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Nonprofiteer
← DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE

Form 990 for tax year 2024

Filed by DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE.

Totals

Total revenue
$8,028,879
Total expenses
$3,688,293
Contributions and grants received
$1,159,658
Grants paid
$0
Program service revenue
$2,724,541
Investment income
$1,773,355
Other revenue
$2,371,325
Total assets, end of year
$9,573,304
Total liabilities, end of year
$436,783
Net assets or fund balances, end of year
$9,136,521
Program services expenses (Part IX)
$2,399,588
Management and general expenses
$1,050,077
Fundraising expenses
$238,628
Program service expenses (Part III)
$2,399,588

Program services were 65.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $11,091

  • 1e · Government grants (contributions)

    $102,054

  • 1f · All other contributions, gifts and grants

    $1,046,513

  • 2a · Program service revenue: MUSEUM ADMISSIONS

    total $2,628,972 · related or exempt $2,628,972

  • 2b · Program service revenue: ENTERPRISE PROGRAMS

    total $71,815 · related or exempt $71,815

  • 2c · Program service revenue: CONVENTIONS

    total $21,354 · related or exempt $21,354

  • 2d · Program service revenue: OTHER

    total $2,400 · related or exempt $2,400

  • 3 · Investment income

    total $1,773,355 · excluded $1,773,355

  • 6a · Gross rents

    real property $3,400

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $3,400

  • 6d · Net rental income or loss

    total $3,400 · excluded $3,400

  • 8a · Fundraising events: gross income

    $4,051

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $4,051 · excluded $4,051

  • 10a · Gross sales of inventory

    $3,722,948

  • 10b · Cost of goods sold

    $1,340,243

  • 10c · Net income from sales of inventory

    total $2,382,705 · related or exempt $2,382,705

  • 11a · Other revenue: MISCELLANEOUS OTHER INCOME

    total $27,264 · related or exempt $27,264

  • 11b · Other revenue: MISCELLANEOUS

    total $2,908 · related or exempt $2,908

  • 11c · Other revenue: GAIN(LOSS) SUBSIDIARY

    total -$49,003 · excluded -$49,003

  • 11e · Other revenue, total

    -$18,831

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $215,970 · program services $20,553 · management and general $138,316 · fundraising $57,101

  • 7 · Other salaries and wages

    total $1,647,112 · program services $1,245,713 · management and general $338,499 · fundraising $62,900

  • 8 · Pension plan contributions

    total $24,443 · program services $16,544 · management and general $6,703 · fundraising $1,196

  • 9 · Other employee benefits

    total $65,776 · program services $48,162 · management and general $14,647 · fundraising $2,967

  • 10 · Payroll taxes

    total $139,849 · program services $95,716 · management and general $35,366 · fundraising $8,767

  • 11a · Fees: management

    total $3,405 · management and general $3,405

  • 11c · Fees: accounting

    total $29,562 · program services $1,834 · management and general $27,323 · fundraising $405

  • 11f · Fees: investment management

    total $35,215 · management and general $35,215

  • 11g · Fees: other

    total $37,520 · program services $25,173 · management and general $11,415 · fundraising $932

  • 12 · Advertising and promotion

    total $8,775 · fundraising $8,775

  • 13 · Office expenses

    total $459,733 · program services $298,259 · management and general $128,034 · fundraising $33,440

  • 14 · Information technology

    total $14,064 · program services $9,626 · management and general $3,557 · fundraising $881

  • 16 · Occupancy

    total $849,688 · program services $581,545 · management and general $214,878 · fundraising $53,265

  • 17 · Travel

    total $19,854 · management and general $19,854

  • 19 · Conferences, conventions and meetings

    total $74,458 · program services $43,972 · management and general $30,486

  • 23 · Insurance

    total $16,118 · program services $8,828 · management and general $6,481 · fundraising $809

  • 24a · Other expenses: MISCELLANEOUS

    total $39,561 · program services $3,663 · management and general $35,898

  • 24b · Other expenses: DONOR BENEFITS

    total $7,190 · fundraising $7,190

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,138,500 · end of year $3,304,949

  • 8 · Inventories for sale or use

    beginning of year $463,798 · end of year $444,026

  • 9 · Prepaid expenses and deferred charges

    end of year $136,500

  • 10a · Land, buildings and equipment: cost or other basis

    $1,463,704

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,115,614

  • 10c · Land, buildings and equipment, net

    beginning of year $424,408 · end of year $348,090

  • 11 · Investments: publicly traded securities

    beginning of year $2,164,112 · end of year $3,431,318

  • 12 · Investments: other securities

    beginning of year $2,407,368 · end of year $638,750

  • 15 · Other assets

    beginning of year $975,144 · end of year $1,269,671

  • 17 · Accounts payable and accrued expenses

    beginning of year $255,793 · end of year $248,026

  • 19 · Deferred revenue

    end of year $100

  • 25 · Other liabilities

    beginning of year $1,184,127 · end of year $188,657

  • 27 · Net assets without donor restrictions

    beginning of year $6,133,410 · end of year $9,136,521

Mission and programs · 2024

Mission

Withheld by Nonprofiteer: this text may name a private individual.

Activities or mission (Part I)

Withheld by Nonprofiteer: this text may name a private individual.

  • Withheld by Nonprofiteer: this text may name a private individual.

    Expenses $2,399,588 · Revenue $5,137,418

As filed on the 2024 return. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

  • Anthony Betters Sr

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Adrian Sepcic

    BOARD TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Evan Hankins

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Claire Kultgen McDonald

    BOARD SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Jim Alexander

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Elaine Botello

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Gina Long

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Michael Brown

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Daniela Rodriguez

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Pat Wright

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • James Jim Clifton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Dawson Barksdale

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Dexter Hall

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Ansuya Abnoussi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jake Johnson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Brad King

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jason Lavender

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Priscilla Martinez

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Priscilla James

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Gary Myles

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Hector Sabido

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Mito Diaz-Espinoza

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Andrew Springate

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Paul Ward

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Angelo Ochoa

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Frank Alexander

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Christopher T Dyer

    PRESIDENT/CEO

    Total calculated
    $185,210
    From this org
    $171,570
    From related orgs
    $0
    Other
    $13,640
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $171,570
    Bonus
    $0
    Other
    $0
    Deferred
    $8,702
    Nontaxable benefits
    $4,938
    Filer's total
    $185,210

  • Jewell Armstrong Jan-Mar

    DIRECTOR OF FINANCE

    Total calculated
    $30,761
    From this org
    $28,569
    From related orgs
    $0
    Other
    $2,192
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • DPM ASSET MANAGEMENT INC

    501(C)(2) · TITLE HOLDING COMPANY · TX · controlled entity

    Directly controlled by DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • DP MUSEUM ENTERPRISES INC

    C · OPERATION OF GIFT SHOP · TX · 100% owned

    Directly controlled by DR PEPPER MUSEUM & FREE ENTERPRISE INSTITUTE INC

Provenance

Return type
form_990
Tax year
2024
Filed
15 November 2025
IRS schema version
2024v5.2
Source object
202513219349304711

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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