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Nonprofiteer
← DYNAMIC CATHOLIC INSTITUTE

Form 990 for tax year 2022

Filed by DYNAMIC CATHOLIC INSTITUTE.

Totals

Total revenue
$28,254,026
Total expenses
$25,372,089
Contributions and grants received
$23,308,995
Grants paid
$0
Program service revenue
$3,821,437
Investment income
$116,169
Other revenue
$1,007,425
Total assets, end of year
$49,471,883
Total liabilities, end of year
$4,630,831
Net assets or fund balances, end of year
$44,841,052
Program services expenses (Part IX)
$17,250,620
Management and general expenses
$2,292,175
Fundraising expenses
$5,829,294
Program service expenses (Part III)
$17,250,620

Program services were 68.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $23,308,995

  • 1g · Noncash contributions included above

    $379,282

  • 2a · Program service revenue: RETREATS/PILGRIMAGE REVENUE

    total $3,807,212 · related or exempt $3,807,212

  • 2b · Program service revenue: OTHER PROGRAM REVENUE

    total $14,225 · related or exempt $14,225

  • 3 · Investment income

    total $118,682 · excluded $118,682

  • 6a · Gross rents

    real property $91,020

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $91,020

  • 6d · Net rental income or loss

    total $91,020 · excluded $91,020

  • 7a · Gross sales of assets other than inventory

    securities $5,179

  • 7b · Less cost or other basis and sales expenses

    securities $7,692

  • 7c · Gain or loss

    securities -$2,513

  • 7d · Net gain or loss

    total -$2,513 · excluded -$2,513

  • 10a · Gross sales of inventory

    $8,972,932

  • 10b · Cost of goods sold

    $8,075,729

  • 10c · Net income from sales of inventory

    total $897,203 · related or exempt $899,644 · excluded -$2,441

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $19,202 · excluded $19,202

  • 11e · Other revenue, total

    $19,202

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $857,270 · program services $498,203 · management and general $181,028 · fundraising $178,039

  • 7 · Other salaries and wages

    total $3,984,319 · program services $2,310,954 · management and general $846,761 · fundraising $826,604

  • 8 · Pension plan contributions

    total $133,576 · program services $80,627 · management and general $28,358 · fundraising $24,591

  • 9 · Other employee benefits

    total $790,592 · program services $461,141 · management and general $160,157 · fundraising $169,294

  • 10 · Payroll taxes

    total $371,468 · program services $215,219 · management and general $79,481 · fundraising $76,768

  • 11g · Fees: other

    total $866,519 · program services $541,559 · management and general $141,989 · fundraising $182,971

  • 12 · Advertising and promotion

    total $654,197 · program services $440,130 · fundraising $214,067

  • 13 · Office expenses

    total $5,032,767 · program services $2,179,968 · management and general $46,171 · fundraising $2,806,628

  • 14 · Information technology

    total $1,879,803 · program services $1,103,449 · management and general $396,187 · fundraising $380,167

  • 16 · Occupancy

    total $1,155,466 · program services $670,627 · management and general $247,510 · fundraising $237,329

  • 17 · Travel

    total $228,215 · program services $18,713 · management and general $62,236 · fundraising $147,266

  • 22 · Depreciation, depletion and amortization

    total $221,262 · program services $134,644 · management and general $40,310 · fundraising $46,308

  • 23 · Insurance

    total $93,401 · program services $50,522 · management and general $24,085 · fundraising $18,794

  • 24a · Other expenses: EVANGELIZATION

    total $4,175,402 · program services $4,175,402

  • 24b · Other expenses: PILGRIMAGE EXPENSES

    total $4,106,748 · program services $4,106,748

  • 24c · Other expenses: CREDIT CARD FEES

    total $678,183 · program services $175,218 · fundraising $502,965

  • 24d · Other expenses: RECRUITING EXPENSES

    total $86,826 · program services $50,967 · management and general $18,534 · fundraising $17,325

  • 24e · All other expenses

    total $56,075 · program services $36,529 · management and general $19,368 · fundraising $178

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $3,472,513 · end of year $2,346,130

