Totals
- Total revenue
- $2,605,736
- Total expenses
- $3,097,351
- Contributions and grants received
- $2,514,041
- Grants paid
- $0
- Program service revenue
- $81,152
- Investment income
- $42,279
- Other revenue
- -$31,736
- Total assets, end of year
- $8,328,203
- Total liabilities, end of year
- $237,582
- Net assets or fund balances, end of year
- $8,090,621
- Program services expenses (Part IX)
- $2,563,841
- Management and general expenses
- $291,251
- Fundraising expenses
- $242,259
- Program service expenses (Part III)
- $2,563,841
Program services were 82.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$270,685
-
1c · Fundraising events
$756,861
-
1e · Government grants (contributions)
$45,000
-
1f · All other contributions, gifts and grants
$1,441,495
-
1g · Noncash contributions included above
$35,000
-
2a · Program service revenue: CURATORIAL PROGRAMS
total $42,000 · related or exempt $42,000
-
2b · Program service revenue: TRAVELING EXHIBITIONS
total $24,061 · related or exempt $24,061
-
2c · Program service revenue: EDUCATIONAL PROGRAMS
total $15,091 · related or exempt $15,091
-
3 · Investment income
total $42,279 · excluded $42,279
-
6a · Gross rents
real property $27,884
-
6b · Less rental expenses
real property $7,600
-
6c · Rental income or loss
real property $20,284
-
6d · Net rental income or loss
total $20,284 · excluded $20,284
-
8a · Fundraising events: gross income
$53,300
-
8a · Fundraising events: contributions included on line 1c
$756,861
-
8b · Fundraising events: direct expenses
$161,643
-
8c · Net income from fundraising events
total -$108,343 · excluded -$108,343
-
10a · Gross sales of inventory
$78,837
-
10b · Cost of goods sold
$31,216
-
10c · Net income from sales of inventory
total $47,621 · related or exempt $47,621
-
11d · All other revenue
total $8,702 · excluded $8,702
-
11e · Other revenue, total
$8,702
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $162,033 · program services $97,220 · management and general $16,203 · fundraising $48,610
-
7 · Other salaries and wages
total $1,184,009 · program services $1,000,265 · management and general $67,982 · fundraising $115,762
-
9 · Other employee benefits
total $98,906 · program services $80,642 · management and general $6,186 · fundraising $12,078
-
10 · Payroll taxes
total $105,166 · program services $85,747 · management and general $6,578 · fundraising $12,841
-
11c · Fees: accounting
total $15,487 · management and general $15,487
-
11g · Fees: other
total $21,303 · management and general $1,021 · fundraising $20,282
-
12 · Advertising and promotion
total $114,208 · program services $108,906 · fundraising $5,302
-
13 · Office expenses
total $143,602 · program services $80,007 · management and general $40,823 · fundraising $22,772
-
14 · Information technology
total $92,365 · program services $24,983 · management and general $67,382
-
16 · Occupancy
total $325,830 · program services $319,271 · management and general $4,409 · fundraising $2,150
-
17 · Travel
total $6,182 · management and general $6,182
-
19 · Conferences, conventions and meetings
total $1,372 · program services $300 · management and general $1,072
-
22 · Depreciation, depletion and amortization
total $372,039 · program services $365,835 · management and general $3,742 · fundraising $2,462
-
23 · Insurance
total $32,367 · management and general $32,367
-
24a · Other expenses: COLLECTIONS AND EXHIBIT
total $303,684 · program services $303,684
-
24b · Other expenses: EDUCATION PROGRAMS AND
total $52,371 · program services $52,371
-
24c · Other expenses: ART ACQUISITION COSTS
total $44,610 · program services $44,610
-
24d · Other expenses: LICENSES AND FEES
total $21,017 · management and general $21,017
-
24e · All other expenses
total $800 · management and general $800
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $207,409 · end of year $82,255
-
2 · Savings and temporary cash investments
beginning of year $450,210 · end of year $456,316
-
3 · Pledges and grants receivable
beginning of year $284,280 · end of year $218,642
-
8 · Inventories for sale or use
beginning of year $33,561 · end of year $36,284
-
9 · Prepaid expenses and deferred charges
beginning of year $31,984 · end of year $43,119
-
10a · Land, buildings and equipment: cost or other basis
$10,497,514
-
10b · Land, buildings and equipment: accumulated depreciation
$4,162,632
-
10c · Land, buildings and equipment, net
beginning of year $6,653,660 · end of year $6,334,882
-
11 · Investments: publicly traded securities
beginning of year $1,064,820 · end of year $1,136,750
-
12 · Investments: other securities
beginning of year $2,210 · end of year $11,346
-
15 · Other assets
beginning of year $3,809 · end of year $8,609
-
17 · Accounts payable and accrued expenses
beginning of year $140,540 · end of year $129,182
-
23 · Secured mortgages and notes payable
beginning of year $125,200 · end of year $108,400
-
27 · Net assets without donor restrictions
beginning of year $7,163,983 · end of year $6,932,556
-
28 · Net assets with donor restrictions
beginning of year $1,302,220 · end of year $1,158,065
Mission and programs · 2025
Mission
THE MUSEUM OF WISCONSIN ART CELEBRATES THE VALUE, DIVERSITY, AND UNIQUENESS OF THE VISUAL ARTS AND ARTISTS OF WISCONSIN. THIS IS ACHIEVED BY COLLECTING, CONSERVING, DOCUMENTING, EXHIBITING, AND PROMOTING AESTHETIC UNDERSTANDING OF THE VISUAL ARTS OF WISCONSIN.
