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Nonprofiteer
← NATIONAL ARBOR DAY FOUNDATION

Form 990 for tax year 2024

Filed by NATIONAL ARBOR DAY FOUNDATION.

Totals

Total revenue
$111,866,996
Total expenses
$104,506,085
Contributions and grants received
$85,638,124
Grants paid
$12,196,738
Program service revenue
$16,585,322
Investment income
$4,910,443
Other revenue
$4,733,107
Total assets, end of year
$136,343,254
Total liabilities, end of year
$27,162,020
Net assets or fund balances, end of year
$109,181,234
Program services expenses (Part IX)
$71,514,629
Management and general expenses
$12,150,711
Fundraising expenses
$20,840,745
Program service expenses (Part III)
$71,514,629

Program services were 68.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Listed in Part VII

  • KACEY KC

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • DANIELLE CRUMRINE

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • PAT COVEY

    CHAIR

    Total calculated
    $0
    Hours/week
    1

  • CRAYTON WEBB

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • MARK JOHNSON

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • LESLIE WELDON

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • MAK AZADI

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • ERNESTO HERRERA

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • JENNIFER GREENFELD

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • ROBERT RUANO

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • DENISE NAGUIB

    TURSTEE

    Total calculated
    $0
    Hours/week
    1

  • KENNETH R MUNSON

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • DAN LAMBE

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $517,147
    From this org
    $484,641
    From related orgs
    $0
    Other
    $32,506
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $452,464
    Bonus
    $0
    Other
    $32,177
    Deferred
    $14,004
    Nontaxable benefits
    $18,502
    Filer's total
    $517,147

  • KATIE LOOS

    PRESIDENT

    Total calculated
    $346,052
    From this org
    $284,550
    From related orgs
    $0
    Other
    $61,502
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $284,550
    Bonus
    $0
    Other
    $0
    Deferred
    $33,531
    Nontaxable benefits
    $27,971
    Filer's total
    $346,052

  • NICOLE RASMUSSEN

    CHIEF FINANCIAL OFFICER

    Total calculated
    $273,161
    From this org
    $221,870
    From related orgs
    $0
    Other
    $51,291
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $221,870
    Bonus
    $0
    Other
    $0
    Deferred
    $24,521
    Nontaxable benefits
    $26,770
    Filer's total
    $273,161

  • GARY DEEMER

    DIRECTOR, ACCOUNTING

    Total calculated
    $203,510
    From this org
    $185,562
    From related orgs
    $0
    Other
    $17,948
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $185,562
    Bonus
    $0
    Other
    $0
    Deferred
    $7,377
    Nontaxable benefits
    $10,571
    Filer's total
    $203,510

  • YINKA AKINYEMI

    VP HUMAN RESOURCES

    Total calculated
    $251,186
    From this org
    $211,619
    From related orgs
    $0
    Other
    $39,567
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $211,619
    Bonus
    $0
    Other
    $0
    Deferred
    $22,157
    Nontaxable benefits
    $17,410
    Filer's total
    $251,186

  • PAUL COOPER

    CHIEF OPERATING OFFICER

    Total calculated
    $279,462
    From this org
    $225,822
    From related orgs
    $0
    Other
    $53,640
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $225,822
    Bonus
    $0
    Other
    $0
    Deferred
    $25,497
    Nontaxable benefits
    $28,143
    Filer's total
    $279,462

  • AUSTIN MACKRILL

    VP OF EXPERIENCE

    Total calculated
    $209,940
    From this org
    $164,319
    From related orgs
    $0
    Other
    $45,621
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $164,319
    Bonus
    $0
    Other
    $0
    Deferred
    $18,044
    Nontaxable benefits
    $27,577
    Filer's total
    $209,940

  • DANIEL MORROW

    VP PROGRAMS AND PARTNERSHIPS

    Total calculated
    $252,313
    From this org
    $203,193
    From related orgs
    $0
    Other
    $49,120
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $203,193
    Bonus
    $0
    Other
    $0
    Deferred
    $21,276
    Nontaxable benefits
    $27,844
    Filer's total
    $252,313

  • MICHELLE SAULNIER

    VP PROGRAMS AND PARTNERSHIPS

    Total calculated
    $196,835
    From this org
    $179,355
    From related orgs
    $0
    Other
    $17,480
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $167,656
    Bonus
    $0
    Other
    $11,699
    Deferred
    $6,660
    Nontaxable benefits
    $10,820
    Filer's total
    $196,835

  • BRANDON SCHUSTER

    VP ARBOR DAY FARM

    Total calculated
    $212,092
    From this org
    $166,025
    From related orgs
    $0
    Other
    $46,067
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $166,025
    Bonus
    $0
    Other
    $0
    Deferred
    $18,458
    Nontaxable benefits
    $27,609
    Filer's total
    $212,092

  • KATRINA WELLS

    VP MARKETING & COMMUNICATIONS

    Total calculated
    $247,156
    From this org
    $201,153
    From related orgs
    $0
    Other
    $46,003
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $201,153
    Bonus
    $0
    Other
    $0
    Deferred
    $17,692
    Nontaxable benefits
    $28,311
    Filer's total
    $247,156

  • PETE DAVIS

    MANAGING DIRECTOR OF CATALYTIC INVESTMENTS

    Total calculated
    $298,708
    From this org
    $261,011
    From related orgs
    $0
    Other
    $37,697
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $261,011
    Bonus
    $0
    Other
    $0
    Deferred
    $10,274
    Nontaxable benefits
    $27,423
    Filer's total
    $298,708

