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Nonprofiteer
← KANSAS UNIVERSITY ALUMNI ASSOCIATION

Form 990 for tax year 2024

Filed by KANSAS UNIVERSITY ALUMNI ASSOCIATION.

Totals

Total revenue
$9,053,555
Total expenses
$8,344,087
Contributions and grants received
$7,075,238
Grants paid
$0
Program service revenue
$980,170
Investment income
$468,503
Other revenue
$529,644
Total assets, end of year
$63,776,465
Total liabilities, end of year
$3,396,290
Net assets or fund balances, end of year
$60,380,175
Program services expenses (Part IX)
$6,627,398
Management and general expenses
$857,864
Fundraising expenses
$858,825
Program service expenses (Part III)
$6,627,398

Program services were 79.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $547,890

  • 1c · Fundraising events

    $466,214

  • 1f · All other contributions, gifts and grants

    $6,061,134

  • 1g · Noncash contributions included above

    $147,135

  • 2a · Program service revenue: AUX. EVENT REVENUE/FEES

    total $87,992 · related or exempt $87,992

  • 2b · Program service revenue: JWC OPERATING SUBSIDY

    total $451,251 · related or exempt $451,251

  • 2c · Program service revenue: PERIODICAL ADVERTISING

    total $176,862 · unrelated business $176,862

  • 2d · Program service revenue: DIGITAL ADVERTISING

    total $72,840 · unrelated business $72,840

  • 2e · Program service revenue: TRAVEL TOUR COMMISSIONS

    total $191,225 · unrelated business $191,225

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $467,963 · excluded $467,963

  • 5 · Royalties

    total $466,479 · excluded $466,479

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    other assets $540

  • 7c · Gain or loss

    securities $0 · other assets $540

  • 7d · Net gain or loss

    total $540 · excluded $540

  • 8a · Fundraising events: gross income

    $328,178

  • 8a · Fundraising events: contributions included on line 1c

    $466,214

  • 8b · Fundraising events: direct expenses

    $535,362

  • 8c · Net income from fundraising events

    total -$207,184 · excluded -$207,184

  • 10a · Gross sales of inventory

    $289,363

  • 10b · Cost of goods sold

    $24,968

  • 10c · Net income from sales of inventory

    total $264,395 · related or exempt $212,995 · unrelated business $51,400

  • 11a · Other revenue: OTHER REVENUE

    total $5,954 · related or exempt $5,954

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $5,954

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $1,103,093 · program services $823,719 · management and general $143,635 · fundraising $135,739

  • 7 · Other salaries and wages

    total $2,465,112 · program services $1,840,787 · management and general $320,987 · fundraising $303,338

  • 8 · Pension plan contributions

    total $161,046 · program services $120,259 · management and general $20,970 · fundraising $19,817

  • 9 · Other employee benefits

    total $395,367 · program services $295,235 · management and general $51,481 · fundraising $48,651

  • 10 · Payroll taxes

    total $243,232 · program services $181,630 · management and general $31,672 · fundraising $29,930

  • 11b · Fees: legal

    total $7,088 · management and general $7,088

  • 11c · Fees: accounting

    total $96,820 · management and general $96,820

  • 11g · Fees: other

    total $844,407 · program services $647,937 · management and general $124,116 · fundraising $72,354

  • 12 · Advertising and promotion

    total $18,000 · program services $10,722 · management and general $295 · fundraising $6,983

  • 13 · Office expenses

    total $250,548 · program services $149,236 · management and general $4,105 · fundraising $97,207

  • 14 · Information technology

    total $26,138 · program services $7,993 · management and general $10,141 · fundraising $8,004

  • 16 · Occupancy

    total $331,837 · program services $330,951 · management and general $886

  • 17 · Travel

    total $95,035 · program services $78,197 · management and general $9,923 · fundraising $6,915

  • 19 · Conferences, conventions and meetings

    total $59,649 · program services $49,081 · management and general $6,228 · fundraising $4,340

  • 21 · Payments to affiliates

    total $177,000 · program services $177,000

  • 22 · Depreciation, depletion and amortization

    total $1,455,073 · program services $1,451,190 · management and general $3,883

  • 23 · Insurance

    total $130,847 · program services $130,498 · management and general $349

  • 24a · Other expenses: DUES & ADMISSIONS

    total $184,219 · program services $151,579 · management and general $19,235 · fundraising $13,405

  • 24b · Other expenses: PRINTING & PUBLICATIONS

    total $166,212 · program services $99,003 · management and general $2,724 · fundraising $64,485

  • 24c · Other expenses: POSTAGE & SHIPPING

    total $120,406 · program services $71,719 · management and general $1,973 · fundraising $46,714

  • 24d · Other expenses: EVENTS & HOSPITALITY

    total $12,958 · program services $10,662 · management and general $1,353 · fundraising $943

  • 24e · All other expenses

    total $0 · program services $0 · management and general $0 · fundraising $0

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $1,052,719 · end of year $921,486

  • 4 · Accounts receivable

    beginning of year $481,540 · end of year $572,922

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $95,620 · end of year $226,025

