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Nonprofiteer
← MILWAUKEE WORLD FESTIVAL INC

Form 990 for tax year 2023

Filed by MILWAUKEE WORLD FESTIVAL INC.

Totals

Total revenue
$75,418,252
Total expenses
$76,687,189
Contributions and grants received
$12,715,131
Grants paid
$0
Program service revenue
$59,524,189
Investment income
$559,406
Other revenue
$2,619,526
Total assets, end of year
$110,150,946
Total liabilities, end of year
$84,829,194
Net assets or fund balances, end of year
$25,321,752
Program services expenses (Part IX)
$69,363,578
Management and general expenses
$6,506,348
Fundraising expenses
$817,263
Program service expenses (Part III)
$69,363,578

Program services were 90.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $110,000

  • 1e · Government grants (contributions)

    $10,000

  • 1f · All other contributions, gifts and grants

    $12,595,131

  • 1g · Noncash contributions included above

    $56,626

  • 2a · Program service revenue: FESTIVALS & OTHER EVENTS

    total $57,370,437 · related or exempt $56,496,635 · unrelated business $873,802

  • 2b · Program service revenue: PARKING REVENUE

    total $1,524,689 · unrelated business $980 · excluded $1,523,709

  • 2c · Program service revenue: GIFT AND SOUVENIOR SALES

    total $576,047 · unrelated business $576,047

  • 2d · Program service revenue: CONSULTING & SIGNS SERVICES

    total $15,000 · unrelated business $15,000

  • 2f · All other program service revenue

    total $38,016 · related or exempt $38,016

  • 3 · Investment income

    total $558,528 · excluded $558,528

  • 5 · Royalties

    total $297,867 · excluded $297,867

  • 6a · Gross rents

    real property $2,716,169 · personal property $17,563

  • 6b · Less rental expenses

    real property $454,040 · personal property $0

  • 6c · Rental income or loss

    real property $2,262,129 · personal property $17,563

  • 6d · Net rental income or loss

    total $2,279,692 · related or exempt $754,585 · unrelated business $374,113 · excluded $1,150,994

  • 7a · Gross sales of assets other than inventory

    other assets $878

  • 7b · Less cost or other basis and sales expenses

    other assets $0

  • 7c · Gain or loss

    other assets $878

  • 7d · Net gain or loss

    total $878 · excluded $878

  • 8a · Fundraising events: gross income

    $309,649

  • 8a · Fundraising events: contributions included on line 1c

    $110,000

  • 8b · Fundraising events: direct expenses

    $312,682

  • 8c · Net income from fundraising events

    total -$3,033 · excluded -$3,033

  • 11a · Other revenue: ADVERTISING REVENUE

    total $45,000 · unrelated business $45,000

  • 11e · Other revenue, total

    $45,000

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $2,830,630 · program services $1,373,774 · management and general $1,009,705 · fundraising $447,151

  • 7 · Other salaries and wages

    total $7,842,868 · program services $6,649,823 · management and general $899,790 · fundraising $293,255

  • 8 · Pension plan contributions

    total $402,631 · program services $257,154 · management and general $145,477

  • 9 · Other employee benefits

    total $480,968 · program services $64,871 · management and general $416,097

  • 10 · Payroll taxes

    total $1,052,291 · program services $605,824 · management and general $446,467

  • 11b · Fees: legal

    total $75,144 · management and general $75,144

  • 11c · Fees: accounting

    total $41,400 · management and general $41,400

  • 11g · Fees: other

    total $4,482,555 · program services $4,041,341 · management and general $441,214

  • 12 · Advertising and promotion

    total $2,836,016 · program services $2,726,726 · management and general $39,155 · fundraising $70,135

  • 13 · Office expenses

    total $590,119 · program services $93,859 · management and general $496,260

  • 14 · Information technology

    total $102,831 · management and general $102,831

  • 16 · Occupancy

    total $2,709,647 · program services $1,770,650 · management and general $938,997

  • 17 · Travel

    total $806 · management and general $806

  • 19 · Conferences, conventions and meetings

    total $54,590 · program services $1,862 · management and general $52,728

  • 20 · Interest

    total $1,507,153 · program services $1,507,153

  • 22 · Depreciation, depletion and amortization

    total $11,668,528 · program services $11,192,879 · management and general $475,649

  • 23 · Insurance

    total $874,319 · program services $39,424 · management and general $834,895

  • 24a · Other expenses: ENTERTAINER AND PRODUCT

    total $28,091,425 · program services $28,090,775 · management and general $650

  • 24b · Other expenses: FESTIVAL EXPENSES

    total $6,786,088 · program services $6,779,366 · fundraising $6,722

  • 24c · Other expenses: EQUIPMENT AND SUPPLIES

    total $3,215,878 · program services $3,165,634 · management and general $50,244

  • 24d · Other expenses: SITE STAGING AND SUPPLI

    total $238,658 · program services $238,658

  • 24e · All other expenses

    total $802,644 · program services $763,805 · management and general $38,839

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $446,757 · end of year $430,499