  • LAUREN MARSHALL

    DIRECTOR, LANDSCAPE RESTORATION

    Total calculated
    $178,881
    From this org
    $170,666
    From related orgs
    $0
    Other
    $8,215
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $170,666
    Bonus
    $0
    Other
    $0
    Deferred
    $6,824
    Nontaxable benefits
    $1,391
    Filer's total
    $178,881

  • BEN WILINSKY

    DIRECTOR, PARTNERSHIPS AND

    Total calculated
    $192,498
    From this org
    $174,987
    From related orgs
    $0
    Other
    $17,511
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $174,987
    Bonus
    $0
    Other
    $0
    Deferred
    $7,328
    Nontaxable benefits
    $10,183
    Filer's total
    $192,498

  • MICHAEL ASHLEY

    ENTERPRISE ARCHITECT

    Total calculated
    $171,797
    From this org
    $149,201
    From related orgs
    $0
    Other
    $22,596
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $149,201
    Bonus
    $0
    Other
    $0
    Deferred
    $6,036
    Nontaxable benefits
    $16,560
    Filer's total
    $171,797

  • SUK WORTMAN

    INTEGRATED EXPERIENCE

    Total calculated
    $168,075
    From this org
    $161,167
    From related orgs
    $0
    Other
    $6,908
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $161,167
    Bonus
    $0
    Other
    $0
    Deferred
    $5,707
    Nontaxable benefits
    $1,201
    Filer's total
    $168,075

  • NANCY S DAVIS

    MARKETING CAMPAIGN AND ANALYTICS MANAGER

    Total calculated
    $155,924
    From this org
    $148,743
    From related orgs
    $0
    Other
    $7,181
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $148,743
    Bonus
    $0
    Other
    $0
    Deferred
    $5,699
    Nontaxable benefits
    $1,482
    Filer's total
    $155,924

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Independent compensation consultant
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4b · Supplemental nonqualified retirement plan
  • 5a · Pay contingent on this organization's revenues

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
CEO - SALARY IS MERIT-BASED AND SET BY THE TRUSTEES AND PERIODICALLY REVIEWED BY AN INDEPENDENT COMPENSATION CONSULTANT.
PART I, LINE 4B
SEVERAL EMPLOYEES PARTICIPATE IN NATIONAL ARBOR DAY FOUNDATION'S 457(F) NON-QUALIFIED RETIREMENT PLAN. FOR 2024, DAN LAMBE EARNED AND RECEIVED PAYMENT OF $32,177, MICHELLE SAULNIER EARNED AND RECEIVED PAYMENT OF $11,699, KATIE LOOS EARNED DEFERRED COMPENSATION OF $19,849, PAUL COOPER EARNED DEFERRED COMPENSATION OF $16,840, NICOLE RASMUSSEN EARNED DEFERRED COMPENSATION OF $16,133, KATRINA WELLS EARNED DEFERRED COMPENSATION OF $10,000, AUSTIN MACKRILL EARNED DEFERRED COMPENSATION OF $11,501, YINKA AKINYEMI EARNED DEFERRED COMPENSATION OF $14,313, DAN MARROW EARNED DEFERRED COMPENSATION OF $13,830, AND BRANDON SCHUSTER EARNED DEFERRED COMPENSATION OF $11,588 RELATED TO PARTICIPATION IN THE 457(F) NON-QUALIFIED RETIREMENT PLAN.
PART I, LINE 5
ONE INDIVIDUAL RECEIVED AN INCENTIVE PAYMENT BASED ON REVENUE FOR $25,986.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • ARBOR DAY IMPACT FUND

    $1,709,668

    INVEST IN MISSION-ALIGNED PROJECTS THAT ADDRESS ENVIRONMENTAL CHALLENGES, PROMOTE SUSTAINABLE PRACTICES, FOSTER INNOVATION IN TREE CONSERVATION AND ENVIRONMENTAL STEWARDSHIP, MITIGATE CLIMATE CHANGE, AND ENHANCE REFORESTATION EFFORTS.

  • CITY PARKS FOUNDATION

    $327,300

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • CITY OF CAPE CORAL

    $267,540

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS

  • TEXAS TREES FOUNDATION

    $218,752

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • TREES ATLANTA

    $199,662

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • CITY OF SOUTH SIOUX CITY

    $198,043

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS

  • SUSTAINING OUR URBAN LANSCAPE

    $197,878

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS

  • CITY OF OLATHE KS

    $195,935

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS

  • THE STUDENT CONSERVATION ASSOCIATION

    $193,182

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • FRUIT TREE PLANTING FOUNDATION

    $182,962

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • ARBOR DAY IMPACT FUND

    501(C) · INVESTMENT · NE · controlled entity

    Directly controlled by NATIONAL ARBOR DAY FOUNDATION

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • ARBOR DAY CARBON LLC

    C · CARBON OFFSET CREDITS · NE · 100% owned · share of income -$2,165,255 · share of assets $5,856,201 · controlled entity

    Directly controlled by NATIONAL ARBOR DAY FOUNDATION

Provenance

Return type
form_990
Tax year
2024
Filed
4 December 2025
IRS schema version
2024v5.2
Source object
202533499349300938

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.