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Nonprofiteer
← APPLETON DOWNTOWN INC

Form 990 for tax year 2022

Filed by APPLETON DOWNTOWN INC.

Totals

Total revenue
$932,337
Total expenses
$871,152
Contributions and grants received
$506,579
Grants paid
$0
Program service revenue
$405,796
Investment income
$4
Other revenue
$19,958
Total assets, end of year
$879,739
Total liabilities, end of year
$456,906
Net assets or fund balances, end of year
$422,833
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $23,550

  • 1e · Government grants (contributions)

    $286,922

  • 1f · All other contributions, gifts and grants

    $196,107

  • 2a · Program service revenue: CONCERTS IN THE PARK

    total $210,613 · related or exempt $210,613

  • 2b · Program service revenue: FARMERS MARKET

    total $73,653 · related or exempt $73,653

  • 2c · Program service revenue: OCTOBERFEST

    total $28,979 · related or exempt $28,979

  • 2d · Program service revenue: CRAFT BEER WALK

    total $17,386 · related or exempt $17,386

  • 2e · Program service revenue: MEMBERSHIP FEES

    total $14,050 · related or exempt $14,050

  • 2f · All other program service revenue

    total $61,115 · related or exempt $61,115

  • 3 · Investment income

    total $4 · excluded $4

  • 8a · Fundraising events: gross income

    $25,090

  • 8a · Fundraising events: contributions included on line 1c

    $23,550

  • 8b · Fundraising events: direct expenses

    $21,359

  • 8c · Net income from fundraising events

    total $3,731 · excluded $3,731

  • 11a · Other revenue: UNREDEEMED GIFT CERTIF

    total $16,227 · related or exempt $16,227

  • 11e · Other revenue, total

    $16,227

Functional expenses

Part IX, the statement of functional expenses.

  • 4 · Benefits paid to or for members

    total $69,246

  • 5 · Compensation of officers, directors and key employees

    total $85,299

  • 7 · Other salaries and wages

    total $185,117

  • 10 · Payroll taxes

    total $23,199

  • 11c · Fees: accounting

    total $23,196

  • 11g · Fees: other

    total $41,050

  • 12 · Advertising and promotion

    total $94,774

  • 13 · Office expenses

    total $27,978

  • 16 · Occupancy

    total $71,263

  • 19 · Conferences, conventions and meetings

    total $2,025

  • 20 · Interest

    total $10,722

  • 22 · Depreciation, depletion and amortization

    total $3,373

  • 23 · Insurance

    total $7,564

  • 24a · Other expenses: EVENT SUPPLIES

    total $214,452

  • 24b · Other expenses: DUES & SUBSCRIPTIONS

    total $7,056

  • 24c · Other expenses: PARKING

    total $3,233

  • 24d · Other expenses: BAD DEBTS

    total $1,605

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $385,761 · end of year $481,233

  • 2 · Savings and temporary cash investments

    beginning of year $77,422 · end of year $77,426

  • 3 · Pledges and grants receivable

    beginning of year $88,141 · end of year $124,988

  • 4 · Accounts receivable

    beginning of year $20,810 · end of year $58,723

  • 10a · Land, buildings and equipment: cost or other basis

    $33,273

  • 10b · Land, buildings and equipment: accumulated depreciation

    $22,714

  • 10c · Land, buildings and equipment, net

    beginning of year $6,716 · end of year $10,559

  • 15 · Other assets

    beginning of year $0 · end of year $126,810

  • 17 · Accounts payable and accrued expenses

    beginning of year $18,093 · end of year $45,533

  • 19 · Deferred revenue

    beginning of year $15,050 · end of year $40,875

  • 24 · Unsecured notes and loans payable

    beginning of year $150,000 · end of year $150,000

  • 25 · Other liabilities

    beginning of year $106,698 · end of year $220,498

  • 27 · Net assets without donor restrictions

    beginning of year $289,009 · end of year $350,194

  • 28 · Net assets with donor restrictions

    end of year $72,639

Mission and programs · 2022

Mission

OUR MISSION TO ESTABLISH A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING AND LEISURE IS ANCHORED IN OUR FOCUS TO CREATE AN ENVIRONMENT OF SUCCESS AND SUSTAINABILITY FOR THE NEW EXHIBITION CENTER, A ROBUST EMPLOYMENT CENTER AND A MORE LIVABLE DOWNTOWN. OUR STRATEGIC INITIATIVES BUILD SUPPORT FOR AN EXCEPTIONAL VISITOR EXPERIENCE, A STRONG BUSINESS CLIMATE AND AN ATTRACTIVE, ACCESSIBLE AND INCLUSIVE DOWNTOWN WHERE MORE PEOPLE WANT TO LIVE.

