Skip to content
Nonprofiteer
← HEARTLAND FAMILY SERVICE

Form 990 for tax year 2024

Filed by HEARTLAND FAMILY SERVICE.

Totals

Total revenue
$40,240,192
Total expenses
$34,930,382
Contributions and grants received
$30,365,493
Grants paid
$2,218,450
Program service revenue
$8,546,341
Investment income
$1,110,161
Other revenue
$218,197
Total assets, end of year
$49,732,070
Total liabilities, end of year
$5,798,548
Net assets or fund balances, end of year
$43,933,522
Program services expenses (Part IX)
$29,156,214
Management and general expenses
$5,210,388
Fundraising expenses
$563,780
Program service expenses (Part III)
$29,156,214

Program services were 83.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $286,002

  • 1c · Fundraising events

    $349,523

  • 1e · Government grants (contributions)

    $18,671,228

  • 1f · All other contributions, gifts and grants

    $11,058,740

  • 1g · Noncash contributions included above

    $4,697,651

  • 2a · Program service revenue: COUNSELING AND PREVENTION

    total $8,361,044 · related or exempt $8,361,044

  • 2b · Program service revenue: HOUSING AND FINANCIAL STABILITY

    total $185,297 · related or exempt $185,297

  • 3 · Investment income

    total $502,503 · excluded $502,503

  • 6a · Gross rents

    real property $64,853

  • 6b · Less rental expenses

    real property $57,333

  • 6c · Rental income or loss

    real property $7,520

  • 6d · Net rental income or loss

    total $7,520 · excluded $7,520

  • 7a · Gross sales of assets other than inventory

    securities $1,725,272

  • 7b · Less cost or other basis and sales expenses

    securities $1,093,066 · other assets $24,548

  • 7c · Gain or loss

    securities $632,206 · other assets -$24,548

  • 7d · Net gain or loss

    total $607,658 · excluded $607,658

  • 8a · Fundraising events: gross income

    $28,892

  • 8a · Fundraising events: contributions included on line 1c

    $349,523

  • 8b · Fundraising events: direct expenses

    $80,773

  • 8c · Net income from fundraising events

    total -$51,881 · excluded -$51,881

  • 11a · Other revenue: MISCELLANEOUS REVENUE

    total $262,558 · related or exempt $262,558

  • 11e · Other revenue, total

    $262,558

Functional expenses

Part IX, the statement of functional expenses.

  • 2 · Grants to domestic individuals

    total $2,218,450 · program services $2,218,450

  • 5 · Compensation of officers, directors and key employees

    total $454,474 · management and general $393,441 · fundraising $61,033

  • 7 · Other salaries and wages

    total $19,498,127 · program services $16,597,395 · management and general $2,703,043 · fundraising $197,689

  • 8 · Pension plan contributions

    total $674,152 · program services $494,293 · management and general $159,270 · fundraising $20,589

  • 9 · Other employee benefits

    total $2,605,633 · program services $1,952,938 · management and general $557,061 · fundraising $95,634

  • 10 · Payroll taxes

    total $1,949,376 · program services $1,720,369 · management and general $192,689 · fundraising $36,318

  • 11b · Fees: legal

    total $80,597 · program services $66,392 · management and general $14,195 · fundraising $10

  • 11c · Fees: accounting

    total $127,195 · program services $83,060 · management and general $41,516 · fundraising $2,619

  • 11f · Fees: investment management

    total $37,638 · management and general $37,638

  • 11g · Fees: other

    total $1,122,191 · program services $745,423 · management and general $363,871 · fundraising $12,897

  • 12 · Advertising and promotion

    total $235,723 · program services $83,171 · management and general $131,124 · fundraising $21,428

  • 13 · Office expenses

    total $992,854 · program services $873,205 · management and general $102,899 · fundraising $16,750

  • 16 · Occupancy

    total $1,882,604 · program services $1,685,128 · management and general $172,739 · fundraising $24,737

  • 17 · Travel

    total $450,503 · program services $392,883 · management and general $52,091 · fundraising $5,529

  • 19 · Conferences, conventions and meetings

    total $73,855 · program services $71,497 · management and general $2,358

  • 20 · Interest

    total $132,209 · program services $132,209

  • 22 · Depreciation, depletion and amortization

    total $896,314 · program services $761,127 · management and general $111,164 · fundraising $24,023

  • 24a · Other expenses: UNCOLLECTIBLE ACCOUNTS

    total $870,593 · program services $870,593 · management and general $0 · fundraising $0

  • 24b · Other expenses: EQUIPMENT REPAIRS AND M

    total $409,306 · program services $330,914 · management and general $56,310 · fundraising $22,082

  • 24c · Other expenses: MISCELLANEOUS

    total $120,157 · program services $19,093 · management and general $85,127 · fundraising $15,937

  • 24d · Other expenses: ORGANIZATION DUES

    total $98,431 · program services $58,074 · management and general $33,852 · fundraising $6,505

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,746,329 · end of year $4,792,842

