Skip to content
Nonprofiteer
← US TRAVEL ASSOCIATION

Form 990 for tax year 2024

Filed by US TRAVEL ASSOCIATION.

Totals

Total revenue
$36,450,538
Total expenses
$33,423,668
Contributions and grants received
$2,508,098
Grants paid
$114,109
Program service revenue
$33,025,345
Investment income
$917,051
Other revenue
$44
Total assets, end of year
$45,926,845
Total liabilities, end of year
$30,210,001
Net assets or fund balances, end of year
$15,716,844
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $2,508,098

  • 1g · Noncash contributions included above

    $1,434,333

  • 2a · Program service revenue: IPW TRADE SHOW

    total $17,310,897 · related or exempt $13,307,211 · excluded $4,003,686

  • 2b · Program service revenue: MEMBERSHIP DUES

    total $14,771,231 · related or exempt $14,771,231

  • 2c · Program service revenue: SPONSORSHIP

    total $841,750 · excluded $841,750

  • 2d · Program service revenue: RESEARCH CONTRACTS

    total $53,658 · related or exempt $53,658

  • 2e · Program service revenue: COALITION & COUNCIL FE

    total $47,809 · related or exempt $47,809

  • 3 · Investment income

    total $1,094,524 · excluded $1,094,524

  • 7a · Gross sales of assets other than inventory

    securities $48,160,056

  • 7b · Less cost or other basis and sales expenses

    securities $47,947,287 · other assets $390,242

  • 7c · Gain or loss

    securities $212,769 · other assets -$390,242

  • 7d · Net gain or loss

    total -$177,473 · excluded -$177,473

  • 11a · Other revenue: MISCELLANEOUS REVENUE

    total $44 · excluded $44

  • 11e · Other revenue, total

    $44

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $114,109

  • 5 · Compensation of officers, directors and key employees

    total $6,314,565

  • 7 · Other salaries and wages

    total $6,697,112

  • 8 · Pension plan contributions

    total $311,841

  • 9 · Other employee benefits

    total $1,008,472

  • 10 · Payroll taxes

    total $720,248

  • 11b · Fees: legal

    total $445,970

  • 11c · Fees: accounting

    total $64,254

  • 11d · Fees: lobbying

    total $793,338

  • 11f · Fees: investment management

    total $101,791

  • 11g · Fees: other

    total $2,227,881

  • 12 · Advertising and promotion

    total $872,551

  • 13 · Office expenses

    total $159,118

  • 14 · Information technology

    total $964,564

  • 16 · Occupancy

    total $2,036,241

  • 17 · Travel

    total $672,818

  • 19 · Conferences, conventions and meetings

    total $8,171,820

  • 22 · Depreciation, depletion and amortization

    total $371,575

  • 23 · Insurance

    total $272,107

  • 24a · Other expenses: BANK & CREDIT CARD FEES

    total $407,302

  • 24b · Other expenses: TAXES

    total $285,921

  • 24c · Other expenses: MEMBERSHIPS & SUBSCRIPT

    total $273,761

  • 24e · All other expenses

    total $136,309

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,292,270 · end of year $4,806,582

  • 2 · Savings and temporary cash investments

    beginning of year $11,840,468 · end of year $13,064,074

  • 4 · Accounts receivable

    beginning of year $198,010 · end of year $1,560,952

  • 9 · Prepaid expenses and deferred charges

    beginning of year $939,692 · end of year $883,079

  • 10a · Land, buildings and equipment: cost or other basis

    $6,942,294

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,293,023

  • 10c · Land, buildings and equipment, net

    beginning of year $989,356 · end of year $5,649,271

  • 11 · Investments: publicly traded securities

    beginning of year $8,741,045 · end of year $9,728,559

  • 15 · Other assets

    beginning of year $3,168,789 · end of year $10,234,328

  • 17 · Accounts payable and accrued expenses

    beginning of year $4,092,264 · end of year $3,906,186

  • 19 · Deferred revenue

    beginning of year $6,169,918 · end of year $6,075,175

  • 23 · Secured mortgages and notes payable

    beginning of year $2,044 · end of year $0

  • 25 · Other liabilities

    beginning of year $5,359,420 · end of year $20,228,640

  • 27 · Net assets without donor restrictions

    beginning of year $14,370,379 · end of year $15,557,760

  • 28 · Net assets with donor restrictions

    beginning of year $175,605 · end of year $159,084

Mission and programs · 2024

Mission

THE ASSOCIATION IS ORGANIZED PRINCIPALLY TO REPRESENT THE WHOLE OF THE UNITED STATES TRAVEL INDUSTRY AND TO FACILITATE INCREASED TRAVEL TO AND WITHIN THE UNITED STATES. ACTIVITIES INCLUDE TRADE EVENTS, ADVOCATING ON BEHALF OF THE TRAVEL INDUSTRY, RESEARCH PROJECTS, PUBLICATIONS AND EDUCATIONAL MEETINGS TO SERVICE THE TRAVEL INDUSTRY.

