Totals
- Total revenue
- $36,450,538
- Total expenses
- $33,423,668
- Contributions and grants received
- $2,508,098
- Grants paid
- $114,109
- Program service revenue
- $33,025,345
- Investment income
- $917,051
- Other revenue
- $44
- Total assets, end of year
- $45,926,845
- Total liabilities, end of year
- $30,210,001
- Net assets or fund balances, end of year
- $15,716,844
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$2,508,098
-
1g · Noncash contributions included above
$1,434,333
-
2a · Program service revenue: IPW TRADE SHOW
total $17,310,897 · related or exempt $13,307,211 · excluded $4,003,686
-
2b · Program service revenue: MEMBERSHIP DUES
total $14,771,231 · related or exempt $14,771,231
-
2c · Program service revenue: SPONSORSHIP
total $841,750 · excluded $841,750
-
2d · Program service revenue: RESEARCH CONTRACTS
total $53,658 · related or exempt $53,658
-
2e · Program service revenue: COALITION & COUNCIL FE
total $47,809 · related or exempt $47,809
-
3 · Investment income
total $1,094,524 · excluded $1,094,524
-
7a · Gross sales of assets other than inventory
securities $48,160,056
-
7b · Less cost or other basis and sales expenses
securities $47,947,287 · other assets $390,242
-
7c · Gain or loss
securities $212,769 · other assets -$390,242
-
7d · Net gain or loss
total -$177,473 · excluded -$177,473
-
11a · Other revenue: MISCELLANEOUS REVENUE
total $44 · excluded $44
-
11e · Other revenue, total
$44
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $114,109
-
5 · Compensation of officers, directors and key employees
total $6,314,565
-
7 · Other salaries and wages
total $6,697,112
-
8 · Pension plan contributions
total $311,841
-
9 · Other employee benefits
total $1,008,472
-
10 · Payroll taxes
total $720,248
-
11b · Fees: legal
total $445,970
-
11c · Fees: accounting
total $64,254
-
11d · Fees: lobbying
total $793,338
-
11f · Fees: investment management
total $101,791
-
11g · Fees: other
total $2,227,881
-
12 · Advertising and promotion
total $872,551
-
13 · Office expenses
total $159,118
-
14 · Information technology
total $964,564
-
16 · Occupancy
total $2,036,241
-
17 · Travel
total $672,818
-
19 · Conferences, conventions and meetings
total $8,171,820
-
22 · Depreciation, depletion and amortization
total $371,575
-
23 · Insurance
total $272,107
-
24a · Other expenses: BANK & CREDIT CARD FEES
total $407,302
-
24b · Other expenses: TAXES
total $285,921
-
24c · Other expenses: MEMBERSHIPS & SUBSCRIPT
total $273,761
-
24e · All other expenses
total $136,309
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $4,292,270 · end of year $4,806,582
-
2 · Savings and temporary cash investments
beginning of year $11,840,468 · end of year $13,064,074
-
4 · Accounts receivable
beginning of year $198,010 · end of year $1,560,952
-
9 · Prepaid expenses and deferred charges
beginning of year $939,692 · end of year $883,079
-
10a · Land, buildings and equipment: cost or other basis
$6,942,294
-
10b · Land, buildings and equipment: accumulated depreciation
$1,293,023
-
10c · Land, buildings and equipment, net
beginning of year $989,356 · end of year $5,649,271
-
11 · Investments: publicly traded securities
beginning of year $8,741,045 · end of year $9,728,559
-
15 · Other assets
beginning of year $3,168,789 · end of year $10,234,328
-
17 · Accounts payable and accrued expenses
beginning of year $4,092,264 · end of year $3,906,186
-
19 · Deferred revenue
beginning of year $6,169,918 · end of year $6,075,175
-
23 · Secured mortgages and notes payable
beginning of year $2,044 · end of year $0
-
25 · Other liabilities
beginning of year $5,359,420 · end of year $20,228,640
-
27 · Net assets without donor restrictions
beginning of year $14,370,379 · end of year $15,557,760
-
28 · Net assets with donor restrictions
beginning of year $175,605 · end of year $159,084
Mission and programs · 2024
Mission
THE ASSOCIATION IS ORGANIZED PRINCIPALLY TO REPRESENT THE WHOLE OF THE UNITED STATES TRAVEL INDUSTRY AND TO FACILITATE INCREASED TRAVEL TO AND WITHIN THE UNITED STATES. ACTIVITIES INCLUDE TRADE EVENTS, ADVOCATING ON BEHALF OF THE TRAVEL INDUSTRY, RESEARCH PROJECTS, PUBLICATIONS AND EDUCATIONAL MEETINGS TO SERVICE THE TRAVEL INDUSTRY.
