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Nonprofiteer
← BLUE RIDGE NATIONAL HERTITAGE AREA

Form 990 for tax year 2024

Filed by BLUE RIDGE NATIONAL HERTITAGE AREA.

Totals

Total revenue
$913,855
Total expenses
$791,942
Contributions and grants received
$910,804
Grants paid
$0
Program service revenue
$2,560
Investment income
$81
Other revenue
$410
Total assets, end of year
$775,397
Total liabilities, end of year
$130,156
Net assets or fund balances, end of year
$645,241
Program services expenses (Part IX)
$736,466
Management and general expenses
$55,476
Fundraising expenses
$0
Program service expenses (Part III)
$736,466

Program services were 93.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $692,000

  • 1f · All other contributions, gifts and grants

    $218,804

  • 2a · Program service revenue: Group Tours

    total $2,560 · related or exempt $2,560

  • 3 · Investment income

    total $81 · excluded $81

  • 10a · Gross sales of inventory

    $410

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $410 · excluded $410

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $89,873 · program services $83,674 · management and general $6,199

  • 7 · Other salaries and wages

    total $220,055 · program services $204,877 · management and general $15,178

  • 8 · Pension plan contributions

    total $18,659 · program services $17,539 · management and general $1,120

  • 9 · Other employee benefits

    total $36,074 · program services $33,331 · management and general $2,743

  • 10 · Payroll taxes

    total $21,561 · program services $21,362 · management and general $199

  • 11b · Fees: legal

    total $1,132 · program services $849 · management and general $283

  • 11c · Fees: accounting

    total $32,595 · program services $24,446 · management and general $8,149

  • 11g · Fees: other

    total $80 · program services $60 · management and general $20

  • 12 · Advertising and promotion

    total $14,261 · program services $14,261

  • 13 · Office expenses

    total $13,022 · program services $9,765 · management and general $3,257

  • 14 · Information technology

    total $26,517 · program services $22,899 · management and general $3,618

  • 16 · Occupancy

    total $36,341 · program services $27,256 · management and general $9,085

  • 17 · Travel

    total $9,256 · program services $8,330 · management and general $926

  • 19 · Conferences, conventions and meetings

    total $154 · program services $115 · management and general $39

  • 22 · Depreciation, depletion and amortization

    total $1,283 · program services $1,283

  • 23 · Insurance

    total $10,228 · program services $7,671 · management and general $2,557

  • 24a · Other expenses: Programs

    total $252,438 · program services $252,438

  • 24b · Other expenses: Training

    total $5,529 · program services $4,147 · management and general $1,382

  • 24c · Other expenses: Dues and subscriptions

    total $2,884 · program services $2,163 · management and general $721

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $394,477 · end of year $510,671

  • 2 · Savings and temporary cash investments

    beginning of year $134,549 · end of year $236,456

  • 4 · Accounts receivable

    beginning of year $969 · end of year $924

  • 8 · Inventories for sale or use

    beginning of year $2,905 · end of year $2,905

  • 9 · Prepaid expenses and deferred charges

    beginning of year $16,801 · end of year $11,778

  • 10a · Land, buildings and equipment: cost or other basis

    $346,437

  • 10b · Land, buildings and equipment: accumulated depreciation

    $343,961

  • 10c · Land, buildings and equipment, net

    beginning of year $3,758 · end of year $2,476

  • 15 · Other assets

    beginning of year $30,388 · end of year $10,187

  • 17 · Accounts payable and accrued expenses

    beginning of year $32,484 · end of year $17,323

  • 19 · Deferred revenue

    end of year $105,000

  • 25 · Other liabilities

    beginning of year $28,034 · end of year $7,833

  • 27 · Net assets without donor restrictions

    beginning of year $523,329 · end of year $645,241

Mission and programs · 2024

Mission

Preserving, interpreting, and developing the heritage resources of the North Carolina mountains.

Activities or mission (Part I)

Preserving, interpreting and developing the heritage resources of the North Carolina mountains.