  • 2 · Savings and temporary cash investments

    beginning of year $9,870,406 · end of year $4,767,144

  • 3 · Pledges and grants receivable

    beginning of year $13,305,678 · end of year $14,536,726

  • 4 · Accounts receivable

    beginning of year $1,733,558 · end of year $140,225

  • 7 · Other notes and loans receivable

    beginning of year $82,958 · end of year $57,251

  • 8 · Inventories for sale or use

    beginning of year $11,263,930 · end of year $14,564,365

  • 9 · Prepaid expenses and deferred charges

    beginning of year $3,414,334 · end of year $598,357

  • 10a · Land, buildings and equipment: cost or other basis

    $2,049,452

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,421,276

  • 10c · Land, buildings and equipment, net

    beginning of year $698,926 · end of year $628,176

  • 11 · Investments: publicly traded securities

    end of year $6,963,385

  • 14 · Intangible assets

    beginning of year $268,945 · end of year $237,611

  • 15 · Other assets

    beginning of year $1,900,685 · end of year $4,632,513

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,204,295 · end of year $1,477,146

  • 19 · Deferred revenue

    beginning of year $2,769,740 · end of year $60,744

  • 23 · Secured mortgages and notes payable

    beginning of year $78,783 · end of year $56,775

  • 25 · Other liabilities

    beginning of year $0 · end of year $3,036,166

  • 27 · Net assets without donor restrictions

    beginning of year $28,458,437 · end of year $30,109,326

  • 28 · Net assets with donor restrictions

    beginning of year $13,500,678 · end of year $14,731,726

Mission and programs · 2022

Mission

THE DYNAMIC CATHOLIC MISSION IS TO RE-ENERGIZE THE CATHOLIC CHURCH IN AMERICA BY DEVELOPING WORLD-CLASS RESOURCES THAT INSPIRE PEOPLE TO REDISCOVER THE GENIUS OF CATHOLICISM.

Activities or mission (Part I)

THE DYNAMIC CATHOLIC MISSION IS TO RE-ENERGIZE THE CATHOLIC CHURCH IN AMERICA BY DEVELOPING WORLD-CLASS RESOURCES THAT INSPIRE PEOPLE TO REDISCOVER THE GENIUS OF CATHOLICISM

  • PARISH EVANGELIZATION PROGRAM:EVERY CHRISTMAS AND EASTER, MORE THAN A THIRD OF THE PEOPLE WHO COME TO CHURCH ARE THERE FOR THE ONLY TIME ALL YEAR. FOR OVER A DECADE, DYNAMIC CATHOLIC'S PARISH BOOK PROGRAM HAS BEEN THE MOST IMPACTFUL MASS EVANGELIZATION INITIATIVE IN MODERN HISTORY. WITH GREAT SIMPLICITY, DYNAMIC CATHOLIC HAS HELPED CATHOLIC PARISHES SEIZE THEIR GREATEST OPPORTUNITY TO MEET DISENGAGED CATHOLICS RIGHT WHERE THEY ARE AND REIGNITE THEIR FAITH. SINCE ITS INCEPTION, THIS INITIATIVE HAS SERVED OVER FIVE THOUSAND PARISHES AND PUT OVER 60 MILLION BOOKS IN THE HANDS OF LOST SOULS ACROSS AMERICA. MILLIONS HAVE BEEN TRANSFORMED AS A RESULT. IN CONCERT WITH OUR DYNAMIC PARISH INITIATIVE, PARISH CHAMPION PROGRAM AND CATHOLIC MOMENTS PROGRAMS, THIS GAME-CHANGER HELPS DYNAMIC CATHOLIC PROVIDE A COMPREHENSIVE SET OF WORLD-CLASS OPTIONS FOR PARISH EVANGELIZATION.

