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Nonprofiteer
← AMERICAN MARKETING ASSOCIATION INC

Form 990 for tax year 2023

Filed by AMERICAN MARKETING ASSOCIATION INC.

Totals

Total revenue
$15,320,361
Total expenses
$17,956,696
Contributions and grants received
$82,578
Grants paid
$313,488
Program service revenue
$14,917,563
Investment income
$320,220
Other revenue
$0
Total assets, end of year
$11,669,818
Total liabilities, end of year
$7,976,924
Net assets or fund balances, end of year
$3,692,894
Program services expenses (Part IX)
$10,550,300
Management and general expenses
$5,875,429
Fundraising expenses
$1,530,967
Program service expenses (Part III)
$10,550,300

Program services were 58.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $82,578

  • 2a · Program service revenue: PUBLISHING

    total $4,640,835 · related or exempt $4,640,835

  • 2b · Program service revenue: ADVERTISING AND SPONSORSHIPS

    total $3,530,875 · related or exempt $2,121,193 · unrelated business $1,409,682

  • 2c · Program service revenue: COMMUNITY EVENTS

    total $3,142,511 · related or exempt $3,142,511

  • 2d · Program service revenue: MEMBERSHIP DUES

    total $1,885,104 · related or exempt $1,885,104

  • 2e · Program service revenue: PROFESSIONAL DEVELOPMENT

    total $1,619,088 · related or exempt $1,619,088

  • 2f · All other program service revenue

    total $99,150 · related or exempt $99,150

  • 3 · Investment income

    total $179,614 · excluded $179,614

  • 7a · Gross sales of assets other than inventory

    securities $4,341,418

  • 7b · Less cost or other basis and sales expenses

    securities $4,200,812

  • 7c · Gain or loss

    securities $140,606

  • 7d · Net gain or loss

    total $140,606 · excluded $140,606

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $72,700 · program services $72,700

  • 2 · Grants to domestic individuals

    total $106,200 · program services $106,200

  • 3 · Grants to foreign organizations and individuals

    total $134,588 · program services $134,588

  • 5 · Compensation of officers, directors and key employees

    total $1,667,731 · program services $493,899 · management and general $1,012,515 · fundraising $161,317

  • 7 · Other salaries and wages

    total $5,603,960 · program services $3,457,695 · management and general $1,761,570 · fundraising $384,695

  • 8 · Pension plan contributions

    total $251,265 · program services $132,375 · management and general $95,294 · fundraising $23,596

  • 9 · Other employee benefits

    total $700,388 · program services $368,989 · management and general $265,627 · fundraising $65,772

  • 10 · Payroll taxes

    total $519,337 · program services $301,161 · management and general $168,378 · fundraising $49,798

  • 11b · Fees: legal

    total $23,271 · program services $492 · management and general $22,047 · fundraising $732

  • 11c · Fees: accounting

    total $45,500 · program services $962 · management and general $43,107 · fundraising $1,431

  • 11f · Fees: investment management

    total $37,030 · management and general $37,030

  • 11g · Fees: other

    total $288,967 · program services $476 · management and general $21,317 · fundraising $267,174

  • 12 · Advertising and promotion

    total $823,225 · program services $741,702 · management and general $81,523

  • 13 · Office expenses

    total $109,423 · program services $6,527 · management and general $102,799 · fundraising $97

  • 14 · Information technology

    total $1,167,099 · program services $22,282 · management and general $1,144,713 · fundraising $104

  • 16 · Occupancy

    total $930,726 · program services $549,966 · management and general $290,480 · fundraising $90,280

  • 17 · Travel

    total $674,352 · program services $417,472 · management and general $243,269 · fundraising $13,611

  • 19 · Conferences, conventions and meetings

    total $3,376,735 · program services $3,018,540 · management and general $271,074 · fundraising $87,121

  • 20 · Interest

    total $11,183 · management and general $11,183

  • 22 · Depreciation, depletion and amortization

    total $544,833 · program services $321,942 · management and general $169,988 · fundraising $52,903

  • 23 · Insurance

    total $85,795 · program services $56,187 · management and general $29,608

  • 24a · Other expenses: SPONSORSHIP FULFILLMENT

    total $311,976 · fundraising $311,976

  • 24b · Other expenses: PUBLISHING

    total $206,181 · program services $206,181

  • 24c · Other expenses: RESEARCH AND DEVELOPMEN

    total $95,159 · management and general $95,159

  • 24d · Other expenses: SPECIAL INTEREST GROUPS

    total $92,538 · program services $92,538

  • 24e · All other expenses

    total $76,534 · program services $47,426 · management and general $8,748 · fundraising $20,360

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,349,277 · end of year $684,695

