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← VISION COUNCIL OF AMERICA

Form 990 for tax year 2022

Filed by VISION COUNCIL OF AMERICA.

Totals

Total revenue
$9,998,441
Total expenses
$8,802,436
Contributions and grants received
$0
Grants paid
$64,179
Program service revenue
$9,655,399
Investment income
$285,365
Other revenue
$57,677
Total assets, end of year
$17,029,575
Total liabilities, end of year
$4,649,416
Net assets or fund balances, end of year
$12,380,159
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: EXPOSITIONS

    total $7,065,361 · related or exempt $7,065,361

  • 2b · Program service revenue: MEMBERSHIP DUES

    total $1,384,853 · related or exempt $1,384,853

  • 2c · Program service revenue: OPTICAL PRODUCT CODE F

    total $932,482 · related or exempt $932,482

  • 2d · Program service revenue: VISION WATCH RESEARCH

    total $212,509 · related or exempt $212,509

  • 2e · Program service revenue: FDA FEES

    total $60,194 · related or exempt $60,194

  • 3 · Investment income

    total $285,365 · excluded $285,365

  • 5 · Royalties

    total $52,731 · excluded $52,731

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $4,946 · related or exempt $4,946

  • 11e · Other revenue, total

    $4,946

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $51,079

  • 3 · Grants to foreign organizations and individuals

    total $13,100

  • 5 · Compensation of officers, directors and key employees

    total $2,013,071

  • 7 · Other salaries and wages

    total $883,873

  • 8 · Pension plan contributions

    total $128,674

  • 9 · Other employee benefits

    total $129,034

  • 10 · Payroll taxes

    total $174,006

  • 11b · Fees: legal

    total $483,060

  • 11c · Fees: accounting

    total $55,215

  • 11g · Fees: other

    total $2,416,146

  • 12 · Advertising and promotion

    total $256,858

  • 13 · Office expenses

    total $50,824

  • 14 · Information technology

    total $160,199

  • 16 · Occupancy

    total $384,508

  • 17 · Travel

    total $172,161

  • 19 · Conferences, conventions and meetings

    total $1,187,129

  • 22 · Depreciation, depletion and amortization

    total $127,271

  • 23 · Insurance

    total $47,300

  • 24a · Other expenses: EQUIPMENT RENTAL AND MA

    total $23,218

  • 24b · Other expenses: BAD DEBT EXPENSE

    total $21,724

  • 24c · Other expenses: UTILITIES

    total $13,519

  • 24d · Other expenses: ASC Z80 FEES

    total $6,115

  • 24e · All other expenses

    total $4,352

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $26,930 · end of year $14,263

  • 2 · Savings and temporary cash investments

    beginning of year $2,335,414 · end of year $526,998

  • 4 · Accounts receivable

    beginning of year $632,525 · end of year $553,224

  • 9 · Prepaid expenses and deferred charges

    beginning of year $374,966 · end of year $731,583

  • 10a · Land, buildings and equipment: cost or other basis

    $1,317,976

  • 10b · Land, buildings and equipment: accumulated depreciation

    $694,046

  • 10c · Land, buildings and equipment, net

    beginning of year $628,127 · end of year $623,930

  • 11 · Investments: publicly traded securities

    beginning of year $11,185,272 · end of year $11,698,457

  • 15 · Other assets

    beginning of year $405,434 · end of year $2,881,120

  • 17 · Accounts payable and accrued expenses

    beginning of year $747,645 · end of year $697,914

  • 19 · Deferred revenue

    beginning of year $1,008,502 · end of year $713,906

  • 25 · Other liabilities

    beginning of year $572,529 · end of year $3,237,596

  • 27 · Net assets without donor restrictions

    beginning of year $13,259,992 · end of year $12,283,055

  • 28 · Net assets with donor restrictions

    end of year $97,104

Mission and programs · 2022

Mission

THE VISION COUNCIL'S MISSION IS TO POSITION MEMBERS FOR SUCCESS BY PROMOTING GROWTH IN THE VISION CARE INDUSTRY THROUGH EDUCATION, ADVOCACY, RESEARCH, CONSUMER OUTREACH, STRATEGIC RELATIONSHIP BUILDING AND INDUSTRY FORUMS.

Activities or mission (Part I)

ADVOCATE FOR AND PROMOTE GROWTH IN THE VISION CARE INDUSTRY

  • MEMBER SERVICES: PROVIDE ACCESS TO INFORMATION, PRODUCTS, SERVICES AND BEST PRACTICE ADVICE TO HELP MEMBERS MAKE WELL-INFORMED BUSINESS DECISIONS

  • MEETINGS AND EVENTS: AS THE CO-OWNER OF VISION EXPO, A TRADE-ONLY CONFERENCE HELD TWICE A YEAR (VEE IN NYC AND VEW IN LAS VEGAS), TVC HELPS CURATE THE ULTIMATE MARKETPLACE FOR THE VISION COMMUNITY TO CONNECT AND CONDUCT BUSINESS. TVC ALSO FACILITATES AND PARTICIPATES IN A VARIETY OF EVENTS INCLUDING MEMBERS-ONLY DIVISION AND COMMITTEES MEETINGS, PROFESSIONAL FORUMS AND A YEARLY EXECUTIVE SUMMIT.

