Form 990 for tax year 2024
Filed by DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION.
Totals
- Total revenue
- $25,159,301
- Total expenses
- $20,854,532
- Contributions and grants received
- $2,920,602
- Grants paid
- $0
- Program service revenue
- $20,926,919
- Investment income
- $1,311,780
- Other revenue
- $0
- Total assets, end of year
- $41,548,469
- Total liabilities, end of year
- $1,391,005
- Net assets or fund balances, end of year
- $40,157,464
- Program services expenses (Part IX)
- $0
- Management and general expenses
- $0
- Fundraising expenses
- $0
- Program service expenses (Part III)
- not reported
Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$2,920,602
-
2a · Program service revenue: HOTEL ASSESSMENT FEES
total $20,926,919 · related or exempt $20,926,919
-
3 · Investment income
total $1,311,780 · excluded $1,311,780
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6d · Net rental income or loss
total $0
-
7a · Gross sales of assets other than inventory
securities $5,200,000
-
7b · Less cost or other basis and sales expenses
securities $5,200,000
-
7d · Net gain or loss
total $0
-
8c · Net income from fundraising events
total $0
-
9c · Net income from gaming
total $0
-
10c · Net income from sales of inventory
total $0
-
11e · Other revenue, total
$0
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $0
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $65,367
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $0
-
8 · Pension plan contributions
total $0
-
9 · Other employee benefits
total $0
-
10 · Payroll taxes
total $5,070
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $22,609
-
11c · Fees: accounting
total $29,825
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $33,237
-
11g · Fees: other
total $1,881,934
-
12 · Advertising and promotion
total $7,737,609
-
13 · Office expenses
total $0
-
14 · Information technology
total $106,011
-
15 · Royalties
total $0
-
16 · Occupancy
total $0
-
17 · Travel
total $0
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $8,164,937
-
20 · Interest
total $0
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $0
-
23 · Insurance
total $44,495
-
24a · Other expenses: CLIENT DEVELOPMENT
total $1,013,341
-
24b · Other expenses: SPONSORSHIPS
total $772,216
-
24c · Other expenses: TRADE SHOW/EVENTS
total $511,737
-
24d · Other expenses: RESEARCH
total $464,653
-
24e · All other expenses
total $1,491
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $450,000 · end of year $10,000
-
2 · Savings and temporary cash investments
beginning of year $16,741,355 · end of year $21,023,578
-
3 · Pledges and grants receivable
end of year $0
-
4 · Accounts receivable
beginning of year $5,874,371 · end of year $5,128,649
-
5 · Loans and receivables from officers and key people
end of year $0
-
6 · Loans and receivables from disqualified persons
end of year $0
-
7 · Other notes and loans receivable
end of year $0
-
8 · Inventories for sale or use
end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $451,376 · end of year $339,410
-
10c · Land, buildings and equipment, net
end of year $0
-
11 · Investments: publicly traded securities
end of year $0
-
12 · Investments: other securities
beginning of year $14,340,003 · end of year $15,046,832
-
13 · Investments: program-related
end of year $0
-
14 · Intangible assets
end of year $0
-
15 · Other assets
end of year $0
-
17 · Accounts payable and accrued expenses
beginning of year $2,004,407 · end of year $1,391,005
-
25 · Other liabilities
beginning of year $3
-
27 · Net assets without donor restrictions
beginning of year $35,852,695 · end of year $40,157,464
Mission and programs · 2024
Mission
THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT ("DTPID") IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS.