    Expenses $8,392,070 · Revenue $598,818

  • CATHOLIC MOMENTS:RIGHT NOW, 85% OF CATHOLICS LEAVE THE FAITH BY 23, 70% OF CATHOLICS DON'T BELIEVE IN THE REAL PRESENCE OF JESUS IN THE EUCHARIST, AND ONLY 17.3% OF CATHOLICS ATTEND MASS EACH WEEK. IT'S TIME SOMEONE DID SOMETHING ABOUT THESE ALARMING TRENDS, WHICH IS WHY DYNAMIC CATHOLIC IS COMMITTED TO CREATING OUR CATHOLIC MOMENTS SERIES. BY LEVERAGING THE 10 MOST IMPORTANT MOMENTS IN THE LIFE OF EVERY CATHOLIC, WE ARE GIVING INDIVIDUALS AND PARISHES THE BEST RESOURCES FOR SHARING AND LIVING THE FAITH. WE ARE ALSO COMMITTED TO MAKING THEM AVAILABLE AS INEXPENSIVELY AS POSSIBLE, BECAUSE WHAT GOOD ARE THE BEST RESOURCES IN THE WORLD IF CATHOLICS AND THEIR PARISHES CAN'T AFFORD THEM? TO DATE WE HAVE DEVELOPED AND DISTRIBUTED: DECISION POINT, THE MOST POPULAR CONFIRMATION PROGRAM IN AMERICA; BLESSED, THE MOST ENGAGING AND EFFECTIVE FIRST COMMUNION AND FIRST RECONCILIATION PROGRAM; BEST LENT EVER AND BEST ADVENT EVER, WHICH HELP OVER A MILLION CATHOLICS PREPARE FOR CHRISTMAS AND EASTER EVERY YEAR; BETTER TOGETHER FOR MARRIAGE PREPARATION AND ENRICHMENT; STARTING POINT FOR BAPTISM; AND NO REGRETS, A REVOLUTIONARY NEW PROGRAM FOR MAKING THE MOST OF THE FOURTH QUARTER OF LIFE. PROGRAMS FOR SUNDAY MASS AND RCIA ARE CURRENTLY IN DEVELOPMENT. ALL OF THE VIDEO-BASED CONTENT ASSOCIATED WITH THE COMPLETED CATHOLIC MOMENTS PROGRAMS HAS RECENTLY BEEN MADE FREELY AVAILABLE ONLINE VIA DYNAMIC CATHOLIC'S NEW CONTENT SHARING PLATFORM, DYNAMIC+.

    Expenses $3,389,458 · Revenue $258,966

  • EVENTS AND PILGRIMAGES:89% OF CATHOLICS DESCRIBE AN EVENT OR EXPERIENCE AS THE TRIGGER OF THEIR NEW SPIRITUAL COMMITMENT. AT DYNAMIC CATHOLIC, WE ARE PASSIONATE ABOUT CREATING AND DELIVERING LIFE-CHANGING PILGRIMAGES THAT HELP PEOPLE SEE THEIR LIVES AND FAITH IN A WHOLE NEW WAY

    Expenses $4,781,941 · Revenue $3,807,212

  • OTHER:AT DYNAMIC CATHOLIC WE ARE CONSTANTLY STRIVING TO CREATE AND SHARE GAME-CHANGERS FOR CATHOLICS AND THEIR PARISHES. BEYOND THOSE MENTIONED ABOVE, OTHER RESOURCES WE HAVE INNOVATED AND DISTRIBUTED INCLUDE THE FOLLOWING: FEED YOUR SOUL, WEEKLY VIDEO REFLECTIONS ON THE UPCOMING SUNDAY'S GOSPEL READING; WELCOME, A LIFE-CHANGING PARISH RETREAT EXPERIENCE (FORMERLY KNOWN AS CHRIST RENEWS HIS PARISH); THE ANNUAL CATHOLIC SURVEY, WHICH COLLECTIVELY HAS GENERATED RESPONSES FROM NEARLY 175,000 INDIVIDUALS IN ITS FIRST TWO YEARS, MAKING IT THE LARGEST SURVEY OF CATHOLICS EVER DONE; THE PRAYER PROCESS; THE MASS JOURNAL; THE TURNING POINT AND GENESIS BIBLE STUDIES; AND HUNDREDS OF OTHER RESOURCES AVAILABLE ON OUR WEBSITE. MORE THAN THREE MILLION PEOPLE VISIT DYNAMICCATHOLIC.COM EACH MONTH, AND IT IS OUR GOAL TO MEET EACH OF THEM RIGHT WHERE THEY ARE AND HELP THEM TAKE THEIR NEXT STEP TOWARD GOD. TO REACH THOSE WHO MAY NOT OTHERWISE ENCOUNTER DYNAMIC CATHOLIC'S LIFE-CHANGING CONTENT, HUNDREDS OF VIDEOS SUPPLEMENTING AND EXPANDING ON MANY OF DYNAMIC CATHOLIC'S MOST POPULAR BOOKS AND PROGRAMS ARE AVAILABLE ON DYNAMIC CATHOLIC'S AND MATTHEW KELLY'S YOUTUBE CHANNELS. CURRENTLY, VIDEO CONTENT ON YOUTUBE ENCOMPASSES A WIDE ARRAY OF TOPICS INCLUDING HOLY MOMENTS, 60-SECOND WISDOM, COMPREHENSIVE INTERVIEWS WITH PROMINENT RELIGIOUS AND CULTURAL LEADERS, AND BECOMING THE BEST VERSION OF YOURSELF. NEW AND INNOVATIVE CONTENT IS CONTINUOUSLY BEING CREATED AND POSTED TO THESE CHANNELS, HELPING TO ENGAGE VIEWERS WHO WILL BE EXCITED TO VIEW AND SHARE THESE RESOURCES.

