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← NATIONAL INDEPENDENT VENUE ASSOCIATION

Form 990 for tax year 2024

Filed by NATIONAL INDEPENDENT VENUE ASSOCIATION.

Totals

Total revenue
$2,714,382
Total expenses
$2,158,491
Contributions and grants received
$348,461
Grants paid
$0
Program service revenue
$2,186,709
Investment income
$0
Other revenue
$179,212
Total assets, end of year
$1,159,485
Total liabilities, end of year
$495,429
Net assets or fund balances, end of year
$664,056
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $348,461

  • 1g · Noncash contributions included above

    $18,999

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $978,034 · related or exempt $978,034

  • 2b · Program service revenue: CONFERENCE & EVENTS

    total $829,650 · excluded $829,650

  • 2c · Program service revenue: CONFERENCE REGISTRATIONS

    total $372,830 · excluded $372,830

  • 2d · Program service revenue: MERCHANDISE SALES&FEES

    total $6,195 · related or exempt $6,195

  • 11a · Other revenue: GROUP PURCHASING

    total $164,962 · unrelated business $164,962

  • 11b · Other revenue: MISCELLANEOUS

    total $14,250 · excluded $14,250

  • 11e · Other revenue, total

    $179,212

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $226,349

  • 7 · Other salaries and wages

    total $449,531

  • 9 · Other employee benefits

    total $39,882

  • 10 · Payroll taxes

    total $62,883

  • 11b · Fees: legal

    total $1,129

  • 11c · Fees: accounting

    total $59,831

  • 11d · Fees: lobbying

    total $282,704

  • 11g · Fees: other

    total $248,092

  • 12 · Advertising and promotion

    total $19,878

  • 13 · Office expenses

    total $9,472

  • 14 · Information technology

    total $133,178

  • 17 · Travel

    total $81,327

  • 19 · Conferences, conventions and meetings

    total $13,313

  • 22 · Depreciation, depletion and amortization

    total $3,900

  • 23 · Insurance

    total $8,727

  • 24a · Other expenses: PRODUCTION COSTS

    total $462,890

  • 24b · Other expenses: CREDIT CARD PROC. FEES

    total $40,553

  • 24c · Other expenses: PROCESSING FEES

    total $13,399

  • 24d · Other expenses: ADMIN. FEES

    total $1,453

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $267,825 · end of year $838,961

  • 3 · Pledges and grants receivable

    end of year $42,750

  • 4 · Accounts receivable

    beginning of year $214,618 · end of year $272,627

  • 9 · Prepaid expenses and deferred charges

    beginning of year $6,852 · end of year $3,199

  • 10a · Land, buildings and equipment: cost or other basis

    $11,698

  • 10b · Land, buildings and equipment: accumulated depreciation

    $9,750

  • 10c · Land, buildings and equipment, net

    beginning of year $5,848 · end of year $1,948

  • 17 · Accounts payable and accrued expenses

    beginning of year $300,431 · end of year $381,307

  • 19 · Deferred revenue

    beginning of year $86,547 · end of year $114,122

  • 27 · Net assets without donor restrictions

    beginning of year $108,165 · end of year $664,056

Mission and programs · 2024

Mission

AS THE NATION'S LIVE ENTERTAINMENT ASSOCIATION, OUR MISSION IS TO CULTIVATE, ELEVATE, AND ADVOCATE FOR A SUSTAINABLE AND EQUITABLE ECOSYSTEM OF INDEPENDENT PERFORMANCE VENUES, FESTIVALS, AND PROMOTERS.

Activities or mission (Part I)

SEE PART III, LINE 1.

  • MEMBERSHIP:NIVA MEMBERS REPRESENT THE SMALL BUSINESSES, NON-PROFITS, AND PUBLICLY-OWNED SPACES THAT MAKE UP MOST OF THE LIVE ENTERTAINMENT ECOSYSTEM. NIVA OFFERS A RANGE OF VALUABLE MEMBER SERVICES DESIGNED TO SUPPORT AND UPLIFT ITS COMMUNITY OF NEARLY 1,500 MEMBERS. THESE SERVICES INCLUDE A PLATFORM FOR NETWORKING AND KNOWLEDGE EXCHANGE WITHIN THE LIVE ENTERTAINMENT INDUSTRY, MONTHLY TOWN HALL MEETINGS, EXCLUSIVE PARTNER DISCOUNTS, AND ADVOCACY ON THE FEDERAL, STATE AND LOCAL LEVELS. NIVA ALSO HAS A GROUP DISCOUNT PROGRAM TO LEVERAGE THE COLLECTIVE BUYING POWER OF OUR MEMBERS TO PROVIDE DISCOUNTS ON EVERY-DAY PRODUCTS AND SERVICES USED BY OUR MEMBERS. NIVA AIMS TO PROVIDE EVERY MEMBER THE EQUAL OPPORTUNITY TO THRIVE, WHICH IN TURN CONTRIBUTES TO THE OVERALL SUCCESS OF OUR SECTOR AND THE EVOLVING NEEDS OF OUR COMMUNITY.

