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Nonprofiteer
← WISCONSIN CHEESE MAKERS ASSN INC

Form 990 for tax year 2024

Filed by WISCONSIN CHEESE MAKERS ASSN INC.

Totals

Total revenue
$10,633,706
Total expenses
$10,427,382
Contributions and grants received
$7,180,290
Grants paid
$7,045,709
Program service revenue
$3,091,192
Investment income
$199,648
Other revenue
$162,576
Total assets, end of year
$7,250,860
Total liabilities, end of year
$3,061,555
Net assets or fund balances, end of year
$4,189,305
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $7,180,290

  • 2a · Program service revenue: CHEESE EXPO/CONFERENCE INCOME

    total $1,720,262 · related or exempt $1,720,262

  • 2b · Program service revenue: CHEESE CONTEST PROGRAM

    total $627,423 · related or exempt $627,423

  • 2c · Program service revenue: MEMBERSHIP DUES

    total $578,064 · related or exempt $578,064

  • 2d · Program service revenue: OTHER PROGRAM REVENUE

    total $165,443 · related or exempt $165,443

  • 3 · Investment income

    total $104,899 · excluded $104,899

  • 7a · Gross sales of assets other than inventory

    securities $558,975

  • 7b · Less cost or other basis and sales expenses

    securities $461,788 · other assets $2,438

  • 7c · Gain or loss

    securities $97,187 · other assets -$2,438

  • 7d · Net gain or loss

    total $94,749 · excluded $94,749

  • 8a · Fundraising events: gross income

    $268,070

  • 8b · Fundraising events: direct expenses

    $105,494

  • 8c · Net income from fundraising events

    total $162,576 · excluded $162,576

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $7,026,000

  • 2 · Grants to domestic individuals

    total $19,709

  • 5 · Compensation of officers, directors and key employees

    total $346,787

  • 7 · Other salaries and wages

    total $982,630

  • 8 · Pension plan contributions

    total $132,555

  • 9 · Other employee benefits

    total $89,793

  • 10 · Payroll taxes

    total $87,068

  • 11b · Fees: legal

    total $6,185

  • 11c · Fees: accounting

    total $122,049

  • 11d · Fees: lobbying

    total $1,821

  • 11f · Fees: investment management

    total $7,893

  • 11g · Fees: other

    total $780

  • 12 · Advertising and promotion

    total $12,042

  • 13 · Office expenses

    total $22,061

  • 14 · Information technology

    total $54,221

  • 16 · Occupancy

    total $120,364

  • 17 · Travel

    total $38,486

  • 19 · Conferences, conventions and meetings

    total $749,558

  • 22 · Depreciation, depletion and amortization

    total $45,070

  • 23 · Insurance

    total $13,094

  • 24a · Other expenses: CHEESE CONTESTS

    total $269,037

  • 24b · Other expenses: OTHER EXPENSES

    total $135,550

  • 24c · Other expenses: MEMBER EDUCATION & DEVE

    total $112,660

  • 24d · Other expenses: DUES AND SUBSCRIPTIONS

    total $31,969

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $0 · end of year $14,965

  • 2 · Savings and temporary cash investments

    beginning of year $6,676,481 · end of year $5,035,369

  • 3 · Pledges and grants receivable

    beginning of year $361,192 · end of year $436,206

  • 4 · Accounts receivable

    beginning of year $211,351 · end of year $119,310

  • 9 · Prepaid expenses and deferred charges

    beginning of year $341,806 · end of year $365,861

  • 10a · Land, buildings and equipment: cost or other basis

    $281,646

  • 10b · Land, buildings and equipment: accumulated depreciation

    $79,751

  • 10c · Land, buildings and equipment, net

    beginning of year $191,856 · end of year $201,895

  • 11 · Investments: publicly traded securities

    beginning of year $428,033 · end of year $481,490

  • 14 · Intangible assets

    beginning of year $29,072 · end of year $19,737

  • 15 · Other assets

    beginning of year $637,291 · end of year $576,027

  • 17 · Accounts payable and accrued expenses

    beginning of year $509,885 · end of year $501,823

  • 18 · Grants payable

    beginning of year $312,931 · end of year $100,000

  • 19 · Deferred revenue

    beginning of year $3,532,365 · end of year $1,866,105

  • 25 · Other liabilities

    beginning of year $648,238 · end of year $593,627

  • 27 · Net assets without donor restrictions

    beginning of year $3,786,875 · end of year $4,100,894

  • 28 · Net assets with donor restrictions

    beginning of year $86,788 · end of year $88,411

Mission and programs · 2024

Mission

WCMA IS A TRADE ASSOCIATION WITH A STATED MISSION TO BE THE VOICE OF THE CHEESE INDUSTRY USING THE COLLECTIVE KNOWLEDGE AND EXPERTISE OF ITS MEMBERS TO PROMOTE EXCELLENCE IN THE U.S. CHEESE INDUSTRY.

