Form 990 for tax year 2024
Filed by WISCONSIN CHEESE MAKERS ASSN INC.
Totals
- Total revenue
- $10,633,706
- Total expenses
- $10,427,382
- Contributions and grants received
- $7,180,290
- Grants paid
- $7,045,709
- Program service revenue
- $3,091,192
- Investment income
- $199,648
- Other revenue
- $162,576
- Total assets, end of year
- $7,250,860
- Total liabilities, end of year
- $3,061,555
- Net assets or fund balances, end of year
- $4,189,305
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$7,180,290
-
2a · Program service revenue: CHEESE EXPO/CONFERENCE INCOME
total $1,720,262 · related or exempt $1,720,262
-
2b · Program service revenue: CHEESE CONTEST PROGRAM
total $627,423 · related or exempt $627,423
-
2c · Program service revenue: MEMBERSHIP DUES
total $578,064 · related or exempt $578,064
-
2d · Program service revenue: OTHER PROGRAM REVENUE
total $165,443 · related or exempt $165,443
-
3 · Investment income
total $104,899 · excluded $104,899
-
7a · Gross sales of assets other than inventory
securities $558,975
-
7b · Less cost or other basis and sales expenses
securities $461,788 · other assets $2,438
-
7c · Gain or loss
securities $97,187 · other assets -$2,438
-
7d · Net gain or loss
total $94,749 · excluded $94,749
-
8a · Fundraising events: gross income
$268,070
-
8b · Fundraising events: direct expenses
$105,494
-
8c · Net income from fundraising events
total $162,576 · excluded $162,576
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $7,026,000
-
2 · Grants to domestic individuals
total $19,709
-
5 · Compensation of officers, directors and key employees
total $346,787
-
7 · Other salaries and wages
total $982,630
-
8 · Pension plan contributions
total $132,555
-
9 · Other employee benefits
total $89,793
-
10 · Payroll taxes
total $87,068
-
11b · Fees: legal
total $6,185
-
11c · Fees: accounting
total $122,049
-
11d · Fees: lobbying
total $1,821
-
11f · Fees: investment management
total $7,893
-
11g · Fees: other
total $780
-
12 · Advertising and promotion
total $12,042
-
13 · Office expenses
total $22,061
-
14 · Information technology
total $54,221
-
16 · Occupancy
total $120,364
-
17 · Travel
total $38,486
-
19 · Conferences, conventions and meetings
total $749,558
-
22 · Depreciation, depletion and amortization
total $45,070
-
23 · Insurance
total $13,094
-
24a · Other expenses: CHEESE CONTESTS
total $269,037
-
24b · Other expenses: OTHER EXPENSES
total $135,550
-
24c · Other expenses: MEMBER EDUCATION & DEVE
total $112,660
-
24d · Other expenses: DUES AND SUBSCRIPTIONS
total $31,969
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $0 · end of year $14,965
-
2 · Savings and temporary cash investments
beginning of year $6,676,481 · end of year $5,035,369
-
3 · Pledges and grants receivable
beginning of year $361,192 · end of year $436,206
-
4 · Accounts receivable
beginning of year $211,351 · end of year $119,310
-
9 · Prepaid expenses and deferred charges
beginning of year $341,806 · end of year $365,861
-
10a · Land, buildings and equipment: cost or other basis
$281,646
-
10b · Land, buildings and equipment: accumulated depreciation
$79,751
-
10c · Land, buildings and equipment, net
beginning of year $191,856 · end of year $201,895
-
11 · Investments: publicly traded securities
beginning of year $428,033 · end of year $481,490
-
14 · Intangible assets
beginning of year $29,072 · end of year $19,737
-
15 · Other assets
beginning of year $637,291 · end of year $576,027
-
17 · Accounts payable and accrued expenses
beginning of year $509,885 · end of year $501,823
-
18 · Grants payable
beginning of year $312,931 · end of year $100,000
-
19 · Deferred revenue
beginning of year $3,532,365 · end of year $1,866,105
-
25 · Other liabilities
beginning of year $648,238 · end of year $593,627
-
27 · Net assets without donor restrictions
beginning of year $3,786,875 · end of year $4,100,894
-
28 · Net assets with donor restrictions
beginning of year $86,788 · end of year $88,411
Mission and programs · 2024
Mission
WCMA IS A TRADE ASSOCIATION WITH A STATED MISSION TO BE THE VOICE OF THE CHEESE INDUSTRY USING THE COLLECTIVE KNOWLEDGE AND EXPERTISE OF ITS MEMBERS TO PROMOTE EXCELLENCE IN THE U.S. CHEESE INDUSTRY.
Activities or mission (Part I)
TO BE THE VOICE OF THE CHEESE INDUSTRY USING THE COLLECTIVE KNOWLEDGE & EXPERTISE OF ITS MEMBERS TO PROMOTE EXCELLENCE IN THE U.S. CHEESE INDUSTRY.