-
PROVIDING THE SUSTAINABLE FUEL FOR OUR CITY'S SUCCESSFUL CONVENTION AND MEETINGS BUSINESS, DTPID FUNDS VISIT DALLAS' INCENTIVE AND SALES PROGRAMS. INCENTIVES REDUCE THE COST AND/OR PROVIDE COMPLIMENTARY RENTAL OF THE KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS, ALLOWING DALLAS TO COMPETE WITH OTHER TOP CITIES FOR EVENT BUSINESS.DTPID SALES EFFORTS AND INCENTIVES PORTION ARE 42.5% OF THE SERVICE PLAN. THIS REPRESENTS THE GREATEST RETURN ON INVESTMENT (ROI) FOR DTPID AND DALLAS, AS GROUP MEETING ATTENDEES SPEND MORE ON AVERAGE THAN ANY OTHER VISITORS. INCENTIVES AND SALES SPENDING PRODUCE AN ROI OF AT LEAST 10 TO 1, CALCULATED BY ANTICIPATED LODGING REVENUES DIVIDED BY THE APPROVED INCENTIVE. TO DATE, INCENTIVE FUNDING BY THE DTPID FOR CITYWIDE EVENTS HAS GENERATED AN AVERAGE ROI OF 14 TO 1. SINCE DTPID'S INCEPTION IN 2012, EVERY DOLLAR SPENT ON SALES INCENTIVES HAS PRODUCED $14 IN HOTEL ROOM NIGHT REVENUE FOR DALLAS.IN FY25, DTPID'S INVESTMENT BROUGHT MAJOR CITYWIDE EVENTS TO TOWN, INCLUDING TOM FERRY INTERNATIONAL, VERTICAL AVIATION INTERNATIONAL, NATIONAL CHEERLEADERS ASSOCIATION, ROBOTICS EDUCATION AND COMPETITION FOUNDATION, AND SOUTHERN BAPTIST CONVENTION, AMONG MANY OTHERS. MINI-WIDE* AND CITYWIDE** INCENTIVES PAID IN FY25 TOTALED $5.4 MILLION.*MINI-WIDE: EVENTS WITH 1,000-2,499 HOTEL ROOMS ON PEAK BOOKED BY VISIT DALLAS**CITYWIDE: EVENTS WITH 2,500 OR MORE HOTEL ROOM NIGHTS ON PEAK BOOKED BY VISIT DALLAS
-
DTPID FUNDS MARKETING ACTIVITIES THAT KEEP DALLAS TOP OF MIND AS A DESTINATION FOR BOTH BUSINESS AND LEISURE TRAVEL. DTPID'S MARKETING FUNDS, WHICH CONSTITUTE APPROXIMATELY 35% OF DTPID ANNUAL SPENDING AND MOST OF VISIT DALLAS' MARKETING BUDGET, ALLOW FOR THE PURCHASE OF PRINT, STREAMING VIDEO, RADIO, OUT-OF-HOME, AND DIGITAL AD PLACEMENTS IN PRIORITY MARKETS TARGETED AT CONSUMERS AND MEETING PROFESSIONALS. FUNDS ALSO ALLOW FOR CONTRACTED MARKETING SERVICES, CAMPAIGN PRODUCTION, AND FOCUS GROUP RESEARCH TO TEST CAMPAIGNS. WITH SUPPORT FROM DTPID, THE TOTAL PAID MEDIA INVESTMENT FOR FY25 WAS $5,377,114, WITH 67% OF THE BUDGET INVESTED IN THE LEISURE MARKET AND 33% INVESTED IN TRADE AND PRODUCED MORE THAN 317 MILLION IMPRESSIONS. IN FY25, THE OVERALL DIRECT IMPACT OF PAID MEDIA INCREASED BY MORE THAN 60% TO $307 MILLION, DRIVING 526,000 INFLUENCED ROOM NIGHTSUP 382,000 FROM LAST FISCAL YEAR AND GENERATING A REMARKABLE ROI OF $159:$1, UP FROM $148:$1 THE PREVIOUS YEAR.