Activities or mission (Part I)
THE MISSION OF THE U.S. TRAVEL ASSOCIATION IS TO INCREASE TRAVEL TO AND WITHIN THE UNITED STATES.
-
INDUSTRY ENGAGEMENT: DROVE $5.7B IN FUTURE TRAVEL TO THE U.S. AT IPW, THE TRAVEL INDUSTRY'S PREMIER INTERNATIONAL MARKETPLACE; CONVENED TRAVEL LEADERS FOR ROUNDTABLE DISCUSSIONS CENTERED ON GEOPOLITICAL ISSUES, STRENGTHENING THE INDUSTRY'S STANDING AND IMPROVING THE TRAVEL EXPERIENCE; BROUGHT TOGETHER MORE THAN 1,000 MARKETING PROFESSIONALS AT ESTO, THE PREMIER CONFERENCE FOR DESTINATION ORGANIZATION PROFESSIONALS, TO LEARN ACTIONABLE STRATEGIES TO SHOWCASE DESTINATIONS.
-
GOVERNMENT AFFAIRS: LAUNCHED THE COMMISSION ON SEAMLESS AND SECURE TRAVEL TO BUILD A VISION FOR AN IMPROVED AIR TRAVEL EXPERIENCE AND GREATER U.S. COMPETITIVENESS; LED OVER 20 TRAVEL WORKS EVENTS UNITING LOCAL INDUSTRY LEADERS AND POLICYMAKERS TO SHOWCASE TRAVEL'S POSITIVE IMPACT ON COMMUNITIES, JOBS, BUSINESSES AND THE ECONOMY; MOBILIZED MORE THAN 300 TRAVEL LEADERS FROM ALL 50 STATES FOR DESTINATION CAPITOL HILL, THE PREMIER ADVOCACY EVENT FOR THE TRAVEL INDUSTRY, TO ADVOCATE FOR INDUSTRY PRIORITIES AND DEEPEN THE INDUSTRY'S RELATIONSHIPS WITH ELECTED OFFICIALS.
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Christopher NassettaCHRISTOPHER NASSETTA
CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Caroline BetetaCAROLINE BETETA
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tim MapesTIM MAPES
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Casandra MatejCASANDRA MATEJ
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Michael MassariMICHAEL MASSARI
TREASURER
- Total calculated
- $0
- Hours/week
- 0.5
-
Xiomara WileyXIOMARA WILEY
SECRETARY
- Total calculated
- $0
- Hours/week
- 0.5
-
Jonathan TischJONATHAN TISCH
CHAIRMAN EMERITUS
- Total calculated
- $0
- Hours/week
- 0.5
-
Melissa BasuMELISSA BASU
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Doreen BurseDOREEN BURSE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tammy CanavanTAMMY CANAVAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Paul CashPAUL CASH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Annika ChaseANNIKA CHASE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Chris ChiamesCHRIS CHIAMES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Julie CokerJULIE COKER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Craig DavisCRAIG DAVIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Elliott L Ferguson IIELLIOTT L FERGUSON II
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Melissa Froehlich FloodMELISSA FROEHLICH FLOOD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Nate GattenNATE GATTEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Stephanie GlanzerSTEPHANIE GLANZER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Steve HillSTEVE HILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Vic IsleyVIC ISLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Walt LegerWALT LEGER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Christine MaguireCHRISTINE MAGUIRE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Omar MarchiOMAR MARCHI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jack McNeillJACK MCNEILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Stephen RevetriaSTEPHEN REVETRIA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Phillip A WashingtonPHILLIP A WASHINGTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Dana YoungDANA YOUNG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Geoff FreemanGEOFF FREEMAN