-
CHEESE INDUSTRY CONFERENCES AND TRADE SHOWS HELD TO ALLOW MEMBERSEDUCATIONAL INSIGHT INTO PRODUCTS AND TECHNOLOGY.
-
CHEESE CONTEST - PROMOTES QUALITY CHEESE MANUFACTURING.
-
INDUSTRY EDUCATION AND RESEARCH.
As filed on the 2024 return.
Listed in Part VII
-
Ben SmithBEN SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Betsy ErdelyiBETSY ERDELYI
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Bruce WorkmanBRUCE WORKMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Chris RoelliCHRIS ROELLI
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Declan RocheDECLAN ROCHE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Doug SimonDOUG SIMON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Gloria JosephGLORIA JOSEPH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Greg AlbertsGREG ALBERTS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Gustavo BadinoGUSTAVO BADINO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jeff GentineJEFF GENTINE
FIRST VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Jenny DrakeJENNY DRAKE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
John UmhoeferJOHN UMHOEFER
EXECUTIVE DIRECTOR
- Total calculated
- $335,337
- From this org
- $269,611
- From related orgs
- $0
- Other
- $65,726
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $256,803
- Bonus
- $12,808
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $65,726
- Filer's total
- $335,337
-
Jon MetzigJON METZIG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kerry HenningKERRY HENNING
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kevin PiehKEVIN PIEH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kim HeimanKIM HEIMAN
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Kurt EpprechtKURT EPPRECHT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Luke BuholzerLUKE BUHOLZER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mark FedericoMARK FEDERICO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mat BartkowiakMAT BARTKOWIAK
SECOND VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Matt WinsandMATT WINSAND
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mindy BerreyMINDY BERREY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Orphee PaillotinORPHEE PAILLOTIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Richard GuggisbergRICHARD GUGGISBERG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Steve DoyleSTEVE DOYLE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Steve StettlerSTEVE STETTLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tony EafantiTONY EAFANTI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Wilf CostelloWILF COSTELLO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Judy KellerJUDY KELLER
SENIOR DIRECTOR, EVENTS
- Total calculated
- $200,148
- From this org
- $152,451
- From related orgs
- $0
- Other
- $47,697
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $145,025
- Bonus
- $7,426
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $47,697
- Filer's total
- $200,148
-
Rebekah SweeneyREBEKAH SWEENEY
SENIOR DIRECTOR, PROGRAMS & POLICY
- Total calculated
- $239,832
- From this org
- $209,460
- From related orgs
- $0
- Other
- $30,372
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $200,393
- Bonus
- $9,067
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $30,372
- Filer's total
- $239,832
-
Danica NilsestuenDANICA NILSESTUEN
DIRECTOR, SUSTAINABILITY & GRANTS
- Total calculated
- $118,608
- From this org
- $107,431
- From related orgs
- $0
- Other
- $11,177
- Hours/week
- 40
-
Grace AthertonGRACE ATHERTON
COMMUNICATIONS DIRECTOR
- Total calculated
- $137,573
- From this org
- $111,676
- From related orgs
- $0
- Other
- $25,897
- Hours/week
- 40
-
Caitlin PeirickCAITLIN PEIRICK
EXPO & CONFERENCE DIRECTOR
- Total calculated
- $128,139
- From this org
- $100,413
- From related orgs
- $0
- Other
- $27,726
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
SPECIALTY CHEESE INC
$288,730
LAYERED BLOCK FORM, IMPROVED SEPARATION OF SOFT/FLOCCULATED CURD FROM WHEY, FRESH CHEESE PACKAGING, EXPORT PANEER
-
HIDDEN SPRINGS CREAMERY LLC
$275,897
EQUIPMENT MODERNIZATION IN ORDER TO UTILIZE WHEY INTO RICOTTA AND IMPROVE PROFITABILITY
-
GOODSPORT NUTRITION LLC
$200,000
MARKETING CAMPAIGN FOR PROTEIN SPORTS DRINKS
-
WIDMER'S CHEESE CELLARS INC
$200,000
EQUIPMENT MODERNIZATION PROJECT - NEW VATS
-
SARTORI COMPANY
$194,086
SCHOLARSHIP FOR ATTENDING FOOD AND BEVERAGE INDUSTRY TRADE SHOWS.
-
CONCEPT PROCESSING LLC
$183,954
FLUID MILK CHILLER SYSTEM EXPANSION
-
FARM LIFE CREAMERY LLC
$177,707
ICE CREAM EXPANSION
-
KNUEVEN CREAMERY LLC
$175,806
EQUIPMENT TO INCREASE ICE CREAM CAPACITY
-
ROSEWOOD DAIRY INC
$167,765
TRIAL VAT AND NEW PRESSES. LABELER MACHINE. EXPORT GROWTH PLAN.
-
BRUNKOW CHEESE OF WISCONSIN INC
$133,680
EQUIPMENT TO PRODUCE RACLETTE
The 10 largest by cash amount. The API serves every itemized grant.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 6 May 2026
- IRS schema version
- 2024v5.5
- Source object
- 202601269349302940
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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