  • 2 · Savings and temporary cash investments

    beginning of year $83,862 · end of year $98,734

  • 4 · Accounts receivable

    beginning of year $375,204 · end of year $419,254

  • 9 · Prepaid expenses and deferred charges

    beginning of year $594,475 · end of year $558,316

  • 10a · Land, buildings and equipment: cost or other basis

    $5,575,290

  • 10b · Land, buildings and equipment: accumulated depreciation

    $4,523,620

  • 10c · Land, buildings and equipment, net

    beginning of year $1,579,386 · end of year $1,051,670

  • 11 · Investments: publicly traded securities

    beginning of year $7,274,588 · end of year $7,383,256

  • 14 · Intangible assets

    beginning of year $7,272 · end of year $4,456

  • 15 · Other assets

    beginning of year $1,747,566 · end of year $1,469,437

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,680,224 · end of year $2,310,284

  • 19 · Deferred revenue

    beginning of year $2,110,826 · end of year $2,454,365

  • 25 · Other liabilities

    beginning of year $3,520,744 · end of year $3,212,275

  • 27 · Net assets without donor restrictions

    beginning of year $2,132,858 · end of year $150,363

  • 28 · Net assets with donor restrictions

    beginning of year $3,566,978 · end of year $3,542,531

Mission and programs · 2023

Mission

AS THE LEADING GLOBAL PROFESSIONAL MARKETING ASSOCIATION, THE AMA IS THE ESSENTIAL COMMUNITY FOR MARKETERS. SEE SCHEDULE O FOR ADDITIONAL INFORMATION.

Activities or mission (Part I)

THE AMA STRIVES TO BE THE MOST RELEVANT FORCE AND VOICE SHAPING MARKETING AROUND THE WORLD.

  • GROWTH:THE AMA SUPPORTS AND DELIVERS PRODUCTS AND SERVICES TO OVER 250,000 INDIVIDUAL MARKETERS WHO ARE PRACTITIONERS, ACADEMICS WHO TEACH IN THE FIELD OF MARKETING, AND COLLEGIATE MEMBERS WHO ARE STUDYING MARKETING. THE AMA PROVIDES THE MARKETING COMMUNITY WITH ACCESS TO PROFESSIONAL DEVELOPMENT AND CONTINUED LEARNING OPPORTUNITIES SUCH AS CONFERENCES AND VIRTUAL TRAINING, NETWORKING, THOUGHT LEADERSHIP, FINANCIAL AID, AND INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING.

    Expenses $3,541,855 · Grants $145,882 · Revenue $4,534,748

  • PROFESSIONAL DEVELOPMENT:THE AMA PROVIDES HIGH-QUALITY RESEARCH-BACKED LEARNING EXPERIENCES AND CREDENTIALS FOR PROFESSIONALS WHO WANT TO DRIVE IMPACT FOR THEMSELVES AND THEIR ORGANIZATIONS. THE AMA OFFERS NUMEROUS PROFESSIONAL DEVELOPMENT RESOURCES INCLUDING THE PROFESSIONAL CERTIFIED MARKETER CERTIFICATION, IN-PERSON CONFERENCES, VIRTUAL TRAINING, SKILLS DEVELOPMENT AND ASSESSMENTS, AND CORPORATE TRAINING.

    Expenses $2,944,952 · Grants $587 · Revenue $3,770,515

  • COMMUNITIES AND JOURNALS:THE AMA IS HOME TO FIVE PREMIER SCHOLARLY JOURNALS AND NURTURES NEW IDEAS, FOSTERS COLLABORATIVE RELATIONSHIPS, AND ADVANCES THE FIELD OF MARKETING THROUGH CREDIBLE, PEER-REVIEWED SCHOLARLY RESEARCH. IN 2024, JOURNAL ARTICLES REACHED OVER 5 MILLION READERS. THE PROGRAM PUBLISHES ARTICLES IN THE MARKETING DISCIPLINE AND SUPPORTS THE COMMUNITY OF MARKETING PROFESSIONALS THAT CREATE, CURATE, AND EXECUTE PROGRAMMING AND CONTENT FOR MARKETING PROFESSIONALS, SCHOLARS, STUDENTS, AND EDUCATORS.

    Expenses $4,063,493 · Grants $167,019 · Revenue $5,202,618

As filed on the 2023 return.