PRESIDENT & CEO
- Total calculated
- $2,641,398
- From this org
- $2,078,788
- From related orgs
- $0
- Other
- $562,610
- Hours/week
- 40 + 0.1 related
Schedule J breakdown matched by us
- Base
- $1,346,046
- Bonus
- $731,500
- Other
- $1,242
- Deferred
- $520,700
- Nontaxable benefits
- $41,910
- Filer's total
- $2,641,398
-
Victoria BarnesVICTORIA BARNES
EXECUTIVE VICE PRESIDENT
- Total calculated
- $1,461,690
- From this org
- $1,257,135
- From related orgs
- $0
- Other
- $204,555
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $764,914
- Bonus
- $253,750
- Other
- $238,471
- Deferred
- $170,700
- Nontaxable benefits
- $33,855
- Filer's total
- $1,461,690
-
Ellen DavisELLEN DAVIS
EXECUTIVE VICE PRESIDENT
- Total calculated
- $953,955
- From this org
- $797,188
- From related orgs
- $0
- Other
- $156,767
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $603,878
- Bonus
- $192,500
- Other
- $810
- Deferred
- $120,700
- Nontaxable benefits
- $36,067
- Filer's total
- $953,955
-
Delisa SelwitzDELISA SELWITZ
EXECUTIVE VICE PRESIDENT
- Total calculated
- $490,636
- From this org
- $428,234
- From related orgs
- $0
- Other
- $62,402
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $316,032
- Bonus
- $109,880
- Other
- $2,322
- Deferred
- $20,700
- Nontaxable benefits
- $41,702
- Filer's total
- $490,636
-
Erik HansenERIK HANSEN
SENIOR VICE PRESIDENT
- Total calculated
- $473,488
- From this org
- $411,240
- From related orgs
- $0
- Other
- $62,248
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $340,029
- Bonus
- $70,671
- Other
- $540
- Deferred
- $20,700
- Nontaxable benefits
- $41,548
- Filer's total
- $473,488
-
Charles StaleyCHARLES STALEY
SENIOR VICE PRESIDENT
- Total calculated
- $352,961
- From this org
- $319,744
- From related orgs
- $0
- Other
- $33,217
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $267,777
- Bonus
- $49,645
- Other
- $2,322
- Deferred
- $16,291
- Nontaxable benefits
- $16,926
- Filer's total
- $352,961
-
Joshua FriedlanderJOSHUA FRIEDLANDER
VICE PRESIDENT
- Total calculated
- $344,271
- From this org
- $286,557
- From related orgs
- $0
- Other
- $57,714
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $260,367
- Bonus
- $0
- Other
- $26,190
- Deferred
- $12,825
- Nontaxable benefits
- $44,889
- Filer's total
- $344,271
-
Nicole PorterNICOLE PORTER
VICE PRESIDENT
- Total calculated
- $312,527
- From this org
- $275,505
- From related orgs
- $0
- Other
- $37,022
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $236,463
- Bonus
- $38,502
- Other
- $540
- Deferred
- $9,367
- Nontaxable benefits
- $27,655
- Filer's total
- $312,527
-
Susan SandbergSUSAN SANDBERG
VICE PRESIDENT
- Total calculated
- $299,771
- From this org
- $251,910
- From related orgs
- $0
- Other
- $47,861
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $210,208
- Bonus
- $40,460
- Other
- $1,242
- Deferred
- $15,410
- Nontaxable benefits
- $32,451
- Filer's total
- $299,771
-
