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Nonprofiteer
← WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION

Form 990 for tax year 2024

Filed by WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION.

Totals

Total revenue
$4,492,321
Total expenses
$4,356,897
Contributions and grants received
$112,431
Grants paid
$9,389
Program service revenue
$4,355,197
Investment income
$20,562
Other revenue
$4,131
Total assets, end of year
$2,151,622
Total liabilities, end of year
$275,140
Net assets or fund balances, end of year
$1,876,482
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $112,431

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $1,549,546 · related or exempt $1,549,546

  • 2b · Program service revenue: WEC NEWS SUBSCRIPTIONS

    total $1,462,295 · related or exempt $1,336,417 · unrelated business $125,878

  • 2c · Program service revenue: SAFETY PROGRAM

    total $728,216 · related or exempt $728,216

  • 2d · Program service revenue: SKILLBUILDERS PROGRAM

    total $418,420 · related or exempt $418,420

  • 2e · Program service revenue: DISTRICT & ANNUAL MEET

    total $77,889 · related or exempt $77,889

  • 2f · All other program service revenue

    total $118,831 · related or exempt $118,831

  • 3 · Investment income

    total $20,562 · excluded $20,562

  • 11a · Other revenue: MISC REVENUE

    total $4,131 · related or exempt $4,131

  • 11e · Other revenue, total

    $4,131

Functional expenses

Part IX, the statement of functional expenses.

  • 2 · Grants to domestic individuals

    total $9,389

  • 5 · Compensation of officers, directors and key employees

    total $595,435

  • 7 · Other salaries and wages

    total $677,576

  • 8 · Pension plan contributions

    total $183,525

  • 9 · Other employee benefits

    total $85,344

  • 10 · Payroll taxes

    total $80,227

  • 11b · Fees: legal

    total $19,953

  • 11c · Fees: accounting

    total $19,136

  • 11d · Fees: lobbying

    total $35,993

  • 11g · Fees: other

    total $116,496

  • 12 · Advertising and promotion

    total $13,421

  • 13 · Office expenses

    total $120,452

  • 16 · Occupancy

    total $27,851

  • 17 · Travel

    total $57,630

  • 19 · Conferences, conventions and meetings

    total $76,618

  • 22 · Depreciation, depletion and amortization

    total $34,868

  • 23 · Insurance

    total $22,424

  • 24a · Other expenses: WEC NEWS

    total $990,134

  • 24b · Other expenses: SAFETY PROGRAM EXPENSES

    total $676,412

  • 24c · Other expenses: SKILLEBUILDERS PROGRAM

    total $283,389

  • 24d · Other expenses: YOUTH PROGRAM EXPENSES

    total $78,532

  • 24e · All other expenses

    total $152,092

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $758,286 · end of year $731,508

  • 2 · Savings and temporary cash investments

    beginning of year $304,190 · end of year $445,111

  • 4 · Accounts receivable

    beginning of year $112,541 · end of year $142,624

  • 9 · Prepaid expenses and deferred charges

    beginning of year $72,043 · end of year $53,276

  • 10a · Land, buildings and equipment: cost or other basis

    $712,880

  • 10b · Land, buildings and equipment: accumulated depreciation

    $156,682

  • 10c · Land, buildings and equipment, net

    beginning of year $591,066 · end of year $556,198

  • 11 · Investments: publicly traded securities

    beginning of year $241,857 · end of year $221,689

  • 12 · Investments: other securities

    beginning of year $1,216 · end of year $1,216

  • 17 · Accounts payable and accrued expenses

    beginning of year $204,928 · end of year $152,265

  • 19 · Deferred revenue

    beginning of year $141,046 · end of year $122,875

  • 27 · Net assets without donor restrictions

    beginning of year $1,634,793 · end of year $1,791,165

  • 28 · Net assets with donor restrictions

    beginning of year $100,432 · end of year $85,317

Mission and programs · 2024

Mission

TO PROVIDE INFORMATION AND ASSISTANCE TO ITS MEMBERS TO FURTHER THEIR GOAL OF PROVIDING LOW COST ELECTRIC SERVICE.

  • MEMBERSHIP SERVICES: WECA COLLECTS MEMBERSHIP DUES AND PROVIDES APPROPRIATE SERVICES AND ASSISTANCE TO ITS MEMBERS TO FURNISH ELECTRIC ENERGY AND ENERGY SERVICES AT COST WITHOUT PROFIT. WECA HAS 25 MEMBERS THAT ARE ELIGIBLE TO SERVE ON ITS BOARD OF DIRECTORS.

  • WISCONSIN ENERGY COOPERATIVE NEWS: WECA PRODUCES A MONTHLY MAGAZINE FOR 19 OF ITS MEMBERS WITH APPROXIMATELY 160,000 SUBSCRIBERS. ALL OF WECA MEMBERS ARE ELIGIBLE FOR THIS SERVICE.

  • TRAINING/SAFETY: WECA PROVIDES A JOB TRAINING AND SAFETY PROGRAM THROUGH THEIR PARTNERSHIP WITH DAIRYLAND POWER COOPERATIVE FOR ELECTRIC COOPERATIVE EMPLOYEES. WECA PROVIDES THIS TRAINING FOR 23 OF ITS ELECTRIC DISTRIBUTION CO-OP MEMBERS AND THE HUNDREDS OF FIELD PERSONNEL EMPLOYED BY THE RESPECTIVE CO-OPS.

