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Nonprofiteer
← BREASTCANCER ORG

Form 990 for tax year 2024

Filed by BREASTCANCER ORG.

Totals

Total revenue
$12,393,712
Total expenses
$7,170,059
Contributions and grants received
$10,595,701
Grants paid
$0
Program service revenue
$1,766,667
Investment income
$99,952
Other revenue
-$68,608
Total assets, end of year
$9,608,051
Total liabilities, end of year
$1,639,360
Net assets or fund balances, end of year
$7,968,691
Program services expenses (Part IX)
$5,604,480
Management and general expenses
$546,346
Fundraising expenses
$1,019,233
Program service expenses (Part III)
$5,604,480

Program services were 78.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $570,629

  • 1f · All other contributions, gifts and grants

    $10,025,072

  • 1g · Noncash contributions included above

    $54,833

  • 2a · Program service revenue: ONLINE BANNER DISPLAY & CONTENT S

    total $1,766,667 · related or exempt $1,766,667

  • 3 · Investment income

    total $100,829 · excluded $100,829

  • 5 · Royalties

    total $96,299 · excluded $96,299

  • 7a · Gross sales of assets other than inventory

    securities $53,956

  • 7b · Less cost or other basis and sales expenses

    securities $54,833

  • 7c · Gain or loss

    securities -$877

  • 7d · Net gain or loss

    total -$877 · excluded -$877

  • 8a · Fundraising events: gross income

    $0

  • 8a · Fundraising events: contributions included on line 1c

    $570,629

  • 8b · Fundraising events: direct expenses

    $164,907

  • 8c · Net income from fundraising events

    total -$164,907 · excluded -$164,907

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $1,577,472 · program services $1,188,881 · management and general $200,058 · fundraising $188,533

  • 7 · Other salaries and wages

    total $2,435,282 · program services $1,706,429 · management and general $143,592 · fundraising $585,261

  • 8 · Pension plan contributions

    total $37,927 · program services $26,361 · management and general $1,952 · fundraising $9,614

  • 9 · Other employee benefits

    total $151,772 · program services $106,963 · management and general $12,692 · fundraising $32,117

  • 10 · Payroll taxes

    total $294,633 · program services $212,337 · management and general $25,120 · fundraising $57,176

  • 11b · Fees: legal

    total $20,132 · program services $15,020 · management and general $2,506 · fundraising $2,606

  • 11c · Fees: accounting

    total $171,934 · program services $51,812 · management and general $114,824 · fundraising $5,298

  • 11g · Fees: other

    total $871,975 · program services $858,243 · management and general $5,619 · fundraising $8,113

  • 12 · Advertising and promotion

    total $62,096 · program services $54,057 · fundraising $8,039

  • 13 · Office expenses

    total $46,475 · program services $11,348 · management and general $1,456 · fundraising $33,671

  • 14 · Information technology

    total $234,457 · program services $192,115 · management and general $8,525 · fundraising $33,817

  • 16 · Occupancy

    total $44,028 · program services $32,588 · management and general $5,608 · fundraising $5,832

  • 17 · Travel

    total $42,037 · program services $26,654 · management and general $1,567 · fundraising $13,816

  • 19 · Conferences, conventions and meetings

    total $21,584 · program services $11,306 · management and general $206 · fundraising $10,072

  • 20 · Interest

    total $65,955 · program services $48,818 · management and general $8,400 · fundraising $8,737

  • 22 · Depreciation, depletion and amortization

    total $970,830 · program services $968,307 · management and general $1,237 · fundraising $1,286

  • 23 · Insurance

    total $13,459 · program services $9,962 · management and general $1,714 · fundraising $1,783

  • 24a · Other expenses: SERVICE CHARGES

    total $60,007 · program services $44,555 · management and general $7,574 · fundraising $7,878

  • 24b · Other expenses: STAFF RECRUITMENT

    total $21,010 · program services $15,551 · management and general $2,676 · fundraising $2,783

  • 24c · Other expenses: MEMBERSHIP/DUES/SUBS

    total $15,002 · program services $13,252 · management and general $366 · fundraising $1,384