  • 2 · Savings and temporary cash investments

    beginning of year $5,552,007 · end of year $5,148,067

  • 3 · Pledges and grants receivable

    beginning of year $1,320,243 · end of year $940,220

  • 4 · Accounts receivable

    beginning of year $1,343,573 · end of year $1,237,599

  • 8 · Inventories for sale or use

    beginning of year $255,924 · end of year $265,000

  • 9 · Prepaid expenses and deferred charges

    beginning of year $316,505 · end of year $438,612

  • 10a · Land, buildings and equipment: cost or other basis

    $190,252,776

  • 10b · Land, buildings and equipment: accumulated depreciation

    $116,971,195

  • 10c · Land, buildings and equipment, net

    beginning of year $84,483,268 · end of year $73,281,581

  • 11 · Investments: publicly traded securities

    beginning of year $7,500,000 · end of year $15,100,000

  • 15 · Other assets

    beginning of year $15,128,999 · end of year $13,309,368

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,797,644 · end of year $1,556,146

  • 19 · Deferred revenue

    beginning of year $34,192,996 · end of year $33,587,942

  • 20 · Tax-exempt bond liabilities

    beginning of year $15,668,788 · end of year $15,674,723

  • 23 · Secured mortgages and notes payable

    beginning of year $20,772,053 · end of year $18,519,766

  • 25 · Other liabilities

    beginning of year $16,946,072 · end of year $15,490,617

  • 27 · Net assets without donor restrictions

    beginning of year $26,969,723 · end of year $25,321,752

Mission and programs · 2023

Mission

THE CORPORATION SHALL BE A CIVIC ORGANIZATION NOT ORGANIZED FOR PROFIT BUT OPERATED EXCLUSIVELY FOR CHARITABLE AND EDUCATIONAL PURPOSES INCLUDING IN FURTHERANCE THEREOF, THE PRODUCTION OF AN ANNUAL FESTIVAL IN THE MILWAUKEE METROPOLITAN AREA KNOWN AS SUMMERFEST, THE PRODUCTION OF OTHER EVENTS AND ETHNIC FESTIVALS DURING AN ANNUAL FESTIVAL SEASON DURING THE MONTHS OF MAY THROUGH OCTOBER OF EACH YEAR, ALL OF THE AFOREMENTIONED ACTIVITIES BEING DIRECTED TOWARD PROMOTING AN UNDERSTANDING BY MEMBERS OF THE GENERAL PUBLIC OF DIFFERENT ETHNIC CULTURES, EDUCATING THE GENERAL PUBLIC IN THE HISTORIES AND TRADITIONS OF VARIOUS NATIONALITIES, PROVIDING A SUITABLE SHOWCASE FOR THE PERFORMING ARTS, PROVIDING ACTIVITIES AND RECREATION AVAILABLE TO THE GENERAL PUBLIC, PROMOTING RACIAL AND ETHNIC HARMONY IN THE COMMUNITY, PROMOTING CIVIC PRIDE, AND PROVIDING EMPLOYMENT OPPORTUNITIES FOR THE COMMUNITY'S YOUTH.

Activities or mission (Part I)

THE MISSION OF MILWAUKEE WORLD FESTIVAL, INC. IS TO PROMOTE AN UNDERSTANDING OF DIFFERENT ETHNIC CULTURES, THE HISTORIES AND TRADITIONS OF VARIOUS NATIONALITIES, HARMONY IN THE COMMUNITY, CIVIC PRIDE AND PROVIDE A SHOWCASE FOR THE PERFORMING ARTS, ACTIVITIES AND RECREATION FOR THE PUBLIC AND EMPLOYMENT OPPORTUNITES FOR THE YOUTH OF THE COMMUNITY.

  • SUMMERFEST IS AN ANNUAL FESTIVAL IN THE MILWAUKEE METROPOLITAN AREA. IT IS THE WORLD'S LARGEST MUSIC FESTIVAL. TOTAL ATTENDANCE WAS 624,407 IN 2023.

    Expenses $29,892,613 · Revenue $38,702,324

  • THIS CATEGORY REPRESENTS SEASONAL OPERATING REVENUES AND EXPENSES THAT ARE NOT DIRECTLY ATTRIBUTED TO A SPECIFIC EVENT. ADDITIONALLY, IT REPRESENTS OTHER INCOME AND EXPENSE.

