Totals
- Total revenue
- $1,197,925
- Total expenses
- $2,862,696
- Contributions and grants received
- $662,173
- Grants paid
- $177,000
- Program service revenue
- $460,992
- Investment income
- $603
- Other revenue
- $74,157
- Total assets, end of year
- $173,918
- Total liabilities, end of year
- $357,624
- Net assets or fund balances, end of year
- -$183,706
- Program services expenses (Part IX)
- $1,945,881
- Management and general expenses
- $579,262
- Fundraising expenses
- $337,553
- Program service expenses (Part III)
- $1,945,881
Program services were 68.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$662,173
-
2a · Program service revenue: MAIP FEES PROGRAM REVENUE
total $460,992 · related or exempt $460,992
-
3 · Investment income
total $603 · excluded $603
-
11a · Other revenue: BAD DEBT RECOVERY
total $41,853 · excluded $41,853
-
11b · Other revenue: SPECIAL EVENT REVENUE
total $32,304 · excluded $32,304
-
11e · Other revenue, total
$74,157
Functional expenses
Part IX, the statement of functional expenses.
-
2 · Grants to domestic individuals
total $177,000 · program services $177,000
-
7 · Other salaries and wages
total $1,242,004 · program services $1,082,885 · fundraising $159,119
-
9 · Other employee benefits
total $127,149 · program services $104,262 · fundraising $22,887
-
10 · Payroll taxes
total $128,968 · program services $105,754 · fundraising $23,214
-
11a · Fees: management
total $530,000 · management and general $530,000
-
11c · Fees: accounting
total $30,000 · management and general $30,000
-
11e · Fees: professional fundraising services
total $98,000 · fundraising $98,000
-
11g · Fees: other
total $35,815 · program services $35,815
-
13 · Office expenses
total $13,154 · management and general $13,154
-
17 · Travel
total $32,436 · program services $32,436
-
24a · Other expenses: PROGRAM FACILITATORS
total $325,000 · program services $325,000
-
24b · Other expenses: INTERN EXPENSES
total $49,554 · program services $49,554
-
24c · Other expenses: SPECIAL EVENT EXPENSES
total $34,333 · fundraising $34,333
-
24d · Other expenses: SUBSCRIPTIONS
total $33,175 · program services $33,175
-
24e · All other expenses
total $6,108 · management and general $6,108
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,387,093 · end of year $145,544
-
2 · Savings and temporary cash investments
beginning of year $72,723 · end of year $28,374
-
3 · Pledges and grants receivable
beginning of year $185,735
-
4 · Accounts receivable
beginning of year $83,113
-
17 · Accounts payable and accrued expenses
beginning of year $97,015 · end of year $62,852
-
19 · Deferred revenue
end of year $42,800
-
25 · Other liabilities
beginning of year $150,584 · end of year $251,972
-
27 · Net assets without donor restrictions
beginning of year $770,390 · end of year -$522,381
-
28 · Net assets with donor restrictions
beginning of year $710,675 · end of year $338,675
Mission and programs · 2024
Mission
SEE SCHEDULE O
Activities or mission (Part I)
WE CELEBRATE AND ADVANCE RISING TALENT THROUGH EDUCATIONAL AND PROFESSIONAL OPPORTUNITIES.
