Form 990 for tax year 2024

Totals

Total revenue

$1,840,664

Total expenses

$1,829,146

Contributions and grants received

$1,792,722

Grants paid

$68,363

Program service revenue

$15,639

Investment income

$17,544

Other revenue

$14,759

Total assets, end of year

$722,469

Total liabilities, end of year

$86,377

Net assets or fund balances, end of year

$636,092

Program services expenses (Part IX)

$1,551,981

Management and general expenses

$261,912

Fundraising expenses

$15,253

Program service expenses (Part III)

$1,551,981

Program services were 84.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• Curriculum and Assessment (3125-024):NHC Schools Early Childhood Department provides support to publicly-funded preschool program, including NC PreK and Headstart classrooms, through the purchase and implementation of the Teaching Strategies curriculum, an online assessment system, professional development, and coaching by a trained team. Grant funding provided by Smart Start of New Hanover County.

  Expenses $551,867

• Parents As Teachers (PAT) (5509-011): Evidence-based home visiting program works with high-risk families of very young children for up to 2 years to support healthy child development, positive parenting skills, access to community resources, and peer engagement. Services include regular personal visits, group connections, a variety of screenings, and resource networking.

  Expenses $264,086 · Grants $25,010

• Community Outreach and Education (COE) (5517-018):The Community and Outreach Education team works to build awareness of early childhood development and strives to strengthen relationships and increase cooperation, resources, and services that support a trauma-informed community. A variety of support services are offered to families with young children including a space for open play with developmentally appropriate materials and the opportunity to learn about child development and community resources.

  Expenses $186,830 · Grants $50

• Programming & Evaluation (PE) (5603-001): Planning activities may include conducting needs and assessments to inform programmatic priorities, developing a strategic plan based on community needs, and researching and selection of evidence-based and evidence-informed activities that best match the strategic plan and Community Early Childhood Profile (EC Profile). Coordination activities include providing technical assistance and oversight to service providers and grantees regarding program management, program implementation, and financial/programmatic monitoring. Evaluation activities may include the development, measurement and reporting of goals, providing technical assistance to service providers and grantees regarding data collection and program management, and the review of program effectiveness related to county level data such as the EC Profile, especially in relation to the goals and objectives in the partnerships strategic plan. Smart Start funds may be used to purchase and pay for refreshments/meals for meetings and events and professional development for staff. The Program, Planning, Coordination, and Evaluation team may participate in programmatic and early childhood outreach and public awareness events.

  Expenses $68,289

• Dolly Parton Imagination Library (DPIL) (5526-020) : This a Free program for families where each registered child will receive a book by mail at home each month.

  Expenses $4,784

• Assuring Better Child and Health Development (3125-226): Assuring Better Health and Development is a community-based initiative and evidence-informed model, that helps primary health care practices perform general developmental and autism-specific screening, and connect children to specialized therapies and other early intervention services. The program increases the number of children who receive needed early intervention services (birth to age 5) by helping their primary health care providers institute sustainable office practices that support the performance of screening, referral and follow-up.

  Expenses $29,129 · Grants $29,129

• Assuring Better Child Health and Development (5410-999): Assuring Better Health and Development is a community-based initiative and evidence-informed model, that helps primary health care practices perform general developmental and autism-specific screening, and connect children to specialized therapies and other early intervention services. The program increases the number of children who receive needed early intervention services (birth to age 5) by helping their primary health care providers institute sustainable office practices that support the performance of screening, referral and follow-up.

  Expenses $5,538

• Family Support NHC Endowment (5506-981): This program will support two family strengthening program - Circle of Parents, a peer support group, And Kaleidoscope Play and Learn Groups or as amended through the endowment

  Expenses $176,175 · Grants $1,581

• Literacy Programs (5512-432): The early literacy program promotes literacy in young children by supplying books to the WIC office in the form of a book vending machine.

  Expenses $2,230 · Grants $2,063

• Early Childhood Initiatives (7010): Early Childhood Initiatives supports child development and engagement from birth to age 5.

  Expenses $34,834 · Grants $2,318

• Child Care Resource & Referral (CCR&R) (3104-014): The CCR&R provides an array of services designed to support the early childhood system in New Hanover County. Staff provide many of the workshops and training required by the State for early educators. These include topics such as ITS-SIDS, Playground Safety, and quality assessment tools. Up to twenty hours of yearly in-service training (depending on current level of education) for full-time childcare staff is a North Carolina requirement. Staff also provide both intensive and light touch technical assistance to childcare sites/classrooms to support quality care and re-licensure requirements. The CCR&R operate the resource room/lending library for early childhood educators and families and participates in community education and referrals through outreach events and with families that call or visit. The Smart Start CCR&R Center is part of a Regional Child Care Resource and Referral (CCR&R) system which provides referral to families for childcare.

  Expenses -$75

• Oral Health Services (3407-999):

  Expenses $1,408 · Grants $1,408

• Early Learning Resource Center (3115-023): The CCR&R provides an array of services designed to support the early childhood system in New Hanover County. Staff provide many of the workshops and training required by the State for early educators. These include topics such as ITS-SIDS, Playground Safety, and quality assessment tools. Up to twenty hours of yearly in-service training (depending on current level of education) for full-time childcare staff is a North Carolina requirement. Staff also provide both intensive and light touch technical assistance to childcare sites/classrooms to support quality care and re-licensure requirements. The CCR&R operate the resource room/lending library for early childhood educators and families and participates in community education and referrals through outreach events and with families that call or visit. The Smart Start CCR&R Center is part of a Regional Child Care Resource and Referral (CCR&R) system which provides referral to families for childcare.

  Expenses $113,322 · Grants $5,761

• Positive Parenting (PP) (5505-015): Positive Parenting Program (Triple P) offers evidence-based principles and advice providing tools that parents need to raise confident, healthy children, and to build stronger family relationships. Parents must be referred from NHC Department of Social Services.

  Expenses $113,564

As filed on the 2024 return.

Listed in Part VII

• Jane Morrow

  Executive Director

  Total calculated

  $97,986

  From this org

  $86,809

  From related orgs

  $0

  Other

  $11,177

  Hours/week

  40

• Tina Hughes

  Finance Director

  Total calculated

  $79,113

  From this org

  $68,112

  From related orgs

  $0

  Other

  $11,001

  Hours/week

  40

• Cheryl Aguilar Chancy

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Marie Bergh Cook

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Susan DeMarco

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Rev Charlean Mapson

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Carla Turner

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Josh Smith

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Sarah Goins

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Morgan King

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Ginny Morris

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Sheree Darian

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Takema Ardrey

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Kim Perry

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Vanell Walker

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Lisa Wurtzbacher

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Rob Zapple

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Shannon Smiles

  Board Member

  Total calculated

  $0

  Hours/week

  1

• Sarah Flarherty

  Secretary

  Total calculated

  $0

  Hours/week

  1

• Justine Lewis

  Vice President

  Total calculated

  $0

  Hours/week

  1

• Clayton Roberts

  President

  Total calculated

  $0

  Hours/week

  1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

• New Hanover County Schools

  $28,926

  Grants

Provenance

Return type

form_990

Tax year

2024

Filed

18 November 2025

IRS schema version

2024v5.0

Source object

202620379349301442

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.