Activities or mission (Part I)

THE MISSION OF THE U.S. TRAVEL ASSOCIATION IS TO INCREASE TRAVEL TO AND WITHIN THE UNITED STATES.

  • INDUSTRY ENGAGEMENT: DROVE $5.7B IN FUTURE TRAVEL TO THE U.S. AT IPW, THE TRAVEL INDUSTRY'S PREMIER INTERNATIONAL MARKETPLACE; CONVENED TRAVEL LEADERS FOR ROUNDTABLE DISCUSSIONS CENTERED ON GEOPOLITICAL ISSUES, STRENGTHENING THE INDUSTRY'S STANDING AND IMPROVING THE TRAVEL EXPERIENCE; BROUGHT TOGETHER MORE THAN 1,000 MARKETING PROFESSIONALS AT ESTO, THE PREMIER CONFERENCE FOR DESTINATION ORGANIZATION PROFESSIONALS, TO LEARN ACTIONABLE STRATEGIES TO SHOWCASE DESTINATIONS.

  • GOVERNMENT AFFAIRS: LAUNCHED THE COMMISSION ON SEAMLESS AND SECURE TRAVEL TO BUILD A VISION FOR AN IMPROVED AIR TRAVEL EXPERIENCE AND GREATER U.S. COMPETITIVENESS; LED OVER 20 TRAVEL WORKS EVENTS UNITING LOCAL INDUSTRY LEADERS AND POLICYMAKERS TO SHOWCASE TRAVEL'S POSITIVE IMPACT ON COMMUNITIES, JOBS, BUSINESSES AND THE ECONOMY; MOBILIZED MORE THAN 300 TRAVEL LEADERS FROM ALL 50 STATES FOR DESTINATION CAPITOL HILL, THE PREMIER ADVOCACY EVENT FOR THE TRAVEL INDUSTRY, TO ADVOCATE FOR INDUSTRY PRIORITIES AND DEEPEN THE INDUSTRY'S RELATIONSHIPS WITH ELECTED OFFICIALS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Christopher Nassetta

    CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Caroline Beteta

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Tim Mapes

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Casandra Matej

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Michael Massari

    TREASURER

    Total calculated
    $0
    Hours/week
    0.5
  • Xiomara Wiley

    SECRETARY

    Total calculated
    $0
    Hours/week
    0.5
  • Jonathan Tisch

    CHAIRMAN EMERITUS

    Total calculated
    $0
    Hours/week
    0.5
  • Melissa Basu

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Doreen Burse

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tammy Canavan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Paul Cash

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Annika Chase

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Chris Chiames

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Julie Coker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Craig Davis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Elliott L Ferguson II

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Melissa Froehlich Flood

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Nate Gatten

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Stephanie Glanzer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Steve Hill

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Vic Isley

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Walt Leger

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Christine Maguire

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Omar Marchi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jack McNeill

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Stephen Revetria

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Phillip A Washington

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Dana Young

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Geoff Freeman

    PRESIDENT & CEO

    Total calculated
    $2,641,398
    From this org
    $2,078,788
    From related orgs
    $0
    Other
    $562,610
    Hours/week
    40 + 0.1 related

    Schedule J breakdown matched by us

    Base
    $1,346,046
    Bonus
    $731,500
    Other
    $1,242
    Deferred
    $520,700
    Nontaxable benefits
    $41,910
    Filer's total
    $2,641,398
  • Victoria Barnes

    EXECUTIVE VICE PRESIDENT

    Total calculated
    $1,461,690
    From this org
    $1,257,135
    From related orgs
    $0
    Other
    $204,555
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $764,914
    Bonus
    $253,750
    Other
    $238,471
    Deferred
    $170,700
    Nontaxable benefits
    $33,855
    Filer's total
    $1,461,690
  • Ellen Davis

    EXECUTIVE VICE PRESIDENT

    Total calculated
    $953,955
    From this org
    $797,188
    From related orgs
    $0
    Other
    $156,767
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $603,878
    Bonus
    $192,500
    Other
    $810
    Deferred
    $120,700
    Nontaxable benefits
    $36,067
    Filer's total
    $953,955
  • Delisa Selwitz

    EXECUTIVE VICE PRESIDENT

    Total calculated
    $490,636
    From this org
    $428,234
    From related orgs
    $0
    Other
    $62,402
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $316,032
    Bonus
    $109,880
    Other
    $2,322
    Deferred
    $20,700
    Nontaxable benefits
    $41,702
    Filer's total
    $490,636
  • Erik Hansen

    SENIOR VICE PRESIDENT

    Total calculated
    $473,488
    From this org
    $411,240
    From related orgs
    $0
    Other
    $62,248
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $340,029
    Bonus
    $70,671
    Other
    $540
    Deferred
    $20,700
    Nontaxable benefits
    $41,548
    Filer's total
    $473,488
  • Charles Staley

