buildings and equipment, net
beginning of year $1,079 · end of year $539
-
11 · Investments: publicly traded securities
beginning of year $1,821,903 · end of year $2,525,455
-
17 · Accounts payable and accrued expenses
beginning of year $123,271 · end of year $160,165
-
19 · Deferred revenue
beginning of year $319,109 · end of year $193,142
-
27 · Net assets without donor restrictions
beginning of year $2,455,186 · end of year $2,647,364
Mission and programs · 2025
Mission
THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. ("PR COUNCIL") IS A TRADE ASSOCIATION FOR THE PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS.
Activities or mission (Part I)
THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. IS A TRADE ASSOCIATION FOR THE (CONTINUED IN SCHEDULE O) PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS.
-
HELPING MEMBERS ATTRACT AND RETAIN HIGH PERFORMING TALENT IN OUR INCREASINGLY AI-ENABLED AGENCIES WAS A KEY PRIORITY. THE COUNCIL FOCUSES ITS L&D EFFORTS ON PAIN POINTS WITHIN THE AGENCY ENVIRONMENT (OPERATIONALIZING AI, WRITING, PEOPLE MANAGEMENT, MEASUREMENT, ETC.), AS WELL AS HELPING OUR AGENCIES REMOVE BIAS FROM THEIR RECRUITING, HIRING, DEVELOPING AND PROMOTING PRACTICES.
Expenses $495,436 · Grants $1,500
-
THE COUNCIL PROVIDED BUSINESS MANAGEMENT SUPPORT, WITH A FOCUS ON HELPING MEMBERS CONTINUE TO TRANSFORM THEIR INTEGRATED AGENCIES, TAKE ADVANTAGE OF BUSINESS OPPORTUNITY AND MANAGE THROUGH TALENT ISSUES. EFFORTS INCLUDED BENCHMARKING SURVEYS (OVERALL FINANCIALS, BILL RATES, AND SALARY), EXPERT WEBINARS, COMMUNITY MEETINGS AS WELL AS L&D OPPORTUNITIES. IN ADDITION TO PROVIDING OPPORTUNITIES TO LEARN FROM BENCHMARK DATA AND INDUSTRY EXPERTS, THE PRC CREATES NUMEROUS OPPORTUNITIES FOR OUR MEMBERS TO NETWORK AND LEARN FROM EACH OTHER.
Expenses $658,381
-
COMMUNICATING THE VALUE MODERN PR AGENCIES DELIVER WAS A KEY FOCUS AREA. EFFORTS INCLUDED INDUSTRY FORUM PARTICIPATION, SPEAKING ENGAGEMENTS, LOCAL AND NATIONAL EVENT SPONSORSHIP, AND COLLABORATION WITH OTHER INDUSTRY ASSOCIATIONS TO RAISE AWARENESS OF THE COUNCIL'S MISSION.
Expenses $406,614 · Grants $8,175
As filed on the 2025 return.
Listed in Part VII
-
Matt KucharskiMATT KUCHARSKI
TREASURER - EX. COMM. & BD
- Total calculated
- $0
- Hours/week
- 1
-
Evan KrausEVAN KRAUS
CHAIR - EX. COMM. & BD
- Total calculated
- $0
- Hours/week
- 1
-
Craig BuchholzCRAIG BUCHHOLZ
VICE CHAIR - EX. COMM. & B
- Total calculated
- $0
- Hours/week
- 1
-
Valarie De La GarzaVALARIE DE LA GARZA
SECRETARY - EX. COMM. & BD
- Total calculated
- $0
- Hours/week
- 1
-
Rodell MollineauRODELL MOLLINEAU
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Diana LittmanDIANA LITTMAN
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jillian JanaczekJILLIAN JANACZEK
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tiffany GuarnacciaTIFFANY GUARNACCIA
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Nick CowlingNICK COWLING
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Bill DaviesBILL DAVIES
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
John FitzpatrckJOHN FITZPATRCK
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Emily GrahamEMILY GRAHAM
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Alexis Davis SmithALEXIS DAVIS SMITH
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kirsty GrahamKIRSTY GRAHAM
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Myles WorthingtonMYLES WORTHINGTON
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kim SampleKIM SAMPLE
PRESIDENT & EX. COMM
- Total calculated
- $568,545
- From this org
- $525,000
- From related orgs
- $0
- Other
- $43,545
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $494,412
- Bonus
- $0
- Other
- $30,588
- Deferred
- $10,500
- Nontaxable benefits
- $33,045
- Filer's total
- $568,545
-
Kristin D'UrsoKRISTIN D'URSO
SR DIR OF FINANCE & QA
- Total calculated
- $121,561
- From this org
- $106,150
- From related orgs
- $0
- Other
- $15,411
- Hours/week
- 40
-
Paul D CuskerPAUL D CUSKER
VP, DIGITAL & MARKET RESEARCH
- Total calculated
- $152,315
- From this org
- $135,833
- From related orgs
- $0
- Other
- $16,482
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $135,833
- Bonus
- $0
- Other
- $0
- Deferred
- $4,225
- Nontaxable benefits
- $12,257
- Filer's total
- $152,315
-
Elena R DypiangcoELENA R DYPIANGCO
SR DIR OF CONTENT & LEARNING
- Total calculated
- $119,343
- From this org
- $104,083
- From related orgs
- $0
- Other
- $15,260
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
GENERAL SUPPORT
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 11 May 2026
- IRS schema version
- 2025v4.1
- Source object
- 202601319349302860
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