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← POTENTIAL ENERGY COALITION INC

Form 990 for tax year 2024

Filed by POTENTIAL ENERGY COALITION INC.

Totals

Total revenue
$28,072,447
Total expenses
$36,659,964
Contributions and grants received
$27,164,432
Grants paid
$973,255
Program service revenue
$22,500
Investment income
$875,652
Other revenue
$9,863
Total assets, end of year
$25,924,841
Total liabilities, end of year
$5,537,232
Net assets or fund balances, end of year
$20,387,609
Program services expenses (Part IX)
$33,203,936
Management and general expenses
$3,019,139
Fundraising expenses
$436,889
Program service expenses (Part III)
$33,203,936

Program services were 90.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $27,164,432

  • 1g · Noncash contributions included above

    $3,000,000

  • 2a · Program service revenue: SERVICE INCOME

    total $22,500 · related or exempt $22,500

  • 3 · Investment income

    total $875,583 · excluded $875,583

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0

  • 7d · Net gain or loss

    total $69 · excluded $69

  • 8a · Fundraising events: gross income

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0

  • 10a · Gross sales of inventory

    $0

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $0

  • 11a · Other revenue: OTHER INCOME

    total $9,863 · related or exempt $9,863

  • 11e · Other revenue, total

    $9,863

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $888,255 · program services $888,255

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $85,000 · program services $85,000

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $1,365,379 · program services $860,189 · management and general $436,921 · fundraising $68,269

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $4,786,083 · program services $2,909,707 · management and general $1,569,518 · fundraising $306,858

  • 8 · Pension plan contributions

    total $0

  • 9 · Other employee benefits

    total $0

  • 10 · Payroll taxes

    total $0

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $106,845 · management and general $106,845

  • 11c · Fees: accounting

    total $136,990 · management and general $136,990

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $160 · management and general $160

  • 11g · Fees: other

    total $4,172,634 · program services $4,103,756 · management and general $68,878

  • 12 · Advertising and promotion

    total $0

  • 13 · Office expenses

    total $43,881 · management and general $43,881

  • 14 · Information technology

    total $311,919 · program services $154,190 · management and general $144,151 · fundraising $13,578

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $53,374 · management and general $53,374

  • 17 · Travel

    total $325,986 · management and general $325,986

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $0

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $17,793 · management and general $17,793

  • 23 · Insurance

    total $125,942 · program services $77,907 · management and general $48,035

  • 24a · Other expenses: MEDIA EXPENSES

    total $19,825,272 · program services $19,825,272

  • 24b · Other expenses: DATA ANALYTICS

    total $3,212,067 · program services $3,212,067

  • 24c · Other expenses: PRODUCTION EXPENSES

    total $1,063,174 · program services $1,063,174

  • 24d · Other expenses: IN-KIND EXPENSE

    total $87,290 · program services $24,419 · management and general $62,871

  • 24e · All other expenses

    total $51,920 · management and general $3,736 · fundraising $48,184

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $20,126,289 · end of year $1,784,323

  • 2 · Savings and temporary cash investments

    beginning of year $0 · end of year $0

  • 3 · Pledges and grants receivable

    beginning of year $9,366,284 · end of year $7,593,563

  • 4 · Accounts receivable

    beginning of year $86,604 · end of year $0

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $163,353 · end of year $2,233,026

  • 10a · Land, buildings and equipment: cost or other basis

    $109,717

  • 10b · Land, buildings and equipment: accumulated depreciation

    $17,793

  • 10c · Land, buildings and equipment, net

    beginning of year $34,560 · end of year $91,924

  • 11 · Investments: publicly traded securities

    beginning of year $0 · end of year $14,222,005

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $0 · end of year $0

  • 15 · Other assets

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $798,692 · end of year $3,757,100

  • 18 · Grants payable

    beginning of year $0 · end of year $0

  • 19 · Deferred revenue

    beginning of year $0 · end of year $1,775,000

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $0

  • 24 · Unsecured notes and loans payable

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $0 · end of year $5,132

  • 27 · Net assets without donor restrictions

    beginning of year $11,380,119 · end of year $9,511,696

  • 28 · Net assets with donor restrictions

    beginning of year $17,598,279 · end of year $10,875,913

Mission and programs · 2024

Mission

POTENTIAL ENERGY COALITION, INC. (THE "ORGANIZATION") WAS FOUNDED IN 2018 TO EDUCATE THE PUBLIC ON CLIMATE CHANGE AND CLEAN ENERGY IN ORDER TO DRAMATICALLY ACCELERATE PUBLIC RESPONSE TO THE CLIMATE CHALLENGE. THE ORGANIZATION USES COMMUNICATION STRATEGIES TO SHARE NEW NARRATIVES AND ENGAGE THE PUBLIC.

Activities or mission (Part I)

POTENTIAL ENERGY'S MISSION IS TO EDUCATE the PUBLIC REGARDING CLIMATE CHANGE THROUGH THE DEPLOYMENT of PUBLIC EDUCATION CAMPAIGNS.