    Expenses $22,742,870 · Revenue $77,764

  • THIS CATEGORY REPRESENTS ETHNIC AND CULTURAL EVENTS, MUSIC CONCERTS AND OTHER EVENTS INCLUDING WALKS/RUNS FOR CHARITY. TOTAL ATTENDANCE WAS 590,987 IN 2023.

    Expenses $16,724,912 · Revenue $18,509,148

  • THIS CATEGORY REPRESENTS CONSULTING, PRODUCTION, STAFFING AND MANAGEMENT SERVICES PROVIDED TO OTHER ENTITIES PRODUCING EVENTS.

    Expenses $3,183

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Mary Ellen Stanek

    CHAIRMAN OF THE BOARD

    Total calculated
    $0
    Hours/week
    0.4
  • Ted Kellner

    FIRST VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    0.4
  • Cory Nettles

    SECOND VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    0.4
  • Tim Sheehy

    SECRETARY

    Total calculated
    $0
    Hours/week
    0.4
  • Joanne Bischmann

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • David Casper

    DESIGNATED BY BMO HARRIS BANK, NA (THRU MAY 2023)

    Total calculated
    $0
    Hours/week
    0.4
  • Michael D'Amato

    CITIZEN DESIGNEE BY MAYOR (THRU MAR 2023)

    Total calculated
    $0
    Hours/week
    0.4
  • Dana Guthrie

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Aaron Jagdfeld

    DESIGNATED BY GENERAC POWER SYSTEMS, INC.

    Total calculated
    $0
    Hours/week
    0.4
  • Mike Lauer

    AT-LARGE BOARD MEMBER (THRU MAR 2023)

    Total calculated
    $0
    Hours/week
    0.4
  • Michael Maistelman

    CITIZEN DESIGNEE BY MILWAUKEE COMMON COUNCIL

    Total calculated
    $0
    Hours/week
    0.4
  • Dan Minahan

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Mike Mitchell

    UNITED ETHNIC FESTIVALS REP.

    Total calculated
    $0
    Hours/week
    0.4
  • Andy Nunemaker

    CITIZEN DESIGNEE BY MILWAUKEE COUNTY EXECUTIVE

    Total calculated
    $0
    Hours/week
    0.4
  • Luke Olson

    UNITED ETHNIC FESTIVALS REP.

    Total calculated
    $0
    Hours/week
    0.4
  • Joan Prince

    CITIZEN DESIGNEE BY MAYOR OF MILWAUKEE

    Total calculated
    $0
    Hours/week
    0.4
  • Eric Radue

    UNITED ETHNIC FESTIVALS REP.

    Total calculated
    $0
    Hours/week
    0.4
  • Jack Salzwedel

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Jud Snyder

    DESIGNATED BY BMO HARRIS BANK, NA

    Total calculated
    $0
    Hours/week
    0.4
  • Paul Sweeney

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Greg Wesley

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Mike White

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Peggy Williams-Smith

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Jim Wright

    DESIGNATED BY MOLSON COORS BEVERAGE COMPANY

    Total calculated
    $0
    Hours/week
    0.4
  • Anne Zizzo

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Don Smiley

    CHIEF EXECUTIVE OFFICER - NON VOTING

    Total calculated
    $961,573
    From this org
    $882,887
    From related orgs
    $0
    Other
    $78,686
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $786,515
    Bonus
    $81,735
    Other
    $14,637
    Deferred
    $49,500
    Nontaxable benefits
    $29,186
    Filer's total
    $961,573
  • Sarah Pancheri

    PRESIDENT - NON VOTING

    Total calculated
    $438,895
    From this org
    $377,865
    From related orgs
    $0
    Other
    $61,030
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $343,365
    Bonus
    $34,500
    Other
    $0
    Deferred
    $49,500
    Nontaxable benefits
    $11,530
    Filer's total
    $438,895
  • Chuck Harvey

    TREASURER - NON VOTING

    Total calculated
    $0
    Hours/week
    0.4
  • Howard Schnoll

    SECRETARY - NON VOTING (THRU MAR 2023)

    Total calculated
    $0
    Hours/week
    0.4
  • Howard Sosoff

    CHAIRMAN OF THE BOARD EMERITUS - NON VOTING

    Total calculated
    $0
    Hours/week
    0.4
  • Zach Hasenstein

    VICE PRESIDENT/CFO

    Total calculated
    $268,106
    From this org
    $207,563
    From related orgs
    $0
    Other
    $60,543
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $188,063
    Bonus
    $19,500
    Other
    $0
    Deferred
    $32,163
    Nontaxable benefits
    $28,380
    Filer's total
    $268,106
  • Mary Schanning