  • 2 · Savings and temporary cash investments

    beginning of year $3,687,373 · end of year $3,372,366

  • 3 · Pledges and grants receivable

    beginning of year $750,000 · end of year $4,549,062

  • 4 · Accounts receivable

    beginning of year $6,946,372 · end of year $6,186,689

  • 7 · Other notes and loans receivable

    beginning of year $2,022,256 · end of year $2,089,390

  • 9 · Prepaid expenses and deferred charges

    beginning of year $175,361 · end of year $142,609

  • 10a · Land, buildings and equipment: cost or other basis

    $31,213,024

  • 10b · Land, buildings and equipment: accumulated depreciation

    $16,092,145

  • 10c · Land, buildings and equipment, net

    beginning of year $14,787,492 · end of year $15,120,879

  • 11 · Investments: publicly traded securities

    beginning of year $6,297,614 · end of year $6,598,395

  • 12 · Investments: other securities

    beginning of year $1,389,324 · end of year $1,456,266

  • 13 · Investments: program-related

    beginning of year $5,279,631 · end of year $5,279,590

  • 15 · Other assets

    beginning of year $253,301 · end of year $143,982

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,643,707 · end of year $1,279,496

  • 21 · Escrow or custodial account liability

    beginning of year $54,681 · end of year $68,738

  • 23 · Secured mortgages and notes payable

    beginning of year $3,600,333 · end of year $3,026,284

  • 25 · Other liabilities

    beginning of year $415,130 · end of year $1,424,030

  • 27 · Net assets without donor restrictions

    beginning of year $26,527,459 · end of year $25,481,191

  • 28 · Net assets with donor restrictions

    beginning of year $12,093,743 · end of year $18,452,331

Mission and programs · 2024

Mission

TO STRENGTHEN INDIVIDUALS AND FAMILIES IN OUR COMMUNITY THROUGH EDUCATION, COUNSELING AND SUPPORT SERVICES.

  • COUNSELING & PREVENTION: PROGRAMS IN THIS AREA SHARE A CENTRAL FOCUS ON THERAPEUTIC SERVICES IN ORDER TO TREAT CURRENT MENTAL HEALTH AND SUBSTANCE USE ISSUES, MANAGE CHRONIC ILLNESSES, AND INTERVENE EARLIER TO LIMIT OCCURRENCES THROUGH MENTAL HEALTH COUNSELING, EDUCATION, AND PREVENTION SERVICES. PROGRAMS WITHIN COUNSELING & PREVENTION INCLUDE: ALL COUNSELING AND PREVENTION PROGRAMS, COUNSELING (NE), FAMILY WORKS (NE), IA SUBSTANCE ABUSE AND GAMBLING PREVENTION, COUNSELING (IA), PREVENTION IOWA - DRUG FREE COMMUNITIES (DFC), INTEGRATED HEALTH HOME, SARPY JUVENILE JUSTICE CENTER, ACT - ASSERTIVE COMMUNITY TREATMENT (IA), HEARTLAND BRIDGES, MENTAL HEALTH CRISIS RESPONSE TEAM (IA), FAMILY WORKS (IA), THERAPEUTIC SCHOOL, ASAP SARPY CRISIS RESPONSE, DOUGLAS COUNTY YOUTH CENTER, PREVENTION - TFN/MOTAC, CHILDRENS CENTER, INTENSIVE PSYCH REHAB (IPR), HEARTLAND ONE OAK, NE PSYCH SERVICES, IA PSYCH SERVICES, CRISIS STABILIZATION CENTER, IA CCBHC, AND NE BBBHC. MORE INFORMATION ABOUT THESE PROGRAMS CAN BE FOUND AT HTTPS://WWW.HEARTLANDFAMILYSERVICE.ORG/COUNSELING-PREVENTION/. THERE WERE 4,367 INDIVIDUALS SERVED THROUGHOUT THESE PROGRAMS; 92 HOUSEHOLDS SERVED; 11,911 HOURS OF COUNSELING PROVIDED; AND 13,105 STUDENT DAYS OF INSTRUCTION FOR LICENSED SCHOOL IN 2024.

    Expenses $19,625,266 · Grants $116,596 · Revenue $8,361,044

  • HOUSING, SAFETY & COMMUNITY WELLBEING: THE GOAL OF PROGRAMS IN THIS AREA IS TO PROVIDE IMMEDIATE, AS WELL AS LONG-TERM ASSISTANCE TO MEMBERS OF OUR COMMUNITY EXPERIENCING ISSUES OF DOMESTIC VIOLENCE, SEXUAL ASSAULT, HOMELESSNESS, AND FINANCIAL CRISIS. PROGRAMS WITHIN HOUSING, SAFETY & COMMUNITY WELLBEING INCLUDE: GENERATIONS CENTER, IN HOME OMAHA FAMILY SUPPORT, HEARTLAND HOUSING CONNECTIONS RRH, HOMELESS PREVENTION, HEARTLAND HOUSING OPPORTUNITIES RRH, DOMESTIC VIOLENCE / SEXUAL ASSAULT SERVICES, VAWA (DOMESTIC VIOLENCE / SEXUAL ASSAULT SERVICES), NE VOCA (DOMESTIC VIOLENCE / SEXUAL ASSAULT SERVICES), SASP (DOMESTIC VIOLENCE / SEXUAL ASSAULT SERVICES), PCHL RRH, HEARTLAND HOUSING SOLUTIONS PSH, HEARTLAND HOMES PSH, HOMELESS SUPPORTIVE SERVICES, HEARTLAND HOUSING SANCTUARY, ENCOMPASS HOUSING, AND HOMELESS DIVERSION. MORE INFORMATION ABOUT THESE PROGRAMS CAN BE FOUND AT HTTPS://WWW.HEARTLANDFAMILYSERVICE.ORG/CHILD-AND-FAMILY/. WITHIN THESE PROGRAMS THERE WERE 2,041 DAYS OF CARE, 209 HOUSEHOLDS SERVED, AND 1,277 INDIVIDUALS SERVED THROUGHOUT THESE PROGRAMS IN 2024.

