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← WOMANS MISSIONARY UNION AUXILIARY TO SOUTHERN BAPTIST CONVENTION

Form 990 for tax year 2024

Filed by WOMANS MISSIONARY UNION AUXILIARY TO SOUTHERN BAPTIST CONVENTION.

Totals

Total revenue
$4,853,288
Total expenses
$4,927,374
Contributions and grants received
$1,511,146
Grants paid
$285,545
Program service revenue
$2,855,165
Investment income
$397,494
Other revenue
$89,483
Total assets, end of year
$15,000,629
Total liabilities, end of year
$1,943,667
Net assets or fund balances, end of year
$13,056,962
Program services expenses (Part IX)
$4,085,864
Management and general expenses
$841,510
Fundraising expenses
$0
Program service expenses (Part III)
$4,085,864

Program services were 82.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1d · Related organizations

    $1,027,232

  • 1e · Government grants (contributions)

    $483,914

  • 2a · Program service revenue: PERIODICAL SUBSCRIPTION

    total $2,372,788 · related or exempt $2,372,788

  • 2b · Program service revenue: SALES OF PRODUCTS AND LITERATURE

    total $469,556 · related or exempt $469,556

  • 2c · Program service revenue: CONFERENCES

    total $12,821 · related or exempt $12,821

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $204,357 · excluded $204,357

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $4,372,641

  • 7b · Less cost or other basis and sales expenses

    securities $4,179,504

  • 7c · Gain or loss

    securities $193,137 · other assets $0

  • 7d · Net gain or loss

    total $193,137 · related or exempt $193,137

  • 11d · All other revenue

    total $89,483 · related or exempt $0 · unrelated business $0 · excluded $89,483

  • 11e · Other revenue, total

    $89,483

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $285,545 · program services $285,545

  • 5 · Compensation of officers, directors and key employees

    total $98,671 · program services $72,918 · management and general $25,753

  • 6 · Compensation of disqualified persons

    total $1,676,617 · program services $1,237,422 · management and general $439,195

  • 8 · Pension plan contributions

    total $49,499 · program services $36,536 · management and general $12,963

  • 9 · Other employee benefits

    total $271,247 · program services $200,206 · management and general $71,041

  • 10 · Payroll taxes

    total $128,636 · program services $94,947 · management and general $33,689

  • 11g · Fees: other

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 12 · Advertising and promotion

    total $55,445 · program services $40,924 · management and general $14,521

  • 13 · Office expenses

    total $420,934 · program services $320,881 · management and general $100,053

  • 17 · Travel

    total $82,891 · program services $61,182 · management and general $21,709

  • 19 · Conferences, conventions and meetings

    total $29,088 · program services $21,748 · management and general $7,340

  • 22 · Depreciation, depletion and amortization

    total $154,456 · program services $114,004 · management and general $40,452

  • 24a · Other expenses: COST OF PRODUCTION - PERIODICALS

    total $903,293 · program services $903,293

  • 24b · Other expenses: COST OF PRODUCTION - PRODUCTS

    total $373,523 · program services $373,523

  • 24c · Other expenses: BUILDING OPERATIONS

    total $278,090 · program services $205,258 · management and general $72,832

  • 24d · Other expenses: PROJECTS

    total $111,948 · program services $111,948

  • 24e · All other expenses

    total $7,491 · program services $5,529 · management and general $1,962 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $49,485

  • 2 · Savings and temporary cash investments

    beginning of year $1,160,721 · end of year $497,503

  • 4 · Accounts receivable

    beginning of year $28,414 · end of year $5,579

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $266,896 · end of year $268,109

  • 9 · Prepaid expenses and deferred charges

    beginning of year $178,368 · end of year $92,768

  • 10a · Land, buildings and equipment: cost or other basis

    $14,256,097

  • 10b · Land, buildings and equipment: accumulated depreciation

    $11,256,672

  • 10c · Land, buildings and equipment, net

    beginning of year $2,847,593 · end of year $2,999,425

  • 11 · Investments: publicly traded securities

    beginning of year $11,381,067 · end of year $11,137,245

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $224,222 · end of year $346,067