Activities or mission (Part I)

TO BE THE VOICE OF THE CHEESE INDUSTRY USING THE COLLECTIVE KNOWLEDGE & EXPERTISE OF ITS MEMBERS TO PROMOTE EXCELLENCE IN THE U.S. CHEESE INDUSTRY.

  • CHEESE INDUSTRY CONFERENCES AND TRADE SHOWS HELD TO ALLOW MEMBERSEDUCATIONAL INSIGHT INTO PRODUCTS AND TECHNOLOGY.

  • CHEESE CONTEST - PROMOTES QUALITY CHEESE MANUFACTURING.

  • INDUSTRY EDUCATION AND RESEARCH.

As filed on the 2024 return.

Listed in Part VII

  • Ben Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Betsy Erdelyi

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Bruce Workman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Chris Roelli

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Declan Roche

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Doug Simon

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gloria Joseph

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Greg Alberts

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gustavo Badino

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jeff Gentine

    FIRST VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Jenny Drake

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • John Umhoefer

    EXECUTIVE DIRECTOR

    Total calculated
    $335,337
    From this org
    $269,611
    From related orgs
    $0
    Other
    $65,726
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $256,803
    Bonus
    $12,808
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $65,726
    Filer's total
    $335,337
  • Jon Metzig

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kerry Henning

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kevin Pieh

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kim Heiman

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Kurt Epprecht

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Luke Buholzer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mark Federico

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mat Bartkowiak

    SECOND VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Matt Winsand

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mindy Berrey

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Orphee Paillotin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Richard Guggisberg

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Steve Doyle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Steve Stettler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tony Eafanti

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Wilf Costello

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Judy Keller

    SENIOR DIRECTOR, EVENTS

    Total calculated
    $200,148
    From this org
    $152,451
    From related orgs
    $0
    Other
    $47,697
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,025
    Bonus
    $7,426
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $47,697
    Filer's total
    $200,148
  • Rebekah Sweeney

    SENIOR DIRECTOR, PROGRAMS & POLICY

    Total calculated
    $239,832
    From this org
    $209,460
    From related orgs
    $0
    Other
    $30,372
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $200,393
    Bonus
    $9,067
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $30,372
    Filer's total
    $239,832
  • Danica Nilsestuen

    DIRECTOR, SUSTAINABILITY & GRANTS

    Total calculated
    $118,608
    From this org
    $107,431
    From related orgs
    $0
    Other
    $11,177
    Hours/week
    40
  • Grace Atherton

    COMMUNICATIONS DIRECTOR

    Total calculated
    $137,573
    From this org
    $111,676
    From related orgs
    $0
    Other
    $25,897
    Hours/week
    40
  • Caitlin Peirick

    EXPO & CONFERENCE DIRECTOR

    Total calculated
    $128,139
    From this org
    $100,413
    From related orgs
    $0
    Other
    $27,726
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • SPECIALTY CHEESE INC

    $288,730

    LAYERED BLOCK FORM, IMPROVED SEPARATION OF SOFT/FLOCCULATED CURD FROM WHEY, FRESH CHEESE PACKAGING, EXPORT PANEER

  • HIDDEN SPRINGS CREAMERY LLC

    $275,897

    EQUIPMENT MODERNIZATION IN ORDER TO UTILIZE WHEY INTO RICOTTA AND IMPROVE PROFITABILITY

  • GOODSPORT NUTRITION LLC

    $200,000

    MARKETING CAMPAIGN FOR PROTEIN SPORTS DRINKS

  • WIDMER'S CHEESE CELLARS INC

    $200,000

    EQUIPMENT MODERNIZATION PROJECT - NEW VATS

  • SARTORI COMPANY

    $194,086

    SCHOLARSHIP FOR ATTENDING FOOD AND BEVERAGE INDUSTRY TRADE SHOWS.

  • CONCEPT PROCESSING LLC

    $183,954

    FLUID MILK CHILLER SYSTEM EXPANSION

  • FARM LIFE CREAMERY LLC

    $177,707

    ICE CREAM EXPANSION

  • KNUEVEN CREAMERY LLC

    $175,806

    EQUIPMENT TO INCREASE ICE CREAM CAPACITY

  • ROSEWOOD DAIRY INC

    $167,765

    TRIAL VAT AND NEW PRESSES. LABELER MACHINE. EXPORT GROWTH PLAN.

  • BRUNKOW CHEESE OF WISCONSIN INC

    $133,680

    EQUIPMENT TO PRODUCE RACLETTE

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
6 May 2026
IRS schema version
2024v5.5
Source object
202601269349302940

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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