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← COUNCIL OF PUBLIC RELATIONS FIRMS

Form 990 for tax year 2024

Filed by COUNCIL OF PUBLIC RELATIONS FIRMS.

Totals

Total revenue
$1,980,011
Total expenses
$1,899,645
Contributions and grants received
$1,836,797
Grants paid
$5,405
Program service revenue
$87,826
Investment income
$55,388
Other revenue
$0
Total assets, end of year
$2,897,566
Total liabilities, end of year
$442,380
Net assets or fund balances, end of year
$2,455,186
Program services expenses (Part IX)
$1,601,988
Management and general expenses
$297,657
Fundraising expenses
$0
Program service expenses (Part III)
$1,601,988

Program services were 84.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $1,836,797

  • 2a · Program service revenue: EVENTS, MEETING ATTEND

    total $87,826 · related or exempt $87,826

  • 3 · Investment income

    total $47,044 · excluded $47,044

  • 7a · Gross sales of assets other than inventory

    securities $8,344

  • 7b · Less cost or other basis and sales expenses

    securities $0

  • 7c · Gain or loss

    securities $8,344

  • 7d · Net gain or loss

    total $8,344 · excluded $8,344

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $5,405 · program services $5,405

  • 5 · Compensation of officers, directors and key employees

    total $552,439 · program services $453,884 · management and general $98,555

  • 7 · Other salaries and wages

    total $442,253 · program services $363,355 · management and general $78,898

  • 8 · Pension plan contributions

    total $20,725 · program services $17,028 · management and general $3,697

  • 9 · Other employee benefits

    total $32,673 · program services $26,844 · management and general $5,829

  • 10 · Payroll taxes

    total $55,643 · program services $45,716 · management and general $9,927

  • 11b · Fees: legal

    total $29,137 · program services $23,939 · management and general $5,198

  • 11c · Fees: accounting

    total $47,001 · program services $38,616 · management and general $8,385

  • 11f · Fees: investment management

    total $11,892 · management and general $11,892

  • 12 · Advertising and promotion

    total $75,600 · program services $75,600

  • 16 · Occupancy

    total $31,678 · program services $26,027 · management and general $5,651

  • 17 · Travel

    total $27,211 · program services $26,246 · management and general $965

  • 19 · Conferences, conventions and meetings

    total $1,747 · program services $1,747

  • 22 · Depreciation, depletion and amortization

    total $540 · program services $443 · management and general $97

  • 23 · Insurance

    total $9,830 · program services $8,076 · management and general $1,754

  • 24a · Other expenses: CONSULTANTS

    total $319,486 · program services $312,951 · management and general $6,535

  • 24b · Other expenses: DUES/SUBSCRIPTIONS/PUBL

    total $71,338 · program services $71,338

  • 24c · Other expenses: WEB DEVELOPMENT EXPENSE

    total $66,164 · program services $54,360 · management and general $11,804

  • 24d · Other expenses: THEFT LOSS BY EXTERNAL

    total $39,210 · management and general $39,210

  • 24e · All other expenses

    total $59,673 · program services $50,413 · management and general $9,260

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $182,180 · end of year $282,530

  • 2 · Savings and temporary cash investments

    beginning of year $1,671,001 · end of year $752,254

  • 4 · Accounts receivable

    beginning of year $1,375 · end of year $1,750

  • 9 · Prepaid expenses and deferred charges

    beginning of year $18,137 · end of year $38,050

  • 10a · Land, buildings and equipment: cost or other basis

    $11,714

  • 10b · Land, buildings and equipment: accumulated depreciation

    $10,635

  • 10c · Land, buildings and equipment, net

    beginning of year $1,619 · end of year $1,079

  • 11 · Investments: publicly traded securities

    beginning of year $373,854 · end of year $1,821,903

  • 12 · Investments: other securities

    beginning of year $298,466

  • 15 · Other assets

    beginning of year $7,004

  • 17 · Accounts payable and accrued expenses

    beginning of year $84,216 · end of year $123,271

  • 19 · Deferred revenue

    beginning of year $200,941 · end of year $319,109

  • 27 · Net assets without donor restrictions

    beginning of year $2,268,479 · end of year $2,455,186

Mission and programs · 2024

Mission

THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. ("PR COUNCIL") IS A TRADE ASSOCIATION FOR THE PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS.

