Form 990 for tax year 2023
Filed by AMERICAN MARKETING ASSOCIATION INC.
Totals
- Total revenue
- $15,320,361
- Total expenses
- $17,956,696
- Contributions and grants received
- $82,578
- Grants paid
- $313,488
- Program service revenue
- $14,917,563
- Investment income
- $320,220
- Other revenue
- $0
- Total assets, end of year
- $11,669,818
- Total liabilities, end of year
- $7,976,924
- Net assets or fund balances, end of year
- $3,692,894
- Program services expenses (Part IX)
- $10,550,300
- Management and general expenses
- $5,875,429
- Fundraising expenses
- $1,530,967
- Program service expenses (Part III)
- $10,550,300
Program services were 58.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$82,578
-
2a · Program service revenue: PUBLISHING
total $4,640,835 · related or exempt $4,640,835
-
2b · Program service revenue: ADVERTISING AND SPONSORSHIPS
total $3,530,875 · related or exempt $2,121,193 · unrelated business $1,409,682
-
2c · Program service revenue: COMMUNITY EVENTS
total $3,142,511 · related or exempt $3,142,511
-
2d · Program service revenue: MEMBERSHIP DUES
total $1,885,104 · related or exempt $1,885,104
-
2e · Program service revenue: PROFESSIONAL DEVELOPMENT
total $1,619,088 · related or exempt $1,619,088
-
2f · All other program service revenue
total $99,150 · related or exempt $99,150
-
3 · Investment income
total $179,614 · excluded $179,614
-
7a · Gross sales of assets other than inventory
securities $4,341,418
-
7b · Less cost or other basis and sales expenses
securities $4,200,812
-
7c · Gain or loss
securities $140,606
-
7d · Net gain or loss
total $140,606 · excluded $140,606
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $72,700 · program services $72,700
-
2 · Grants to domestic individuals
total $106,200 · program services $106,200
-
3 · Grants to foreign organizations and individuals
total $134,588 · program services $134,588
-
5 · Compensation of officers, directors and key employees
total $1,667,731 · program services $493,899 · management and general $1,012,515 · fundraising $161,317
-
7 · Other salaries and wages
total $5,603,960 · program services $3,457,695 · management and general $1,761,570 · fundraising $384,695
-
8 · Pension plan contributions
total $251,265 · program services $132,375 · management and general $95,294 · fundraising $23,596
-
9 · Other employee benefits
total $700,388 · program services $368,989 · management and general $265,627 · fundraising $65,772
-
10 · Payroll taxes
total $519,337 · program services $301,161 · management and general $168,378 · fundraising $49,798
-
11b · Fees: legal
total $23,271 · program services $492 · management and general $22,047 · fundraising $732
-
11c · Fees: accounting
total $45,500 · program services $962 · management and general $43,107 · fundraising $1,431
-
11f · Fees: investment management
total $37,030 · management and general $37,030
-
11g · Fees: other
total $288,967 · program services $476 · management and general $21,317 · fundraising $267,174
-
12 · Advertising and promotion
total $823,225 · program services $741,702 · management and general $81,523
-
13 · Office expenses
total $109,423 · program services $6,527 · management and general $102,799 · fundraising $97
-
14 · Information technology
total $1,167,099 · program services $22,282 · management and general $1,144,713 · fundraising $104
-
16 · Occupancy
total $930,726 · program services $549,966 · management and general $290,480 · fundraising $90,280
-
17 · Travel
total $674,352 · program services $417,472 · management and general $243,269 · fundraising $13,611
-
19 · Conferences, conventions and meetings
total $3,376,735 · program services $3,018,540 · management and general $271,074 · fundraising $87,121
-
20 · Interest
total $11,183 · management and general $11,183
-
22 · Depreciation, depletion and amortization
total $544,833 · program services $321,942 · management and general $169,988 · fundraising $52,903
-
23 · Insurance
total $85,795 · program services $56,187 · management and general $29,608
-
24a · Other expenses: SPONSORSHIP FULFILLMENT
total $311,976 · fundraising $311,976
-
24b · Other expenses: PUBLISHING
total $206,181 · program services $206,181
-
24c · Other expenses: RESEARCH AND DEVELOPMEN
total $95,159 · management and general $95,159
-
24d · Other expenses: SPECIAL INTEREST GROUPS
total $92,538 · program services $92,538
-
24e · All other expenses
total $76,534 · program services $47,426 · management and general $8,748 · fundraising $20,360
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,349,277 · end of year $684,695
-
2 · Savings and temporary cash investments
beginning of year $83,862 · end of year $98,734
-
4 · Accounts receivable
beginning of year $375,204 · end of year $419,254
-
9 · Prepaid expenses and deferred charges
beginning of year $594,475 · end of year $558,316
-
10a · Land, buildings and equipment: cost or other basis
$5,575,290
-
10b · Land, buildings and equipment: accumulated depreciation
$4,523,620
-
10c · Land, buildings and equipment, net
beginning of year $1,579,386 · end of year $1,051,670
-
11 · Investments: publicly traded securities
beginning of year $7,274,588 · end of year $7,383,256
-
14 · Intangible assets
beginning of year $7,272 · end of year $4,456
-
15 · Other assets
beginning of year $1,747,566 · end of year $1,469,437
-
17 · Accounts payable and accrued expenses
beginning of year $1,680,224 · end of year $2,310,284
-
19 · Deferred revenue
beginning of year $2,110,826 · end of year $2,454,365
-
25 · Other liabilities
beginning of year $3,520,744 · end of year $3,212,275
-
27 · Net assets without donor restrictions
beginning of year $2,132,858 · end of year $150,363
-
28 · Net assets with donor restrictions
beginning of year $3,566,978 · end of year $3,542,531
Mission and programs · 2023
Mission
AS THE LEADING GLOBAL PROFESSIONAL MARKETING ASSOCIATION, THE AMA IS THE ESSENTIAL COMMUNITY FOR MARKETERS. SEE SCHEDULE O FOR ADDITIONAL INFORMATION.
