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Nonprofiteer
← HOLLA

Form 990 for tax year 2024

Filed by HOLLA.

Totals

Total revenue
$1,421,392
Total expenses
$1,466,478
Contributions and grants received
$1,484,721
Grants paid
$2,201
Program service revenue
$0
Investment income
$1,199
Other revenue
-$64,528
Total assets, end of year
$601,961
Total liabilities, end of year
$247,681
Net assets or fund balances, end of year
$354,280
Program services expenses (Part IX)
$841,412
Management and general expenses
$292,531
Fundraising expenses
$332,535
Program service expenses (Part III)
$841,412

Program services were 57.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $296,922

  • 1e · Government grants (contributions)

    $717,615

  • 1f · All other contributions, gifts and grants

    $470,184

  • 3 · Investment income

    total $1,199 · excluded $1,199

  • 8a · Fundraising events: gross income

    $0

  • 8a · Fundraising events: contributions included on line 1c

    $296,922

  • 8b · Fundraising events: direct expenses

    $66,217

  • 8c · Net income from fundraising events

    total -$66,217 · excluded -$66,217

  • 10a · Gross sales of inventory

    $801

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $801 · related or exempt $801

  • 11a · Other revenue: CREDIT CARD REWARDS

    total $888 · related or exempt $888

  • 11e · Other revenue, total

    $888

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $2,201 · program services $2,201

  • 5 · Compensation of officers, directors and key employees

    total $165,009 · program services $57,753 · management and general $41,252 · fundraising $66,004

  • 7 · Other salaries and wages

    total $819,820 · program services $514,272 · management and general $139,610 · fundraising $165,938

  • 9 · Other employee benefits

    total $219,098 · program services $142,786 · management and general $40,051 · fundraising $36,261

  • 10 · Payroll taxes

    total $92,336 · program services $60,175 · management and general $16,879 · fundraising $15,282

  • 11g · Fees: other

    total $52,596 · management and general $24,371 · fundraising $28,225

  • 12 · Advertising and promotion

    total $4,033 · fundraising $4,033

  • 13 · Office expenses

    total $51,153 · program services $115 · management and general $51,038

  • 16 · Occupancy

    total $26,743 · management and general $26,743

  • 17 · Travel

    total $8,950 · program services $8,950

  • 19 · Conferences, conventions and meetings

    total $1,747 · program services $1,747

  • 23 · Insurance

    total $24,962 · management and general $24,962

  • 24a · Other expenses: MATCH EVENTS

    total $29,403 · program services $29,403

  • 24b · Other expenses: FUBU NEWBERG

    total $26,792 · program services $26,792

  • 24c · Other expenses: PROFESSIONAL DEVELOPMEN

    total $23,197 · program services $23,197

  • 24d · Other expenses: FUNDRAISING EXPENSE

    total $16,792 · fundraising $16,792

  • 24e · All other expenses

    total -$98,354 · program services -$25,979 · management and general -$72,375

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $368,388 · end of year $601,961

  • 2 · Savings and temporary cash investments

    beginning of year $44,453 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $13,472 · end of year $33,160

  • 25 · Other liabilities

    beginning of year $3 · end of year $214,521

  • 27 · Net assets without donor restrictions

    beginning of year $399,366 · end of year $354,280

Mission and programs · 2024

Mission

TO CHANGE THE NARRATIVE OF YOUTH OF COLOR THROUGH CULTURALLY RESPONSIVE RELATIONSHIPS AND PROGRAMS.

  • HOLLA'S MISSION IS TO CHANGE THE NARRATIVE OF YOUTH OF COLOR THROUGH CULTURALLY RESPONSIVE RELATIONSHIPS AND PROGRAMS. HOLLA EMPLOYS CULTURALLY SPECIFIC MENTORSHIP AS WELL AS ACCESS TO EDUCATION AND SPORTS OPPORTUNITIES FOR BLACK, BROWN, AND INDIGENOUS YOUTH TO BE FULLY SEEN, HEARD, AND VALUED FOR BEING FULLY THEMSELVES.

    Expenses $841,412 · Grants $2,201 · Revenue $1,689

As filed on the 2024 return.

Listed in Part VII

  • Eric Knox

    HOLLA FOUNDER & EXECUTIVE

    Total calculated
    $134,723
    From this org
    $134,723
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Alisha Howard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Alex Coffee

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Amani Austin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Keela Tillery

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kelly Knox

    BOARD TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Luis Sanchez-Vera

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Patricia Williams

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Dr Marty Palacios

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Eric Winquist

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Patrick Shaw

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Veronica Roberts

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
19 December 2025
IRS schema version
2024v5.2
Source object
202543539349301664

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