Activities or mission (Part I)

THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. IS A TRADE ASSOCIATION FOR THE (CONTINUED IN SCHEDULE O) PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS.

  • HELPING MEMBERS ATTRACT AND RETAIN HIGH PERFORMING AND DIVERSE TALENT WAS A KEY PRIORITY. THE COUNCIL FOCUSES ITS L&D EFFORTS ON PAIN POINTS WITHIN THE AGENCY ENVIRONMENT (WRITING, PEOPLE MANAGEMENT, MEASUREMENT, ETC.), AS WELL AS HELPING OUR AGENCIES ATTRACT AND RETAIN DIVERSE TALENT.

    Expenses $422,813 · Grants $255

  • THE COUNCIL PROVIDED BUSINESS MANAGEMENT SUPPORT, WITH A FOCUS ON HELPING MEMBERS CONTINUE TO TRANSFORM THEIR INTEGRATED AGENCIES, TAKE ADVANTAGE OF THE ENORMOUS BUSINESS OPPORTUNITY AND MANAGE THROUGH TALENT ISSUES. EFFORTS INCLUDED BENCHMARKING SURVEYS (OVERALL FINANCIALS, BILL RATES, AND SALARY), EXPERT WEBINARS, COMMUNITY MEETINGS AS WELL AS L&D OPPORTUNITIES. IN ADDITION TO PROVIDING OPPORTUNITIES TO LEARN FROM BENCHMARK DATA AND INDUSTRY EXPERTS, THE COUNCIL CREATES NUMEROUS OPPORTUNITIES FOR OUR MEMBERS TO NETWORK AND LEARN FROM EACH OTHER.

    Expenses $573,842

  • COMMUNICATING THE BENEFITS OF MODERN PR AGENCIES WAS A KEY FOCUS AREA. EFFORTS INCLUDED INDUSTRY FORUM PARTICIPATION, SPEAKING ENGAGEMENTS, LOCAL AND NATIONAL EVENT SPONSORSHIP, AND COLLABORATION WITH OTHER INDUSTRY ASSOCIATIONS TO RAISE AWARENESS OF THE COUNCIL'S MISSION.

    Expenses $404,072 · Grants $5,150

  • DEMONSTRATING THE VALUE OF PUBLIC RELATIONS AGENCIES IS THE COUNCIL'S PRIORITY. THE COUNCIL'S PROGRAMMING CONSISTS OF RESEARCH, CLIENT AND COLLEGE/UNIVERSITY OUTREACH, AND PUBLIC RELATIONS.

    Expenses $201,261

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Brandon Wilson

    TREASURER - EX. COMM. & BD

    Total calculated
    $0
    Hours/week
    1

  • Diana Littman

    CHAIR - EX. COMM. & BD

    Total calculated
    $0
    Hours/week
    1

  • Julie Colehour

    VICE CHAIR - EX. COMM. & BD

    Total calculated
    $0
    Hours/week
    1

  • Brooke Hovey

    SECRETARY - EX. COMM. & BD

    Total calculated
    $0
    Hours/week
    1

  • Rodell Mollineau

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Andy Pray

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jillian Janaczek

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Valarie De La Garza

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Maryellen Royle

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jasmine Flowers Mazyck

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Tiffany Guarnaccia

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kass Sells

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Matt Kucharski

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Trisch Smith

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Ellen Ryan Mardiks

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • James Wright

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Bob Osmond

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Alexis Davis Smith

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kim Sample

    PRESIDENT & EX. COMM

    Total calculated
    $562,789
    From this org
    $532,500
    From related orgs
    $0
    Other
    $30,289
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $505,881
    Bonus
    $0
    Other
    $26,619
    Deferred
    $10,350
    Nontaxable benefits
    $19,939
    Filer's total
    $562,789

  • Kristin D'Urso

    SR DIR OF FINANCE & QA

    Total calculated
    $103,455
    From this org
    $100,500
    From related orgs
    $0
    Other
    $2,955
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
15 May 2025
IRS schema version
2024v5.1
Source object
202531359349311748

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