Malcolm SmithMALCOLM SMITH
FORMER SVP
- Total calculated
- $411,275
- From this org
- $407,627
- From related orgs
- $0
- Other
- $3,648
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $30,741
- Bonus
- $70,042
- Other
- $306,844
- Deferred
- $3,648
- Nontaxable benefits
- $0
- Filer's total
- $411,275
-
Djenane MarchandDJENANE MARCHAND
FORMER SVP
- Total calculated
- $355,611
- From this org
- $353,001
- From related orgs
- $0
- Other
- $2,610
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $0
- Bonus
- $66,784
- Other
- $286,217
- Deferred
- $2,610
- Nontaxable benefits
- $0
- Filer's total
- $355,611
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · First-class or charter travel
- 1b · Written policy on the line-1a expenses
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
- 3 · Approval by the board or compensation committee
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
Answered no
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 1A
- FIRST CLASS AIRFARE WAS PROVIDED TO THE CEO ON A LIMITED BASIS WHERE IN COMPLIANCE WITH THE US TRAVEL ASSOCIATION POLICY ON TRAVEL. EMPLOYEES IN CERTAIN LIMITED SITUATIONS AND ON A CASE BY CASE BASIS MAY TRAVEL AT A CLASS OTHER THAN COACH. THE AMOUNTS ARE NONTAXABLE TO THE EMPLOYEE.
- PART I, LINES 4A-B
- DURING THE YEAR THERE WERE SEVERANCE PAYMENTS MADE TO TWO KEY EMPLOYEES. ALL AMOUNTS ARE PROPERLY REPORTED ON FORM W-2 AND IN FORM 990, PART VII AND ON FORM 990, SCHEDULE J, PART II. DUE TO THE CONFIDENTIAL NATURE OF THE TERMS OF THESE SEVERANCE AGREEMENTS, THE DETAILS WILL BE PROVIDED TO THE IRS UPON REQUEST. THE EMPLOYMENT AGREEMENTS FOR SELECT EMPLOYEES INCLUDE ASSOCIATION CONTRIBUTIONS TO A DEFERRED COMPENSATION PLAN. THE AMOUNTS ARE DEFINED BY THE AGREEMENTS, PAID ANNUALLY, AND DEPOSITED WITHIN THE PLAN'S INVESTMENT ACCOUNT. TOTAL EMPLOYER CONTRIBUTIONS FOR THE YEARS ENDED DECEMBER 31, 2024 AND 2023, WERE $750,000 AND $650,000, RESPECTIVELY. A PORTION OF THE EMPLOYER CONTRIBUTIONS WILL VEST OVER THE NEXT TWO YEARS. DURING 2024 AND 2023, THE ASSOCIATION DISTRIBUTED $237,661 AND $152,406, RESPECTIVELY. THE CUMULATIVE DEFERRED COMPENSATION LIABILITY BALANCE AT DECEMBER 31, 2024 AND 2023, IS $1,394,042 AND $816,824, RESPECTIVELY. THE DEFERRED COMPENSATION PLAN ASSETS ARE INCLUDED IN INVESTMENTS IN THE AUDITED FINANCIAL STATEMENTS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$12,500
SPONSORSHIP
-
$10,000
PROGRAM SUPPORT
-
$10,000
SPONSORSHIP
-
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
$10,000
PROGRAM SUPPORT
-
$10,000
DONATION
-
$10,000
SPONSORSHIP
-
$10,000
PROGRAM SUPPORT
-
SPONSORSHIP
-
SPONSORSHIP
-
$5,600
SPONSORSHIP
The 10 largest by cash amount. The API serves every itemized grant.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
TRAVEL INDUSTRY ASSOCIATION OF AMERICA FOUNDATION
501(C)(3) · TRAVEL INDUSTRY GRANTS AND RESEARCH · DC · controlled entity
Directly controlled by US TRAVEL ASSOCIATION
-
US TRAVEL ASSOCIATION POLITICAL ACTION COMMITTEE
527 · PAC · DC · controlled entity
Directly controlled by US TRAVEL ASSOCIATION
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 10 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202503179349307130
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.