-
IN FY25, DTPID PROVIDED FUNDING TO SUPPORT 302 SITE VISITS AND FAMS, KEEPING DALLAS A TOP PLAYER IN WORLDWIDE DESTINATIONS. KEY DECISION-MAKERS IN CORPORATE EVENTS, TRADE SHOWS, SPORTS, TOURISM, AS WELL AS MEMBERS OF THE MEDIA AND OTHER INFLUENCERS ARE INVITED TO TAKE PART IN SITE VISITS AND FAMILIARIZATION TOURS (FAMS). THESE STRUCTURED EXPERIENCES INCLUDE STOPS AT MANY DIFFERENT LANDMARKS, HOTELS, AND RESTAURANTS, SHOWCASING THE DEPTH AND BREADTH OF ACTIVITIES AVAILABLE FOR ANY GROUP ON ITS VISIT TO DALLAS. 10% OF DTPID'S SPENDING IS DEDICATED TO PAYING NONSTAFF TRAVEL AND TOUR EXPENSES TO BRING THESE DECISION-MAKERS TO DALLAS TO HIGHLIGHT EVERYTHING THAT MAKES DALLAS THE STAR OF THE LONE STAR STATE.DTPIDS BOARD APPROVED $20,000 IN INCENTIVES IN FY25 FOR THE TOUR OPERATOR INCENTIVE PROGRAM, WHICH SUPPORTS LEISURE TOUR OPERATORS WHO CONTRACT A MINIMUM OF 15 HOTEL ROOM NIGHTS AT DTPID HOTELS FOR GROUP LEISURE, EDUCATIONAL, OR INCENTIVE TRAVEL ONLY. TOUR OPERATORS WERE ELIGIBLE FOR A 10% INCENTIVE OF THE TOTAL ROOM REVENUE ACTUALIZED. THE PROGRAM WAS FUNDED THROUGH DTPID'S INCENTIVES & SALES, AND FUNDING IS SUBJECT TO BOARD APPROVAL.A PORTION OF DTPID'S FUNDS IS APPROVED ANNUALLY TO SUPPORT LOCAL ARTS AND CULTURAL EVENTS MARKETING. SINCE DTPID'S INCEPTION IN 2012, ITS EVENT MARKETING FUND HAS CONTRIBUTED MORE THAN $13.9 MILLION TO OVER 264 LOCAL ARTS AND CULTURE ORGANIZATIONS, WHICH HAVE PRODUCED 855 EVENTS SUPPORTED BY THIS FUNDING. IN FY25, DTPID EVENT MARKETING INCENTIVES SIGNIFICANTLY IMPACTED OUR CULTURAL INSTITUTIONS BY INJECTING $1.7 MILLION TO BENEFIT 87 ORGANIZATIONS, GENERATING AN ESTIMATED 260,000+ REPORTED HOTEL ROOM NIGHTS.
As filed on the 2024 return.
Listed in Part VII
-
Fred EulerFRED EULER
Executive Dir.
- Total calculated
- $62,500
- From this org
- $62,500
- From related orgs
- $0
- Other
- $0
- Hours/week
- 20
-
Greg WhiteGREG WHITE
Chairman
- Total calculated
- $0
- Hours/week
- 5
-
Carolyn DentCAROLYN DENT
Director
- Total calculated
- $0
- Hours/week
- 1
-
Bruce RoyBRUCE ROY
Director
- Total calculated
- $0
- Hours/week
- 1
-
Chris A PilavakisCHRIS A PILAVAKIS
Director
- Total calculated
- $0
- Hours/week
- 1
-
David SherDAVID SHER
Director
- Total calculated
- $0
- Hours/week
- 1
-
Robbie TawilROBBIE TAWIL
Director
- Total calculated
- $0
- Hours/week
- 1
-
Noeha CoutryNOEHA COUTRY
Director
- Total calculated
- $0
- Hours/week
- 1
-
Mike PatelMIKE PATEL
Director
- Total calculated
- $0
- Hours/week
- 1
-
Mark WoelfferMARK WOELFFER
VICE CHAIR & TR
- Total calculated
- $0
- Hours/week
- 2
-
Sean KennertySEAN KENNERTY
Secretary
- Total calculated
- $0
- Hours/week
- 2
-
Brett KrafftBRETT KRAFFT
Director
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 24 March 2026
- IRS schema version
- 2024v5.2
- Source object
- 202630839349300408
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