-
MULTICULTURAL ADVERTISING INTERN PROGRAM (MAIP) - SEE SCHEDULE O
Expenses $1,410,873 · Revenue $460,992
-
SCHOLARSHIPS - SEE SCHEDULE O
Expenses $535,008 · Grants $177,000 · Revenue $289,433
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Marla KaplowitzMARLA KAPLOWITZ
PRESIDENT
- Total calculated
- $950,724
- From this org
- $0
- From related orgs
- $927,529
- Other
- $23,195
- Hours/week
- 5 + 40 related
Schedule J breakdown matched by us
- Base
- $0 + $605,129 related
- Bonus
- $0 + $322,400 related
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0 + $23,195 related
- Filer's total
- $0 + $950,724 related
-
Jeff MonahanJEFF MONAHAN
CO CHAIRPERSON
- Total calculated
- $0
- Hours/week
- 1
-
Ruston SpurlockRUSTON SPURLOCK
CO CHAIRPERSON
- Total calculated
- $0
- Hours/week
- 1
-
Sara PorritSARA PORRIT
DEPUTY CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Renee JenningsRENEE JENNINGS
BOD TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Mary BaglivoMARY BAGLIVO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jeffrey BowmanJEFFREY BOWMAN
DIRECTOR (AS OF 10/2024)
- Total calculated
- $0
- Hours/week
- 1
-
Douglas DavisDOUGLAS DAVIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Nathan FriedmanNATHAN FRIEDMAN
DIRECTOR (AS OF 10/2024)
- Total calculated
- $0
- Hours/week
- 1
-
Walter Geer IIIWALTER GEER III
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Whitney HeadenWHITNEY HEADEN
DIRECTOR (AS OF 10/2024)
- Total calculated
- $0
- Hours/week
- 1
-
Ronald LewisRONALD LEWIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Chris LollCHRIS LOLL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Renetta McCannRENETTA MCCANN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ashley McGowanASHLEY MCGOWAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Luis Miguel MessianuLUIS MIGUEL MESSIANU
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lukeisha PaulLUKEISHA PAUL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Saneel RadiaSANEEL RADIA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer RisiJENNIFER RISI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Emily SanderEMILY SANDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ashok SinhaASHOK SINHA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Deidre Smalls-LandauDEIDRE SMALLS-LANDAU
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Sadie ThomaSADIE THOMA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Denise WongDENISE WONG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
James O'DonnellJAMES O'DONNELL
EVP FINANCE/TREASURER
- Total calculated
- $279,301
- From this org
- $0
- From related orgs
- $265,702
- Other
- $13,599
- Hours/week
- 5 + 45 related
Schedule J breakdown matched by us
- Base
- $0 + $217,702 related
- Bonus
- $0 + $48,000 related
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0 + $13,599 related
- Filer's total
- $0 + $279,301 related
-
Ruby Tangiera MurrayRUBY TANGIERA MURRAY
SENIOR VICE PRESIDENT (THRU 09/2024)
- Total calculated
- $212,732
- From this org
- $0
- From related orgs
- $180,566
- Other
- $32,166
- Hours/week
- 20
Schedule J breakdown matched by us
- Base
- $0 + $177,566 related
- Bonus
- $0 + $3,000 related
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0 + $32,166 related
- Filer's total
- $0 + $212,732 related
-
Cathy ButlerCATHY BUTLER
EVP 4AS INC. (AS OF 02/2024)
- Total calculated
- $309,802
- From this org
- $0
- From related orgs
- $290,000
- Other
- $19,802
- Hours/week
- 20 + 20 related
Schedule J breakdown matched by us
- Base
- $0 + $290,000 related
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0 + $19,802 related
- Filer's total
- $0 + $309,802 related
-
Jacquelyn GreenJACQUELYN GREEN
PROGRAM DIRECTOR
- Total calculated
- $125,404
- From this org
- $108,408
- From related orgs
- $0
- Other
- $16,996
- Hours/week
- 40
-
Kennedy StuddardKENNEDY STUDDARD
MANAGER, MAIP ALUMNI & EDUC. PROGRAMS
- Total calculated
- $120,858
- From this org
- $104,321
- From related orgs
- $0
- Other
- $16,537
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 7 · Other non-fixed payments
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 7
- THE FOUNDATION ISSUED SMALL BONUSES TO SOME EMPLOYEES IN CALENDAR YEAR 2024. ALL BONUSES WERE ISSUED BASED ON THOSE EMPLOYEES HAVING SUCCESSFULLY COMPLETED CERTAIN INDIVIDUAL ORGANIZATIONAL-WIDE STRATEGIC AND OPERATIONAL GOALS. BONUSES WERE ISSUED AT THE DISCRETION OF MANAGEMENT AND NO INDIVIDUAL HAD INPUT INTO THE AWARDING OF THEIR OWN BONUS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES
501(C)(6) · ADVERTISING AND MARKETING · NY
-
COALITION FOR HEALTHCARE COMMUNICATION INC
501(C)(6) · INFO EXCHANGE · NY
Directly controlled by AAAA
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Related partnerships
Part III: related organizations taxable as a partnership, with the filer's share.
-
ADVERTISING DIGITAL IDENTIFICATION LLC
N/A · DIGITAL ID'S · NY · general or managing partner
Related corporations and trusts
Part IV: related organizations taxable as a corporation or trust.
-
AAAA BENEFITS INC
C · EMP BENEFITS · NC
Directly controlled by AAAA
-
AAAA INSURANCE COMPANY LTD
C · INSURANCE · BD
Directly controlled by AAAA
-
AAAA GROUP INSURANCE TRUST
T · SUPPORT SVCS · NC
Directly controlled by AAAA
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 13 October 2025
- IRS schema version
- 2024v5.2
- Source object
- 202522869349300637
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.