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Nonprofiteer
← THE NORTH CAROLINA AQUARIUM SOCIETY

Form 990 for tax year 2025

Filed by THE NORTH CAROLINA AQUARIUM SOCIETY.

Totals

Total revenue
$21,509,307
Total expenses
$8,166,994
Contributions and grants received
$14,474,738
Grants paid
$2,348,025
Program service revenue
$537,179
Investment income
$1,273,461
Other revenue
$5,223,929
Total assets, end of year
$57,673,309
Total liabilities, end of year
$2,034,786
Net assets or fund balances, end of year
$55,638,523
Program services expenses (Part IX)
$5,980,196
Management and general expenses
$1,422,995
Fundraising expenses
$763,803
Program service expenses (Part III)
$5,980,196

Program services were 73.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $1,659,438

  • 1e · Government grants (contributions)

    $3,243,007

  • 1f · All other contributions, gifts and grants

    $9,572,293

  • 1g · Noncash contributions included above

    $11,974

  • 2a · Program service revenue: Photo service revenue

    total $275,498 · related or exempt $275,498

  • 2b · Program service revenue: Membership service fees

    total $138,823 · related or exempt $138,823

  • 2c · Program service revenue: Hurricane simulator

    total $45,440 · related or exempt $45,440

  • 2d · Program service revenue: Food service revenue

    total $44,400 · related or exempt $44,400

  • 2e · Program service revenue: Pennymen souvenirs

    total $31,993 · related or exempt $31,993

  • 2f · All other program service revenue

    total $1,025 · related or exempt $1,025

  • 3 · Investment income

    total $861,822 · excluded $861,822

  • 7a · Gross sales of assets other than inventory

    securities $3,553,035

  • 7b · Less cost or other basis and sales expenses

    securities $3,141,396

  • 7c · Gain or loss

    securities $411,639

  • 7d · Net gain or loss

    total $411,639 · excluded $411,639

  • 10a · Gross sales of inventory

    $8,757,124

  • 10b · Cost of goods sold

    $3,599,597

  • 10c · Net income from sales of inventory

    total $5,157,527 · related or exempt $4,832,593 · unrelated business $324,934

  • 11a · Other revenue: Other revenue

    total $66,402 · related or exempt $66,402

  • 11e · Other revenue, total

    $66,402

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $2,348,025 · program services $2,348,025

  • 5 · Compensation of officers, directors and key employees

    total $468,277 · program services $298,360 · management and general $114,161 · fundraising $55,756

  • 7 · Other salaries and wages

    total $2,052,188 · program services $1,307,539 · management and general $500,300 · fundraising $244,349

  • 8 · Pension plan contributions

    total $220,763 · program services $126,837 · management and general $63,203 · fundraising $30,723

  • 9 · Other employee benefits

    total $310,309 · program services $193,319 · management and general $77,844 · fundraising $39,146

  • 10 · Payroll taxes

    total $210,390 · program services $136,297 · management and general $49,345 · fundraising $24,748

  • 11b · Fees: legal

    total $11,831 · program services $5,979 · management and general $5,852

  • 11c · Fees: accounting

    total $51,595 · management and general $51,595

  • 11d · Fees: lobbying

    total $60,000 · program services $60,000

  • 11e · Fees: professional fundraising services

    total $102,086 · fundraising $102,086

  • 11f · Fees: investment management

    total $94,293 · management and general $94,293

  • 11g · Fees: other

    total $135,365 · program services $32,563 · management and general $27,825 · fundraising $74,977

  • 12 · Advertising and promotion

    total $79,659 · program services $47,306 · management and general $2,660 · fundraising $29,693

  • 13 · Office expenses

    total $118,086 · program services $101,883 · management and general $6,105 · fundraising $10,098

  • 14 · Information technology

    total $366,634 · program services $162,040 · management and general $177,911 · fundraising $26,683

  • 16 · Occupancy

    total $191,978 · program services $58,332 · management and general $122,475 · fundraising $11,171

  • 17 · Travel

    total $68,062 · program services $35,706 · management and general $15,470 · fundraising $16,886

  • 19 · Conferences, conventions and meetings

    total $21,788 · program services $9,516 · management and general $8,896 · fundraising $3,376

  • 20 · Interest

    total $88,535 · program services $88,535

  • 22 · Depreciation, depletion and amortization

    total $707,176 · program services $704,171 · management and general $3,005

  • 23 · Insurance

    total $83,479 · program services $19,977 · management and general $63,502

  • 24a · Other expenses: Income tax

    total $21,662 · program services $21,662

  • 24b · Other expenses: Bank & credit card serv

    total $169,142 · program services $163,921 · management and general $1,313 · fundraising $3,908

  • 24c · Other expenses: Board engagement & even

    total $97,584 · program services $11,243 · management and general $30,715 · fundraising $55,626

  • 24d · Other expenses: Loss on damaged invento

    total $29,294 · program services $29,294

  • 24e · All other expenses

    total $58,793 · program services $17,691 · management and general $6,525 · fundraising $34,577

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,778,878 · end of year $6,079,745

