Totals
- Total revenue
- $6,639,998
- Total expenses
- $5,661,907
- Contributions and grants received
- $6,595,026
- Grants paid
- $0
- Program service revenue
- $35,330
- Investment income
- $1,654
- Other revenue
- $7,988
- Total assets, end of year
- $2,846,997
- Total liabilities, end of year
- $2,345,237
- Net assets or fund balances, end of year
- $501,760
- Program services expenses (Part IX)
- $4,457,521
- Management and general expenses
- $891,207
- Fundraising expenses
- $313,179
- Program service expenses (Part III)
- $4,457,521
Program services were 78.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$5,345,026
-
1f · All other contributions, gifts and grants
$1,250,000
-
2a · Program service revenue: SPONSORSHIP EXCHANGES
total $35,330 · related or exempt $35,330
-
3 · Investment income
total $1,654 · excluded $1,654
-
11a · Other revenue: OTHER INCOME
total $7,988 · excluded $7,988
-
11e · Other revenue, total
$7,988
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $482,076 · program services $128,422 · management and general $273,637 · fundraising $80,017
-
7 · Other salaries and wages
total $555,582 · program services $292,332 · management and general $104,960 · fundraising $158,290
-
8 · Pension plan contributions
total $22,456 · program services $10,306 · management and general $1,775 · fundraising $10,375
-
9 · Other employee benefits
total $71,269 · program services $29,244 · management and general $25,400 · fundraising $16,625
-
10 · Payroll taxes
total $83,394 · program services $34,220 · management and general $29,721 · fundraising $19,453
-
11c · Fees: accounting
total $30,000 · management and general $30,000
-
11d · Fees: lobbying
total $53,273 · management and general $53,273
-
11g · Fees: other
total $97,011 · management and general $97,011
-
12 · Advertising and promotion
total $270,221 · program services $270,221
-
13 · Office expenses
total $162,469 · management and general $162,469
-
16 · Occupancy
total $101,126 · program services $30,338 · management and general $70,788
-
17 · Travel
total $12,822 · management and general $12,822
-
20 · Interest
total $20,576 · management and general $20,576
-
23 · Insurance
total $66,667 · program services $57,892 · management and general $8,775
-
24a · Other expenses: EVENT PRODUCER FEES
total $1,263,346 · program services $1,263,346
-
24b · Other expenses: TALENT FEES
total $621,500 · program services $621,500
-
24c · Other expenses: OTHER EVENT COSTS
total $533,503 · program services $533,503
-
24d · Other expenses: HOLIDAY EVENT
total $480,334 · program services $480,334
-
24e · All other expenses
total $734,282 · program services $705,863 · fundraising $28,419
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $284,415 · end of year $196,187
-
4 · Accounts receivable
beginning of year $216,500 · end of year $2,198,933
-
9 · Prepaid expenses and deferred charges
beginning of year $65,965 · end of year $29,208
-
15 · Other assets
beginning of year $484,378 · end of year $422,669
-
17 · Accounts payable and accrued expenses
beginning of year $528,821 · end of year $630,265
-
19 · Deferred revenue
end of year $775,000
-
24 · Unsecured notes and loans payable
beginning of year $500,000 · end of year $500,000
-
25 · Other liabilities
beginning of year $498,768 · end of year $439,972
-
27 · Net assets without donor restrictions
beginning of year -$831,331 · end of year $306,760
-
28 · Net assets with donor restrictions
beginning of year $355,000 · end of year $195,000
Mission and programs · 2024
Mission
WELCOME AMERICA, INC., A 501C3, NON-PROFIT ORGANIZATION IN PUBLIC-PRIVATE PARTNERSHIP WITH THE CITY OF PHILADELPHIA. WELCOME AMERICA, INC.'S MISSION IS TO PROMOTE AMERICAN HISTORY, EDUCATION AND PHILADELPHIA. WELCOME AMERICA, INC. SEEKS TO ENHANCE THE RESIDENT AND VISITOR EXPERIENCE THROUGH CITYWIDE EVENTS THAT PROVIDE AN ECONOMIC BOOST TO THE LOCAL ECONOMY. MOVING FORWARD, WELCOME AMERICA, INC. MAY PRODUCE AND ASSIST IN THE GROWTH OF SELECT CITY EVENTS YEAR-ROUND THAT CAN INCREASE AWARENESS OF PHILADELPHIA AS AN EVENT DESTINATION AND EXECUTE THE ORGANIZATIONAL MISSION.
-
THE LARGEST PROGRAM OF WELCOME AMERICA, INC. IS THE WAWA WELCOME AMERICA FESTIVAL. THE FESTIVAL NORMALLY ATTRACTS HUNDREDS OF THOUSANDS TO FREE EVENTS ACROSS THE CITY AND REACHES MILLIONS THROUGH EVENTS THAT ARE BROADCAST AND LIVE STREAMED. IN 2021, WELCOME AMERICA, INC. EXPANDED THE FESTIVAL TO INCLUDE JUNETEENTH, RESULTING IN A 16-DAY FESTIVAL FILLED WITH DIVERSE AND INCLUSIVE PROGRAMMING. ALL EVENTS ARE FREE TO THE PUBLIC. SERVING AS THE CITY'S OFFICIAL JULY 4TH CELEBRATION AND ONE OF THE LARGEST IN THE COUNTRY, THE FESTIVAL GARNERS MILLIONS OF IMPRESSIONS AND ENGAGEMENTS ACROSS ALL MEDIA PLATFORMS:PRESS - WAWA WELCOME AMERICA 2024 SECURED OVER 8 BILLION GLOBAL MEDIA IMPRESSIONS.SOCIAL MEDIA - USED ALL SOCIAL PLATFORMS TO INFORM AND ENGAGE WITH FOLLOWERS. SOCIAL CHANNELS ALSO SERVED AS CUSTOMER SERVICE OUTLETS FOR THE FESTIVAL. WAWA WELCOME AMERICA 2024 ACCUMULATED OVER 2 MILLION IMPRESSIONS.WEBSITE - SERVED AS THE MAIN INFORMATION HUB OF THE FESTIVAL AND HAD OVER 500,000 PAGE VIEWS.EMAIL - ENGAGED WITH FANS OF THE FESTIVAL, DELIVERING AN ABOVE INDUSTRY AVERAGE OPEN RATE OF 34%.
Expenses $4,457,521 · Revenue $35,330
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
MICHAEL DELBENE
PRESIDENT & CEO
- Total calculated
- $320,066
- From this org
- $320,066
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $270,066
- Bonus
- $50,000
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $320,066
-
HON JUDGE DAN ANDERS
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
MR MICHAEL BARNES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MS LORI BRUCE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MR OBRA S KERNODLE IV
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MS JENNIFER RODRIGUEZ
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
MS JENNIFER NAGLE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MR RIC HARRIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
HON CHERELLE PARKER
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
MS JAZELLE JONES
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
MS SHERRI LEE STEVENS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MR MARK SQUILLA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MS LORI JONES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
NICOLE ALLEN WHITE
COO
- Total calculated
- $162,010
- From this org
- $154,260
- From related orgs
- $0
- Other
- $7,750
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $154,260
- Bonus
- $0
- Other
- $0
- Deferred
- $7,750
- Nontaxable benefits
- $0
- Filer's total
- $162,010
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 12 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202513179349301621
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