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Nonprofiteer
← SERVING THE AMERICAN RINKS

Form 990 for tax year 2024

Filed by SERVING THE AMERICAN RINKS.

Totals

Total revenue
$1,039,671
Total expenses
$1,081,055
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$834,003
Investment income
$55,399
Other revenue
$150,269
Total assets, end of year
$1,272,559
Total liabilities, end of year
$66,311
Net assets or fund balances, end of year
$1,206,248
Program services expenses (Part IX)
$881,828
Management and general expenses
$199,227
Fundraising expenses
$0
Program service expenses (Part III)
$881,828

Program services were 81.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: CONFERENCE & EXPO

    total $428,853 · related or exempt $428,853

  • 2b · Program service revenue: MEMBERSHIP REVENUE

    total $234,710 · related or exempt $234,710

  • 2c · Program service revenue: SEMINAR REGISTRATIONS

    total $166,794 · related or exempt $166,794

  • 2d · Program service revenue: OTHER REVENUE

    total $3,646 · related or exempt $3,646

  • 3 · Investment income

    total $55,399 · excluded $55,399

  • 5 · Royalties

    total $150,269 · related or exempt $150,269

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $153,831 · program services $110,759 · management and general $43,072

  • 7 · Other salaries and wages

    total $110,599 · program services $79,631 · management and general $30,968

  • 8 · Pension plan contributions

    total $4,298 · program services $3,094 · management and general $1,204

  • 9 · Other employee benefits

    total $14,400 · program services $10,368 · management and general $4,032

  • 10 · Payroll taxes

    total $19,205 · program services $13,723 · management and general $5,482

  • 11b · Fees: legal

    total $9,373 · management and general $9,373

  • 11c · Fees: accounting

    total $12,584 · management and general $12,584

  • 11g · Fees: other

    total $123,433 · program services $90,830 · management and general $32,603

  • 12 · Advertising and promotion

    total $150 · program services $150

  • 13 · Office expenses

    total $236,673 · program services $231,986 · management and general $4,687

  • 16 · Occupancy

    total $5,184 · management and general $5,184

  • 17 · Travel

    total $120,885 · program services $94,223 · management and general $26,662

  • 19 · Conferences, conventions and meetings

    total $224,996 · program services $215,201 · management and general $9,795

  • 23 · Insurance

    total $9,644 · management and general $9,644

  • 24a · Other expenses: EQUIPMENT

    total $16,509 · program services $14,843 · management and general $1,666

  • 24b · Other expenses: TROPHIES & AWARDS

    total $11,658 · program services $11,658

  • 24c · Other expenses: UNIFORMS

    total $6,484 · program services $5,197 · management and general $1,287

  • 24d · Other expenses: MISCELLANEOUS

    total $1,149 · program services $165 · management and general $984

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $41,000

  • 2 · Savings and temporary cash investments

    beginning of year $1,032,735 · end of year $1,244,076

  • 4 · Accounts receivable

    beginning of year $9,945 · end of year $14,233

  • 9 · Prepaid expenses and deferred charges

    beginning of year $17,452 · end of year $14,250

  • 10a · Land, buildings and equipment: cost or other basis

    $42,888

  • 10b · Land, buildings and equipment: accumulated depreciation

    $42,888

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $38,549 · end of year $53,562

  • 25 · Other liabilities

    beginning of year $17,172 · end of year $12,749

  • 27 · Net assets without donor restrictions

    beginning of year $1,045,411 · end of year $1,206,248

Mission and programs · 2024

Mission

TO ADVANCE THE ICE RINK INDUSTRY THROUGH MEMBERSHIP, WORLD-CLASS EDUCATION, TRAINING, RESOURCES AND EVENTS.

Activities or mission (Part I)

SERVING THE AMERICAN RINKS PROVIDES EDUCATION AND RESOURCES TO HELP INCREASE OPERATIONAL EFFICIENCIES, SAFETY PROCEDURES AND THE SUSTAINABILITY OF ICE FACILITIES IN THE UNITED STATES.

  • MEMBERSHIP - PROVIDED BENEFITS, INCLUDING EDUCATION AND TRAINING DISCOUNTS, PUBLICATIONS, EVENTS AND RESOURCES TO 445 FACILITY MEMBERS; 274 INDIVIDUAL MEMBERS; 113 VENDOR MEMBERS.

    Expenses $264,123 · Revenue $388,625

  • SEMINARS/TRAINING - PROVIDED INDUSTRY SPECIFIC EDUCATION AND TRAINING TO APPROXIMATELY 239 ICE RINK PROFESSIONALS THROUGH IN-PERSON COURSES.

    Expenses $210,254 · Revenue $166,794

  • NORTH AMERICAN RINK CONFERENCE & EXPO (NARCE) - PROVIDES INDUSTRY SPECIFIC EDUCATION AND TRAINING TO ICE RINK PROFESSIONALS AS WELL AS A TRADE SHOW.

    Expenses $407,451 · Revenue $428,853

As filed on the 2024 return.

Listed in Part VII

  • Keith Smith

    DIRECTOR - SINCE 8/1/24

    Total calculated
    $0
    Hours/week
    1
  • Jesse Parker

    DIRECTOR - SINCE 8/1/24

    Total calculated
    $0
    Hours/week
    1
  • Larry Reid

    DIRECTOR THRU OCT 2023

    Total calculated
    $0
    Hours/week
    1
  • Mike Mulhall

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Rory Mushlin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Rockne Brubaker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jenn Schaffener

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Isabella Cannuscio

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Greg Anzelc

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Eric Guzdek

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Eric Edhlund

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Donna Kaufman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Don Brausen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Cory Portner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bruce Urban

    DIRECTOR - THRU 7/24

    Total calculated
    $0
    Hours/week
    1
  • Barbara Bogner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Alex Chang

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Alec Hines

    DIRECTOR - THRU 7/24

    Total calculated
    $0
    Hours/week
    1
  • Alan Wolf

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Elise Preston

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Pat Ferrill

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Jon Jepson

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Tc Lewis

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Jeff Theiler

    CHIEF OPERATING OFFICER

    Total calculated
    $153,831
    From this org
    $134,373
    From related orgs
    $0
    Other
    $19,458
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $134,373
    Bonus
    $0
    Other
    $0
    Deferred
    $5,058
    Nontaxable benefits
    $14,400
    Filer's total
    $153,831
  • John Monteleone

    DIR OF EDUCATION

    Total calculated
    $122,008
    From this org
    $103,310
    From related orgs
    $0
    Other
    $18,698
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202513219349323956

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