  • Cultural Partners Support The Blue Ridge National Heritage Area worked diligently to support its cultural partners that were impacted by Hurricane Helene. Support from the NC Arts Foundation offered BRNHA the opportunity to provide stipends to 150 artists and programming support to four organizations that were devastated by the storm in Ashe, Rutherford, Madison, and Buncombe Counties. Blue Ridge Music Trails Partnered with the Jazz Foundation of America (JFA) to support traditional artisans after the devastation of Hurricane Helene. Together we organized 11 performances in 9 locations throughout the 25-county BRNHA footprint. Through this effort BRNHA was able to provide work for 49 musicians and sound technicians and reach more than 3,800 people. Created partnerships with Rare Bird Farm and White Horse in Black Mountain for musical performances. Produced 20 BRMT Podcasts in partnership with WNCW Public Radio and WPVM Radio Produced the annual Down the Road on the Blue Ridge Music Trails magazine/festival guide with partner Smoky Mountain News.Blue Ridge Craft Trails: With grant funding from the Appalachian Regional Commission and Dogwood Health Trust, BRNHA promoted more than 350 craft artists and offered opportunities for hurricane impacted artists to exhibit their work for additional exposure and connection with buyers. Opportunities included: Exhibition at Mars Landing Galleries, featuring 28 artists impacted by Hurricane Helene Tale of Two Cities, a cultural exchange between New Orleans and Asheville commemorating Hurricane Katrina and Hurricane Helene Earl Scruggs Music Festival, attracting more than 10,000 attendees and providing opportunities for BRCT artists to exhibit and sell their work as part of the three-day festival. A marketing partnership with non-profit Artsville USA expanded exposure by creating an online exhibition of BRCT's Mars Landing Craft Trails Exhibit the Tale of Two Cities Exhibit in New Orleans. To support community needs, BRNHA launched the Heritage Hearth program, resulting in 3,839 fiber-made items from more than 30 states, totaling 25,502 volunteer hours resulting in $854,045 match funding for the organization. We were amazed at the outpouring of support and care through this project. With support from media sponsors, Smoky Mountain News published its first ever Blue Ridge Craft Trails Magazine. Offered 5 peer-to-peer networking events and artists talks for creative entrepreneurs around the region reaching more than 70 people. Organized an online Holiday Market for Craft Artists, increasing participation from 40 to 66 artists. Continued to work with the Appalachian Regional Commission Office in Washington DC to change out art works provided by Blue Ridge Craft Trails partners. Marketing and Visitor Services Managed marketing partnerships with Alleghany, Graham and McDowell Counties resulting in branded videos, itineraries, media opportunities, and social media campaigns focused on the Blue Ridge Craft Trails and the Blue Ridge Music Trails. Printed small-run updates to its Asheville Regional Map and distributed 100,000 to area hotels, welcome centers, and tourist attractions. Provided visitor services at the Blue Ridge Parkway Visitor Center in Asheville, including brochure distribution, responding to phone and email inquiries, and working with partners to receive and stock their visitor brochures. Visitorship was down because of the hurricane and only 57,000 visited. Hosted one group tour at the Visitor Center attracting 63 people. Provided visitor information at the Asheville Outlets through partner brochure distribution and continued distribution of BRNHA visitor materials to regional and state-wide welcome centers, tourist attractions, music, and craft venues. Asheville Outlets contract ended Summer 2025. Thanks to support from the NC Department of Natural and Cultural Resources BRNHA continued to highlight its cultural trails through short videos at five NC Welcome Centers in North Carolina. Garnered 34 media placements focused on BRNHA, BRMT and BRCT. Managed 5 targeted E-newsletters with a combined subscriber list of more than 20,000, producing 40 e-newsleeters with average open rates of 40-55%. Managed two websites garnering more 632,740 views combined.Planning and Sustainability With support from capacity grants from the Appalachian Regional Commission, the National Park Foundation, WNC Nonprofit Pathways and Dogwood Health Trust, BRNHA continued to develop its philanthropy program. Grants supported: Consultants and contactors created and managed a migration strategy for a new CRM system, Bloomerang, developed a standards and conventions manual and user guide; produced an organizational messaging platform, and oversaw BRNHA's Giving Tuesday and Year-end appeals.

    Expenses $736,466 · Revenue $2,560

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Jesse Pope

    Board Chair

    Total calculated
    $0
    Hours/week
    0

  • Grayson Barnette

    Vice Chair

    Total calculated
    $0
    Hours/week
    0

  • Barbara Halsey

    Past Chair

    Total calculated
    $0
    Hours/week
    0

  • Karen Paar

    Past Chair

    Total calculated
    $0
    Hours/week
    0

  • Becky Anderson

    Treasurer

    Total calculated
    $0
    Hours/week
    0

  • Cathy Robbins

    Secretary

    Total calculated
    $0
    Hours/week
    0

  • Dr Connie M Haire

    Past Chair

    Total calculated
    $0
    Hours/week
    0

  • Bobby Raines

    Board Member

    Total calculated
    $0
    Hours/week
    0

  • Shana Bushyhead Condill

    Board Member

    Total calculated
    $0
    Hours/week
    0

  • Angie Chandler

    Executive Director

    Total calculated
    $111,405
    From this org
    $89,873
    From related orgs
    $0
    Other
    $21,532
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
IRS schema version
2024v5.5
Source object
202642299349303004

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