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Nonprofiteer
← GENDERCOOL PROJECT

Form 990 for tax year 2024

Filed by GENDERCOOL PROJECT.

Totals

Total revenue
$1,187,172
Total expenses
$1,308,590
Contributions and grants received
$763,422
Grants paid
$0
Program service revenue
$421,703
Investment income
$202
Other revenue
$1,845
Total assets, end of year
$633,046
Total liabilities, end of year
$48,976
Net assets or fund balances, end of year
$584,070
Program services expenses (Part IX)
$1,067,818
Management and general expenses
$238,156
Fundraising expenses
$2,618
Program service expenses (Part III)
$1,067,818

Program services were 81.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $1,796

  • 1f · All other contributions, gifts and grants

    $761,626

  • 2a · Program service revenue: Corporate Partnerships

    total $421,703

  • 3 · Investment income

    total $202

  • 5 · Royalties

    total $1,631

  • 8a · Fundraising events: contributions included on line 1c

    $1,796

  • 11a · Other revenue: Other Income

    total $214

  • 11e · Other revenue, total

    $214

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $94,500 · program services $111,725 · management and general $14,175

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $652,829 · program services $508,558 · management and general $112,871

  • 8 · Pension plan contributions

    total $0

  • 9 · Other employee benefits

    total $58,908 · program services $48,894 · management and general $10,014

  • 10 · Payroll taxes

    total $62,149 · program services $51,583 · management and general $10,566

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $5,825 · program services $5,825

  • 11c · Fees: accounting

    total $40,772 · program services $10,910 · management and general $29,862

  • 11d · Fees: lobbying

    total $0

  • 11f · Fees: investment management

    total $0

  • 11g · Fees: other

    total $38,840 · program services $38,840

  • 12 · Advertising and promotion

    total $0

  • 13 · Office expenses

    total $3,776 · program services $2,243 · management and general $1,435 · fundraising $98

  • 14 · Information technology

    total $23,609 · program services $20,068 · management and general $2,361 · fundraising $1,180

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $0

  • 17 · Travel

    total $82,529 · program services $82,529

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $0

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $5,820 · program services $5,820

  • 23 · Insurance

    total $5,430 · management and general $5,430

  • 24a · Other expenses: Advocacy and Outreach Programs

    total $77,787 · program services $77,787

  • 24b · Other expenses: Subcontracted Services

    total $115,106 · program services $76,221 · management and general $38,885

  • 24c · Other expenses: Payroll Processing Fees

    total $15,570 · program services $12,923 · management and general $2,647

  • 24d · Other expenses: Uncollectible Accounts

    total $7,500 · program services $7,500

  • 24e · All other expenses

    total $17,640 · program services $6,392 · management and general $9,910 · fundraising $1,340

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $689,315 · end of year $473,650

  • 4 · Accounts receivable

    beginning of year $113,571 · end of year $135,000

  • 9 · Prepaid expenses and deferred charges

    beginning of year $19,988 · end of year $17,021

  • 10a · Land, buildings and equipment: cost or other basis

    $17,456

  • 10b · Land, buildings and equipment: accumulated depreciation

    $10,081

  • 10c · Land, buildings and equipment, net

    beginning of year $13,195 · end of year $7,375

  • 17 · Accounts payable and accrued expenses

    beginning of year $20,576 · end of year $13,976

  • 25 · Other liabilities

    beginning of year $116,005 · end of year $35,000

  • 27 · Net assets without donor restrictions

    beginning of year $599,488 · end of year $479,070

  • 28 · Net assets with donor restrictions

    beginning of year $100,000 · end of year $105,000

Mission and programs · 2024

Mission

The GenderCool Project is a youth-led movement replacing misinformed opinions with positive, powerful experiences meeting transgender and non-binary young people who are thriving.

  • GenderCool is breaking through to millions of people who say they have never met a transgender or non-binary person by replacing misinformed opinions with positive, powerful experiences meeting transgender and non-binary young people who are thriving. The GenderCool Project works directly with corporations to provide services such as educational events, HR and Diversity and Inclusion consulting around how best to create an inclusiveworkplace for all employees, including those who identify as transgender and non-binary and for parent employees of transgender and non-binary young people. GenderCool helps to educate the general public through advertising campaigns, media placements, books and speaking opportunities to share stories around transgender and non-binary young people who are thriving.

    Expenses $1,067,818

As filed on the 2024 return.

Listed in Part VII

  • Jennifer Grosshandler

    Executive Director

    Total calculated
    $75,000
    From this org
    $0
    From related orgs
    $75,000
    Other
    $0
    Hours/week
    40 + 40 related
  • John Grosshandler

    Board Chair

    Total calculated
    $50,900
    From this org
    $0
    From related orgs
    $50,900
    Other
    $0
    Hours/week
    25 + 25 related
  • Dr Vivienne Ming

    Treasurer

    Total calculated
    $0
    Hours/week
    2 + 2 related
  • Erik Day

    Director

    Total calculated
    $0
    Hours/week
    2 + 2 related
  • Erin Uritis

    Director

    Total calculated
    $0
    Hours/week
    2 + 2 related
  • Gia Parr

    Director

    Total calculated
    $0
    Hours/week
    2 + 2 related
  • Landon Richie

    Director

    Total calculated
    $0
    Hours/week
    2 + 2 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202523219349322587

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