Totals
- Total revenue
- $26,482,903
- Total expenses
- $26,363,513
- Contributions and grants received
- $26,005,813
- Grants paid
- $345,000
- Program service revenue
- $419,082
- Investment income
- $29,874
- Other revenue
- $28,134
- Total assets, end of year
- $2,035,145
- Total liabilities, end of year
- $259,146
- Net assets or fund balances, end of year
- $1,775,999
- Program services expenses (Part IX)
- $24,911,007
- Management and general expenses
- $813,010
- Fundraising expenses
- $639,496
- Program service expenses (Part III)
- $24,911,007
Program services were 94.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$26,005,813
-
2a · Program service revenue: PROGRAM SERVICE FEES
total $419,082 · related or exempt $419,082
-
3 · Investment income
total $29,874 · excluded $29,874
-
11a · Other revenue: MISCELLANEOUS
total $28,134 · excluded $28,134
-
11e · Other revenue, total
$28,134
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $345,000 · program services $345,000
-
5 · Compensation of officers, directors and key employees
total $806,519 · program services $483,749 · management and general $179,843 · fundraising $142,927
-
7 · Other salaries and wages
total $4,465,413 · program services $4,181,177 · management and general $94,210 · fundraising $190,026
-
8 · Pension plan contributions
total $115,035 · program services $105,758 · management and general $3,353 · fundraising $5,924
-
9 · Other employee benefits
total $332,446 · program services $306,741 · management and general $9,840 · fundraising $15,865
-
10 · Payroll taxes
total $409,219 · program services $363,285 · management and general $20,552 · fundraising $25,382
-
11b · Fees: legal
total $278,291 · management and general $267,701 · fundraising $10,590
-
11c · Fees: accounting
total $138,011 · management and general $138,011
-
11e · Fees: professional fundraising services
total $174,300 · fundraising $174,300
-
11g · Fees: other
total $174,267 · program services $156,108 · management and general $8,104 · fundraising $10,055
-
12 · Advertising and promotion
total $10,177,720 · program services $10,161,907 · management and general $7,571 · fundraising $8,242
-
13 · Office expenses
total $157,970 · program services $114,022 · management and general $37,261 · fundraising $6,687
-
14 · Information technology
total $643,921 · program services $600,897 · management and general $21,660 · fundraising $21,364
-
16 · Occupancy
total $137,887 · program services $122,716 · management and general $6,595 · fundraising $8,576
-
17 · Travel
total $98,275 · program services $86,784 · management and general $5,773 · fundraising $5,718
-
23 · Insurance
total $64,922 · program services $57,472 · management and general $2,516 · fundraising $4,934
-
24a · Other expenses: VOTER ACCESS LITIGATION
total $4,486,758 · program services $4,484,302 · management and general $2,456
-
24b · Other expenses: MODELLING AND ANALYTICS
total $3,355,058 · program services $3,338,869 · management and general $7,438 · fundraising $8,751
-
24c · Other expenses: PENSION FEES
total $2,501 · program services $2,220 · management and general $126 · fundraising $155
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,577,627 · end of year $504,475
-
2 · Savings and temporary cash investments
end of year $1,529,874
-
4 · Accounts receivable
beginning of year $92,500
-
15 · Other assets
beginning of year $192,442 · end of year $796
-
17 · Accounts payable and accrued expenses
beginning of year $205,960 · end of year $259,146
-
27 · Net assets without donor restrictions
beginning of year $219,603 · end of year $1,775,999
-
28 · Net assets with donor restrictions
beginning of year $1,437,006 · end of year $0
Mission and programs · 2024
Mission
PRIORITIES USA EXISTS TO ACTIVATE & EMPOWER AMERICANS. THROUGH DIGITAL COMMUNICATIONS INVESTMENTS & STATE-OF-THE-ART RESEARCH, WE FIGHT TO MOBILIZE EVERY AMERICAN POSSIBLE ON THE ISSUES THAT MATTER TO THEM WHILE ENSURING THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN.
Activities or mission (Part I)
SEE PART III, LINE 1.
-
DIGITAL MEDIAPRIORITIES USA MOBILIZED AMERICANS ON THE ISSUES THAT IMPACT THEIR LIVES THROUGH OUR LONG-TERM RESEARCH, DIGITAL, AND COMMUNICATIONS PROGRAMS. WE CONDUCTED RESEARCH ON HOW BEST TO REACH PEOPLE MOST IMPACTED BY POLICY DECISIONS, AND RAN INNOVATIVE DIGITAL COMMUNICATIONS PROGRAMS.
Expenses $20,380,343 · Grants $345,000 · Revenue $419,082
-
VOTING RIGHTSPRIORITIES USA WORKED TO ENSURE THAT THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN. WE PURSUED THIS EFFORT BY FOCUSING ON TWO MAIN AREAS WE FELT WERE MOST VITAL TO THIS MISSION. 1) LITIGATING THROUGH OUR JUDICIAL SYSTEM TO OVERTURN LAWS THAT RESTRICT ACCESS TO THE BALLOT ONCE THEY PASSED THEIR LEGISLATURES AND 2) SUPPORTING PROGRAMS THAT WORKED TO SUPPORT THESE GOALS.