  • 24e · All other expenses

    total $11,992 · program services $9,921 · management and general $654 · fundraising $1,417

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,225,531 · end of year $74,904

  • 2 · Savings and temporary cash investments

    beginning of year $66,016 · end of year $6,654,699

  • 3 · Pledges and grants receivable

    beginning of year $494,782 · end of year $673,778

  • 4 · Accounts receivable

    beginning of year $288,637 · end of year $333,407

  • 9 · Prepaid expenses and deferred charges

    beginning of year $38,932 · end of year $39,160

  • 10a · Land, buildings and equipment: cost or other basis

    $7,053,642

  • 10b · Land, buildings and equipment: accumulated depreciation

    $5,240,210

  • 10c · Land, buildings and equipment, net

    beginning of year $2,597,885 · end of year $1,813,432

  • 15 · Other assets

    beginning of year $18,491 · end of year $18,671

  • 17 · Accounts payable and accrued expenses

    beginning of year $133,645 · end of year $217,347

  • 23 · Secured mortgages and notes payable

    beginning of year $1,851,591 · end of year $1,422,013

  • 27 · Net assets without donor restrictions

    beginning of year $2,304,241 · end of year $7,611,821

  • 28 · Net assets with donor restrictions

    beginning of year $440,797 · end of year $356,870

Mission and programs · 2024

Mission

OUR MISSION IS TO HELP PEOPLE MAKE SENSE OF THE COMPLEX MEDICAL AND PERSONAL INFORMATION ABOUT BREAST HEALTH AND BREAST CANCER, SO THEY CAN MAKE THE BEST DECISIONS FOR THEIR LIVES.

Activities or mission (Part I)

TO PROVIDE THE MOST RELIABLE, COMPLETE & UP-TO-DATE BREAST CANCER & BREAST HEALTH INFORMATION

  • MEDICAL CONTENT EDUCATIONAL RESOURCES: BREASTCANCER.ORG WAS FOUNDED IN 2000 TO HELP PEOPLE AFFECTED BY BREAST CANCER MAKE SENSE OF COMPLEX MEDICAL INFORMATION AND EMPOWER THEM TO MAKE THE BEST DECISIONS THROUGHOUT THEIR MEDICAL AND EMOTIONAL JOURNEY. SINCE THEN, BREASTCANCER.ORG HAS EVOLVED INTO THE WORLD'S LEADING PATIENT-CENTRIC RESOURCE FOR BREAST HEALTH AND BREAST CANCER INFORMATION AND SUPPORT. BREASTCANCER.ORG'S EDUCATIONAL CONTENT IS DESIGNED TO REACH PEOPLE SEARCHING FOR ANSWERS ONLINE AND THOSE NOT EVEN KNOWING YET WHAT QUESTIONS TO ASK ABOUT A BREAST CANCER DIAGNOSIS. OUR ORIGINAL, EXPERTLY WRITTEN ARTICLES, PODCAST EPISODES, AND VIDEOS PROVIDE THE COMPREHENSIVE INFORMATION AND RESOURCES NECESSARY TO MAKE INFORMED DECISIONS. THE BREASTCANCER.ORG WEBSITE CONTAINS THOUSANDS OF PAGES OF INCLUSIVE AND EASY-TO-READ CONTENT, REFLECTING THE LATEST TREATMENTS AND THERAPIES AVAILABLE. CONTENT IS AVAILABLE IN BOTH ENGLISH AND SPANISH.FOR THE YEAR ENDED MAY 31, 2025, BREASTCANCER.ORG'S CONTENT PAGES HAD OVER 11.6 MILLION ENGLISH-LANGUAGE PAGEVIEWS AND 4.4 MILLION SPANISH-LANGUAGE PAGEVIEWS.OVER THE LAST TWELVE MONTHS, BREASTCANCER.ORG PUBLISHED NUMEROUS ARTICLES, A SPECIAL REPORT, CONDUCTED SIX WEBINARS, DELIVERED 35 PODCAST EPISODES AND MANY NEW VIDEOS, GIVING PATIENTS AND CAREGIVERS A MULTITUDE OF OPTIONS TO OBTAIN THE INFORMATION NEEDED TO MAKE THE BEST DECISIONS FOR THEIR CARE.

