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← LIBERTY BOWL FESTIVAL ASSN

Form 990 for tax year 2024

Filed by LIBERTY BOWL FESTIVAL ASSN.

Totals

Total revenue
$11,275,427
Total expenses
$11,275,427
Contributions and grants received
$19,300
Grants paid
$5,550,000
Program service revenue
$11,030,329
Investment income
$161,470
Other revenue
$64,328
Total assets, end of year
$2,083,018
Total liabilities, end of year
$122,475
Net assets or fund balances, end of year
$1,960,543
Program services expenses (Part IX)
$7,111,782
Management and general expenses
$4,163,645
Fundraising expenses
$0
Program service expenses (Part III)
$7,111,782

Program services were 63.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $19,300

  • 2a · Program service revenue: Game Ticket Sales

    total $3,115,805 · related or exempt $3,115,805

  • 2b · Program service revenue: Media

    total $4,781,276 · related or exempt $4,781,276

  • 2c · Program service revenue: PROG. LICENSES & recognition

    total $259,600 · related or exempt $259,600

  • 2d · Program service revenue: Sponsorships

    total $2,597,413 · related or exempt $2,597,413

  • 2e · Program service revenue: Premium Seating Charges

    total $203,840 · related or exempt $203,840

  • 2f · All other program service revenue

    total $72,395 · related or exempt $72,395 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $161,470 · excluded $161,470

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7c · Gain or loss

    securities $0 · other assets $0

  • 8a · Fundraising events: gross income

    $317,772

  • 8b · Fundraising events: direct expenses

    $253,444

  • 8c · Net income from fundraising events

    total $64,328 · excluded $64,328

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $5,550,000 · program services $5,550,000

  • 11a · Fees: management

    total $4,133,645 · management and general $4,133,645

  • 11c · Fees: accounting

    total $30,000 · management and general $30,000

  • 11g · Fees: other

    total $812,479 · program services $812,479 · management and general $0 · fundraising $0

  • 12 · Advertising and promotion

    total $4,875 · program services $4,875

  • 13 · Office expenses

    total $18,055 · program services $18,055

  • 14 · Information technology

    total $10,336 · program services $10,336

  • 16 · Occupancy

    total $66,329 · program services $66,329

  • 22 · Depreciation, depletion and amortization

    total $1,386 · program services $1,386

  • 23 · Insurance

    total $61,405 · program services $61,405

  • 24a · Other expenses: Other Operating Expenses

    total $263,587 · program services $263,587

  • 24b · Other expenses: Officials/Game related expenses

    total $208,140 · program services $208,140

  • 24c · Other expenses: Stadium Rent

    total $115,190 · program services $115,190

  • 24e · All other expenses

    total $0 · program services $0 · management and general $0 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,570,005 · end of year $2,015,630

  • 4 · Accounts receivable

    beginning of year $500,000 · end of year $18,800

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $7,249 · end of year $12,297

  • 10a · Land, buildings and equipment: cost or other basis

    $82,156

  • 10b · Land, buildings and equipment: accumulated depreciation

    $79,865

  • 10c · Land, buildings and equipment, net

    beginning of year $3,677 · end of year $2,291

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $34,000 · end of year $34,000

  • 17 · Accounts payable and accrued expenses

    beginning of year $154,388 · end of year $122,475

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $0 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $1,960,543 · end of year $1,960,543

Mission and programs · 2024

Mission

THE LIBERTY BOWL FESTIVAL ASSOCIATION IS HOST TO THE ANNUAL AUTOZONE LIBERTY BOWL NCAA COLLEGE FOOTBALL GAME AND RELATED EVENTS HELD ANNUALLY IN MEMPHIS, TN. THE CITY AND ITS CITIZENS ARE HOSTS TO GUESTS FROM AROUND THE COUNTRY AND TO A NATIONAL TELEVISION AUDIENCE. THE ASSOCIATION SPONSORS ATHLETIC, CULTURAL, CIVIC AND RELATED ACTIVITIES TO PROMOTE THE SOCIAL AND ECONOMIC WELFARE OF THE MID-SOUTH AND ITS CITIZENS. THE ASSOCIATION PROMOTES AND SUPPORTS THE MISSION OF AMERICAN UNIVERSITIES OF HIGHER EDUCATION.

Activities or mission (Part I)

Promote social/economic welfare of Mid-South & citizens; support mission of American Universities.

  • The Liberty Bowl Festival Association is host to the annual AutoZone Liberty Bowl NCAA college football game and related events held annually in Memphis, TN. The city and its citizens are hosts to guests from around the country and to a national television audience. The association sponsors athletic, cultural, civic and related activities to promote the social and economic welfare of the mid-south and its citizens. The association promotes and supports the mission of American universities of higher education.

    Expenses $7,111,782 · Grants $5,550,000 · Revenue $11,030,329

As filed on the 2024 return.

Listed in Part VII

  • Becky Dinstuhl

    President

    Total calculated
    $0
    Hours/week
    2

  • Hugh Mallory

    Chairman

    Total calculated
    $0
    Hours/week
    2

  • Malvin Gipson

    Treasurer

    Total calculated
    $0
    Hours/week
    2

  • Shone Bynum

    Vice President

    Total calculated
    $0
    Hours/week
    2

  • Wayne Dowdle

    Secretary

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

  • Southeastern Conference

    $2,950,000

    To support the mission of American universities of higher education and their conferences who participate in the Liberty Bowl game each year.

  • BIG 12 CONFERENCE INC

    $2,600,000

    To support the mission of American universities of higher education and their conferences who participate in the Liberty Bowl game each year.

Provenance

Return type
form_990
Tax year
2024
Filed
31 July 2025
IRS schema version
2024v5.1
Source object
202512129349301551

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