Listed in Part VII

  • Kevin Bradford

    PAST CHAIRPERSON

    Total calculated
    $0
    Hours/week
    2
  • Lisa Bowman

    CHAIRPERSON

    Total calculated
    $0
    Hours/week
    4
  • Michael Brady

    CHAIRPERSON - ELECT

    Total calculated
    $0
    Hours/week
    3
  • Robin Tooms

    SECRETARY - NEW

    Total calculated
    $0
    Hours/week
    3
  • Jeff Lupinacci

    TREASURER - NEW

    Total calculated
    $0
    Hours/week
    3
  • Anders Gustafson

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Angela Brutsche

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Bob Leone

    AT-LARGE BOARD MEMBER - NEW

    Total calculated
    $0
    Hours/week
    3
  • Brian Fergemann

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Christine Mathers

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Eli Jones

    AT-LARGE BOARD MEMBER - NEW

    Total calculated
    $0
    Hours/week
    2
  • Jessica Perry

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Matt Witt

    AT-LARGE BOARD MEMBER - NEW

    Total calculated
    $0
    Hours/week
    2
  • Peter Barber

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Rebecca Slotegraaf

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Tiffany White

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Vanitha Swaminathan

    AT-LARGE BOARD MEMBER - PAST

    Total calculated
    $0
    Hours/week
    2
  • Ric Sweeney

    AT-LARGE BOARD MEMBER - PAST

    Total calculated
    $0
    Hours/week
    2
  • Robin Tooms

    AT-LARGE BOARD MEMBER - PAST

    Total calculated
    $0
    Hours/week
    2
  • Dennis R James

    TREASURER - PAST

    Total calculated
    $0
    Hours/week
    2
  • Bennie F Johnson

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $533,177
    From this org
    $493,416
    From related orgs
    $0
    Other
    $39,761
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $468,416
    Bonus
    $25,000
    Other
    $0
    Deferred
    $16,861
    Nontaxable benefits
    $22,900
    Filer's total
    $533,177
  • Jeremy Van Ek

    CHIEF OPERATING OFFICER

    Total calculated
    $350,183
    From this org
    $311,385
    From related orgs
    $0
    Other
    $38,798
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $304,544
    Bonus
    $6,841
    Other
    $0
    Deferred
    $16,184
    Nontaxable benefits
    $22,614
    Filer's total
    $350,183
  • Adara Bowen

    VICE PRESIDENT, GROWTH- PAST

    Total calculated
    $198,298
    From this org
    $186,880
    From related orgs
    $0
    Other
    $11,418
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $183,687
    Bonus
    $3,193
    Other
    $0
    Deferred
    $9,660
    Nontaxable benefits
    $1,758
    Filer's total
    $198,298
  • Julie Schnidman

    VICE PRESIDENT, ALLIANCES

    Total calculated
    $170,311
    From this org
    $153,387
    From related orgs
    $0
    Other
    $16,924
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,795
    Bonus
    $2,592
    Other
    $0
    Deferred
    $7,880
    Nontaxable benefits
    $9,044
    Filer's total
    $170,311
  • Molly Soat

    VICE PRESIDENT, PROF DEVEL

    Total calculated
    $119,345
    From this org
    $96,388
    From related orgs
    $0
    Other
    $22,957
    Hours/week
    40
  • Matthew Weingarden

    VICE PRESIDENT, COMM & JOURNLS

    Total calculated
    $184,612
    From this org
    $162,343
    From related orgs
    $0
    Other
    $22,269
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $158,406
    Bonus
    $3,937
    Other
    $0
    Deferred
    $8,312
    Nontaxable benefits
    $13,957
    Filer's total
    $184,612
  • Charles Wiggins

    VICE PRESIDENT, TECHNOLOGY

    Total calculated
    $183,076
    From this org
    $154,070
    From related orgs
    $0
    Other
    $29,006
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $152,201
    Bonus
    $1,869
    Other
    $0
    Deferred
    $8,094
    Nontaxable benefits
    $20,912
    Filer's total
    $183,076
  • Alexandra Hampton

    DIRECTOR, CONTENT PRODUCTION

    Total calculated
    $139,742
    From this org
    $118,869
    From related orgs
    $0
    Other
    $20,873
    Hours/week
    40
  • Catherine Eck

    SENIOR CUSTOMER SUCCESS MANAGER

    Total calculated
    $126,749
    From this org
    $124,189
    From related orgs
    $0
    Other
    $2,560
    Hours/week
    40
  • James Aaron Eaton

    SENIOR SOLUTIONS ARCHITECT

    Total calculated
    $159,580
    From this org
    $136,497
    From related orgs
    $0
    Other
    $23,083
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $135,700
    Bonus
    $797
    Other
    $0
    Deferred
    $7,012
    Nontaxable benefits
    $16,071
    Filer's total
    $159,580
  • Melissa Herrick

    DIRECTOR, PROJECT MANAGEMENT

    Total calculated
    $135,729
    From this org
    $127,666
    From related orgs
    $0
    Other
    $8,063
    Hours/week
    40
  • Michael Wilson

    DIRECTOR, LEARNING

    Total calculated
    $135,603
    From this org
    $120,068
    From related orgs
    $0
    Other
    $15,535
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment
  • 5a · Pay contingent on this organization's revenues
  • 6a · Pay contingent on this organization's net earnings

Answered no

  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 5
A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE.
PART I, LINE 6
A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2023
Filed
12 May 2025
IRS schema version
2023v6.0
Source object
202541329349305559

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