  • 19 · Deferred revenue

    beginning of year $1,671,248 · end of year $413,523

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $1,269,863 · end of year $1,184,077

  • 25 · Other liabilities

    beginning of year $0 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $8,334,024 · end of year $8,658,536

  • 28 · Net assets with donor restrictions

    beginning of year $4,413,187 · end of year $4,398,426

Mission and programs · 2024

Mission

THE ORGANIZATIONAL PURPOSE IS TO ASSIST SOUTHERN BAPTIST CHURCHES IN DEVELOPING AND IMPLEMENTING A COMPREHENSIVE STRATEGY FOR MISSIONS BY PROVIDING MISSIONS INFORMATION, PRODUCTS, RESOURCES AND OPPORTUNITIES AS WELL AS RESOURCES FOR THE BROADER CHRISTIAN MARKET.

Activities or mission (Part I)

ASSIST SOUTHERN BAPTIST CHURCHES TO DEVELOP AND IMPLEMENT A COMPREHENSIVE STRATEGY FOR MISSIONS.

  • Christian Religious Program: The purpose of Woman's Missionary Union (WMU) is making disciples of Jesus who live on mission. WMU seeks to cultivate the characteristics of a missional person-one who learns about missions, prays for missions, supports missions, does missions and tells others about Jesus. Avenues for missions involvement include missions discipleship, compassion ministries and leadership development. Missions Discipleship-From preschoolers through adults, WMU helps inform, inspire, and involve members of WMU age-level groups in missions. In 2024-25, WMU created and distributed 8 subscription items, including periodicals and resources kits, with an average circulation of approximately 89,068. WMU encourages greater missions involvement and nurtures all ages in missions discipleship through channels such as publications, products, resources, videos, blog posts, and more. In 2025, we built and launched a new wmu.com and overhauled our fulfillment system to better serve customers and increase engagement. Ongoing missions discipleship through WMU develops believers who understand God's mission in the world, leading to devoted Christians who are passionate about sharing the love of Christ with others. Lottie Moon Christmas Offering for International Missions-In 2024, WMU helped raise $207.2 million-the highest total in the offering's 136-year history-for the Lottie Moon Christmas Offering for International Missions. Since initiating the first offering in 1888, WMU has helped raise more than $5.8 billion through this effort. The offering represents more than half of IMB's total annual support. Every penny given to the offering goes directly to support missionaries, including housing, training, education, and healthcare. Annie Armstrong Easter Offering for North American Missions - In 2025, WMU helped raise $71.2 million-the second-highest amount given-for missions work in North America through the Annie Armstrong Easter Offering. Since 1907, when official reporting began for the home missions offering started by WMU, receipts total more than $2.3 billion through 2025. All of the funds raised through this offering go directly to NAMB to support field personnel and supplies nearly half of their total annual revenue. Compassion Ministries-WMU offers a variety of ways to be involved in hands-on missions efforts through ministries such as Pure Water, Pure Love; Christian Job Corps; World Crafts; and Project HELPSM: Mental Health. Both our domestic and international reach continue to grow through these ministries as lives are transformed. We have more than 90 Christian Women's Job Corps/Christian Men's Job Corps sites across the US, as well as CWJC sites in South Africa, Uganda, and Mexico. Christian Job Corps sites offer classes, resources, mentoring, Bible study, and more as participants gain self-confidence, purpose, direction, and hope for the future. World Crafts helps develop sustainable, fair-trade businesses by partnering with artisan groups worldwide and bringing their handcrafted products to market. These partnerships empower artisans to meet the physical, emotional, and spiritual needs of their communities, often providing safe, dignified employment for women at risk of exploitation, including those who have escaped human trafficking. With renewed leadership in product development, World Crafts is entering a season of growth-expanding artisan partnerships, field testing new designs, and preparing to launch new products from new and existing groups. This strategy advances our mission to create sustainable income opportunities and connect more customers to products with purpose. Project HELP is an initiative of WMU that identifies a critical issue, seeks to raise the level of awareness of that issue, and provides practical approaches anyone can implement to open the door for meeting needs and sharing the gospel. Since 2022, WMU has provided resources to address the issue of mental health, including an online course entitled Mental Health: The Church's Response, training in Mental Health First Aid, a book entitled Joyful Sorrow, articles, blogs posts and more. Missionary housing is an additional ministry of WMU in which we administer housing for Southern Baptist missionaries while they are on stateside assignment. We maintain a database of nearly 700 houses made available by churches, associations, and individuals and make this information available to missionaries on a secure website. Leadership Development-WMU offers a variety of opportunities for discovering and expanding one's leadership skills and spiritual gifts through online courses, print and digital resources, and in-person trainings. WMU's Christian Women's Leadership Center (CWLC) is one approach to leadership development in which online courses are self-paced and on demand. Joining the line-up of CWLC courses related to missional foundations, this year we introduced two new courses: The Story of Missions and Spiritual Disciplines. We also revised a course related to CWLC leadership foundations entitled Women Leaders of the Past. Two new courses were launched to further engage leaders in missions discipleship. They are RA: An Overview and Counter-Culture for Students. In addition, two online courses were created exclusively for our board members to help them understand their role and responsibilities.