  • 10a · Land, buildings and equipment: cost or other basis

    $33,874,209

  • 10b · Land, buildings and equipment: accumulated depreciation

    $6,588,213

  • 10c · Land, buildings and equipment, net

    beginning of year $28,721,531 · end of year $27,285,996

  • 12 · Investments: other securities

    beginning of year $33,777,820 · end of year $34,770,036

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,160,414 · end of year $1,059,984

  • 19 · Deferred revenue

    beginning of year $1,400,915 · end of year $263,412

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $2,631,510 · end of year $2,072,894

  • 27 · Net assets without donor restrictions

    beginning of year $38,672,808 · end of year $38,871,296

  • 28 · Net assets with donor restrictions

    beginning of year $20,263,583 · end of year $21,508,879

Mission and programs · 2024

Mission

WE BUILD LIFELONG RELATIONSHIPS THAT STRENGTHEN THE UNIVERSITY OF KANSAS AND THE LEGACY OF EXCELLENCE EMBODIED BY ITS STUDENTS, ALUMNI, FACULTY, STAFF AND FRIENDS.

  • ALUMNI, STUDENT, AND UNIVERSITY PROGRAMS - KU ALUMNI PROVIDES ONE OF THE MOST COMPREHENSIVE ALUMNI PROGRAMS IN THE COUNTRY, NURTURING A CONSISTENTLY GROWING, ACTIVE, AND POWERFUL KU COMMUNITY THAT CREATES IMPACT FOR THE UNIVERSITY OF KANSAS. HIGHLIGHTS INCLUDE:1) NETWORKS - 162 DOMESTIC, INTERNATIONAL, AND AFFINITY-BASED NETWORKS HELD EVENTS FOCUSED ON UNIVERSITY ISSUES, INCLUDING CAMPUS NEWS, STUDENT RECRUITMENT, MEMBERSHIP ADVANCEMENT, LEGISLATIVE ADVOCACY, AND COMMUNITY SERVICE. ACADEMIC PROGRAMS SERVED THE UNIVERSITY THROUGH A VARIETY OF MEETINGS, EVENTS, AND NEWSLETTERS TAILORED TO THE NEEDS OF INDIVIDUAL SCHOOLS AND KEEPING ALUMNI INFORMED REGARDING THEIR AREAS OF ACADEMIC INTEREST. PROGRAMMATIC OFFERINGS FOR ALUMNI AND UNIVERSITY FRIENDS INCLUDE IN PERSON AND VIRTUAL EVENTS; 2) ADAMS ALUMNI CENTER - PROVIDED BANQUET AND MEETING SERVICES FOR UNIVERSITY, TRADITIONAL KU ALUMNI EVENTS, AND KU ALUMNI CONSTITUENTS; 3) JAYHAWK WELCOME CENTER (JWC)- AN ADDITION TO THE ADAMS ALUMNI CENTER IN SPRING 2023, THE JWC SERVES AS THE STARTING POINT FOR CAMPUS VISITS BY PROSPECTIVE STUDENTS AND THEIR FAMILIES, AND ADDITIONALLY INCLUDES CREATION OF EXPERIENCES EMPHASIZING BOTH STORYTELLING AND SPACES FOR COLLABORATION AND CELEBRATION FOR ALUMNI AND GUESTS OF ALL AGES, HOSTING OVER 80,000 GUESTS; 4) SUPPORT OF INTERCOLLEGIATE ATHLETICS - ENCOURAGED AND PROMOTED GATHERINGS OF ALUMNI AND INTERESTED PERSONS TO SUPPORT THE UNIVERSITY ATHLETICS PROGRAMS; 5)STUDENT ALUMNI NETWORK PROGRAMS - PROVIDED OPPORTUNITIES FOR STUDENTS TO INTERACT WITH KU ALUMNI, ACCESS TO A NETWORK OF MENTORS, AND TO LEARN KU TRADITIONS; AND 6) JAYHAWK CAREER NETWORK - FEATURING THE DIGITAL KU MENTORING PLATFORM UNITING CAREER SERVICES ACROSS THE KU CAMPUS WITH OVER 16,000 USERS, INCLUDING 5,200 STUDENTS AND 40,000 MESSAGES SINCE FALL 2018.

    Expenses $5,187,787 · Revenue $758,192

  • PUBLICATIONS AND COMMUNICATIONS - PROVIDING COVERAGE OF NEWS AND ISSUES THAT AFFECT THE UNIVERSITY THROUGH PUBLICATION AND DELIVERY OF THE AWARD-WINNING, QUARTERLY KANSAS ALUMNI MAGAZINE TO NEARLY 37,000 KU ALUMNI SUPPORTERS; PRODUCTION OF REGULAR (OVER 525 ANNUALLY) BROADCAST EMAILS AND ANNOUNCEMENTS REACHING NEARLY 224,000 SUPPORTERS AND OTHER KU FRIENDS ON BEHALF OF KU ALUMNI AND VARIOUS UNIVERSITY CONSTITUENCIES. SOCIAL MEDIA AND ON-LINE ACTIVITIES REACH AND ENGAGE MORE THAN 62,000 FOLLOWERS, 36,000 MOBILE ALUMNI APP SESSIONS, AND NEARLY 160,000 UNIQUE WEBSITE VISITS.

