Form 990 for tax year 2022

Totals

Total revenue

$383,218

Total expenses

$408,202

Contributions and grants received

$230,891

Grants paid

$0

Program service revenue

$0

Investment income

$3,915

Other revenue

$148,412

Total assets, end of year

$968,038

Total liabilities, end of year

$169,829

Net assets or fund balances, end of year

$798,209

Program services expenses (Part IX)

$310,269

Management and general expenses

$97,933

Fundraising expenses

$0

Program service expenses (Part III)

$310,269

Program services were 76.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2022

• PROMOTING THE RIVERWALK - FRIENDS OF THE RIVERWALK CONTINUED ITS SUCCESSFUL CORPORATE BANNER PROGRAM IN 2023 WHERE LOCAL BUSINESSES PROMOTED THEIR ORGANIZATIONS AND SPECIAL EVENTS ON CUSTOMIZED BANNERS ALONG THE RIVERWALK. FOOT TRAFFIC ALONG THE RIVERWALK WELL EXCEEDS 100,000 VISITORS EACH MONTH AND CONTINUES TO INCREASE. BANNERS ARE DISPLAYED ALONG THE RIVERWALK YEAR-ROUND AS AN EFFORT TO ENHANCE THE BRAND OF THE TAMPA RIVERWALK, AS WELL AS TO PROMOTE LOCAL BUSINESSES. THERE ARE 110 LIGHT POLES ALONG THE TAMPA RIVERWALK WITH 202 AVAILABLE BANNER SPACES. 48 ORGANIZATIONS ADVERTISED ON RIVERWALK BANNER SPACE DURING 2023.THE FRIENDS OF THE RIVERWALK SPECIALTY CUP PROGRAM ALLOWED INDIVIDUALS TO EXIT A LICENSED PREMISE WITHIN THE RIVERWALK SPECIALTY CENTER AND POSSESS AND CONSUME ALCOHOLIC BEVERAGES ANYWHERE WITHIN THE CONFINES OF THE RIVERWALK OPEN CONTAINER AREA BETWEEN THE HOURS OF 11 AM AND 1 AM. FRIENDS OF THE RIVERWALK HANDLED THE ORDERING AND DELIVERY OF CITY-APPROVED SPECIALTY CUPS TO VENDORS WITHIN THE SPECIALTY ZONE. FRIENDS OF THE RIVERWALK ALSO CONTINUED ITS POPULAR PAVING THE WAY PROGRAM IN 2023. THE PAVING THE WAY PROGRAM RAISED FUNDS FOR THE ORGANIZATION WHILE ADDING TO THE IDENTITY AND SENSE OF PLACE ON THE RIVERWALK, ALLOWING RESIDENTS AND VISITORS TO COMMEMORATE SPECIAL OCCASIONS, HONOR LOVED ONES AND SHARE THEIR LOVE OF TAMPA ON A PERSONALIZED 12"X 12" GRANITE PAVER. IN 2023, 381 PERSONALIZED PAVERS WERE ENGRAVED ON THE TAMPA RIVERWALK.

  Revenue $108,906

• ACTIVATION OF THE RIVERWALK - FRIENDS OF THE RIVERWALK WAS PROUD TO HOST SEVERAL FREE, FAMILY-FRIENDLY, COMMUNITY EVENTS ALONG THE RIVERWALK IN 2023 INCLUDING TAMPA RIVERFEST, THE JULY 4TH BOAT PARADE & BLESSING OF THE FLEET, RIVERWALK TRICK OR TREAT, THE HOLIDAY HARBOUR TREE LIGHTING, THE HOLIDAY SPECTACULAR AND THE HOLIDAY LIGHTED BOAT PARADE. NOT ONLY DO WE ACTIVATE ON LAND IN THE PARKS BUT WE ALSO BRING THE WATERWAYS TO LIFE AS WELL WITH OUR FESTIVE BOAT PARADES. OUR EVENTS ACTIVATE THE ENTIRE 2.6 MILES OF RIVERWALK THROUGHOUT THE YEAR. TOTAL ATTENDANCE FOR OUR EVENTS EXCEEDS 75,000 PEOPLE PER YEAR POSITIVELY IMPACTING THE LOCAL ECONOMY. OVER 100 LOCAL BUSINESSES SUPPORTED FRIENDS OF THE RIVERWALK EVENTS IN 2023 AS SPONSORS OR VENDORS. PARTNERING WITH OTHER NONPROFIT ORGANIZATIONS ON RIVERWALK EVENTS IS CRITICAL FOR ACTIVATION. IN ADDITION TO HOSTING EVENTS, FRIENDS OF THE RIVERWALK TAKES RESPONSIBILITY FOR KEEPING OUR RIVERWALK AND WATERWAYS CLEAN AND SAFE AND HOSTS RIVERWALK CLEAN-UPS BI-MONTHLY COLLECTING 180 BAGS AND 868 POUNDS OF TRASH IN 2023.

  Expenses $266,650

• MARKETING THE RIVERWALK - FRIENDS OF THE RIVERWALK PRODUCES THE #1 ATTRACTION PUBLICATION PULLED IN RACKS THROUGHOUT THE TAMPA BAY AREA. THE TAMPA ATTRACTION & RIVERWALK BROCHURE PROVIDES GREAT AWARENESS OF WHAT OUR BEAUTIFUL CITY HAS TO OFFER INCLUDING LOCAL ATTRACTIONS AND ENTERTAINMENT, HOTELS, RESTAURANTS, TRANSPORTATION OPTIONS AND EXCITING COMMUNITY EVENTS. THE BROCHURE IS PRINTED TWICE A YEAR, ONCE IN THE SPRING/SUMMER AND AGAIN IN THE FALL/WINTER. OVER 150,000 OF THESE BROCHURES ARE DISTRIBUTED AROUND TAMPA, THE REGION, AND THE ENTIRE STATE. AN ELECTRONIC VERSION OF THE BROCHURE IS ALSO AVAILABLE ON OUR WEBSITE. FRIENDS OF THE RIVERWALK ALSO HOSTS THE OFFICIAL TAMPA RIVERWALK WEBSITE AND SOCIAL MEDIA PAGES INCLUDING FACEBOOK, INSTAGRAM AND TWITTER. OUR WEBSITE, WITH OVER 400K VISITORS ANNUALLY, PROVIDES UP-TO-DATE RIVERWALK AND EVENT INFORMATION. OUR SOCIAL MEDIA PLATFORMS HAVE A TREMENDOUS REACH AND SIGNIFICANT AUDIENCE INTERACTION. OUR WEEKLY RIVERWALK ROUNDUP NEWSLETTER, DISTRIBUTED TO OVER 3,000 WITH AN OVER 50% OPEN RATE, KEEPS OUR FOLLOWERS INFORMED OF WEEKLY EVENTS ALONG THE RIVERWALK.

  Expenses $43,619

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2022

Filed

1 March 2024

IRS schema version

2022v5.0

Source object

202420659349300927

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