Skip to content
Nonprofiteer
← GATOR BOWL ASSOCIATION INC

Form 990 for tax year 2024

Filed by GATOR BOWL ASSOCIATION INC.

Totals

Total revenue
$7,879,215
Total expenses
$8,152,372
Contributions and grants received
$180,988
Grants paid
$5,200,000
Program service revenue
$7,439,384
Investment income
$258,843
Other revenue
$0
Total assets, end of year
$12,101,420
Total liabilities, end of year
$2,715,624
Net assets or fund balances, end of year
$9,385,796
Program services expenses (Part IX)
$7,730,147
Management and general expenses
$422,225
Fundraising expenses
$0
Program service expenses (Part III)
$7,730,147

Program services were 94.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $180,988

  • 1g · Noncash contributions included above

    $180,988

  • 2a · Program service revenue: FOOTBALL GAME REVENUE

    total $7,009,907 · related or exempt $7,009,907

  • 2b · Program service revenue: MEMBERSHIP REVENUE

    total $287,177 · related or exempt $287,177

  • 2c · Program service revenue: EVENTS REVENUE

    total $142,300 · related or exempt $142,300

  • 3 · Investment income

    total $241,955 · excluded $241,955

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0

  • 7a · Gross sales of assets other than inventory

    other assets $1,703,005

  • 7b · Less cost or other basis and sales expenses

    other assets $1,686,117

  • 7c · Gain or loss

    other assets $16,888

  • 7d · Net gain or loss

    total $16,888 · excluded $16,888

  • 8a · Fundraising events: gross income

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0

  • 10a · Gross sales of inventory

    $0

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $5,200,000 · program services $5,200,000

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $587,071 · program services $421,298 · management and general $165,773

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $400,580 · program services $287,467 · management and general $113,113

  • 8 · Pension plan contributions

    total $35,457 · program services $25,445 · management and general $10,012

  • 9 · Other employee benefits

    total $113,452 · program services $81,416 · management and general $32,036

  • 10 · Payroll taxes

    total $64,517 · program services $46,299 · management and general $18,218

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $14,820 · management and general $14,820

  • 11c · Fees: accounting

    total $67,508 · program services $64,133 · management and general $3,375

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $40,750 · management and general $40,750

  • 11g · Fees: other

    total $0

  • 12 · Advertising and promotion

    total $197,385 · program services $197,385

  • 13 · Office expenses

    total $153,765 · program services $146,077 · management and general $7,688

  • 14 · Information technology

    total $48,320 · program services $45,904 · management and general $2,416

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $129,138 · program services $129,138

  • 17 · Travel

    total $0

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $2,382 · program services $2,262 · management and general $120

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $13,904 · management and general $13,904

  • 23 · Insurance

    total $0

  • 24a · Other expenses: GAME OPERATIONS & EVENTS

    total $1,071,323 · program services $1,071,323

  • 24b · Other expenses: PRODUCTION EXPENSES

    total $12,000 · program services $12,000

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,941,948 · end of year $2,345,992

  • 2 · Savings and temporary cash investments

    beginning of year $0 · end of year $0

  • 3 · Pledges and grants receivable

    beginning of year $0 · end of year $0

  • 4 · Accounts receivable

    beginning of year $526,223 · end of year $388,836

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $8,920 · end of year $17,223

  • 10a · Land, buildings and equipment: cost or other basis

    $603,166

  • 10b · Land, buildings and equipment: accumulated depreciation

    $558,604

  • 10c · Land, buildings and equipment, net

    beginning of year $49,884 · end of year $44,562

  • 11 · Investments: publicly traded securities

    beginning of year $4,948,925 · end of year $5,161,639

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $0 · end of year $0

  • 15 · Other assets

    beginning of year $3,632,526 · end of year $4,143,168

  • 17 · Accounts payable and accrued expenses

    beginning of year $796,877 · end of year $613,804

  • 18 · Grants payable

    beginning of year $0 · end of year $0

  • 19 · Deferred revenue

    beginning of year $51,498 · end of year $18,105

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $0

  • 24 · Unsecured notes and loans payable

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $1,733,235 · end of year $2,083,715

  • 27 · Net assets without donor restrictions

    beginning of year $9,526,816 · end of year $9,385,796

  • 28 · Net assets with donor restrictions

    beginning of year $0 · end of year $0

Mission and programs · 2024

Mission

GATOR BOWL SPORTS INC'S MISSION IS TO PROVIDE NORTHEAST FLORIDA WITH THE VERY BEST IN COLLEGE ATHLETICS AND RELATED ACTIVITIES IN ORDER TO MAXIMIZE POSITIVE IMPACT ON THE AREA'S ECONOMY, NATIONAL IMAGE, AND COMMUNITY PRIDE AND TO FOSTER AND ENCOURAGE COLLEGIATE EDUCATION. THE ORGANIZATION RECEIVES ITS REVENUES PRIMARILY FROM THE SALE OF TICKETS TO ITS GAMES AND EVENTS AND FROM MEMBERSHIP INCOME.