Activities or mission (Part I)
THE AMA STRIVES TO BE THE MOST RELEVANT FORCE AND VOICE SHAPING MARKETING AROUND THE WORLD.
-
GROWTH:THE AMA SUPPORTS AND DELIVERS PRODUCTS AND SERVICES TO OVER 250,000 INDIVIDUAL MARKETERS WHO ARE PRACTITIONERS, ACADEMICS WHO TEACH IN THE FIELD OF MARKETING, AND COLLEGIATE MEMBERS WHO ARE STUDYING MARKETING. THE AMA PROVIDES THE MARKETING COMMUNITY WITH ACCESS TO PROFESSIONAL DEVELOPMENT AND CONTINUED LEARNING OPPORTUNITIES SUCH AS CONFERENCES AND VIRTUAL TRAINING, NETWORKING, THOUGHT LEADERSHIP, FINANCIAL AID, AND INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING.
Expenses $3,541,855 · Grants $145,882 · Revenue $4,534,748
-
PROFESSIONAL DEVELOPMENT:THE AMA PROVIDES HIGH-QUALITY RESEARCH-BACKED LEARNING EXPERIENCES AND CREDENTIALS FOR PROFESSIONALS WHO WANT TO DRIVE IMPACT FOR THEMSELVES AND THEIR ORGANIZATIONS. THE AMA OFFERS NUMEROUS PROFESSIONAL DEVELOPMENT RESOURCES INCLUDING THE PROFESSIONAL CERTIFIED MARKETER CERTIFICATION, IN-PERSON CONFERENCES, VIRTUAL TRAINING, SKILLS DEVELOPMENT AND ASSESSMENTS, AND CORPORATE TRAINING.
Expenses $2,944,952 · Grants $587 · Revenue $3,770,515
-
COMMUNITIES AND JOURNALS:THE AMA IS HOME TO FIVE PREMIER SCHOLARLY JOURNALS AND NURTURES NEW IDEAS, FOSTERS COLLABORATIVE RELATIONSHIPS, AND ADVANCES THE FIELD OF MARKETING THROUGH CREDIBLE, PEER-REVIEWED SCHOLARLY RESEARCH. IN 2024, JOURNAL ARTICLES REACHED OVER 5 MILLION READERS. THE PROGRAM PUBLISHES ARTICLES IN THE MARKETING DISCIPLINE AND SUPPORTS THE COMMUNITY OF MARKETING PROFESSIONALS THAT CREATE, CURATE, AND EXECUTE PROGRAMMING AND CONTENT FOR MARKETING PROFESSIONALS, SCHOLARS, STUDENTS, AND EDUCATORS.
Expenses $4,063,493 · Grants $167,019 · Revenue $5,202,618
As filed on the 2023 return.
