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← GENERAL ALUMNI ASSOC

Form 990 for tax year 2024

Filed by GENERAL ALUMNI ASSOC.

Totals

Total revenue
$9,601,169
Total expenses
$7,656,872
Contributions and grants received
$1,590,998
Grants paid
$0
Program service revenue
$1,860,791
Investment income
$5,614,236
Other revenue
$535,144
Total assets, end of year
$138,546,126
Total liabilities, end of year
$1,149,590
Net assets or fund balances, end of year
$137,396,536
Program services expenses (Part IX)
$6,013,714
Management and general expenses
$1,643,158
Fundraising expenses
$0
Program service expenses (Part III)
$6,013,714

Program services were 78.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $1,427,074

  • 1f · All other contributions, gifts and grants

    $163,924

  • 2a · Program service revenue: ALUMNI TOURS

    total $791,668 · unrelated business $791,668

  • 2b · Program service revenue: PROGRAMS & EVENTS

    total $529,506 · related or exempt $529,506

  • 2c · Program service revenue: ALUMNI PUBLICATIONS

    total $385,276 · unrelated business $384,748 · excluded $528

  • 2d · Program service revenue: RECORDS MAINTENANCE

    total $117,216 · related or exempt $117,216

  • 2e · Program service revenue: UNIVERSITY PROGRAM SUPPORT

    total $34,125 · related or exempt $34,125

  • 2f · All other program service revenue

    total $3,000 · excluded $3,000

  • 3 · Investment income

    total $5,614,136 · excluded $5,614,136

  • 5 · Royalties

    total $437,588 · excluded $437,588

  • 6a · Gross rents

    real property $96,000

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $96,000

  • 6d · Net rental income or loss

    total $96,000 · excluded $96,000

  • 7a · Gross sales of assets other than inventory

    other assets $100

  • 7b · Less cost or other basis and sales expenses

    other assets $0

  • 7c · Gain or loss

    other assets $100

  • 7d · Net gain or loss

    total $100 · excluded $100

  • 10a · Gross sales of inventory

    $29,118

  • 10b · Cost of goods sold

    $27,562

  • 10c · Net income from sales of inventory

    total $1,556 · unrelated business $1,556

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $639,200 · program services $511,360 · management and general $127,840

  • 7 · Other salaries and wages

    total $2,537,703 · program services $1,896,754 · management and general $640,949

  • 8 · Pension plan contributions

    total $230,479 · program services $136,408 · management and general $94,071

  • 9 · Other employee benefits

    total $401,087 · program services $250,887 · management and general $150,200

  • 10 · Payroll taxes

    total $219,830 · program services $140,720 · management and general $79,110

  • 11b · Fees: legal

    total $18,347 · management and general $18,347

  • 11c · Fees: accounting

    total $40,029 · management and general $40,029

  • 12 · Advertising and promotion

    total $807,383 · program services $714,062 · management and general $93,321

  • 13 · Office expenses

    total $17,327 · program services $13,622 · management and general $3,705

  • 14 · Information technology

    total $406,789 · program services $386,092 · management and general $20,697

  • 17 · Travel

    total $6,905 · program services $6,120 · management and general $785

  • 19 · Conferences, conventions and meetings

    total $24,020 · program services $23,253 · management and general $767

  • 22 · Depreciation, depletion and amortization

    total $155,243 · program services $135,397 · management and general $19,846

  • 23 · Insurance

    total $76,412 · management and general $76,412

  • 24a · Other expenses: INCOME TAXES

    total $38,886 · program services $38,886

  • 24b · Other expenses: ALUMNI & STUDENT PROGRA

    total $1,219,658 · program services $1,204,230 · management and general $15,428

  • 24c · Other expenses: MEMBERSHIP

    total $369,837 · program services $369,837

  • 24d · Other expenses: SECURITY

    total $215,129 · management and general $215,129

  • 24e · All other expenses

    total $232,608 · program services $186,086 · management and general $46,522

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $7,486,120 · end of year $11,889,053