Activities or mission (Part I)

SEE SCHEDULE O

  • TRADITION: THE GATOR BOWL GAME AND EVENTS ARE AN 81-YEAR-OLD NORTHEAST FLORIDA FAMILY TRADITION. THE GATOR BOWL IS THE SIXTH OLDEST COLLEGE BOWL GAME AND WAS THE FIRST TO BE TELEVISED NATIONALLY COAST-TO-COAST. IT IS THE HOME OF LEGENDARY COACHES; HEISMAN, OUTLAND, VINCE LOMBARDI AND MAXWELL AWARD WINNERS; AND MORE THAN 175 FIRST-TEAM ALL-AMERICANS. GATOR BOWL SPORTS, INC. IS A 501(c)(3) NOT-FOR-PROFIT ORGANIZATION WHOSE PRIMARY CHARITABLE ACTIVITIES FOCUS ON NATIONAL EXPOSURE AND ECONOMIC IMPACT FOR THE CITY OF JACKSONVILLE, FLORIDA - AVERAGE TELEVISION RATINGS OF 5,032,217; 31,290 ATTENDEES; OF THOSE 42% WERE OUT-OF-TOWN VISITORS; $4,419,927 IN DIRECT SPENDING FOR THE LOCAL ECONOMY; $7.5 MILLION OVERALL ECONOMIC IMPACT TO NORTHEAST FLORIDA. GATOR BOWL SPORTS, INC. HAD ONE MAJOR PROGRAM FOR THE FISCAL YEAR ENDED MARCH 31, 2025, THE TAXSLAYER GATOR BOWL. THE TAXSLAYER GATOR BOWL WAS A POST-SEASON COLLEGE FOOTBALL GAME MATCHING DUKE UNIVERSITY AGAINST THE UNIVERSITY OF MISSISSIPPI. IT INCLUDED A WEEK-LONG CELEBRATION WITH ACTIVITIES, PARTIES AND EVENTS FOR THE FANS AND UNIVERSITIES.

    Expenses $7,730,147 · Grants $5,200,000 · Revenue $8,152,372

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • WILLIAM G MCGARITY

    PRESIDENT/CEO

    Total calculated
    $317,093
    From this org
    $310,145
    From related orgs
    $0
    Other
    $6,948
    Hours/week
    40 + 4 related

    Schedule J breakdown matched by us

    Base
    $214,725
    Bonus
    $84,000
    Other
    $11,420
    Deferred
    $6,948
    Nontaxable benefits
    $0
    Filer's total
    $317,093
  • ROBERT E LEVEROCK JR

    VICE PRESIDENT/CFO

    Total calculated
    $237,830
    From this org
    $200,865
    From related orgs
    $0
    Other
    $36,965
    Hours/week
    40 + 4 related

    Schedule J breakdown matched by us

    Base
    $153,528
    Bonus
    $37,537
    Other
    $9,800
    Deferred
    $8,206
    Nontaxable benefits
    $28,759
    Filer's total
    $237,830
  • KATHERINE COX

    VICE PRESIDENT OF MARKETING

    Total calculated
    $165,051
    From this org
    $147,914
    From related orgs
    $0
    Other
    $17,137
    Hours/week
    40 + 4 related

    Schedule J breakdown matched by us

    Base
    $119,061
    Bonus
    $23,288
    Other
    $5,565
    Deferred
    $7,674
    Nontaxable benefits
    $9,463
    Filer's total
    $165,051
  • NELSON BRADSHAW

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • DAVID BOREE

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • GREG SMITH

    CO-TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • SCOTT KEITH

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • ANDY CHENEY

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • ANDY PRADELLA

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • BOB SMITH

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • BRIAN GOIN

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • CARL CANNON

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • CHARLES HUGHES

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • CHRIS VERLANDER

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • DAN MURPHY

    CO-TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • DAVID LONG

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • FRED FRANKLIN

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • HEATHER DUNCAN

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • HENRY BECKWITH

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • JAMIE SHELTON

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • JIM MCCOLLUM

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • JOHN DUCE

    SECRETARY

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • LEERIE JENKINS

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • MIKE HARTLEY

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • RICH THOMPSON

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • SCOTT MCCALEB

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • STEVE TREMEL

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • SUSAN HAMILTON

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • VICTOR JACKSON

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • VINCE MCCORMACK

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • WILFORD LYON

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • ANDY KING

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • ALAN WORLEY

    IMMEDIATE PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1a · Travel for companions
  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

SCHDEULE J, PART I, LINE 1A:
SOCIAL CLUB DUES WERE PROVIDED TO William G. McGarrity, PRESIDENT & CEO. THE SOCIAL CLUB DUES ARE INCLUDED IN TAXABLE COMPENSATION.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
26 January 2026
IRS schema version
2024v5.2
Source object
202620269349301107

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.