    SENIOR VICE PRESIDENT

    Total calculated
    $352,961
    From this org
    $319,744
    From related orgs
    $0
    Other
    $33,217
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $267,777
    Bonus
    $49,645
    Other
    $2,322
    Deferred
    $16,291
    Nontaxable benefits
    $16,926
    Filer's total
    $352,961
  • Joshua Friedlander

    VICE PRESIDENT

    Total calculated
    $344,271
    From this org
    $286,557
    From related orgs
    $0
    Other
    $57,714
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $260,367
    Bonus
    $0
    Other
    $26,190
    Deferred
    $12,825
    Nontaxable benefits
    $44,889
    Filer's total
    $344,271
  • Nicole Porter

    VICE PRESIDENT

    Total calculated
    $312,527
    From this org
    $275,505
    From related orgs
    $0
    Other
    $37,022
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $236,463
    Bonus
    $38,502
    Other
    $540
    Deferred
    $9,367
    Nontaxable benefits
    $27,655
    Filer's total
    $312,527
  • Susan Sandberg

    VICE PRESIDENT

    Total calculated
    $299,771
    From this org
    $251,910
    From related orgs
    $0
    Other
    $47,861
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $210,208
    Bonus
    $40,460
    Other
    $1,242
    Deferred
    $15,410
    Nontaxable benefits
    $32,451
    Filer's total
    $299,771
  • Malcolm Smith

    FORMER SVP

    Total calculated
    $411,275
    From this org
    $407,627
    From related orgs
    $0
    Other
    $3,648
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $30,741
    Bonus
    $70,042
    Other
    $306,844
    Deferred
    $3,648
    Nontaxable benefits
    $0
    Filer's total
    $411,275
  • Djenane Marchand

    FORMER SVP

    Total calculated
    $355,611
    From this org
    $353,001
    From related orgs
    $0
    Other
    $2,610
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0
    Bonus
    $66,784
    Other
    $286,217
    Deferred
    $2,610
    Nontaxable benefits
    $0
    Filer's total
    $355,611

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A
FIRST CLASS AIRFARE WAS PROVIDED TO THE CEO ON A LIMITED BASIS WHERE IN COMPLIANCE WITH THE US TRAVEL ASSOCIATION POLICY ON TRAVEL. EMPLOYEES IN CERTAIN LIMITED SITUATIONS AND ON A CASE BY CASE BASIS MAY TRAVEL AT A CLASS OTHER THAN COACH. THE AMOUNTS ARE NONTAXABLE TO THE EMPLOYEE.
PART I, LINES 4A-B
DURING THE YEAR THERE WERE SEVERANCE PAYMENTS MADE TO TWO KEY EMPLOYEES. ALL AMOUNTS ARE PROPERLY REPORTED ON FORM W-2 AND IN FORM 990, PART VII AND ON FORM 990, SCHEDULE J, PART II. DUE TO THE CONFIDENTIAL NATURE OF THE TERMS OF THESE SEVERANCE AGREEMENTS, THE DETAILS WILL BE PROVIDED TO THE IRS UPON REQUEST. THE EMPLOYMENT AGREEMENTS FOR SELECT EMPLOYEES INCLUDE ASSOCIATION CONTRIBUTIONS TO A DEFERRED COMPENSATION PLAN. THE AMOUNTS ARE DEFINED BY THE AGREEMENTS, PAID ANNUALLY, AND DEPOSITED WITHIN THE PLAN'S INVESTMENT ACCOUNT. TOTAL EMPLOYER CONTRIBUTIONS FOR THE YEARS ENDED DECEMBER 31, 2024 AND 2023, WERE $750,000 AND $650,000, RESPECTIVELY. A PORTION OF THE EMPLOYER CONTRIBUTIONS WILL VEST OVER THE NEXT TWO YEARS. DURING 2024 AND 2023, THE ASSOCIATION DISTRIBUTED $237,661 AND $152,406, RESPECTIVELY. THE CUMULATIVE DEFERRED COMPENSATION LIABILITY BALANCE AT DECEMBER 31, 2024 AND 2023, IS $1,394,042 AND $816,824, RESPECTIVELY. THE DEFERRED COMPENSATION PLAN ASSETS ARE INCLUDED IN INVESTMENTS IN THE AUDITED FINANCIAL STATEMENTS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • TRAVEL INDUSTRY ASSOCIATION OF AMERICA FOUNDATION

    501(C)(3) · TRAVEL INDUSTRY GRANTS AND RESEARCH · DC · controlled entity

    Directly controlled by US TRAVEL ASSOCIATION

  • US TRAVEL ASSOCIATION POLITICAL ACTION COMMITTEE

    527 · PAC · DC · controlled entity

    Directly controlled by US TRAVEL ASSOCIATION

Provenance

Return type
form_990
Tax year
2024
Filed
10 November 2025
IRS schema version
2024v5.2
Source object
202503179349307130

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.