Form 990 for tax year 2025
Filed by EAU CLAIRE AREA CONVENTION AND VISITORS BUREAU INC.
Totals
- Total revenue
- $2,768,317
- Total expenses
- $2,266,673
- Contributions and grants received
- $117,957
- Grants paid
- $590,899
- Program service revenue
- $2,618,366
- Investment income
- $6,691
- Other revenue
- $25,303
- Total assets, end of year
- $1,139,000
- Total liabilities, end of year
- $2,540,957
- Net assets or fund balances, end of year
- -$1,401,957
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$117,657
-
1f · All other contributions, gifts and grants
$300
-
2a · Program service revenue: CONTRACT FEES
total $2,578,163 · related or exempt $2,578,163
-
2b · Program service revenue: DIGITAL MARKETING
total $40,203 · related or exempt $40,203
-
3 · Investment income
total $6,691 · excluded $6,691
-
11a · Other revenue: MISCELLANEOUS REVENUE
total $25,303 · excluded $25,303
-
11e · Other revenue, total
$25,303
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $590,899
-
5 · Compensation of officers, directors and key employees
total $122,580
-
7 · Other salaries and wages
total $532,106
-
8 · Pension plan contributions
total $19,858
-
9 · Other employee benefits
total $34,107
-
10 · Payroll taxes
total $51,697
-
11b · Fees: legal
total $31,192
-
11c · Fees: accounting
total $14,818
-
12 · Advertising and promotion
total $487,234
-
13 · Office expenses
total $71,633
-
14 · Information technology
total $87,953
-
16 · Occupancy
total $35,289
-
17 · Travel
total $36,894
-
20 · Interest
total $1,052
-
22 · Depreciation, depletion and amortization
total $15,093
-
23 · Insurance
total $6,600
-
24a · Other expenses: VISITOR'S SERVICES
total $72,366
-
24b · Other expenses: PARTNERSHIP PROGRAM
total $18,850
-
24c · Other expenses: PROFESSIONAL DEVELOPMEN
total $16,614
-
24d · Other expenses: DUES AND SUBSCRIPTIONS
total $10,794
-
24e · All other expenses
total $9,044
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $181 · end of year $4,897
-
2 · Savings and temporary cash investments
beginning of year $238,368 · end of year $452,189
-
4 · Accounts receivable
beginning of year $276,603 · end of year $246,489
-
10a · Land, buildings and equipment: cost or other basis
$241,953
-
10b · Land, buildings and equipment: accumulated depreciation
$143,047
-
10c · Land, buildings and equipment, net
beginning of year $113,999 · end of year $98,906
-
15 · Other assets
beginning of year $355,154 · end of year $336,519
-
17 · Accounts payable and accrued expenses
beginning of year $211,436 · end of year $134,437
-
24 · Unsecured notes and loans payable
beginning of year $2,321,604 · end of year $2,070,000
-
25 · Other liabilities
beginning of year $355,153 · end of year $336,520
-
27 · Net assets without donor restrictions
beginning of year -$1,907,688 · end of year -$1,406,457
-
28 · Net assets with donor restrictions
beginning of year $3,800 · end of year $4,500
Mission and programs · 2025
Mission
VISIT EAU CLAIRE IS A COMMUNITY ASSET DEDICATED TO CREATIVELY MARKETING, EFFECTIVELY MANAGING, ENDLESSLY MOTIVATING AND CONTINOUSLY BUILDING A DYNAMIC TOURISM ECONOMY OF BUSINESS, SPORTS AND LEISURE TRAVELERS. WE AMPLIFY THE IMAGE OF OUR REGION, PARTNERS AND BUSINESSES BY CONSISTENTLY DEVELOPING THE SKILLS, KNOWLEDGE AND FRIENDSHIPS OF ALL THOSE WE WORK FOR.
Activities or mission (Part I)
VISIT EAU CLAIRE DRIVES ECONOMIC GROWTH AND ENHANCES QUALITY OF LIFE BY INCREASING TRAVEL AND TOURISM THROUGH INCLUSIVE DESTINATION MARKETING, THOUGHTFUL DEVELOPMENT, AND AUTHENTIC COMMUNITY PARTNERSHIPS ROOTED IN SHARED VALUES.
-
EFFECTIVELY MARKET THE EAU CLAIRE AREA AS A DESTINATION FOR CONVENTIONS, SPORTING EVENTS, GROUP TOUR, AND LEISURE MARKETS. PROMOTE REGIONAL ECONOMIC GROWTH AND ENHANCE AND MAINTAIN THE AREA'S OVERALL IDENTITY AND IMAGE.
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Jason Jon AndersonJASON JON ANDERSON
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Jacob WrasseJACOB WRASSE
FIRST VICE CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Mark MitchellMARK MITCHELL
SECOND VICE CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Tim OlsonTIM OLSON
TREASURER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Charity ZichCHARITY ZICH
SECRETARY
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Becky SquiresBECKY SQUIRES
PAST BOARD CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Tia AndersonTIA ANDERSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
James CialdiniJAMES CIALDINI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Julia DigginsJULIA DIGGINS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Luke HansonLUKE HANSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Charlie JohnsonCHARLIE JOHNSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Dean KallenbachDEAN KALLENBACH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Larry MbogaLARRY MBOGA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Jennifer MeyerJENNIFER MEYER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Nick MeyerNICK MEYER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Bruce MlsnaBRUCE MLSNA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Amy Peterson-FossAMY PETERSON-FOSS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Scott RogersSCOTT ROGERS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Mary RuddMARY RUDD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Aaron WhiteAARON WHITE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Kitzie WintersKITZIE WINTERS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Roy AtkinsonROY ATKINSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Erik KeislerERIK KEISLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Mackenzi A HavlicekMACKENZI A HAVLICEK
EXECUTIVE DIRECTOR
- Total calculated
- $122,580
- From this org
- $119,010
- From related orgs
- $0
- Other
- $3,570
- Hours/week
- 50 + 1 related
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
-
$275,000
ALLOCATE AND REMIT CITY OF EAU CLAIRE FUNDING FOR SPECIFIED TOURISM DEVELOPMENT
-
$178,612
ALLOCATE AND REMIT CITY OF EAU CLAIRE FUNDING FOR SPECIFIED TOURISM DEVELOPMENT
-
CITY OF ALTOONA
$56,383
ALLOCATE AND REMIT CITY OF ALTOONA FUNDING FOR SPECIFIED TOURISM DEVELOPMENT
-
CITY OF EAU CLAIRE
$49,100
ALLOCATE AND REMIT CITY OF EAU CLAIRE FUNDING FOR SPECIFIED TOURISM DEVELOPMENT
-
TOWN OF UNION
$12,969
ALLOCATE AND REMIT TOWN OF UNION FUNDING FOR SPECIFIED TOURISM DEVELOPMENT
-
TOWN OF WHEATON
$10,500
ALLOCATE AND REMIT TOWN OF WHEATON FUNDING FOR SPECIFIED TOURISM DEVELOPMENT
-
CITY OF OSSEO
$8,335
ALLOCATE AND REMIT CITY OF EAU CLAIRE FUNDING FOR SPECIFIED TOURISM DEVELOPMENT
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
VISIT EAU CLAIRE FOUNDATION INC
501(C)(3) · SUPPORT OF CHARITABLE AND EDUCATION ACTIVITIES · WI · controlled entity
Directly controlled by EAU CLAIRE AREA CONVENTION AND VISITORS BUREAU INC
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 27 May 2026
- IRS schema version
- 2025v4.1
- Source object
- 202631489349300113
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.