Expenses $4,530,664
As filed on the 2024 return.
Listed in Part VII
-
Guy Cecil - Dir Until 624GUY CECIL - DIR UNTIL 624
SEN. ADVISOR, (SEE SCHED O)
- Total calculated
- $347,959
- From this org
- $321,289
- From related orgs
- $0
- Other
- $26,670
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $321,289
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $26,670
- Filer's total
- $347,959
-
Virgil MillerVIRGIL MILLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.1
-
John GrabelJOHN GRABEL
DIRECTOR, (FROM 6/24)
- Total calculated
- $0
- Hours/week
- 0.1
-
Carlos OdioCARLOS ODIO
DIRECTOR, (FROM 8/24)
- Total calculated
- $0
- Hours/week
- 0.1
-
Daria DawsonDARIA DAWSON
DIRECTOR, (FROM 6/24)
- Total calculated
- $0
- Hours/week
- 0.1
-
Stephanie SchriockSTEPHANIE SCHRIOCK
DIRECTOR, (UNTIL 5/24)
- Total calculated
- $0
- Hours/week
- 0.1
-
Lee SaundersLEE SAUNDERS
DIRECTOR, (UNTIL 5/24)
- Total calculated
- $0
- Hours/week
- 0.1
-
Randi WeingartenRANDI WEINGARTEN
DIRECTOR, (UNTIL 5/24)
- Total calculated
- $0
- Hours/week
- 0.1
-
Danielle ButterfieldDANIELLE BUTTERFIELD
PRESIDENT (SEE SCHED O)
- Total calculated
- $349,118
- From this org
- $331,020
- From related orgs
- $0
- Other
- $18,098
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $331,020
- Bonus
- $0
- Other
- $0
- Deferred
- $8,276
- Nontaxable benefits
- $9,822
- Filer's total
- $349,118
-
Jacqueline GrimsleyJACQUELINE GRIMSLEY
TREASURER (SEE SCHED O)
- Total calculated
- $216,254
- From this org
- $201,020
- From related orgs
- $0
- Other
- $15,234
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $201,020
- Bonus
- $0
- Other
- $0
- Deferred
- $6,030
- Nontaxable benefits
- $9,204
- Filer's total
- $216,254
-
Nick AhamedNICK AHAMED
DEPUTY EXECUTIVE DIRECTOR
- Total calculated
- $267,539
- From this org
- $251,020
- From related orgs
- $0
- Other
- $16,519
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $251,020
- Bonus
- $0
- Other
- $0
- Deferred
- $7,531
- Nontaxable benefits
- $8,988
- Filer's total
- $267,539
-
Ryanne BrownRYANNE BROWN
MANAGING DIRECTOR OF PAID MEDIA
- Total calculated
- $217,523
- From this org
- $201,020
- From related orgs
- $0
- Other
- $16,503
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $201,020
- Bonus
- $0
- Other
- $0
- Deferred
- $6,030
- Nontaxable benefits
- $10,473
- Filer's total
- $217,523
-
Shehn DattaSHEHN DATTA
POLITICAL DIRECTOR
- Total calculated
- $195,196
- From this org
- $166,497
- From related orgs
- $0
- Other
- $28,699
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $166,497
- Bonus
- $0
- Other
- $0
- Deferred
- $5,130
- Nontaxable benefits
- $23,569
- Filer's total
- $195,196
-
Chelsea BukowskiCHELSEA BUKOWSKI
ANALYTICS DIRECTOR
- Total calculated
- $185,972
- From this org
- $171,020
- From related orgs
- $0
- Other
- $14,952
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $171,020
- Bonus
- $0
- Other
- $0
- Deferred
- $5,130
- Nontaxable benefits
- $9,822
- Filer's total
- $185,972
-
Chris CarlonCHRIS CARLON
CREATIVE DIRECTOR
- Total calculated
- $184,498
- From this org
- $171,020
- From related orgs
- $0
- Other
- $13,478
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $171,020
- Bonus
- $0
- Other
- $0
- Deferred
- $5,130
- Nontaxable benefits
- $8,348
- Filer's total
- $184,498
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
None.
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
STRATEGIC VICTORY FUND IE PAC
$190,000
DIGITAL AD GRANT
-
$20,000
EVENT SPONSORSHIP
-
DIGITAL AD GRANT
-
$20,000
DIGITAL AD GRANT
-
$20,000
DIGITAL AD GRANT
-
$20,000
DIGITAL AD GRANT
-
NORTH DAKOTA NATIVE VOTE
$15,000
DIGITAL AD GRANT
-
AMERICA'S FUTURE FUND ACTION FUND
$10,000
DIGITAL AD GRANT
-
$10,000
DIGITAL AD GRANT
-
$10,000
DIGITAL AD GRANT
The 10 largest by cash amount. The API serves every itemized grant.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 17 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202543219349303909
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.