    Expenses $915,409

  • ALUMNI RECORDS - AS OFFICIAL RECORD KEEPER FOR THE UNIVERSITY OF KANSAS FOR PERSONAL AND MAILING RECORDS FOR THE FORMER STUDENTS AND GRADUATES OF THE UNIVERSITY, KU ALUMNI CONTINUALLY UPDATES AN ACTIVE BIOGRAPHICAL RECORDS DATABASE INCLUDING OVER 278,000 DEGREE-HOLDERS AND NEARLY 495,000 UNIVERSITY ALUMNI AND FRIENDS.

    Expenses $524,202

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Taylor Burch

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Allen Fee '25

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Becky Sloan '26

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bobb Meckenstock '26

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Chip Hilleary '29

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Ochoa '28

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Francie Stoner '29

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gautham Reddy '29

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Glen Cox '29

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jessica Nelson Palm '26

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jim Small '29

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jodi Sellers '25

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Joseen Bryant '29

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Joseph Courtright '25

    CHAIR ELECT

    Total calculated
    $0
    Hours/week
    1
  • Joy Maxwell '28

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Julie Andrews '25

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Keturah Harding Pohl

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Leah Vomhof '29

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lisa Evans Tuchtan '26

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lisa Stump '28

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Marlon Marshall '28

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Happe

    PAST CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Monique Garcia 28

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Paul Wise '28

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ryan Pfeiffer '26

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tamara Huff Johnson '27

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Dwight S Parman

    TREASURER/CFO

    Total calculated
    $222,843
    From this org
    $186,961
    From related orgs
    $0
    Other
    $35,882
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $171,665
    Bonus
    $15,296
    Other
    $0
    Deferred
    $13,908
    Nontaxable benefits
    $21,974
    Filer's total
    $222,843
  • Heath Peterson

    PRESIDENT & CEO

    Total calculated
    $300,246
    From this org
    $253,806
    From related orgs
    $0
    Other
    $46,440
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $233,700
    Bonus
    $20,106
    Other
    $0
    Deferred
    $18,210
    Nontaxable benefits
    $28,230
    Filer's total
    $300,246
  • Jennifer J Sanner

    SECRETARY/SR VP

    Total calculated
    $191,267
    From this org
    $161,629
    From related orgs
    $0
    Other
    $29,638
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $155,902
    Bonus
    $5,727
    Other
    $0
    Deferred
    $12,433
    Nontaxable benefits
    $17,205
    Filer's total
    $191,267
  • Angela Riffey Storey

    SVP DONOR RELATION

    Total calculated
    $183,149
    From this org
    $164,106
    From related orgs
    $0
    Other
    $19,043
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $153,991
    Bonus
    $10,115
    Other
    $0
    Deferred
    $11,837
    Nontaxable benefits
    $7,206
    Filer's total
    $183,149
  • Kristi Lacle

    SVP OPS & PROGRAMS

    Total calculated
    $187,785
    From this org
    $175,110
    From related orgs
    $0
    Other
    $12,675
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $163,008
    Bonus
    $12,102
    Other
    $0
    Deferred
    $12,675
    Nontaxable benefits
    $0
    Filer's total
    $187,785
  • Austin Harris

    SVP REV DEV

    Total calculated
    $138,256
    From this org
    $122,801
    From related orgs
    $0
    Other
    $15,455
    Hours/week
    40
  • Jodi Nachtigal

    AVP FINANCE

    Total calculated
    $127,388
    From this org
    $114,222
    From related orgs
    $0
    Other
    $13,166
    Hours/week
    40
  • Mary Padilla

    AVP STRAT COMMS

    Total calculated
    $126,501
    From this org
    $107,157
    From related orgs
    $0
    Other
    $19,344
    Hours/week
    40
  • Nick Kallail

    AVP NETWORK DEV

    Total calculated
    $121,904
    From this org
    $105,702
    From related orgs
    $0
    Other
    $16,202
    Hours/week
    40
  • Sandifer Mykala

    AVP UNIV RELATIONS

    Total calculated
    $123,074
    From this org
    $106,239
    From related orgs
    $0
    Other
    $16,835
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Compensation survey or study

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

Schedule J, Part I, Line 1a Health or social club dues or initiation fees
KU ALUMNI PAYS THE COUNTRY CLUB MEMBERSHIP DUES OF CERTAIN EMPLOYEES. THESE PAYMENTS ARE ANALYZED AND REPORTED AS TAXABLE COMPENSATION, TO THE EXTENT THESE MEMBERSHIP DUES PAYMENTS ARE DEEMED TO BE PERSONAL, RATHER THAN BUSINESS RELATED.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
11 May 2026
IRS schema version
2024v5.1
Source object
202611319349303101

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