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Nonprofiteer
← SENTIENT MEDIA

Form 990 for tax year 2024

Filed by SENTIENT MEDIA.

Totals

Total revenue
$2,237,457
Total expenses
$1,194,078
Contributions and grants received
$2,186,917
Grants paid
$0
Program service revenue
$50,540
Investment income
$0
Other revenue
$0
Total assets, end of year
$2,258,424
Total liabilities, end of year
$43,549
Net assets or fund balances, end of year
$2,214,875
Program services expenses (Part IX)
$939,879
Management and general expenses
$207,915
Fundraising expenses
$46,284
Program service expenses (Part III)
$939,879

Program services were 78.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $2,186,917

  • 2a · Program service revenue: INTERNET PUBLISHING &

    total $50,540 · related or exempt $50,540

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $100,000 · program services $75,000 · management and general $25,000

  • 7 · Other salaries and wages

    total $519,171 · program services $492,509 · management and general $16,407 · fundraising $10,255

  • 9 · Other employee benefits

    total $15,615 · program services $12,444 · management and general $2,691 · fundraising $480

  • 10 · Payroll taxes

    total $49,818 · program services $46,094 · management and general $2,859 · fundraising $865

  • 11c · Fees: accounting

    total $55,121 · program services $2,484 · management and general $52,637

  • 12 · Advertising and promotion

    total $14,183 · program services $9,723 · fundraising $4,460

  • 13 · Office expenses

    total $17,517 · program services $5,524 · management and general $8,468 · fundraising $3,525

  • 17 · Travel

    total $59,685 · program services $10,557 · management and general $25,076 · fundraising $24,052

  • 23 · Insurance

    total $10,525 · management and general $10,525

  • 24a · Other expenses: CONTRACTORS

    total $330,441 · program services $283,987 · management and general $45,232 · fundraising $1,222

  • 24b · Other expenses: PROFESSIONAL DEVELOPMEN

    total $9,501 · program services $196 · management and general $9,305

  • 24c · Other expenses: PAYROLL PROCESSING

    total $8,711 · management and general $8,711

  • 24d · Other expenses: BANK FEES

    total $1,728 · program services $383 · management and general $20 · fundraising $1,325

  • 24e · All other expenses

    total $2,062 · program services $978 · management and general $984 · fundraising $100

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $981,140 · end of year $1,727,808

  • 4 · Accounts receivable

    end of year $530,376

  • 9 · Prepaid expenses and deferred charges

    beginning of year $858 · end of year $240

  • 17 · Accounts payable and accrued expenses

    beginning of year $7,653 · end of year $43,549

  • 27 · Net assets without donor restrictions

    beginning of year $954,755 · end of year $1,949,875

  • 28 · Net assets with donor restrictions

    beginning of year $19,590 · end of year $265,000

Mission and programs · 2024

Mission

SENTIENT MEDIA ("SENTIENT") (SENTIENTMEDIA.ORG) IS AN INDEPENDENT AND NONPARTISAN, NONPROFIT NEWS ORGANIZATION DEDICATED TO ILLUMINATING THE IMPACTS OF FACTORY FARMING ON CLIMATE, ANIMALS, PUBLIC HEALTH AND MORE. THROUGH FACT-CHECKED, SCIENCE-BASED JOURNALISM, WE UNCOVER INJUSTICES, HIGHLIGHT SOLUTIONS, AND INFORM COMMUNITIES, LAWMAKERS, NEWSROOMS AND CONTENT CREATORS.

  • AUDIENCE ENGAGEMENT - SENTIENT WORKS TO ENSURE IMPORTANT HEADLINES AND STORIES REACH A BROAD AUDIENCE. SENTIENT PARTNERS WITH LOCAL AND NATIONAL NEWSROOMS TO ENSURE OUR STORIES HAVE A WIDE AND DIVERSE REACH.

    Expenses $324,653

  • REPORTING AND INVESTIGATIONS - IN FY2024, SENTIENT PUBLISHED MORE THAN 200 ARTICLES ON THE IMPACTS OF FACTORY FARMS. SENTIENT'S JOURNALISM FALLS INTO FOUR AREAS: SOLUTIONS; ACCOUNTABILITY; DISINFORMATION DEBUNKING; AND POLICY AND SCIENCE-DRIVEN EXPLAINERS.

    Expenses $265,628

  • PARTNERSHIP AND TRAINING SENTIENT'S APPROACH IS TO COLLABORATE WITH OTHER NEWS OUTLETS TO COREPORT, COPUBLISH, AND REPUBLISH STORIES ON FACTORY FARMING. SENTIENT PROVIDES RESOURCES TO HELP BUILD THE CAPACITY OF OTHER NEWSROOMS TO REPORT ACCURATELY ON THE VARIED IMPACTS OF FACTORY FARMS.

    Expenses $158,054

  • DIGITAL SERVICES - OPTIMIZING EXPLAINER ARTICLES TO ENSURE THE VISIBILITY OF HIGH-QUALITY, INFORMATIVE CONTENT IN SEARCH ENGINES. FELLOWSHIPS - EDITORIAL FELLOWS WORK WITH THE EDITORIAL TEAM ON ARTICLES, FACT-CHECKING AND NEWSLETTERS.

    Expenses $191,544 · Revenue $50,540

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Mikko Jarvenpaa

    PRESIDENT & TREASURER

    Total calculated
    $0
    Hours/week
    10

  • Cailen Labarge

    SECRETARY

    Total calculated
    $0
    Hours/week
    10

  • David Coman-Hidy

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    10

  • Deborah Brewster

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    10

  • Anna Bradley

    EXECUTIVE DIRECTOR

    Total calculated
    $100,000
    From this org
    $100,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
9 October 2025
IRS schema version
2024v5.2
Source object
202512829349301726

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