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← SAN DIEGO TIJUANA WORLD DESIGN CAPITAL 2024

Form 990 for tax year 2024

Filed by SAN DIEGO TIJUANA WORLD DESIGN CAPITAL 2024.

Totals

Total revenue
$4,996,718
Total expenses
$4,622,927
Contributions and grants received
$4,920,425
Grants paid
$564,600
Program service revenue
$0
Investment income
$0
Other revenue
$76,293
Total assets, end of year
$682,724
Total liabilities, end of year
$453,678
Net assets or fund balances, end of year
$229,046
Program services expenses (Part IX)
$4,226,917
Management and general expenses
$248,135
Fundraising expenses
$147,875
Program service expenses (Part III)
$4,226,917

Program services were 91.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $3,046,823

  • 1f · All other contributions, gifts and grants

    $1,873,602

  • 1g · Noncash contributions included above

    $7,500

  • 11a · Other revenue: TICKET SALES

    total $45,913 · related or exempt $45,913

  • 11b · Other revenue: OTHER INCOME

    total $30,380 · related or exempt $30,380

  • 11e · Other revenue, total

    $76,293

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $550,000 · program services $550,000

  • 2 · Grants to domestic individuals

    total $10,000 · program services $10,000

  • 3 · Grants to foreign organizations and individuals

    total $4,600 · program services $4,600

  • 5 · Compensation of officers, directors and key employees

    total $38,934 · program services $30,029 · management and general $4,702 · fundraising $4,203

  • 7 · Other salaries and wages

    total $672,931 · program services $519,024 · management and general $81,256 · fundraising $72,651

  • 9 · Other employee benefits

    total $41,588 · program services $32,076 · management and general $5,022 · fundraising $4,490

  • 10 · Payroll taxes

    total $56,451 · program services $43,540 · management and general $6,816 · fundraising $6,095

  • 11g · Fees: other

    total $628,228 · program services $502,029 · management and general $77,340 · fundraising $48,859

  • 13 · Office expenses

    total $12,187 · program services $7,471 · management and general $4,095 · fundraising $621

  • 16 · Occupancy

    total $25,621 · program services $405 · management and general $25,149 · fundraising $67

  • 17 · Travel

    total $31,081 · program services $29,346 · management and general $730 · fundraising $1,005

  • 20 · Interest

    total $2,208 · management and general $2,208

  • 23 · Insurance

    total $56,149 · program services $29,894 · management and general $25,940 · fundraising $315

  • 24a · Other expenses: GLOBAL BRANDING

    total $1,335,848 · program services $1,335,671 · management and general $177

  • 24b · Other expenses: EVENTS/PROGRAMS

    total $1,127,352 · program services $1,126,605 · management and general $747

  • 24c · Other expenses: DUES AND SUBSCRIPTIONS

    total $29,749 · program services $6,227 · management and general $13,953 · fundraising $9,569

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $125,530 · end of year $25,887

  • 4 · Accounts receivable

    beginning of year $17,000 · end of year $290,037

  • 9 · Prepaid expenses and deferred charges

    beginning of year $2,550 · end of year $0

  • 15 · Other assets

    beginning of year $1,000 · end of year $366,800

  • 17 · Accounts payable and accrued expenses

    beginning of year $190,012 · end of year $371,178

  • 18 · Grants payable

    beginning of year $0 · end of year $82,500

  • 25 · Other liabilities

    beginning of year $100,813 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year -$228,389 · end of year $212,013

  • 28 · Net assets with donor restrictions

    beginning of year $83,644 · end of year $17,033

Mission and programs · 2024

Mission

WDC IS A YEAR LONG CELEBRATION OF DESIGN IN OUR COMMUNITY AND ALSO AN OPPORTUNITY TO USE THE POWER OF DESIGN TO TRANSFORM OUR COMMUNITY.

Activities or mission (Part I)

WDC IS A YEAR LONG CELEBRATION OF DESIGN IN OUR COMMUNITY AND ALSO AN OPPORTUNITY TO USE THE POWER OF DESIGN TO TRANSFORM OUR COMMUNTY.

  • GLOBAL BRANDING PROGRAM - A MARKETING AND COMMUNICATIONS PROGRAM AIMED AT PROVIDING EXPOSURE TO THE OVER 300 ENDORSED COMMUNITY EVENTS TAKING PLACE DURING OUR DESIGNATION YEAR AS WELL AS RAISING THE REGION'S LOCAL, NATIONAL AND INTERNATIONAL REPUTATION AS A DESIGN HUB AND POWERHOUSE OF INNOVATIVE DESIGN SOLUTIONS, WITH A GOAL OF ATTRACTING BUSINESSES, EMPLOYEES, STUDENTS, VISITORS AND DESIGN THINKERS TO OUR DESIGN DESTINATION.

    Expenses $946,546

  • COMMUNITY/EVENT PROGRAM - THIS ENCOMPASSES OUR PROGRAMS THROUGHOUT THE REGION THAT ARE DESIGN FOCUSED AND PART OF THE WDC DESIGNATION. THIS INCLUDES OUR 7 SIGNATURE EVENTS (LARGE SCALE EVENTS PLANNED AND EXECUTED BY THE WDC 2024 TEAM), OUR COMMUNITY PROGRAM (OVER 300 LOCALLY LED, ENDORSED EVENTS) AND OUR IMPACT/LEGACY PROGRAM THAT IS WORKING TO INCUBATE LONG TERM SUSTAINABLE DESIGN BASED INITIATIVES THAT WILL CONTINUE AFTER OUR DESIGNATION YEAR IS COMPLETED.

    Expenses $2,577,430 · Grants $14,600 · Revenue $76,293

  • GRANT PROGRAM - THIS PROGRAM AIMS TO SUPPORT LOCAL ORGANIZATIONS AND BUSINESSES IN DELIVERING COMMUNITY-DRIVEN DESIGN ACTIVITIES THAT ENGAGE DIVERSE COMMUNITIES ACROSS THE CITY AND ALIGN WITH THE OBJECTIVES AND OUTCOMES OF WDC 2024. THE PROGRAM INCLUDES GRANTS TO LOCAL ORGANIZATIONS AS WELL AS MONEY TO CONSTRUCT OUR WDC 2024 PAVILION AND SUPPORT FOR ADMINISTERING THE OVERALL PROGRAM AND ITS OBJECTIVES.

    Expenses $702,941 · Grants $550,000

As filed on the 2024 return.

Listed in Part VII

  • Gaela Sophie Fernandez Florin

    CHIEF ADVANCEMENT OFFICER

    Total calculated
    $163,333
    From this org
    $163,333
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $163,333
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $163,333

  • Maria Fernanda Currea Reinoso

    CHIEF MARKETING AND COMMUNICATIONS OFFICER

    Total calculated
    $145,474
    From this org
    $145,474
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Joanna G Harris

    CHIEF OPERATING OFFICER

    Total calculated
    $141,756
    From this org
    $141,756
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Carlos De La Mora

    PRESIDENT/CEO

    Total calculated
    $38,934
    From this org
    $38,934
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Ernesto Chavez

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Eric Weiss

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Illya Haro

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Juan Manuel Gastelum Rivera

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Maritza Diaz

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Scott Robinson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Mai Nguyen

    CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Tad Parzen

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Jordi Morillo

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Anna Quackenbush

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Jonathon Glus

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 4a · Severance or change-of-control payment

Answered no

  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
6 November 2025
IRS schema version
2024v5.2
Source object
202543189349313799

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