  • RESEARCH: FROM CONSUMER TRENDS TO INDUSTRY PERSPECTIVES, TVC'S INSIGHTS RESEARCH PROGRAM DELIVERS TIMELY AND USABLE AND IN-DEPTH ANALYSIS TO MEMBERS

  • GOVERNMENT AND REGULATORY AFFAIRS: TVC'S GOVERNMENT AND REGULATORY AFFAIRS COMMITTEE AND INTERNAL TEAM ARE A LEADING VOICE ON CAPITAL HILL, WITHIN KEY FEDERAL AGENCIES, AND IN MANY STATES' CAPITALS ON IMPORTANT ISSUES IMPACTING THE FIELD OF VISION CARE PRODUCTS.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Karen Roberts

    CHAIR

    Total calculated
    $0
    Hours/week
    4 + 1 related
  • Scott Shapiro

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • Ross Brownlee

    SECRETARY-TREASURER

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • Ken Bradley

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • Tiffanie Burkhalter

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Kevin Cross

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Sue Ann Downes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Rebecca Giefer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Fredric James Grethel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Sherianne James

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Tim Swartz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Jerry Warner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Vance Wright

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Matthew Coon

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Michael Daley Jr

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Henry Greene

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Steve Horowitz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Jim McGrann

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Tom Schroeder

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Bruce Scott

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Stephen Shanbaum

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Ashley Mills

    CEO

    Total calculated
    $413,411
    From this org
    $398,098
    From related orgs
    $0
    Other
    $15,313
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $320,598
    Bonus
    $77,500
    Other
    $0
    Deferred
    $10,250
    Nontaxable benefits
    $5,063
    Filer's total
    $413,411
  • Brian Carroll

    CFO/COO

    Total calculated
    $277,992
    From this org
    $263,877
    From related orgs
    $0
    Other
    $14,115
    Hours/week
    39.5 + 0.5 related

    Schedule J breakdown matched by us

    Base
    $230,710
    Bonus
    $33,167
    Other
    $0
    Deferred
    $11,908
    Nontaxable benefits
    $2,207
    Filer's total
    $277,992
  • Maureen Beddis

    EVP, MBR SVC & STRAT

    Total calculated
    $218,700
    From this org
    $215,098
    From related orgs
    $0
    Other
    $3,602
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $215,098
    Bonus
    $0
    Other
    $0
    Deferred
    $1,076
    Nontaxable benefits
    $2,526
    Filer's total
    $218,700
  • Mitch Barkley

    VP, SHOWS

    Total calculated
    $269,653
    From this org
    $234,429
    From related orgs
    $0
    Other
    $35,224
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $203,209
    Bonus
    $31,220
    Other
    $0
    Deferred
    $9,887
    Nontaxable benefits
    $25,337
    Filer's total
    $269,653
  • Michael Vitale

    VP, MBR & GOV RELATIONS

    Total calculated
    $275,532
    From this org
    $236,359
    From related orgs
    $0
    Other
    $39,173
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $203,509
    Bonus
    $32,850
    Other
    $0
    Deferred
    $13,500
    Nontaxable benefits
    $25,673
    Filer's total
    $275,532
  • Nathan Troxell

    DIRECTOR, MEMBER SERVICES

    Total calculated
    $184,639
    From this org
    $172,191
    From related orgs
    $0
    Other
    $12,448
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $156,441
    Bonus
    $15,750
    Other
    $0
    Deferred
    $9,074
    Nontaxable benefits
    $3,374
    Filer's total
    $184,639
  • Manali Patel

    CONTROLLER

    Total calculated
    $189,003
    From this org
    $158,263
    From related orgs
    $0
    Other
    $30,740
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $142,723
    Bonus
    $15,540
    Other
    $0
    Deferred
    $10,250
    Nontaxable benefits
    $20,490
    Filer's total
    $189,003
  • Alysse Henkel

    SENIOR DIRECTOR, MARKET RESEARCH

    Total calculated
    $184,139
    From this org
    $162,720
    From related orgs
    $0
    Other
    $21,419
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $146,520
    Bonus
    $16,200
    Other
    $0
    Deferred
    $10,250
    Nontaxable benefits
    $11,169
    Filer's total
    $184,139
  • Amy Applegate

    DIR, CREATIVE SRC & SPEC PROJECTS

    Total calculated
    $149,019
    From this org
    $130,396
    From related orgs
    $0
    Other
    $18,623
    Hours/week
    39 + 1 related
  • Haley Rakus

    SR MGR, MARKETING/COMM

    Total calculated
    $120,932
    From this org
    $109,388
    From related orgs
    $0
    Other
    $11,544
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 2 · Substantiation required before reimbursing expenses
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • BETTER VISION INSTITUTE EDUCATIONAL FOUNDATION INC

    501(C)(3) · TO ADDRESS AMERICA'S VISION HEALTH · DC · controlled entity

    Directly controlled by THE VISION COUNCIL

  • ONE VISION PAC

    527 · TO INCREASE AWARENESS OF THE NEED FOR VISION SERVICES IN THE US · VA

    Directly controlled by THE VISION COUNCIL

  • VISION COUNCIL OF AMERICA PAC

    527 · POLITICAL ACTION · VA

    Directly controlled by THE VISION COUNCIL

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • PARTNERSHIP FOR VISION HEALTH LLC

    TO EDUCATE THE PUBLIC ON THE BENEFITS OF VISION HEALTH · VA · income $1,423 · assets $97,104

    Directly controlled by THE VISION COUNCIL

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

Provenance

Return type
form_990
Tax year
2022
Filed
14 November 2023
IRS schema version
2022v5.0
Source object
202303189349310710

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