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Nonprofiteer
← GIVING COMPANY

Form 990 for tax year 2022

Filed by GIVING COMPANY.

Totals

Total revenue
$5,101,985
Total expenses
$5,079,558
Contributions and grants received
$1,865,001
Grants paid
$0
Program service revenue
$3,236,984
Investment income
$0
Other revenue
$0
Total assets, end of year
$1,383,278
Total liabilities, end of year
$438,808
Net assets or fund balances, end of year
$944,470
Program services expenses (Part IX)
$4,559,239
Management and general expenses
$520,319
Fundraising expenses
$0
Program service expenses (Part III)
$4,559,239

Program services were 89.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,865,001

  • 2a · Program service revenue: ADVERTISING REVENUE

    total $1,915,369 · related or exempt $1,915,369

  • 2b · Program service revenue: BASE SUBSCRIPTION REVE

    total $1,277,276 · related or exempt $1,277,276

  • 2c · Program service revenue: OTHER INCOME

    total $44,339 · related or exempt $44,339

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $498,814 · program services $124,703 · management and general $374,111

  • 6 · Compensation of disqualified persons

    total $101,594 · program services $101,594

  • 7 · Other salaries and wages

    total $1,293,032 · program services $1,293,032

  • 8 · Pension plan contributions

    total $58,570 · program services $50,182 · management and general $8,388

  • 9 · Other employee benefits

    total $130,635 · program services $111,927 · management and general $18,708

  • 10 · Payroll taxes

    total $138,540 · program services $118,700 · management and general $19,840

  • 11b · Fees: legal

    total $10,667 · management and general $10,667

  • 11f · Fees: investment management

    total $13,049 · management and general $13,049

  • 11g · Fees: other

    total $1,014,974 · program services $974,811 · management and general $40,163

  • 12 · Advertising and promotion

    total $298,072 · program services $298,072

  • 13 · Office expenses

    total $7,571 · program services $7,571

  • 14 · Information technology

    total $524,891 · program services $524,891

  • 15 · Royalties

    total $138,433 · program services $138,433

  • 16 · Occupancy

    total $8,369 · program services $8,369

  • 17 · Travel

    total $95,000 · program services $95,000

  • 22 · Depreciation, depletion and amortization

    total $14,093 · program services $14,093

  • 23 · Insurance

    total $24,512 · management and general $24,512

  • 24a · Other expenses: CPL AND LIST RENTAL

    total $473,909 · program services $473,909

  • 24b · Other expenses: PLATFORM BASE SUBSCRIPT

    total $138,289 · program services $138,289

  • 24c · Other expenses: BAD DEBT

    total $40,541 · program services $40,541

  • 24d · Other expenses: MISCELLANEOUS EXPENSE

    total $27,395 · program services $27,395

  • 24e · All other expenses

    total $28,608 · program services $17,727 · management and general $10,881

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $146,960 · end of year -$1,313

  • 4 · Accounts receivable

    beginning of year $453,540 · end of year $440,682

  • 8 · Inventories for sale or use

    beginning of year $481,584 · end of year $468,154

  • 9 · Prepaid expenses and deferred charges

    beginning of year $161,813 · end of year $110,183

  • 10a · Land, buildings and equipment: cost or other basis

    $1,324,293

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,310,869

  • 10c · Land, buildings and equipment, net

    beginning of year $21,767 · end of year $13,424

  • 14 · Intangible assets

    beginning of year $356,627 · end of year $352,148

  • 17 · Accounts payable and accrued expenses

    beginning of year $698,719 · end of year $435,308

  • 19 · Deferred revenue

    beginning of year $1,525 · end of year $3,500

  • 27 · Net assets without donor restrictions

    beginning of year $922,047 · end of year $944,470

Mission and programs · 2022

Mission

CONNECTING PEOPLE DAILY TO GOD TO MAKE A GLOBAL DIFFERENCE.