  • SKILL BUILDER AND YOUTH EDUCATION PROGRAMS: WECA OFFERS MORE THAN 45 EDUCATION PROGRAMS FOR ITS MEMBERS ANNUALLY. PROGRAMMING INCLUDES A MIX OF DIRECTOR, CO-OP EMPLOYEE, AND YOUTH EDUCATION PROGRAMS THAT COVER A NUMBER OF SUBJECTS SUCH AS DIRECTOR ROLES AND RESPONSIBILITIES, FINANCIAL METRICS, INDUSTRY TRENDS, AND CAREER-RELATED CONTENT. WECA ORGANIZES TWO YOUTH LEADERSHIP PROGRAMS ANNUALLY. WECA'S YOUTH PROGRAMS INTRODUCE STUDENTS FROM ACROSS THE STATE TO COOPERATIVE BUSINESS BASICS, DEMONSTRATES THE VALUE OF COOPERATION IN EVERYDAY LIFE, AND ALSO FOCUSES ON THE DEVELOPMENT OF LEADERSHIP SKILLS.

  • WECA'S OTHER PROGRAM SERVICES ARE THE SAFETY FIRST FARM REWIRING, LLC PROGRAM; WECA FINANCE MANAGER; LINE SUPERINTENDENTS; AND MEMBER SERVICES ASSOCIATION PROGRAMS. THESE PROGRAMS FOCUS ON ADDRESSING ELECTRIC SAFETY AND ANIMAL WELFARE CONCERNS AND PROVIDING TRAINING AND INFORMATION TO WECA'S MEMBERS. PARTICIPATION IN THE SAFETY FIRST FARM REWIRING GRANT PROGRAM VARIES. THE MAXIMUM GRANT AMOUNT FOR AN ELIGIBLE APPLICANT IS $10,000.

  • ANNUAL AND DISTRICT MEETINGS: WECA HOSTS AN ANNUAL MEETING AND FOUR DISTRICT FOR ITS MEMBERS. THE ANNUAL MEETING GENERALLY HAS 150 OR MORE PARTICIPANTS AND EACH DISTRICT MEETING HAS APPROXIMATELY 50 PARTICIPANTS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • KAREN NEWBURY

    CHAIRMAN

    Total calculated
    $2,400
    From this org
    $2,400
    From related orgs
    $0
    Other
    $0
    Hours/week
    4

  • DANIEL HILLBERRY

    DIRECTOR/FORMER CHAIRMAN

    Total calculated
    $2,400
    From this org
    $2,400
    From related orgs
    $0
    Other
    $0
    Hours/week
    4

  • BARBARA MILLER

    VICE CHAIRMAN

    Total calculated
    $3,400
    From this org
    $3,400
    From related orgs
    $0
    Other
    $0
    Hours/week
    3

  • STEVE JOHNSON

    SECRETARY/TREASURER

    Total calculated
    $2,800
    From this org
    $2,800
    From related orgs
    $0
    Other
    $0
    Hours/week
    3

  • CRAIG BUROS

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    3

  • MONICA OBRYCKI

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    3

  • CYNTHIA THORMAN

    BOARD DIRECTOR

    Total calculated
    $2,400
    From this org
    $2,400
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • ALLEN JICINSKY

    BOARD DIRECTOR

    Total calculated
    $2,400
    From this org
    $2,400
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • LESLIE DOKKESTUL

    BOARD DIRECTOR

    Total calculated
    $1,600
    From this org
    $1,600
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • ROBERT CORNELL

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • JUSTIN JAHNZ

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • KURT HARRIS

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ALAN WILKIE

    BOARD DIRECTOR

    Total calculated
    $1,600
    From this org
    $1,600
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • KEVIN MEISTAD

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ROB RICHARD

    CURRENT PRESIDENT & CEO

    Total calculated
    $239,546
    From this org
    $188,208
    From related orgs
    $0
    Other
    $51,338
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $188,208
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $51,338
    Filer's total
    $239,546

  • TIMOTHY CLAY

    VICE PRESIDENT OF OPERATIONS

    Total calculated
    $249,905
    From this org
    $175,652
    From related orgs
    $0
    Other
    $74,253
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $172,795
    Bonus
    $2,857
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $74,253
    Filer's total
    $249,905

  • STEPHEN FREESE

    FORMER PRESIDENT & CEO

    Total calculated
    $235,835
    From this org
    $179,380
    From related orgs
    $0
    Other
    $56,455
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $179,380
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $56,455
    Filer's total
    $235,835

  • DANA KELROY

    EDITOR

    Total calculated
    $162,965
    From this org
    $107,232
    From related orgs
    $0
    Other
    $55,733
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $104,375
    Bonus
    $2,857
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $55,733
    Filer's total
    $162,965

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • SAFETY FIRST FARM REWIRING LLC

    FARM REWIRING FINANCIAL ASSISTANCE PROGRAM · WI · income $19 · assets $29,702

    Directly controlled by WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION

Provenance

Return type
form_990
Tax year
2024
Filed
14 April 2026
IRS schema version
2024v5.5
Source object
202621109349300937

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