Totals
- Total revenue
- $1,575,086
- Total expenses
- $1,547,040
- Contributions and grants received
- $56,335
- Grants paid
- $0
- Program service revenue
- $1,483,669
- Investment income
- $16,476
- Other revenue
- $18,606
- Total assets, end of year
- $1,116,665
- Total liabilities, end of year
- $351,603
- Net assets or fund balances, end of year
- $765,062
- Program services expenses (Part IX)
- $845,811
- Management and general expenses
- $687,657
- Fundraising expenses
- $13,572
- Program service expenses (Part III)
- $845,811
Program services were 54.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$56,335
-
2a · Program service revenue: CONFERENCE AND EXPOS
total $607,448 · related or exempt $607,448
-
2b · Program service revenue: NEW MEMBERSHIPS
total $512,360 · related or exempt $512,360
-
2c · Program service revenue: EDUCATIONAL SERVICES
total $160,181 · related or exempt $160,181
-
2d · Program service revenue: DESIGN AWARDS PROGRAMS
total $129,125 · related or exempt $129,125
-
2e · Program service revenue: ONLINE NEWSLETTER
total $46,475 · unrelated business $46,475
-
2f · All other program service revenue
total $28,080 · unrelated business $28,080
-
3 · Investment income
total $16,476 · excluded $16,476
-
5 · Royalties
total $2,800 · excluded $2,800
-
11a · Other revenue: OTHER
total $9,431 · related or exempt $9,431
-
11b · Other revenue: LABELS AND JOB BANK REVENUE
total $6,375 · unrelated business $6,375
-
11e · Other revenue, total
$15,806
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $240,867 · program services $116,235 · management and general $122,441 · fundraising $2,191
-
7 · Other salaries and wages
total $379,993 · program services $183,373 · management and general $193,164 · fundraising $3,456
-
8 · Pension plan contributions
total $56,825 · program services $27,422 · management and general $28,886 · fundraising $517
-
9 · Other employee benefits
total $59,192 · program services $28,564 · management and general $30,089 · fundraising $539
-
10 · Payroll taxes
total $46,888 · program services $22,627 · management and general $23,835 · fundraising $426
-
11g · Fees: other
total $139,235 · program services $49,939 · management and general $89,296
-
12 · Advertising and promotion
total $5,130 · program services $3,699 · management and general $1,431
-
13 · Office expenses
total $52,120 · program services $45,917 · management and general $4,710 · fundraising $1,493
-
14 · Information technology
total $76,335 · program services $56,449 · management and general $19,858 · fundraising $28
-
16 · Occupancy
total $37,654 · program services $4,207 · management and general $33,447
-
17 · Travel
total $212,210 · program services $196,263 · management and general $13,874 · fundraising $2,073
-
19 · Conferences, conventions and meetings
total $88,411 · program services $86,730 · fundraising $1,681
-
22 · Depreciation, depletion and amortization
total $62,575 · management and general $62,575
-
23 · Insurance
total $21,560 · program services $15,102 · management and general $6,458
-
24a · Other expenses: BANK & CREDIT CARD FEES
total $53,895 · management and general $53,747 · fundraising $148
-
24b · Other expenses: OTHER EXPENSES
total $14,150 · program services $9,284 · management and general $3,846 · fundraising $1,020
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $750,197 · end of year $715,929
-
4 · Accounts receivable
beginning of year $39,854 · end of year $50,157
-
9 · Prepaid expenses and deferred charges
beginning of year $42,119 · end of year $37,223
-
10a · Land, buildings and equipment: cost or other basis
$515,869
-
10b · Land, buildings and equipment: accumulated depreciation
$376,651
-
10c · Land, buildings and equipment, net
beginning of year $201,793 · end of year $139,218
-
11 · Investments: publicly traded securities
end of year $103,784
-
15 · Other assets
beginning of year $52,511 · end of year $70,354
-
17 · Accounts payable and accrued expenses
beginning of year $173,178 · end of year $126,650
-
19 · Deferred revenue
beginning of year $113,958 · end of year $137,423
-
25 · Other liabilities
beginning of year $62,322 · end of year $87,530
-
27 · Net assets without donor restrictions
beginning of year $702,016 · end of year $730,062
-
28 · Net assets with donor restrictions
beginning of year $35,000 · end of year $35,000
Mission and programs · 2024
Mission
PROMOTE AWARENESS OF OUR COMMUNITY AND ITS ROLE IN SHAPING EXPERIENCE. NURTURE DEMAND FOR DESIGN EXCELLENCE WITHIN THE BUILT ENVIRONMENT. SERVE AS A SOURCE OF EDUCATION AND INSPIRATION FOR OUR COMMUNITY. CONTINUE TO DEFINE AND REFINE OUR STANDARDS OF PRACTICE. FOSTER RELEVANT, WELL-INFORMED RESEARCH TO ENHANCE OUR KNOWLEDGE BASE. SPONSOR PEER RECOGNITION PROGRAMS THAT INSPIRE EXCELLENCE. PROMOTE COLLABORATION ACROSS MULTIPLE DESIGN DISCIPLINES. STRENGTHEN TIES WITH EDUCATIONAL PROGRAMS THAT PROVIDE THE ACADEMIC UNDERPINNINGS OF OUR FIELD.