    Expenses $4,232,791 · Revenue $945,000

  • COMMUNITY/USER-GENERATED RESOURCES:BREASTCANCER.ORG'S PROFESSIONALLY MODERATED VIRTUAL COMMUNITY, AVAILABLE IN ENGLISH AND SPANISH, CONNECTS PEOPLE ON THOUSANDS OF TOPICS, IN DIVERSE FORUMS ON ITS DISCUSSION BOARDS. THE COMMUNITY WELCOMES ANYONE AND EVERYONE DIAGNOSED WITH BREAST CANCER, CONCERNED ABOUT A BREAST CONDITION, OR CARING FOR A LOVED ONE AFFECTED BY BREAST CANCER. BREASTCANCER.ORG'S COMMUNITY PAGES, INCLUDING OVER 80 DISCUSSION FORUMS.IN ADDITION, BREASTCANCER.ORG HOSTS VIRTUAL, FACILITATED SUPPORT GROUPS WITH OVER 170 WEEKLY PARTICIPANTS WITH GROUPS FOCUSED ON PATIENTS IN TREATMENT, COMPLETED TREATMENT, WITH METASTATIC BREAST CANCER AND DIAGNOSED AT A YOUNG AGE AS WELL AS CAREGIVERS.

    Expenses $528,544 · Revenue $12,500

  • RESEARCH NEWS & NEWS HUB:BREASTCANCER.ORG'S RESEARCH NEWS PROGRAM HIGHLIGHTS THE MOST RELEVANT, UP-TO-DATE, AND CLEARLY ACTIONABLE BREAST CANCER RESEARCH. OUR SCIENCE EDITORS AND MEDICAL REVIEWERS FOLLOW THE LATEST CLINICAL RESEARCH, GUIDELINE RECOMMENDATIONS AND FDA APPROVALS TO BREAK DOWN WHAT PEOPLE NEED TO KNOW IN EASY-TO-UNDERSTAND LANGUAGE AS PART OF OUR RESEARCH NEWS PROGRAM. FOR THE YEAR ENDED MAY 31, 2025, BREASTCANCER.ORG'S RESEARCH NEWS SECTION RECEIVED ALMOST 1.3 MILLION PAGEVIEWS AND PUBLISHED 35 RESEARCH NEWS ARTICLES.DURING THE LAST YEAR, BREASTCANCER.ORG LAUNCHED A NEW BREAST CANCER NEWS HUB TO COVER CURRENT NEWS, EVENTS, RESEARCH, AND POLICIES RELATED TO BREAST CANCER AND BREAST HEALTH. PEOPLE CAN FIND TRUSTWORTHY INFORMATION ON TOPICS SPANNING FROM DAY-TO-DAY ISSUES TO PUBLIC HEALTH POLICY. THE NEWS HUB COMBATS MISINFORMATION AND BRINGS BREASTCANCER.ORG'S AWARD-WINNING EXPERT REPORTING TO CURRENT EVENTS AND BREAST CANCER TRENDS. BREASTCANCER.ORG PUBLISHED 42 ARTICLES TO THE NEWS HUB DURING THE YEAR ENDED MAY 31, 2025.

    Expenses $292,433 · Revenue $410,000

  • IN ADDITION TO THE PROGRAMS OFFERED ON OUR OWN DIGITAL PROPERTIES, BREASTCANCER.ORG ALSO 1) PARTNERS WITH LEADING CANCER CENTERS TO CONDUCT ORIGINAL CROSS-SECTIONAL RESEARCH SURVEYS OF OUR AUDIENCE ON TOPICS IMPORTANT TO THE BREAST CANCER COMMUNITY TO UNCOVER UNMET NEEDS OF PATIENTS AND PROVIDE UNIQUE INSIGHTS THAT HELP TO ADVANCE CARE, 2) SHARES OUR KNOWLEDGE THROUGH A VARIETY OF MEDIA ENGAGEMENTS NATIONWIDE, INCLUDING ON OUR SOCIAL MEDIA CHANNELS AND 3) DISTRIBUTES INFORMATIONAL BOOKLETS.