    Expenses $687,151 · Revenue $56,085

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Matthew Kelly

    CEO

    Total calculated
    $1,607,190
    From this org
    $0
    From related orgs
    $1,574,400
    Other
    $32,790
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0 + $1,574,400 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0 + $11,924 related
    Nontaxable benefits
    $0 + $20,866 related
    Filer's total
    $0 + $1,607,190 related

  • Allen Hunt

    SENIOR ADVISOR

    Total calculated
    $196,758
    From this org
    $177,000
    From related orgs
    $0
    Other
    $19,758
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $177,000
    Bonus
    $0
    Other
    $0
    Deferred
    $5,310
    Nontaxable benefits
    $14,448
    Filer's total
    $196,758

  • Mark Moore

    PRESIDENT

    Total calculated
    $169,950
    From this org
    $150,808
    From related orgs
    $0
    Other
    $19,142
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,808
    Bonus
    $0
    Other
    $0
    Deferred
    $4,524
    Nontaxable benefits
    $14,618
    Filer's total
    $169,950

  • Patrick Burke

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1

  • Brian Caster

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Lamar Hunt Jr

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Brenda Stice

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Travis Stice

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Andrew Krumme

    VP OF OPERATIONS

    Total calculated
    $224,728
    From this org
    $197,385
    From related orgs
    $0
    Other
    $27,343
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $197,385
    Bonus
    $0
    Other
    $0
    Deferred
    $5,921
    Nontaxable benefits
    $21,422
    Filer's total
    $224,728

  • Jack Beers

    VP OF MINISTRY

    Total calculated
    $202,122
    From this org
    $175,500
    From related orgs
    $0
    Other
    $26,622
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $175,500
    Bonus
    $0
    Other
    $0
    Deferred
    $5,175
    Nontaxable benefits
    $21,447
    Filer's total
    $202,122

  • Eric Constant

    DIRECTOR OF DEVELOPMENT

    Total calculated
    $183,037
    From this org
    $156,577
    From related orgs
    $0
    Other
    $26,460
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $156,577
    Bonus
    $0
    Other
    $0
    Deferred
    $4,697
    Nontaxable benefits
    $21,763
    Filer's total
    $183,037

  • Brian Walsh

    MARKETING STRATEGY ADVISOR

    Total calculated
    $168,111
    From this org
    $142,000
    From related orgs
    $0
    Other
    $26,111
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $142,000
    Bonus
    $0
    Other
    $0
    Deferred
    $4,260
    Nontaxable benefits
    $21,851
    Filer's total
    $168,111

  • Chris Kaiser

    SENIOR DEVELOPMENT OFFICER

    Total calculated
    $163,459
    From this org
    $153,275
    From related orgs
    $0
    Other
    $10,184
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $153,275
    Bonus
    $0
    Other
    $0
    Deferred
    $4,598
    Nontaxable benefits
    $5,586
    Filer's total
    $163,459

  • Matt Scherr

    SENIOR DEVELOPMENT OFFICER

    Total calculated
    $147,484
    From this org
    $137,345
    From related orgs
    $0
    Other
    $10,139
    Hours/week
    40

  • Emalie Huber

    SENIOR DEVELOPMENT OFFICER

    Total calculated
    $144,368
    From this org
    $134,295
    From related orgs
    $0
    Other
    $10,073
    Hours/week
    40

  • George Josten

    DIRECTOR OF MINISTRY SERVICES

    Total calculated
    $149,557
    From this org
    $127,931
    From related orgs
    $0
    Other
    $21,626
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
MATTHEW KELLY AND OTHER KEY LEADERS IN THE ORGANIZATION HOST DOZENS OF GUESTS EACH YEAR INCLUDING CHURCH LEADERS, PARTNERS AND COLLABORATORS, AND DONORS. THE DYNAMIC CATHOLIC INSTITUTE PAYS CLUB DUES BUT MEMBERSHIPS ARE REQUIRED TO BE ATTACHED TO AN INDIVIDUAL, THEREFORE, THE MEMBERSHIP IS IN MATTHEW KELLY'S NAME. THE USE OF THE CLUB IS SOLELY FOR MINISTRY PURPOSES. SOCIAL CLUB DUES ARE NOT TREATED AS TAXABLE COMPENSATION.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • EUCALYPTUS MEDIA GROUP INC

    S · PUBLISHER · FL

  • FLOYD CONSULTING

    S · CONSULTING · FL

Provenance

Return type
form_990
Tax year
2022
Filed
15 November 2023
IRS schema version
2022v5.0
Source object
202303199349308460

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