Activities or mission (Part I)
SEE SCHEDULE O FOR STATEMENT. A VITAL CULTURAL CENTER, EDUCATIONAL INSTITUTION, AN EXPANDING NETWORK OF IDEAS, THE MUSEUM OF WISCONSIN ART COLLECTS AND INTERPRETS AMERICAN ART THROUGH THE LENS OF A SINGLE STATE.
-
THE MUSEUM'S PERMANENT COLLECTION REPRESENTS MORE THAN THREE HUNDRED ARTISTS, SPANS TWO HUNDRED YEARS OF HISTORY, AND INCLUDES OVER FIVE THOUSAND WORKS OF ART IN EVERY IMAGINABLE MEDIUM. INFORMED BY THE REGION'S CULTURAL HERITAGE AND DIVERSE POPULATION, MOWA IS A VIBRANT HUB FOR CONTEMPORARY ARTISTS, SOCIALLY RELEVANT EXHIBITIONS, AND PIONEERING MEMBER INITIATIVES. THE MUSEUM'S PRIMARY VENUE RESTS ALONG THE MILWAUKEE RIVER IN DOWNTOWN WEST BEND, WISCONSIN. MOWA'S MAIN CAMPUS HAS BEEN DRAWING VISITORS AND TOURISTS FROM THE FAR CORNERS OF THE STATE AND BEYOND. THE MUSEUM'S SATELLITE MOWA | DTN IS IN SAINT KATE THE ARTS HOTEL IN DOWNTOWN MILWAUKEE'S CULTURAL DISTRICT. IN ADDITION TO ITS PRIMARY VENUES, MOWA PARTNERS WITH COMMUNITY ORGANIZATIONS TO MAKE ITS PROGRAMS AND COLLECTIONS ACCESSIBLE AND FREE OF CHARGE IN NEIGHBORHOODS THROUGHOUT THE STATE.
Expenses $1,944,522 · Revenue $66,061
-
EVERYONE IS A MEMBER AT MOWA. THE MUSEUM'S SIMPLE AND AFFORDABLE MODEL REPLACES SINGLE-DAY ADMISSION WITH MEMBERSHIP THAT OFFERS FREE UNLIMITED ACCESS FOR AN ENTIRE YEAR FOR EVERYONE. VISITORS COME ONCE, THEN COME BACK AGAIN AND AGAIN TO SEE NEW EXHIBITIONS, ENJOY LECTURES, AND DIVE INTO EDUCATIONAL OPPORTUNITIES FOR THE WHOLE FAMILY. A SUITE OF VIRTUAL PROGRAMS INCLUDING TALKS, K-12 EDUCATIONAL ACTIVITIES, AND ARTIST INTERVIEWS CREATE ACCESS AND FURTHER EXTEND MOWA'S REACH.
Expenses $386,697 · Revenue $47,621
-
MOWA IS AN INNOVATIVE FORUM FOR THOUGHTFUL EXHIBITIONS, LECTURES BY ARTISTS AND INDUSTRY EXPERTS, AND EDUCATIONAL CLASSES AND ACTIVITIES FOR ALL AGES. WE BELIEVE THAT WHERE WE LIVE IS IMPORTANT AND WE ARE PASSIONATE ABOUT WISCONSIN. EVERYTHING WE EXHIBIT AND TALK ABOUT HAS BEEN MADE BY AN ARTIST WITH DEEP CONNECTIONS TO THE STATE.
Expenses $232,622 · Revenue $15,091
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Claire RolfsCLAIRE ROLFS
PRESIDENT
- Total calculated
- $0
- Hours/week
- 2
-
Judy MoonJUDY MOON
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 2
-
Dale KentDALE KENT
SECRETARY
- Total calculated
- $0
- Hours/week
- 2
-
Thadd LlauradoTHADD LLAURADO
TREASURER
- Total calculated
- $0
- Hours/week
- 2
-
Lori BechtholdLORI BECHTHOLD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jeffrey BilingsJEFFREY BILINGS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Wendy BurkeWENDY BURKE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lea CulverLEA CULVER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Margaret CzaplewskiMARGARET CZAPLEWSKI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Heather DunnHEATHER DUNN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Prudence Pick HwayPRUDENCE PICK HWAY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tom JonesTOM JONES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Brian LeadleyBRIAN LEADLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Margaret LidstoneMARGARET LIDSTONE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Linda MarcusLINDA MARCUS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Paul NothPAUL NOTH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Bob RamsthalBOB RAMSTHAL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Rafael Francisco SalasRAFAEL FRANCISCO SALAS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michael SchillingMICHAEL SCHILLING
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Andrea SchloemerANDREA SCHLOEMER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Frederick C SchwertfegerFREDERICK C SCHWERTFEGER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Andrea SellingerANDREA SELLINGER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Fred StonehouseFRED STONEHOUSE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Laurie WintersLAURIE WINTERS
EXECUTIVE DIRECTOR
- Total calculated
- $162,033
- From this org
- $162,033
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $152,925
- Bonus
- $9,108
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $162,033
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 16 September 2026
- IRS schema version
- 2025v4.2
- Source object
- 202632599349300448
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