Activities or mission (Part I)

TO MAKE DOWNTOWN APPLETON A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING, AND LEISURE.

  • WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF APPROXIMATELY 206 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BID BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE. IN 2022 THE BID DISTRIBUTED $39,124 FOR BUILDING AND SIGNAGE IMPROVEMENTS AND $17,100 IN NEW BUILDING SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. THE BID MARKETING GRANT PROGRAM IS A RETENTION EFFORT AND IS AVAILABLE TO ANY BUSINESS IN THE DISTRICT. $6421 WAS DISTRIBUTED FOR MARKETING SUPPORT. SUPPORT FOR BUSINESS RECRUITMENT THROUGH OUR SEARCHABLE ONLINE PROPERTY TOOL HELPS CONNECT BUILDING OWNERS WITH POTENTIAL TENANTS OR BUYERS. WE ALSO SUPPORTED A NEW RESIDENT AND EMPLOYEE WELCOME PACKET PROGRAM. ALL PROGRAMS ARE BID SUPPORTED. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE COMPREHENSIVE PLAN. A TOTAL OF 18 NEW BUSINESSES MOVED INTO THE DISTRICT.

  • MARKETING IS OUR LARGEST INVESTMENT AREA. WE FOCUS ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 125,494 VISITS, FACEBOOK WITH 19,888 LIKES, GROWING ENGAGEMENT OF 182,215 AND INSTAGRAM WITH 7160 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 10,000 OF THEM TO VISITORS AND LOCAL RESIDENCE. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT. A PORTION OF OUR MARKETING AND PRINTING EXPENSES ARE COVERED BY BID FUNDING $73,911.

  • DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. A NEW EVENT WAS CURATED CALLED CULTURAL CUISINE WALK FEATURING DIVERSE RESTAURANTS. THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 98 LOCAL AND REGIONAL VENDORS, THE HEID MUSIC SUMMER CONCERT SERIES FEATURED TOP LOCAL ACTS AND PUT ON 13 FREE LIVE SHOWS. OUR LUNCHTIME LIVE SHOWS FEATURED 13 GREAT LOCAL LIVE ACTS.

  • OUR PARTNERSHIP WITH RIVERVIEW GARDENS CARE PROGRAM CONTINUED TO PROVIDE GENERAL CLEANING SERVICES TO THE DOWNTOWN DISTRICT. IN 2022, THE PROGRAM PROVIDED 454 HOURS OF SIDEWALK CLEANING SERVICE, WITH 163 BAGS OF TRASH COLLECTED. WE CONTRACTED WITH PFEFFERLE MANAGEMENT FOR 268 HOURS OF ADDITIONAL CLEANING SERVICES. BOTH PROGRAMS ARE BID SUPPORTED.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Madera Allen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5 + 0.5 related

  • Lyssa King

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Natalie Klika

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • Tom Klister

    SECRETARY

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Kolby Knuth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Jay Lison

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related

  • Steve Lonsway

    TREASURER

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Kara Manuel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Laura Vargosko

    PRESIDENT

    Total calculated
    $0
    Hours/week
    2.5 + 1 related

  • Kevin Wirth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5 + 0.5 related

  • Todd Heid

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5 + 1 related

  • Jeff Geiger

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Kyle Fritz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related

  • Monica Stage

    DIRECTOR (LEFT DURING 2022)

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Deb Johnson

    DIRECTOR (LEFT DURING 2022)

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Jennifer Stephany

    EXECUTIVE DIRECTOR

    Total calculated
    $91,299
    From this org
    $91,036
    From related orgs
    $0
    Other
    $263
    Hours/week
    40 + 10 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • CREATIVE DOWNTOWN APPLETON INC

    501(C)(3) · ENHANCE CULTURAL ENVIRONMENT OF DOWNTOWN APPLETON · WI · controlled entity

    Directly controlled by APPLETON DOWNTOWN INC

Provenance

Return type
form_990
Tax year
2022
Filed
23 October 2023
IRS schema version
2022v5.0
Source object
202342989349300039

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