Form 990 for tax year 2024

Totals

Total revenue

$20,797,201

Total expenses

$11,562,693

Contributions and grants received

$20,657,075

Grants paid

$1,535,175

Program service revenue

$118,670

Investment income

$0

Other revenue

$21,456

Total assets, end of year

$12,919,194

Total liabilities, end of year

$861,456

Net assets or fund balances, end of year

$12,057,738

Program services expenses (Part IX)

$6,180,773

Management and general expenses

$4,170,305

Fundraising expenses

$1,211,615

Program service expenses (Part III)

$6,180,773

Program services were 53.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• NARRATIVE POWER AND IMPACT (NPI) HOUSES RESEARCH-INFORMED STORYTELLING, DIGITAL ORGANIZING, NARRATIVE STRATEGY, MEDIA RELATIONS, AND RAPID RESPONSE COMMUNICATIONS THAT EDUCATE, ENGAGE AND ACTIVATE NATIVE AND ALLIED AUDIENCES AROUND KEY NATIVE ISSUES. THROUGH THIS PROGRAM, WE BUILD NARRATIVE POWER FOR NATIVE PEOPLES BY GENERATING, ACTIVATING, AND INVESTING IN NATIVE AUTHORED NARRATIVES AND CREATIVE CONTENT ACROSS MEDIA PLATFORMS TO GROW AND MOBILIZE MASS AUDIENCES WHO BETTER UNDERSTAND AND SUPPORT NATIVE PERSPECTIVES.IN 2024, WE LAUNCHED OUR GROUNDBREAKING NATIVES VOTE GET OUT THE VOTE (GOTV) CAMPAIGN THAT BRINGS TOGETHER NATIVE ARTISTS AND STORYTELLERS WITH GRASSROOTS COMMUNITIES, ORGANIZERS, TRIBAL LEADERS, THOUGHT LEADERS, AND INFLUENCERS TO BUILD THE AGENCY, LEADERSHIP, AND POLITICAL POWER OF NATIVE PEOPLES. IT IS THE FIRST CAMPAIGN IN INDIAN COUNTRY TO INTEGRATE GRASSROOTS AND DIGITAL ORGANIZING USING RESEARCH-INFORMED NARRATIVE AND CULTURAL STRATEGIES. OUR CIVIC ENGAGEMENT MODEL PAIRS ON-THE-GROUND COMMUNITY ORGANIZING WITH ORGANIZING ACROSS DIGITAL MEDIA CHANNELS USING NATIVE CREATIVE CONTENT AND CALL-TO-ACTION MESSAGE FRAMES THAT DIRECTLY SPEAK TO AND INSPIRE NATIVE PEOPLES TO ACT.

  Expenses $2,853,815 · Grants $545,000 · Revenue $1,744

• POP CULTURE & MEDIA SEEKS TO ADVANCE INSTITUTIONAL EQUITY FOR NATIVE PEOPLES THROUGHOUT THE ENTERTAINMENT AND MEDIA ECOSYSTEM. THROUGH THIS PILLAR, WE EDUCATE AND ENGAGE INDUSTRY PROFESSIONALS IN BEST PRACTICES FOR NATIVE REPRESENTATION, SUPPORT NATIVE CREATIVES THROUGH CAREER PATHWAY PROGRAMS, AND ENGAGE IN INTERNAL AND EXTERNAL ADVOCACY, ACCOUNTABILITY AND CONTENT AND TALENT TRACKING TO CREATE STRUCTURAL CHANGE.

  Expenses $1,406,797 · Grants $750,000 · Revenue $114,426

• RESEARCH AND ACTION (R+A) PARTNERS WITH LEADING NATIVE SCHOLARS, INSTITUTIONS, AND ORGANIZATIONS TO INITIATE AND ACTIVATE ORIGINAL RESEARCH STUDIES FOR AND ABOUT NATIVE PEOPLES THAT INFORM ALL OTHER AREAS OF OUR WORK. WE ENSURE THAT NATIVE VOICES, PERSPECTIVES, AND EXPERIENCES ARE INCLUDED AS IMPORTANT AND VALUABLE SOURCES OF INNOVATIVE SOLUTIONS, INQUIRY, AND EXAMINATION AND MAKE FINDINGS ACCESSIBLE AND ACTIONABLE FOR OUR COMMUNITIES AND ALLIES TO ADVANCE JUSTICE, EQUITY, AND SELF-DETERMINATION FOR NATIVE PEOPLES.

  Expenses $1,371,486 · Revenue $2,500

• ADVOCACY AND ENGAGEMENT (A+E) LAYS THE GROUNDWORK FOR BROAD NARRATIVE AND CULTURAL CHANGE FOR NATIVE PEOPLE BY AMPLIFYING CONTEMPORARY NATIVE ISSUES AND VOICES THROUGH A BROAD NETWORK THAT SPANS BOTH INSIDE AND OUTSIDE OF INDIAN COUNTRY. LEVERAGING RESEARCH AND ORGANIZING APPROACHES, A+E DEVELOPS CROSS-CUTTING CAMPAIGNS AND STRATEGIC ENGAGEMENTS TO ACTIVATE AND EDUCATE OUR NETWORK TO ADVOCATE FOR KEY NATIVE ISSUES IN MULTIPLE SPHERES (E.G., JUDICIAL, POLITICAL, MEDIA, HOLLYWOOD, CLIMATE JUSTICE) TO SHIFT ATTITUDES, BEHAVIORS, AND ACTIONS.

  Expenses $548,675 · Grants $240,175

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

• PSFFLP LLC

  $750,000

  MEDIA PROJECT

• YOUTH FORWARD

  $108,675

  GENERAL OPERATING SUPPORT

• INDIJ PUBLIC MEDIA

  $100,000

  MEDIA PROJECT

• HARNESS COMMUNITY

  $75,000

  NATIVES VOTE PROJECT

• ARIZONA NATIVE VOTE

  $75,000

  NATIVES VOTE PROJECT

• NATIVE AMERICAN COMMUNITY DEVELOPMENT INSTITUTE

  $75,000

  NATIVES VOTE PROJECT

• NATIVESOUTDOORS PBC

  $50,000

  NATIVES VOTE PROJECT

• NATIVE MOVEMENT

  $50,000

  NATIVES VOTE PROJECT

• MIIGWECH INC

  $40,000

  NATIVES VOTE PROJECT

• MEZTLI PROJECTS

  $35,000

  GENERAL OPERATING SUPPORT

The 10 largest by cash amount. The API serves every itemized grant.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Provenance

Return type

form_990

Tax year

2024

Filed

16 September 2025

IRS schema version

2024v5.2

Source object

202502889349300605

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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