    CAO AND GENERAL COUNSEL

    Total calculated
    $232,648
    From this org
    $199,602
    From related orgs
    $0
    Other
    $33,046
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $190,102
    Bonus
    $9,500
    Other
    $0
    Deferred
    $29,964
    Nontaxable benefits
    $3,082
    Filer's total
    $232,648
  • Jason Stuewe

    VP PLANNING/DEVELOPMENT

    Total calculated
    $243,906
    From this org
    $197,899
    From related orgs
    $0
    Other
    $46,007
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $179,699
    Bonus
    $18,200
    Other
    $0
    Deferred
    $30,064
    Nontaxable benefits
    $15,943
    Filer's total
    $243,906
  • Kevin Canady

    VP SALES & BUSINESS DEVELOPMENT

    Total calculated
    $225,467
    From this org
    $194,272
    From related orgs
    $0
    Other
    $31,195
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $157,864
    Bonus
    $36,408
    Other
    $0
    Deferred
    $29,141
    Nontaxable benefits
    $2,054
    Filer's total
    $225,467
  • Gaye Littell

    VP/EXECUTIVE PRODUCER

    Total calculated
    $232,204
    From this org
    $191,263
    From related orgs
    $0
    Other
    $40,941
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $175,063
    Bonus
    $16,200
    Other
    $0
    Deferred
    $29,440
    Nontaxable benefits
    $11,501
    Filer's total
    $232,204
  • Scott Ziel

    VP OF ENTERTAINMENT

    Total calculated
    $227,832
    From this org
    $173,951
    From related orgs
    $0
    Other
    $53,881
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $156,951
    Bonus
    $17,000
    Other
    $0
    Deferred
    $28,050
    Nontaxable benefits
    $25,831
    Filer's total
    $227,832
  • Derrick Harris

    DIRECTOR OF SECURITY

    Total calculated
    $162,901
    From this org
    $139,468
    From related orgs
    $0
    Other
    $23,433
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $126,668
    Bonus
    $12,800
    Other
    $0
    Deferred
    $21,069
    Nontaxable benefits
    $2,364
    Filer's total
    $162,901
  • Lena Deleat

    SALES DIRECTOR-SPONSORSHIP

    Total calculated
    $169,103
    From this org
    $137,484
    From related orgs
    $0
    Other
    $31,619
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $112,145
    Bonus
    $25,339
    Other
    $0
    Deferred
    $21,223
    Nontaxable benefits
    $10,396
    Filer's total
    $169,103
  • Shawn Watkins

    INFRASTRUCTURE ENGINEER MANAGER

    Total calculated
    $171,683
    From this org
    $134,158
    From related orgs
    $0
    Other
    $37,525
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $121,358
    Bonus
    $12,800
    Other
    $0
    Deferred
    $21,151
    Nontaxable benefits
    $16,374
    Filer's total
    $171,683
  • Vic Thomas

    ASSOCIATE ENTERTAINMENT DIRECTOR

    Total calculated
    $157,103
    From this org
    $125,359
    From related orgs
    $0
    Other
    $31,744
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $116,159
    Bonus
    $9,200
    Other
    $0
    Deferred
    $19,014
    Nontaxable benefits
    $12,730
    Filer's total
    $157,103
  • Nick Volz

    SOFTWARE ENGINEERING MANAGER

    Total calculated
    $157,110
    From this org
    $122,637
    From related orgs
    $0
    Other
    $34,473
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $112,337
    Bonus
    $10,300
    Other
    $0
    Deferred
    $18,774
    Nontaxable benefits
    $15,699
    Filer's total
    $157,110

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
THE CHIEF EXECUTIVE OFFICER OF THE ORGANIZATION RECEIVES TWO MEMBERSHIPS TO CLUBS. THE PERSONAL USE OF THE CLUBS IS REPORTED AS TAXABLE COMPENSATION. THE COST OF THE BENEFIT TO THE ORGANIZATION IS $11,064.
PART I, LINE 7
ALL BONUS PAYMENTS AND COMMISSIONS ARE CONSIDERED FIXED. BONUSES ARE SET AS A PERCENTAGE OF COMPENSATION BASED ON AN INDIVIDUAL'S PERFORMANCE RATINGS AND COMPANY MEETING BUDGET. COMMISSIONS ARE A FIXED AMOUNT PAID BASED ON INCREMENTAL REVENUE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • MWF LLC

    SEE PART VII · WI · income $14,515,259 · assets $352,025

    Directly controlled by MILWAUKEE WORLD FESTIVAL INC

Provenance

Return type
form_990
Tax year
2023
Filed
12 November 2024
IRS schema version
2023v5.1
Source object
202413209349305811

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