  • 2022 MARKED ANOTHER YEAR OF GROWTH AND MINISTRY EXPANSION AT GIVING COMPANY. 437,870 EMAILS WERE ADDED TO OUR DATABASE, BRINGING US TO A TOTAL OF 1,423, 430 MARKETING CONTACTS. THIS WAS COUPLED WITH THE ADDITION OF 72,984 NEW ACCOUNTS ON IDISCIPLE AND 26,209 NEW ACCOUNTS ON CHRISTIAN CINEMA. TOTAL USER ACCOUNTS AT THE END OF THE YEAR ACROSS THE 2 PLATFORMS REACHED 1,721,348. THE ADVERTISING BUSINESS EXPERIENCED SOLID GROWTH ADDED BY OUR OFFICIAL ENTRY INTO PROMOTING FAITH AND FAMILY FILMS THROUGH EMAIL AND SOCIAL MEDIA. WE ALSO HAD A VERY SUCCESSFUL CHRISTMAS BACKPACK FOR KIDS CAMPAIGN WITH VOICE OF THE MARTYRS. OUR PUBLISHING OPERATIONS RELEASED 6 NEW TITLES IN 2022, WITH 4 OF THESE BEING #1 NEW RELEASES ON AMAZON. THE OTHER 2 RELEASES MARKED OUR FIRST EFFORTS IN USING KINDLE DIRECT PUBLISHING (KDP) FOR EBOOKS. TOTAL GIVING SINCE INCEPTION EXCEEDED $444,000 TO WORLD VISION FOR THE PROVISION OF CLEAN WATER TO MARGINALIZED COMMUNITIES IN SUB-SAHARAN AFRICA AND TO CRISIS AID INTERNATIONAL TO HELP RESCUE AND RESTORE TRAFFICKED GIRLS IN EAST AFRICA.

    Expenses $4,559,239 · Revenue $3,236,984

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • David Henriksen

    CEO

    Total calculated
    $282,217
    From this org
    $248,775
    From related orgs
    $0
    Other
    $33,442
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $248,775
    Bonus
    $0
    Other
    $0
    Deferred
    $26,776
    Nontaxable benefits
    $6,666
    Filer's total
    $282,217
  • Lawrence Powell

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Richard Jackson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mike Kendrick

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Trent Dunham

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Brad Mauldin

    CHIEF BUSINESS DEVELOPMENT

    Total calculated
    $216,597
    From this org
    $195,884
    From related orgs
    $0
    Other
    $20,713
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $93,846
    Bonus
    $102,038
    Other
    $0
    Deferred
    $17,270
    Nontaxable benefits
    $3,443
    Filer's total
    $216,597
  • Lauren Cherry

    CHIEF MARKETING OFFICER

    Total calculated
    $150,096
    From this org
    $142,657
    From related orgs
    $0
    Other
    $7,439
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $142,657
    Bonus
    $0
    Other
    $0
    Deferred
    $3,000
    Nontaxable benefits
    $4,439
    Filer's total
    $150,096
  • Michael Lukaszewski

    CHIEF OPERATING OFFICER

    Total calculated
    $112,710
    From this org
    $110,527
    From related orgs
    $0
    Other
    $2,183
    Hours/week
    40
  • Kristin Thrift

    CHIEF FINANCIAL OFFICER

    Total calculated
    $111,189
    From this org
    $101,594
    From related orgs
    $0
    Other
    $9,595
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
COMPENSATION IS DETERMINED BY BOARD MEMBERS AND REVIEWED ANNUALLY.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • CHRISTIAN CINEMA LLC

    RELIGIOUS EDUCATION · TX · income $506,805 · assets -$36,331

  • DOVE MOVIES LLC

    RELIGIOUS EDUCATION · GA · income $233,864 · assets $68,610

  • IDISCIPLE LLC

    RELIGIOUS EDUCATION · GA · income $2,496,315 · assets $1,350,999

Provenance

Return type
form_990
Tax year
2022
Filed
13 November 2023
IRS schema version
2022v5.0
Source object
202333179349309938

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