  • 4 · Accounts receivable

    beginning of year $865,003 · end of year $961,263

  • 7 · Other notes and loans receivable

    beginning of year $1,183,934 · end of year $1,123,934

  • 9 · Prepaid expenses and deferred charges

    beginning of year $283,416 · end of year $195,245

  • 10a · Land, buildings and equipment: cost or other basis

    $2,848,182

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,472,595

  • 10c · Land, buildings and equipment, net

    beginning of year $433,190 · end of year $375,587

  • 13 · Investments: program-related

    beginning of year $118,691,022 · end of year $124,001,044

  • 17 · Accounts payable and accrued expenses

    beginning of year $808,775 · end of year $493,281

  • 19 · Deferred revenue

    beginning of year $691,992 · end of year $656,309

  • 27 · Net assets without donor restrictions

    beginning of year $125,099,005 · end of year $134,811,039

  • 28 · Net assets with donor restrictions

    beginning of year $2,342,913 · end of year $2,585,497

Mission and programs · 2024

Mission

CAROLINA ALUMNI INITIATIVES SUPPORT OVER 30,000 ACTIVE STUDENTS AND OVER 370,000 ALUMNI AND FRIENDS OF THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL. CAROLINA ALUMNI CREATES A DYNAMIC ALUMNI COMMUNITY THAT REFLECTS THE VALUES AND TRADITIONS OF CAROLINA. WE DO THIS THROUGH A VARIETY OF PROGRAMS, NETWORKING AND SOCIAL EVENTS, ALUMNI CAREER SERVICES, AND MORE ENSURING THE CAROLINA CONNECTION REMAINS STRONG AND VIBRANT.

  • PROGRAMS AND EVENTS/ALUMNI TOURS: CAROLINA ALUMNI IS ONE OF THE LEADING ALUMNI ASSOCIATIONS IN THE COUNTRY, AND PROVIDES A COMPREHENSIVE MENU OF AWARD-WINNING PROGRAM OPPORTUNITIES TO ITS ALUMNI, MEMBERS AND STUDENTS, TO INCLUDE THE FOLLOWING: OVER 90 CAROLINA CLUBS ACROSS THE US AND THE WORLD, ALLOWING ALUMNI TO CONNECT WITH OTHER TAR HEELS IN THE AREA THEY LIVE; YOUNG ALUMNI EVENTS GEARED TO THOSE WHO GRADUATED WITHIN THE PREVIOUS 10 YEARS; AFFINITY AND CLASS-BASED REUNIONS HELD IN CHAPEL HILL, PROVIDING ALUMNI THE OPPORTUNITY TO RENEW ACQUAINTANCES WITH CLASSMATES, HAVE FUN, STRENGTHEN TIES WITH CAROLINA AND PERHAPS LEAVE WITH IDEAS FOR MAKING THOSE TIES WITH THEIR ALMA MATER AND FRIENDS MORE MEANINGFUL; AN INTERNATIONAL TRAVEL PROGRAM, PROVIDING A SELECTION OF OVER 60 TRIPS, SERVING OVER 900 TRAVELERS; SUPPORT FOR A NUMBER OF STUDENT GROUPS, INCLUDING THE SENIOR CLASS, TWO ACAPELLA GROUPS, THE HOMECOMING COMMITTEE AND THE ORDER OF THE BELL TOWER, WHICH SERVES AND THE OFFICIAL STUDENT AMBASSADORS AND TRADITION KEEPERS TO THE UNIVERSITY.

    Expenses $2,117,026 · Revenue $563,631

  • ALUMNI PUBLICATIONS/COMMUNICATIONS: PRODUCTION AND DISTRIBUTION OF THE BI-MONTHLY CAROLINA ALUMNI MAGAZINE TO MEMBERS, STUDENTS AND FACULTY WHICH INCLUDES NEWS ABOUT THE UNIVERSITY, ALUMNI ASSOCIATION, INDIVIDUAL ALUMNI, AS WELL AS INFORMATION ABOUT ALUMNI PROGRAMS AND ACTIVITIES. PRODUCTION AND MAINTENANCE OF CAROLINA ALUMNI'S WEBSITE.

    Expenses $2,114,275

  • ALUMNI RECORDS AND NETWORK ADMINISTRATION: THIS INCLUDES THE COST OF ACCESS TO THE UNIVERSITY'S ALUMNI DATABASE, WHICH IS USED FOR MEMBERSHIP AND PROGRAMMATIC PURPOSES.

    Expenses $893,052 · Revenue $117,216

  • MEMBERSHIP: MEMBERSHIP BENEFITS AND SERVICES TO PROMOTE ALUMNI PROGRAMS, ACTIVITIES, AND PUBLICATIONS FOR 19,308 ANNUAL MEMBERS AND 43,223 LIFE MEMBERS.