    Expenses $550,712 · Revenue $399,167

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Hope Wohl MBA

    CEO/TREASURER

    Total calculated
    $305,213
    From this org
    $295,630
    From related orgs
    $0
    Other
    $9,583
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $295,630
    Bonus
    $0
    Other
    $0
    Deferred
    $5,888
    Nontaxable benefits
    $3,695
    Filer's total
    $305,213
  • Marisa Weiss MD

    PRESIDENT/SECRETARY

    Total calculated
    $298,178
    From this org
    $288,816
    From related orgs
    $0
    Other
    $9,362
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $288,816
    Bonus
    $0
    Other
    $0
    Deferred
    $5,752
    Nontaxable benefits
    $3,610
    Filer's total
    $298,178
  • David Kopp

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Sarah Bernard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Delone

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Joseph Evangelisti

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bruce Fischer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Catherine Fisher

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nancy Rubner Frandsen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Carl Fremont

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jane Hollingsworth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Cheryl Kim

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Katie Kulik

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ebonne Ruffins Leaphart

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Alice Limkakeng

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Donna-Marie Manasseh

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lisa Petkun

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lisa Kline

    VP COMMUNICATIONS

    Total calculated
    $240,013
    From this org
    $232,466
    From related orgs
    $0
    Other
    $7,547
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $232,466
    Bonus
    $0
    Other
    $0
    Deferred
    $4,641
    Nontaxable benefits
    $2,906
    Filer's total
    $240,013
  • Rita Lusen

    VP PARTNERSHIP & DEV.

    Total calculated
    $241,455
    From this org
    $233,878
    From related orgs
    $0
    Other
    $7,577
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $233,878
    Bonus
    $0
    Other
    $0
    Deferred
    $4,654
    Nontaxable benefits
    $2,923
    Filer's total
    $241,455
  • Patty Evans

    VP FINANCE

    Total calculated
    $223,681
    From this org
    $216,645
    From related orgs
    $0
    Other
    $7,036
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $216,645
    Bonus
    $0
    Other
    $0
    Deferred
    $4,328
    Nontaxable benefits
    $2,708
    Filer's total
    $223,681
  • Daren Nicholson

    VP TECHNOLOGY

    Total calculated
    $249,803
    From this org
    $235,901
    From related orgs
    $0
    Other
    $13,902
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $235,901
    Bonus
    $0
    Other
    $0
    Deferred
    $4,713
    Nontaxable benefits
    $9,189
    Filer's total
    $249,803
  • Amy Karafin

    SENIOR DIRECTOR OF CONTENT

    Total calculated
    $205,785
    From this org
    $189,314
    From related orgs
    $0
    Other
    $16,471
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $189,314
    Bonus
    $0
    Other
    $0
    Deferred
    $3,779
    Nontaxable benefits
    $12,692
    Filer's total
    $205,785
  • Teri Shaw

    SENIOR DIRECTOR OF INDUSTR

    Total calculated
    $184,553
    From this org
    $175,244
    From related orgs
    $0
    Other
    $9,309
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $175,244
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $9,309
    Filer's total
    $184,553
  • Christopher Hendrix

    DIRECTOR OF DIGITAL PROJEC

    Total calculated
    $162,352
    From this org
    $148,451
    From related orgs
    $0
    Other
    $13,901
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $148,451
    Bonus
    $0
    Other
    $0
    Deferred
    $2,966
    Nontaxable benefits
    $10,935
    Filer's total
    $162,352
  • Lauren Hughes

    DIRECTOR OF DEVELOPMENT

    Total calculated
    $156,024
    From this org
    $143,160
    From related orgs
    $0
    Other
    $12,864
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $143,160
    Bonus
    $0
    Other
    $0
    Deferred
    $2,861
    Nontaxable benefits
    $10,003
    Filer's total
    $156,024
  • Genvieve Shields

    DIRECTOR OF MAJOR GIFTS

    Total calculated
    $147,935
    From this org
    $135,648
    From related orgs
    $0
    Other
    $12,287
    Hours/week
    35

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
9 April 2026
IRS schema version
2024v5.5
Source object
202641009349300549

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