-
CONFERENCE AND EVENTS- SEGD OFFERS A ROBUST CALENDAR OF PROFESSIONAL DEVELOPMENT ACTIVITIES, INCLUDING PHYSICAL EVENTS, AN ACADEMIC SUMMIT AND CONFERENCE, LOCAL CHAPTER EVENTS. SEGD'S CONFERENCE IS THE GATHERING OF THE FULL BREADTH OF THE EXPERIENTIAL GRAPHIC DESIGN COMMUNITY. IT IS THE ONLY INTERNATIONAL EVENT FOCUSED ON CREATING EXPERIENCES THAT CONNECT PEOPLE AND PLACE IN THE BUILT ENVIRONMENT. THIS EVENT IS WHERE MULTIPLE DESIGN DISCIPLINES CONVERGE AND DESIGN PROFESSIONALS, VENDORS AND FABRICATORS WHO CREATE COMPELLING AND INFORMATION-RICH SPACES GO FOR INSPIRATION, EDUCATION AND NETWORKING.
Expenses $310,040 · Revenue $607,448
-
EDUCATION AND WORKSHOPS- SEGD'S EDUCATION WORKSHOPS, WEBINARS, AND COURSES SPAN A WIDE SWATH OF DESIGN PRACTICE AREAS INCLUDING BRANDED ENVIRONMENTS, EXHIBITION AND EXPERIENCE DESIGN, TECHNOLOGY AND INTERACTIVE EXPERIENCES, USER EXPERIENCE, HEALTHCARE, PRACTICE AND TECHNICAL TOPICS, WAYFINDING, ACCESSIBILITY, AND THE BUSINESS OF DESIGN.
Expenses $237,871 · Revenue $160,181
-
MEMBERSHIP- CONSISTS OF A GLOBAL MULTIDISCIPLINARY COMMUNITY OF OVER 2,000 MEMBERS FROM 35 COUNTRIES WHO PLAN, DESIGN, AND BUILD EXPERIENCES THAT CONNECT PEOPLE TO PLACE. SEGD PROVIDES OPPORTUNITIES FOR NETWORKING, KNOWLEDGE-SHARING AND CONNECTING WITH FELLOW EXPERIENTIAL GRAPHIC DESIGN PRACTITIONERS.
Expenses $139,644 · Revenue $512,360
-
OTHER PROGRAMS- SEGD PROVIDES DEAI AND ANTI-RACISM TRAINING TO ADVANCE RACIAL JUSTICE WITH OUR ORGANIZATION AND THE FIELD OF EXPERIENTIAL GRAPHIC DESIGN. STAFF, BOARD, EDUCATORS AND CHAPTER CHAIRS ARE A PART OF A MULTI- PHASE ENGAGEMENT PLAN TO BUILD AN INCLUSIVE CULTURE ACROSS LINES OF DIFFERENCE.
Expenses $158,256 · Revenue $295,097
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Cybelle JonesCYBELLE JONES
EXECUTIVE DI
- Total calculated
- $258,476
- From this org
- $240,866
- From related orgs
- $0
- Other
- $17,610
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $240,866
- Bonus
- not reported
- Other
- not reported
- Deferred
- not reported
- Nontaxable benefits
- $17,610
- Filer's total
- $258,476
-
Traci SymTRACI SYM
PRESIDENT
- Total calculated
- $0
- Hours/week
- 2
-
Bosco HernandezBOSCO HERNANDEZ
VICE PRESIDE
- Total calculated
- $0
- Hours/week
- 1
-
Mike McCarthyMIKE MCCARTHY
SEC'Y/TREASU
- Total calculated
- $0
- Hours/week
- 2
-
Joell Angel-ChumbleyJOELL ANGEL-CHUMBLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Steve BayerSTEVE BAYER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Aki CarpenterAKI CARPENTER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Anna CriderANNA CRIDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kathy FryKATHY FRY
PAST PRESIDE
- Total calculated
- $0
- Hours/week
- 2
-
Nu GotehNU GOTEH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kris HelmickKRIS HELMICK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Genell HoechstetterGENELL HOECHSTETTER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Despina MacrisDESPINA MACRIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Masha PyshkinaMASHA PYSHKINA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Dayton SchroeterDAYTON SCHROETER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
David SiegelDAVID SIEGEL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kristen SouthwellKRISTEN SOUTHWELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Darlene Van UdenDARLENE VAN UDEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Written employment contract
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 30 June 2025
- IRS schema version
- 2024v5.0
- Source object
- 202502129349300435
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