    Expenses $889,361

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Veronica Flaspoehler

    PRESIDENT

    Total calculated
    $483,232
    From this org
    $451,581
    From related orgs
    $0
    Other
    $31,651
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $400,894
    Bonus
    $40,000
    Other
    $10,687
    Deferred
    $30,495
    Nontaxable benefits
    $1,156
    Filer's total
    $483,232
  • Martha Gabriel Peck

    CHAIR

    Total calculated
    $0
    Hours/week
    0
  • Dana E Simpson

    COUNSEL

    Total calculated
    $0
    Hours/week
    0
  • C Lee Conner

    FIRST VICE CHAIR

    Total calculated
    $0
    Hours/week
    0
  • Janet Roach

    SECOND VICE CHAIR

    Total calculated
    $0
    Hours/week
    0
  • Dwight M Davidson III

    TREASURER

    Total calculated
    $0
    Hours/week
    0
  • W Lowry Caudill

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    0
  • Paula Brown Stafford

    CHAIR - ELECT

    Total calculated
    $0
    Hours/week
    0
  • Sydney Jeanene Batch

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    0
  • James Reuben Copland IV

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Bernadine Alston Cobb

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Grant Liles Campbell

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Natalie Knorr Best

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Malcolm Logan

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    0
  • Eric David Johnson

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    0
  • Henry Orlando Foust

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Charlotte Daniele Smith

    ATHLETIC COUNCIL

    Total calculated
    $0
    Hours/week
    0
  • Marcus Darrel Ginyard

    ATHLETIC COUNCIL

    Total calculated
    $0
    Hours/week
    0
  • Ashley Parrott Dunham

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Darryl Joel Keith

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • Murray Lewis Coleman

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • Honorable Kristin Dutrow Baker

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    0
  • Anne Wilson Neville-Bonilla

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • Ashley Matlock Perkinson

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • David Wayne Jernigan

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • Kenneth W Epps

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • Monica R Cloud

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • Danya Leford Vanhook

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Stephanie Poole Nieman

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Russell David Babb

    ATHLETIC COUNCIL

    Total calculated
    $0
    Hours/week
    0
  • Honorable Edward Francis Hanes Jr

    REPRESENTS NC DISTRICT

    Total calculated
    $0
    Hours/week
    0
  • Senator Todd Johnson

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    0
  • Jennell S McIntosh

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • John Elliot Dervin

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    0
  • Robert Louis Wynn II

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • Monika Leigh Moore

    REPRESENTS OUT OF STATE

    Total calculated
    $0
    Hours/week
    0
  • Stephen C Shaw

    VICE PRESIDENT & CHIEF FIN

    Total calculated
    $223,451
    From this org
    $194,644
    From related orgs
    $0
    Other
    $28,807
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $194,644
    Bonus
    $0
    Other
    $0
    Deferred
    $16,071
    Nontaxable benefits
    $12,736
    Filer's total
    $223,451
  • Roger Nelsen

    DIRECTOR OF ALUMNI RECORDS

    Total calculated
    $159,163
    From this org
    $124,265
    From related orgs
    $0
    Other
    $34,898
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $124,265
    Bonus
    $0
    Other
    $0
    Deferred
    $11,751
    Nontaxable benefits
    $23,147
    Filer's total
    $159,163
  • Julie Gonya

    NETWORK ADMINISTRATOR

    Total calculated
    $127,087
    From this org
    $107,234
    From related orgs
    $0
    Other
    $19,853
    Hours/week
    40
  • Jason Smith

    DESIGN DIRECTOR AND MANAGI

    Total calculated
    $128,749
    From this org
    $109,859
    From related orgs
    $0
    Other
    $18,890
    Hours/week
    40
  • Lisa Beers

    CONTROLLER

    Total calculated
    $127,381
    From this org
    $108,139
    From related orgs
    $0
    Other
    $19,242
    Hours/week
    40
  • Allan Holmes

    EDITOR & DIRECTOR OF COMMU

    Total calculated
    $169,047
    From this org
    $147,589
    From related orgs
    $0
    Other
    $21,458
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $147,589
    Bonus
    $0
    Other
    $0
    Deferred
    $12,161
    Nontaxable benefits
    $9,297
    Filer's total
    $169,047

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
13 May 2026
IRS schema version
2024v5.5
Source object
202611359349302966

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