Listed in Part VII
-
Kevin BradfordKEVIN BRADFORD
PAST CHAIRPERSON
- Total calculated
- $0
- Hours/week
- 2
-
Lisa BowmanLISA BOWMAN
CHAIRPERSON
- Total calculated
- $0
- Hours/week
- 4
-
Michael BradyMICHAEL BRADY
CHAIRPERSON - ELECT
- Total calculated
- $0
- Hours/week
- 3
-
Robin ToomsROBIN TOOMS
SECRETARY - NEW
- Total calculated
- $0
- Hours/week
- 3
-
Jeff LupinacciJEFF LUPINACCI
TREASURER - NEW
- Total calculated
- $0
- Hours/week
- 3
-
Anders GustafsonANDERS GUSTAFSON
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Angela BrutscheANGELA BRUTSCHE
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Bob LeoneBOB LEONE
AT-LARGE BOARD MEMBER - NEW
- Total calculated
- $0
- Hours/week
- 3
-
Brian FergemannBRIAN FERGEMANN
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Christine MathersCHRISTINE MATHERS
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Eli JonesELI JONES
AT-LARGE BOARD MEMBER - NEW
- Total calculated
- $0
- Hours/week
- 2
-
Jessica PerryJESSICA PERRY
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Matt WittMATT WITT
AT-LARGE BOARD MEMBER - NEW
- Total calculated
- $0
- Hours/week
- 2
-
Peter BarberPETER BARBER
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Rebecca SlotegraafREBECCA SLOTEGRAAF
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Tiffany WhiteTIFFANY WHITE
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Vanitha SwaminathanVANITHA SWAMINATHAN
AT-LARGE BOARD MEMBER - PAST
- Total calculated
- $0
- Hours/week
- 2
-
Ric SweeneyRIC SWEENEY
AT-LARGE BOARD MEMBER - PAST
- Total calculated
- $0
- Hours/week
- 2
-
Robin ToomsROBIN TOOMS
AT-LARGE BOARD MEMBER - PAST
- Total calculated
- $0
- Hours/week
- 2
-
Dennis R JamesDENNIS R JAMES
TREASURER - PAST
- Total calculated
- $0
- Hours/week
- 2
-
Bennie F JohnsonBENNIE F JOHNSON
CHIEF EXECUTIVE OFFICER
- Total calculated
- $533,177
- From this org
- $493,416
- From related orgs
- $0
- Other
- $39,761
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $468,416
- Bonus
- $25,000
- Other
- $0
- Deferred
- $16,861
- Nontaxable benefits
- $22,900
- Filer's total
- $533,177
-
Jeremy Van EkJEREMY VAN EK
CHIEF OPERATING OFFICER
- Total calculated
- $350,183
- From this org
- $311,385
- From related orgs
- $0
- Other
- $38,798
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $304,544
- Bonus
- $6,841
- Other
- $0
- Deferred
- $16,184
- Nontaxable benefits
- $22,614
- Filer's total
- $350,183
-
Adara BowenADARA BOWEN
VICE PRESIDENT, GROWTH- PAST
- Total calculated
- $198,298
- From this org
- $186,880
- From related orgs
- $0
- Other
- $11,418
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $183,687
- Bonus
- $3,193
- Other
- $0
- Deferred
- $9,660
- Nontaxable benefits
- $1,758
- Filer's total
- $198,298
-
Julie SchnidmanJULIE SCHNIDMAN
VICE PRESIDENT, ALLIANCES
- Total calculated
- $170,311
- From this org
- $153,387
- From related orgs
- $0
- Other
- $16,924
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $150,795
- Bonus
- $2,592
- Other
- $0
- Deferred
- $7,880
- Nontaxable benefits
- $9,044
- Filer's total
- $170,311
-
Molly SoatMOLLY SOAT
VICE PRESIDENT, PROF DEVEL
- Total calculated
- $119,345
- From this org
- $96,388
- From related orgs
- $0
- Other
- $22,957
- Hours/week
- 40
-
Matthew WeingardenMATTHEW WEINGARDEN
VICE PRESIDENT, COMM & JOURNLS
- Total calculated
- $184,612
- From this org
- $162,343
- From related orgs
- $0
- Other
- $22,269
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $158,406
- Bonus
- $3,937
- Other
- $0
- Deferred
- $8,312
- Nontaxable benefits
- $13,957
- Filer's total
- $184,612
-
Charles WigginsCHARLES WIGGINS
VICE PRESIDENT, TECHNOLOGY
- Total calculated
- $183,076
- From this org
- $154,070
- From related orgs
- $0
- Other
- $29,006
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $152,201
- Bonus
- $1,869
- Other
- $0
- Deferred
- $8,094
- Nontaxable benefits
- $20,912
- Filer's total
- $183,076
-
Alexandra HamptonALEXANDRA HAMPTON
DIRECTOR, CONTENT PRODUCTION
- Total calculated
- $139,742
- From this org
- $118,869
- From related orgs
- $0
- Other
- $20,873
- Hours/week
- 40
-
Catherine EckCATHERINE ECK
SENIOR CUSTOMER SUCCESS MANAGER
- Total calculated
- $126,749
- From this org
- $124,189
- From related orgs
- $0
- Other
- $2,560
- Hours/week
- 40
-
James Aaron EatonJAMES AARON EATON
SENIOR SOLUTIONS ARCHITECT
- Total calculated
- $159,580
- From this org
- $136,497
- From related orgs
- $0
- Other
- $23,083
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $135,700
- Bonus
- $797
- Other
- $0
- Deferred
- $7,012
- Nontaxable benefits
- $16,071
- Filer's total
- $159,580
-
Melissa HerrickMELISSA HERRICK
DIRECTOR, PROJECT MANAGEMENT
- Total calculated
- $135,729
- From this org
- $127,666
- From related orgs
- $0
- Other
- $8,063
- Hours/week
- 40
-
Michael WilsonMICHAEL WILSON
DIRECTOR, LEARNING
- Total calculated
- $135,603
- From this org
- $120,068
- From related orgs
- $0
- Other
- $15,535
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 4a · Severance or change-of-control payment
- 5a · Pay contingent on this organization's revenues
- 6a · Pay contingent on this organization's net earnings
Answered no
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5b · Pay contingent on a related organization's revenues
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 5
- A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE.
- PART I, LINE 6
- A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$12,000
PROJECT SUPPORT
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 12 May 2025
- IRS schema version
- 2023v6.0
- Source object
- 202541329349305559
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