  • CAMPAIGN: THROUGH EDUCATIONAL CAMPAIGNS, THE ORGANIZATION CREATES EDUCATIONAL AND EFFECTIVE MESSAGES ABOUT CLEAN ENERGY AND CLIMATE CHANGE. FOR EXAMPLE, SCIENCE MOMS IS AN EDUCATIONAL OUTREACH INITIATIVE ORIENTED TO REACH PARENTS AND ENGAGE AND EDUCATE THEM REGARDING THE CAUSES AND IMPACTS OF CLIMATE CHANGE. TO AMPLIFY THE IMPACT OF ITS CAMPAIGNS, THE ORGANIZATION TAPS PRO BONO AND IN-KIND DONATION OF MEDIA, PRODUCTION AND CREATIVE SERVICES.

    Expenses $28,035,824 · Grants $973,255 · Revenue $32,363

  • KNOWLEDGE: THE ORGANIZATION CONDUCTS RESEARCH TO DETERMINE THE MOST EFFECTIVE APPROACHES TO EDUCATE THE PUBLIC ON CLEAN ENERGY AND CLIMATE CHANGE, AND SHARES ITS FINDINGS WITH A BROAD RANGE OF GROUPS THROUGH PUBLICATIONS, BRIEFINGS AND OTHER EDUCATIONAL MATERIALS.

    Expenses $5,168,112

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • John F Marshall

    Chief Executive Officer

    Total calculated
    $667,939
    From this org
    $630,800
    From related orgs
    $0
    Other
    $37,139
    Hours/week
    40 + 1 related

    Schedule J breakdown matched by us

    Base
    $539,600
    Bonus
    $91,200
    Other
    $0
    Deferred
    $20,700
    Nontaxable benefits
    $16,439
    Filer's total
    $667,939

  • Eric Todd Asche

    President

    Total calculated
    $493,017
    From this org
    $448,500
    From related orgs
    $0
    Other
    $44,517
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $390,000
    Bonus
    $58,500
    Other
    $0
    Deferred
    $20,700
    Nontaxable benefits
    $23,817
    Filer's total
    $493,017

  • Sergio Velazquez-Rose

    HEAD OF STRATEGY AND ANALYTICS

    Total calculated
    $297,295
    From this org
    $272,500
    From related orgs
    $0
    Other
    $24,795
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $272,500
    Bonus
    $0
    Other
    $0
    Deferred
    $8,445
    Nontaxable benefits
    $16,350
    Filer's total
    $297,295

  • Nicole Christina Lemond

    HEAD OF MARKETING

    Total calculated
    $291,113
    From this org
    $252,166
    From related orgs
    $0
    Other
    $38,947
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $248,333
    Bonus
    $3,833
    Other
    $0
    Deferred
    $23,817
    Nontaxable benefits
    $15,130
    Filer's total
    $291,113

  • Elan Potts Strait

    HEAD OF POLICY AND IMPACT

    Total calculated
    $291,051
    From this org
    $265,208
    From related orgs
    $0
    Other
    $25,843
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $265,208
    Bonus
    $0
    Other
    $0
    Deferred
    $16,430
    Nontaxable benefits
    $9,413
    Filer's total
    $291,051

  • Forest Boleyn

    EXECUTIVE CREATIVE DIRECTOR

    Total calculated
    $269,923
    From this org
    $234,917
    From related orgs
    $0
    Other
    $35,006
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $224,167
    Bonus
    $10,750
    Other
    $0
    Deferred
    $23,818
    Nontaxable benefits
    $11,188
    Filer's total
    $269,923

  • Dawn Lombardi

    VP OF FINANCE

    Total calculated
    $227,967
    From this org
    $194,438
    From related orgs
    $0
    Other
    $33,529
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $189,438
    Bonus
    $5,000
    Other
    $0
    Deferred
    $23,770
    Nontaxable benefits
    $9,759
    Filer's total
    $227,967

  • Julia P Burns Thru 424

    COO/CFO, Sec. & TREAS.

    Total calculated
    $204,703
    From this org
    $194,939
    From related orgs
    $0
    Other
    $9,764
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $79,772
    Bonus
    $15,500
    Other
    $99,667
    Deferred
    $5,480
    Nontaxable benefits
    $4,284
    Filer's total
    $204,703

  • Daniel P Schrag

    CO-FOUNDER & BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Matthew Freeman

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Susan Canavari

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Margaret Boasberg

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Anthony Leiserowitz

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Mark Tercek

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

SCHEDULE J, PART II EXPLANATION:
Salaries for the Chief Executive officer and the leadership tier are reviewed by the Human resource and compensation committees of the board of directors annually. A compensation study was performed for all employee positions within the organization in the Summer and Fall of 2022 which was used as one of the criteria for determination of compensation levels. Additionally, compensation information from comparable nonprofit organization was used for benchmarking in the review and approval of all compensation by the committees.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • Potential Energy Action Network Inc

    $715,000

    Program activities

  • Clean Jobs for PA

    $113,255

    Grant for Clean jobs for PA's charitable and educational activities to promote clean energy in the state of Pennsylvania

  • Greenlight America

    $60,000

    Supporting Greenlight America's campaigns to approve clean energy projects in Pennsylvania that have a connection to union jobs in the state.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
14 November 2025
IRS schema version
2024v5.2
Source object
202533189349311993

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