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Nonprofiteer
← TOURISM WALLA WALLA

Form 990 for tax year 2023

Filed by TOURISM WALLA WALLA.

Totals

Total revenue
$1,158,167
Total expenses
$1,307,077
Contributions and grants received
$1,143,687
Grants paid
$0
Program service revenue
$0
Investment income
$2,356
Other revenue
$12,124
Total assets, end of year
$574,097
Total liabilities, end of year
$20,730
Net assets or fund balances, end of year
$553,367
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,143,687

  • 3 · Investment income

    total $2,356 · excluded $2,356

  • 11a · Other revenue: SHARED COSTS REIMB.

    total $11,824 · excluded $11,824

  • 11d · All other revenue

    total $300 · excluded $300

  • 11e · Other revenue, total

    $12,124

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $101,584

  • 7 · Other salaries and wages

    total $210,651

  • 8 · Pension plan contributions

    total $7,214

  • 9 · Other employee benefits

    total $34,063

  • 10 · Payroll taxes

    total $33,680

  • 11c · Fees: accounting

    total $25,930

  • 11g · Fees: other

    total $21,175

  • 12 · Advertising and promotion

    total $649,536

  • 13 · Office expenses

    total $11,970

  • 14 · Information technology

    total $43,155

  • 16 · Occupancy

    total $32,758

  • 17 · Travel

    total $55,085

  • 19 · Conferences, conventions and meetings

    total $6,397

  • 23 · Insurance

    total $2,797

  • 24a · Other expenses: MEMBERSHIP & DUES

    total $37,373

  • 24b · Other expenses: RECRUITING

    total $12,642

  • 24c · Other expenses: SALES & SERVICE

    total $10,601

  • 24d · Other expenses: BANK CHARGES & FEES

    total $3,191

  • 24e · All other expenses

    total $7,275

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $495,465 · end of year $170,111

  • 2 · Savings and temporary cash investments

    beginning of year $99,547 · end of year $131,255

  • 4 · Accounts receivable

    beginning of year $134,393 · end of year $205,278

  • 15 · Other assets

    beginning of year $65,506 · end of year $67,453

  • 17 · Accounts payable and accrued expenses

    beginning of year $81,804 · end of year $19,273

  • 25 · Other liabilities

    beginning of year $10,830 · end of year $1,457

  • 27 · Net assets without donor restrictions

    beginning of year $702,277 · end of year $553,367

Mission and programs · 2023

Mission

THE MISSION OF THE CORPORATION SHALL BE TO PROMOTE AND SUPPORT THE CONTINUING ECONOMIC GROWTH AND QUALITY OF LIFE OF THE WALLA WALLA VALLEY THROUGH THE DEVELOPMENT, PROMOTION, AND EXECUTION OF MARKETING TOURISM ACTIVITIES THAT ATTRACT OUTSIDE VISITORS.

  • VISIT WALLA WALLA'S TOURISM MARKETING AND DEVELOPMENT EFFORTS AIM TO ATTRACT VISITORS TO THE REGION AND ENHANCE THEIR EXPERIENCE WHILE THEY'RE HERE. WE ACTIVELY PROMOTE DOZENS OF LOCAL EVENTS HOSTED BY NONPROFITS, SUCH AS THE WALLA WALLA SYMPHONY, THE WALLA WALLA CHAMBER MUSIC FESTIVAL, WALLA WALLA FRONTIER DAYS, AND THE WALLA WALLA VALLEY WINE ALLIANCE. ADDITIONALLY, WE HELP COORDINATE MAJOR EVENTS LIKE THE HOLIDAY BARREL RELEASE, THE WALLA WALLA BALLOON STAMPEDE, AND THE WALLA WALLA CRUSH (FILM FESTIVAL).VISIT WALLA WALLA IS DEDICATED TO GROWING THE TOURISM ECONOMY AND ENHANCING INFRASTRUCTURE BY CREATING NEW OPPORTUNITIES FOR BOTH VISITORS AND LOCALS TO ENJOY RECREATION, ARTS AND CULTURE, AND THE REGION'S AGRICULTURAL HISTORY AND PRODUCTS. OUR MARKETING EFFORTS HAVE CONTRIBUTED TO ATTRACTING OVER 702,000 OVERNIGHT VISITORS ANNUALLY.

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Katie Deponty

    CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Bradley Walker

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Michael Corliss

    TREASURER

    Total calculated
    $0
    Hours/week
    2
  • Tabitha Crenshaw

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Jennifer Casper

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Mark Samson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Jennifer Skoglund

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Jim Kiefer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Charlie Ball

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Dan Leeper

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Ashley Mahan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0
  • James Payne

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Annette Bergevin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Jose Meza

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Gillian Herbrandson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Ron Peck

    INTERIM EXECUTIVE DIRECTOR

    Total calculated
    $19,500
    From this org
    $19,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    20
  • Guy Glaeser

    EXECUTIVE DIRECTOR

    Total calculated
    $82,084
    From this org
    $73,816
    From related orgs
    $0
    Other
    $8,268
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
28 August 2024
IRS schema version
2023v5.1
Source object
202432489349300438

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