    Expenses $3,654,959 · Grants $7,500 · Revenue $2,795,893

  • 2) Water Works: Pure Water, Pure Love-During the 2024-25 fiscal year, WMU provided more than 1,700 water filters and replacement parts to Southern Baptist missionaries and missions teams. WMU awarded 10 grants totaling $280,976 to supply clean water resources in Southeast Asia, Liberia, Malawi, South Sudan, and Uganda; and to meet emergency water needs including providing three water tanker trucks for Send Relief, bottled water in North Carolina and South Carolina following Hurricane Helene, and bottled water in Texas due to severe drought.

    Expenses $430,905 · Grants $278,045 · Revenue $252,409

As filed on the 2024 return.

Listed in Part VII

  • Angela Kucharczyk

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Barbara Hill

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Becky Denham

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Beth McMahon

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Connie Dixon

    PRESIDENT

    Total calculated
    $0
    Hours/week
    20 + 1 related
  • Deb Speas

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Denise Clymer

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Fanny Grote

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Jackie Faughn

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Jamie McGlaughn

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Janet York

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Janora Skeens

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Katrina Sellers

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Kennedy Lehew

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Kristine Jocson

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Libby Neil

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Linda Cooper

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Lindsay Wineinger

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Lisa Jones

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Lisa Thompson

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Lucianne Warren

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Mandi McCraw

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Pam Murphy

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Phyllis Rodgers

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Ramona Hicks

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Robin Barden

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Sandra Hughes

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Shirley Arnold

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Sonia Gutierrez

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Tabra Goodrum

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Tami Hubler

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Terri Harwood

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Tia Underbakke

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Vashti Jones

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Sandy Wisdom-Martin

    DIRECTOR/BOARD TREASURER

    Total calculated
    $112,733
    From this org
    $98,671
    From related orgs
    $0
    Other
    $14,062
    Hours/week
    53 + 1 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

  • Purchase of two water tank trailers

  • First Baptist Church Trussville AL

    $57,045

    Partial funding for drilling two wells in South Sudan

  • Purchase of one water tank trailer

  • Brewster Road Community Church

    $30,000

    Funding for water well, two tanks and a water tower in Liberia

  • The Orchard Church

    $23,000

    Funding to drill a water well at school in Uganda

  • Ceramic water filters for distribution to homes in Indonesia

  • Funding to drill a water well at school in Malawi

  • Bottled water - Hurricane Helene Disaster Relief

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
4 June 2026
IRS schema version
2024v5.1
Source object
202631559349300643

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