Form 990 for tax year 2022

Totals

Total revenue

$9,524,012

Total expenses

$9,328,392

Contributions and grants received

$0

Grants paid

$350,000

Program service revenue

$9,297,300

Investment income

$226,712

Other revenue

$0

Total assets, end of year

$14,105,196

Total liabilities, end of year

$4,044,500

Net assets or fund balances, end of year

$10,060,696

Program services expenses (Part IX)

$0

Management and general expenses

$0

Fundraising expenses

$0

Program service expenses (Part III)

— not reported

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2022

• SPORTS PROMOTION AND MARKETING - THE SPORTS COMPETITIONS AND EVENTS THAT THE UTAH SPORTS COMMISSION PARTNERS WITH SERVE AS VALUABLE ECONOMIC IMPACT AND IMAGE BUILDING DRIVERS, ESPECIALLY THOSE THAT PROVIDE NATIONAL AND INTERNATIONAL TELEVISION EXPOSURE. BY SHOWCASING UTAH'S AWE-INSPIRING LANDSCAPES TO A BROAD AUDIENCE, THE ORGANIZATION MORE EFFECTIVELY TARGETS KEY TOURISM DEMOGRAPHICS THROUGH STRATEGIC ADVERTISEMENTS, BRAND ASSOCIATIONS, AND CALLS TO ACTION. ADDITIONALLY,BECAUSE MAJOR SPORTS COMPETITIONS TEND TO BE FOLLOWED BY SIGNIFICANT TELEVISION COVERAGE, DIGITAL, SOCIAL, AND OTHER MEDIA ASSETS, THE ORGANIZATION ACTIVELY PURSUES THESE TYPES OF EVENTS AS PART OF ITS MARKETING AND BRANDING STRATEGY. BY LEVERAGING THE MEDIA ASSETS ASSOCIATED WITH SOME OF THE WORLD'S MOST PRE- EMINENT SPORTING EVENTS, THE ORGANIZATION IS BETTER ABLE TO PROMOTE AND BRAND UTAH AS, "UTAH: THE STATE OF SPORT," WHILE CEMENTING UTAH'S STATUS AS A PREMIER DESTINATION FOR WORLD CLASS INTERNATIONAL, NATIONAL, AND OLYMPIC RELATED SPORTS COMPETITIONS.

• SPORTS AWARDS AND SPONSORSHIPS - THE SPORTS AWARDS AND SPONSORSHIP PROGRAM IS DESIGNED TO ATTRACT, RETAIN, AND GROW NATIONAL AND INTERNATIONAL PROFESSIONAL SPORTS COMPETITIONS THAT TAKE PLACE WITHIN THE STATE OF UTAH. SPONSORSHIP IS PROVIDED TO EVENTS THAT GENERATE SIGNIFICANT ECONOMIC IMPACT, MEDIA EXPOSURE, AND/OR ARE OF STRATEGIC IMPORTANCE IN POSITIONING THE STATE FAVORABLY IN A PARTICULAR SPORTS DISCIPLINE, CATEGORY, OR GENRE.

• UTAH OLYMPIC LEGACY AND RELATED EFFORTS - THE GOVERNOR AND THE UTAH STATE LEGISLATURE HAVE ENCOURAGED THE UTAH SPORTS COMMISSION TO ASSIST WITH THE STATE'S OLYMPIC BID AND EXPLORATION EFFORTS. THE ORGANIZATION HAS MAINTAINED A LONG RUNNING FOCUS ON LANDING EVENTS THAT BUILD ON UTAH'S OLYMPIC LEGACY AND POSITION THE STATE FAVORABLY WITH KEY OLYMPIC CONSTITUENCIES AS IT LOOKS TO HOST ANOTHER OLYMPIC WINTER GAMES. THE UTAH SPORTS COMMISSION, THE STATE OF UTAH, AND ITS MANY PARTNERS HAVE MAINTAINED AND SUCCESSFULLY EXECUTED ON A COMPREHENSIVE STRATEGY THAT HAS LEFT UTAH UNIQUELY POSITIONED AS "READY, WILLING, AND ABLE" TO HOST ANOTHER OLYMPIC WINTER GAMES.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

• HUNTSMAN MENTAL HEALTH FOUNDATION

  $350,000

  MENTAL HEALTH INITIA

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

• UTAH SPORTS COMMISSION FOUNDATION

  501C3 · SPORTS · UT

Provenance

Return type

form_990

Tax year

2022

Filed

14 August 2024

IRS schema version

2022v5.0

Source object

202422279349303402

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