  • ADVOCACY: NIVA ENGAGES WITH FEDERAL, STATE, AND LOCAL POLICYMAKERS TO PROTECT AND STRENGTHEN THE INDEPENDENT LIVE ENTERTAINMENT INDUSTRY AND ADVOCATE ON BEHALF OF INDEPENDENT VENUES, PROMOTERS, FESTIVALS, AND PERFORMING ARTS CENTERS ACROSS THE COUNTRY. IN FY 2025, NIVA ENGAGED ON LEGISLATION ACROSS 24 STATES AND CONTINUED LEADING THE FIX THE TIX COALITION, A BROAD ALLIANCE OF LIVE EVENT INDUSTRY ORGANIZATIONS AND PROFESSIONALS WORKING TO COMBAT PRICE GOUGING, SPECULATIVE TICKETING, DECEPTIVE MARKETING, HIDDEN FEES, AND OTHER HARMFUL PRACTICES IMPACTING FANS, ARTISTS, AND INDEPENDENT BUSINESSES. TO FURTHER SUPPORT THESE ADVOCACY EFFORTS, NIVA LAUNCHED THE STATE OF LIVE, THE FIRST COMPREHENSIVE NATIONAL ECONOMIC IMPACT STUDY FOCUSED ON THE INDEPENDENT LIVE ENTERTAINMENT SECTOR. RELEASED ON JUNE 23, 2025, THE REPORT QUANTIFIES THE INDUSTRY'S ECONOMIC CONTRIBUTIONS, EXAMINES THE CHALLENGES THREATENING ITS SUSTAINABILITY, AND PROVIDES CRITICAL DATA TO INFORM POLICYMAKING AND PUBLIC AWARENESS EFFORTS. THE STUDY EMPOWERS NIVA MEMBERS WITH STATE AND LOCALIZED ECONOMIC IMPACT DATA AND INDUSTRY INSIGHTS TO STRENGTHEN ADVOCACY EFFORTS AT THE FEDERAL, STATE, AND LOCAL LEVEL AND REINFORCE THE ESSENTIAL ROLE INDEPENDENT LIVE ENTERTAINMENT PLAYS IN COMMUNITIES AND LOCAL ECONOMIES ACROSS THE COUNTRY.

  • CONFERENCE: NIVA CONTINUES ITS GROWING AND INCREASINGLY IMPACTFUL CONFERENCE. NIVA HAS GROWN FROM A 550 ATTENDEE CONFERENCE IN 2022 TO A 1400 ATTENDEE CONFERENCE IN 2025. NIVA'S CONFERENCE HAS TAKEN PLACE IN CLEVELAND, WASHINGTON (D.C.), NEW ORLEANS AND MILWAUKEE. THE CONFERENCE PROVIDES ITS DIVERSE MEMBERS, AFFILIATES, AND PARTNERS WITH FOUR DAYS OF PROGRAMMING, EDUCATION, NETWORKING AND ENTERTAINMENT. IMPORTANT TOPICS DISCUSSED INCLUDED INDUSTRY DIVERSITY, MENTAL HEALTH, SAFETY, INSURANCE, ECONOMIC IMPACT OF LIVE ENTERTAINMENT, BOOKING, ARTIST DEVELOPMENT, TICKETING, AND THE ROLE OF LIVE ENTERTAINMENT IN POLICYMAKING. MONUMENTAL MOMENTS FROM NIVA '25 INCLUDED THE DEBUT OF THE STATE OF LIVE ECONOMIC IMPACT STUDY, THE ANNOUNCEMENT OF MINNEAPOLIS AS THE HOST CITY FOR NIVA '26, DISCUSSIONS ON HOW TO ADDRESS THE LIVE NATION MONOPOLY AND PROS NOT PAYING SONGWRITERS. NIVA '26 PLANNING, WHICH WILL TAKE PLACE JUNE 7 TO JUNE 10, 2026, IS WELL UNDERWAY.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Andre Perry

    PRESIDENT

    Total calculated
    $0
    Hours/week
    8
  • Audrey Fix Schaefer

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    8
  • Jim Brunberg

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    8
  • Brad Grossman

    TREASURER

    Total calculated
    $0
    Hours/week
    8
  • Sean Watterson

    SECRETARY

    Total calculated
    $0
    Hours/week
    8
  • Grace Blake

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    8
  • Shahida Mausi

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    8
  • Hal Real

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    8
  • Kira Karbocus

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    8
  • Jamie Loeb

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    8
  • Katie Tuten

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    8
  • Stephen Parker

    EXECUTIVE DIRECTOR

    Total calculated
    $171,817
    From this org
    $165,000
    From related orgs
    $0
    Other
    $6,817
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $165,000
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $6,817
    Filer's total
    $171,817
  • Cody Cowan

    COO (UNTIL 9/2024)

    Total calculated
    $107,328
    From this org
    $100,721
    From related orgs
    $0
    Other
    $6,607
    Hours/week
    40
  • Lauren Kehrli

    HEAD OF MRKTG & BRAND STRAT.

    Total calculated
    $134,808
    From this org
    $128,000
    From related orgs
    $0
    Other
    $6,808
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Independent compensation consultant
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • NATIONAL INDEPENDENT VENUES ASSOCIATION PAC

    527 · PAC · KS · controlled entity

    Directly controlled by NIVA

Provenance

Return type
form_990
Tax year
2024
Filed
15 May 2026
IRS schema version
2024v5.5
Source object
202601359349312845

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