  • 2 · Savings and temporary cash investments

    beginning of year $7,433,919 · end of year $12,511,414

  • 3 · Pledges and grants receivable

    beginning of year $4,529,203 · end of year $9,137,860

  • 4 · Accounts receivable

    beginning of year $390,961 · end of year $133,114

  • 8 · Inventories for sale or use

    beginning of year $1,089,398 · end of year $678,120

  • 9 · Prepaid expenses and deferred charges

    beginning of year $198,373 · end of year $362,164

  • 10a · Land, buildings and equipment: cost or other basis

    $26,883,580

  • 10b · Land, buildings and equipment: accumulated depreciation

    $13,765,655

  • 10c · Land, buildings and equipment, net

    beginning of year $13,798,799 · end of year $13,117,925

  • 11 · Investments: publicly traded securities

    beginning of year $14,789,825 · end of year $14,756,986

  • 12 · Investments: other securities

    beginning of year $4,118,745 · end of year $0

  • 15 · Other assets

    beginning of year $49,666 · end of year $895,981

  • 17 · Accounts payable and accrued expenses

    beginning of year $693,013 · end of year $641,215

  • 19 · Deferred revenue

    beginning of year $84,970 · end of year $74,189

  • 20 · Tax-exempt bond liabilities

    beginning of year $3,727,236 · end of year $0

  • 25 · Other liabilities

    beginning of year $3,403,171 · end of year $1,319,382

  • 27 · Net assets without donor restrictions

    beginning of year $32,230,025 · end of year $38,438,745

  • 28 · Net assets with donor restrictions

    beginning of year $9,039,352 · end of year $17,199,778

Mission and programs · 2025

Mission

The purpose of the Society is to develop, encourage, and promote public awareness of, interest in, and support for the NC Aquariums and to serve as an philanthropic society for the continued maintenance, support, and promotion of the educational, conservation, and research purposes of the NC Aquariums. The Society is supported primarily through gift shop sales, memberships, grants, and contributions.

Activities or mission (Part I)

Inspiring appreciation and conservation of our aquatic environments

  • Aquariums & Pier Support: The Society provides support for various projects at the 3 NC Aquariums and 1 Pier such as new exhibits, educational programs, conservation and sustainability efforts, etc. Employees of the Society allocate significant portions of their time to direct and indirect Aquariums and Pier support.

    Expenses $3,257,008 · Grants $2,348,025 · Revenue $464,758

  • Gift Shops: The Society owns and operates 4 gift shops that provide visitors with merchandise such as apparel, souvenirs, books, field and identification guides, games, puzzles, and plush animals that reinforce the NC Aquariums mission.

    Expenses $2,368,499 · Revenue $4,832,593

  • Membership Development: The Society manages memberships for the NC Aquariums and Pier, with categories for individuals, couples, families, and businesses. Members receive free admission, gift shop and program discounts, and other benefits.

    Expenses $354,689 · Revenue $138,823

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Jordy Whichard

    Chair-Elect

    Total calculated
    $0
    Hours/week
    2
  • MS Brick Brown III

    Chair

    Total calculated
    $0
    Hours/week
    2
  • Dana O'Donovan

    Treasurer

    Total calculated
    $0
    Hours/week
    2
  • Deborah Albert

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Harry Archer

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Bill Belk

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Bill Berry

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Myra Best

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Joye Blount

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Jay Briley

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Judson Pope

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Steve Coggins

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Virginia Cuthrell

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Carolyn Green

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Thomas B Hackney

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Allan Harvin

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Olivia Holding

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Tess Judge

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Art Keeny

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Joyce Sullivan

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Pamela Cashwell NC DNCR

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Bob Mattocks

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Suzanne Pecheles

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Adrienne Moore

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Greg Nichols

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Ronnie Sloan

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Caroline Perry

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Wes Seegars

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Charles Pierce

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Edythe Poyner

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Chuck Revelle

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Bruce Roberts

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Christy Hancock

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Jake McClease

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Eileen Goldgeier

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Johnny Tillett

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Drew Covert

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Latia Banks

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Patrick Boykin

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Hope Williams

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • G Dale McGee

    Board Member

    Total calculated
    $0
    Hours/week
    0.5
  • Marvin L Barnes

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Frank L Block

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Alice Bost

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Charles Evans

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Charlton Burns

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Alex MacFadyen Jr

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Besty Oakley

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Connie Parker

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Walter Phillips

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Buck Suiter

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Bill Taft

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • George W Taylor

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • David Womack

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Jane Smith Patterson

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Rick Willetts

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Mary K Lawrence

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Susan Moffat-Thomas

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Mary C Watzin

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Jon Segal

    Board Member Emeriti

    Total calculated
    $0
    Hours/week
    0.5
  • Elizabeth Baird

    President / Chief Executive Officer

    Total calculated
    $226,247
    From this org
    $198,055
    From related orgs
    $0
    Other
    $28,192
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $198,055
    Bonus
    $0
    Other
    $0
    Deferred
    $25,420
    Nontaxable benefits
    $2,772
    Filer's total
    $226,247
  • Emily Bruce

    Chief Philanthropy Officer

    Total calculated
    $118,326
    From this org
    $117,706
    From related orgs
    $0
    Other
    $620
    Hours/week
    40
  • Shana Barclay

    Former Chief Finance Officer

    Total calculated
    $152,706
    From this org
    $152,516
    From related orgs
    $0
    Other
    $190
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $152,516
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $190
    Filer's total
    $152,706

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2025
IRS schema version
2025v4.2
Source object
202602169349301910

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