Form 990 for tax year 2025

2a · Program service revenue: Room Tax Revenue

total $4,595,973 · related or exempt $4,595,973

2b · Program service revenue: Partner Ads and Program

total $555,316 · related or exempt $555,316

2c · Program service revenue: Miscellaneous

total $48,031 · related or exempt $48,031

2d · Program service revenue: Events & Summits

total $84,230 · related or exempt $84,230

3 · Investment income

total $150,147 · excluded $150,147

8b · Fundraising events: direct expenses

$13,500

8c · Net income from fundraising events

total -$13,500 · excluded -$13,500

10a · Gross sales of inventory

$8,364

10b · Cost of goods sold

$6,673

10c · Net income from sales of inventory

total $1,691 · unrelated business $1,691

1 · Grants to domestic organizations and governments

total $1,744,541 · program services $1,744,541

5 · Compensation of officers, directors and key employees

total $117,192 · program services $117,192

7 · Other salaries and wages

total $673,262 · program services $388,698 · management and general $284,564

8 · Pension plan contributions

total $25,266 · program services $15,665 · management and general $9,601

9 · Other employee benefits

total $98,441 · program services $62,690 · management and general $35,751

10 · Payroll taxes

total $64,424 · program services $42,520 · management and general $21,904

11c · Fees: accounting

total $16,100 · management and general $16,100

11g · Fees: other

total $70,406 · management and general $70,406

12 · Advertising and promotion

total $1,782,209 · program services $1,651,366 · management and general $130,843

13 · Office expenses

total $56,785 · program services $3,408 · management and general $53,377

14 · Information technology

total $21,646 · program services $21,646

16 · Occupancy

total $2,183 · management and general $2,183

17 · Travel

total $22,704 · program services $12,941 · management and general $9,763

19 · Conferences, conventions and meetings

total $135,323 · program services $129,243 · management and general $6,080

22 · Depreciation, depletion and amortization

total $69,580 · management and general $69,580

23 · Insurance

total $13,212 · management and general $13,212

24a · Other expenses: ResearchSubscriptions

total $65,570 · program services $42,621 · management and general $22,949

24b · Other expenses: Vistor Center Expenses

total $16,210 · program services $16,210

24c · Other expenses: Fees

total $18,936 · management and general $18,936

24d · Other expenses: MovingBuilding Expense

total $5,580 · management and general $5,580

24e · All other expenses

total $290,248 · program services $209,738 · management and general $80,510

1 · Cash, non-interest-bearing

beginning of year $2,619,009 · end of year $2,425,334

2 · Savings and temporary cash investments

beginning of year $7,863,665 · end of year $7,572,242

4 · Accounts receivable

beginning of year $1,277,859 · end of year $867,326

8 · Inventories for sale or use

beginning of year $30,301 · end of year $27,123

9 · Prepaid expenses and deferred charges

beginning of year $116,380 · end of year $254,074

10a · Land, buildings and equipment: cost or other basis

$730,184

10c · Land, buildings and equipment, net

beginning of year $771,225 · end of year $730,184

11 · Investments: publicly traded securities

end of year $631,272

15 · Other assets

beginning of year $12,062 · end of year $36,126

17 · Accounts payable and accrued expenses

beginning of year $787,960 · end of year $1,131,201

18 · Grants payable

beginning of year $132,397 · end of year $132,215

19 · Deferred revenue

beginning of year $8,732,129 · end of year $8,106,116

25 · Other liabilities

beginning of year $11,624 · end of year $35,688

27 · Net assets without donor restrictions

beginning of year $3,026,391 · end of year $3,138,461