    Expenses $9,530,948 · Grants $2,101,854 · Revenue $447,855

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Marcos Hernandez

    CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Becky Jackson

    SECRETARY

    Total calculated
    $0
    Hours/week
    2
  • Travis Fry

    TREASURER

    Total calculated
    $0
    Hours/week
    2
  • Philana Blakely

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Frank Bailey

    DIRECTOR (THRU JUNE 2024)

    Total calculated
    $0
    Hours/week
    1
  • Scott Binder

    DIRECTOR (THRU JUNE 2024)

    Total calculated
    $0
    Hours/week
    1
  • David Warren

    DIRECTOR (THRU JUNE 2024)

    Total calculated
    $0
    Hours/week
    1
  • Nancy Williams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kerri Culver

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Andrea Hargus

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Alan Thelen

    DIRECTOR (THRU JANUARY 2024)

    Total calculated
    $0
    Hours/week
    1
  • Amy Olson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lauren Weivoda

    DIRECTOR (THRU JUNE 2024)

    Total calculated
    $0
    Hours/week
    1
  • Jacque Merritt

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mary Ellison

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Brenda Langenberg

    DIRECTOR (THRU JUNE 2024)

    Total calculated
    $0
    Hours/week
    1
  • Patty Keairnes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Connie Kinnear

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Susanne Miller

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Matt Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Angela Avis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Leanne Ziettlow

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Julie Strohfus

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jonathan Jameson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Greg Rothermel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Heather Siebken

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Amanda Wiliiams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bobby Brumfield

    DIRECTOR (THRU NOVEMBER 2024)

    Total calculated
    $0
    Hours/week
    1
  • Cathy Pettid

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • John Jeanetta

    PRESIDENT/CEO

    Total calculated
    $305,168
    From this org
    $274,747
    From related orgs
    $0
    Other
    $30,421
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $274,747
    Bonus
    $0
    Other
    $0
    Deferred
    $19,232
    Nontaxable benefits
    $11,189
    Filer's total
    $305,168
  • Pauli Bishop

    CHIEF FINANCIAL OFFICER

    Total calculated
    $149,305
    From this org
    $139,077
    From related orgs
    $0
    Other
    $10,228
    Hours/week
    40
  • Mary O'Neill

    CHIEF OPERATING OFFICER

    Total calculated
    $176,802
    From this org
    $155,274
    From related orgs
    $0
    Other
    $21,528
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $155,274
    Bonus
    $0
    Other
    $0
    Deferred
    $10,869
    Nontaxable benefits
    $10,659
    Filer's total
    $176,802
  • Dianna Prokupek

    NURSE PRACTIONER

    Total calculated
    $171,727
    From this org
    $151,631
    From related orgs
    $0
    Other
    $20,096
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $151,631
    Bonus
    $0
    Other
    $0
    Deferred
    $10,614
    Nontaxable benefits
    $9,482
    Filer's total
    $171,727
  • Jenny Stewart

    PROGRAM DIRECTOR

    Total calculated
    $142,401
    From this org
    $131,513
    From related orgs
    $0
    Other
    $10,888
    Hours/week
    40
  • Gregory Ryan

    CHIEF STRATEGY OFFICER

    Total calculated
    $168,358
    From this org
    $131,666
    From related orgs
    $0
    Other
    $36,692
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $131,666
    Bonus
    $0
    Other
    $0
    Deferred
    $9,217
    Nontaxable benefits
    $27,475
    Filer's total
    $168,358
  • Gerado Guerrero-Segura

    NURSE PRACTIONER

    Total calculated
    $131,718
    From this org
    $122,210
    From related orgs
    $0
    Other
    $9,508
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • HFS COUNCIL BLUFFS LLC

    LOW-INCOME HOUSING · IA · income -$23,362 · assets $626,924

    Directly controlled by HEARTLAND FAMILY SERVICE

Related partnerships

Part III: related organizations taxable as a partnership, with the filer's share.

  • NFW LLC

    RELATED · PROGRAM HOUSING · NE · 0.01% owned · share of income -$41 · share of assets $469 · general or managing partner

Provenance

Return type
form_990
Tax year
2024
Filed
16 November 2025
IRS schema version
2024v5.2
Source object
202543219349320974

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.