Form 990 for tax year 2022
Filed by SAN DIEGO CONVENTION AND TOURIST BUREAU.
Totals
- Total revenue
- $44,077,775
- Total expenses
- $43,851,366
- Contributions and grants received
- $37,712,858
- Grants paid
- $12,000
- Program service revenue
- $6,008,849
- Investment income
- $5,489
- Other revenue
- $350,579
- Total assets, end of year
- $15,823,079
- Total liabilities, end of year
- $13,047,352
- Net assets or fund balances, end of year
- $2,775,727
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$294,081
-
1f · All other contributions, gifts and grants
$37,418,777
-
2a · Program service revenue: SERVICE AGREEMENTS
total $2,986,250 · related or exempt $2,986,250
-
2b · Program service revenue: MEMBERSHIP DUES
total $1,336,153 · related or exempt $1,336,153
-
2c · Program service revenue: ADVERTISING SALES
total $999,291 · related or exempt $999,291
-
2d · Program service revenue: MEMBERSHIP EVENTS
total $565,612 · related or exempt $565,612
-
2e · Program service revenue: COMMISSIONS
total $84,043 · related or exempt $84,043
-
2f · All other program service revenue
total $37,500 · related or exempt $37,500
-
3 · Investment income
total $5,489 · excluded $5,489
-
11a · Other revenue: PENSION BENEFIT INC
total $344,336 · excluded $344,336
-
11b · Other revenue: MISCELLANEOUS
total $6,243 · excluded $6,243
-
11e · Other revenue, total
$350,579
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $12,000
-
5 · Compensation of officers, directors and key employees
total $1,690,061
-
7 · Other salaries and wages
total $6,415,465
-
8 · Pension plan contributions
total $203,545
-
9 · Other employee benefits
total $817,821
-
10 · Payroll taxes
total $535,892
-
11b · Fees: legal
total $14,908
-
11c · Fees: accounting
total $68,860
-
11d · Fees: lobbying
total $5,500
-
11g · Fees: other
total $3,507,403
-
12 · Advertising and promotion
total $25,248,993
-
13 · Office expenses
total $228,764
-
14 · Information technology
total $327,310
-
16 · Occupancy
total $716,464
-
17 · Travel
total $782,013
-
19 · Conferences, conventions and meetings
total $1,894,708
-
20 · Interest
total $1,549
-
22 · Depreciation, depletion and amortization
total $127,089
-
23 · Insurance
total $62,238
-
24a · Other expenses: MARKET RESEARCH
total $586,137
-
24b · Other expenses: DUES & SUBCRIPTIONS
total $338,499
-
24c · Other expenses: PRINTING & PUBLICATIONS
total $86,202
-
24d · Other expenses: BANK/CREDIT CARD FEES
total $76,496
-
24e · All other expenses
total $103,449
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,772,970 · end of year $1,875,021
-
2 · Savings and temporary cash investments
beginning of year $2,000,000 · end of year $1,205,490
-
4 · Accounts receivable
beginning of year $4,923,464 · end of year $9,788,049
-
9 · Prepaid expenses and deferred charges
beginning of year $42,249 · end of year $190,399
-
10a · Land, buildings and equipment: cost or other basis
$980,363
-
10b · Land, buildings and equipment: accumulated depreciation
$577,054
-
10c · Land, buildings and equipment, net
beginning of year $331,881 · end of year $403,309
-
15 · Other assets
beginning of year $162,617 · end of year $2,360,811
-
17 · Accounts payable and accrued expenses
beginning of year $6,292,397 · end of year $10,263,656
-
19 · Deferred revenue
beginning of year $153,067 · end of year $146,067
-
23 · Secured mortgages and notes payable
beginning of year $26,798 · end of year $94,602
-
25 · Other liabilities
beginning of year $211,601 · end of year $2,543,027
-
27 · Net assets without donor restrictions
beginning of year $2,549,318 · end of year $2,775,727
Mission and programs · 2022
Mission
TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.
-
NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 28.8 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS, AND OVER 1.6 BILLION OVERALL ADVERTISING IMPRESSIONS.
-
THE SALES TEAM DEDICATED TO CONVENTION CENTER EVENTS BOOKED FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 658,395 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.
-
THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 471,992 DEFINITE ROOM NIGHT BOOKINGS FROM MEETINGS BOOKED FROM THEIR EFFORTS DIRECTLY INTO SAN DIEGO HOTELS.
As filed on the 2022 return.
Listed in Part VII
-
Kim BeckerKIM BECKER
CHAIR
- Total calculated
- $0
- Hours/week
- 3
-
Shawn DixonSHAWN DIXON
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Michelle MetterMICHELLE METTER
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Lydia BartellLYDIA BARTELL
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Jody BlackintonJODY BLACKINTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Phil BlairPHIL BLAIR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Don DennisDON DENNIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Annie FitgeraldANNIE FITGERALD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Rick FultzRICK FULTZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Marty GorsichMARTY GORSICH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Daniel KuperschmidDANIEL KUPERSCHMID
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jamie LemonJAMIE LEMON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Craig MartinCRAIG MARTIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Micheal O'DonohueMICHEAL O'DONOHUE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kazeem OmidijiKAZEEM OMIDIJI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Robert RauchROBERT RAUCH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
April ShuteAPRIL SHUTE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tony YoungTONY YOUNG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Julie CokerJULIE COKER
PRESIDENT & CEO
- Total calculated
- $601,290
- From this org
- $578,182
- From related orgs
- $0
- Other
- $23,108
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $440,950
- Bonus
- $126,000
- Other
- $11,232
- Deferred
- $12,200
- Nontaxable benefits
- $10,908
- Filer's total
- $601,290
-
Kerri KapichKERRI KAPICH
CHIEF OPERATING OFFICER
- Total calculated
- $403,459
- From this org
- $377,007
- From related orgs
- $0
- Other
- $26,452
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $312,943
- Bonus
- $61,682
- Other
- $2,382
- Deferred
- $12,200
- Nontaxable benefits
- $14,252
- Filer's total
- $403,459
-
Kavin SchieferdeckerKAVIN SCHIEFERDECKER
CHIEF SALES OFFICER
- Total calculated
- $381,508
- From this org
- $356,113
- From related orgs
- $0
- Other
- $25,395
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $300,502
- Bonus
- $53,836
- Other
- $1,775
- Deferred
- $13,514
- Nontaxable benefits
- $11,881
- Filer's total
- $381,508
-
Richard MezaRICHARD MEZA
CHIEF FINANCIAL OFFICER
- Total calculated
- $303,804
- From this org
- $278,808
- From related orgs
- $0
- Other
- $24,996
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $228,989
- Bonus
- $45,382
- Other
- $4,437
- Deferred
- $11,206
- Nontaxable benefits
- $13,790
- Filer's total
- $303,804
-
Althea SalasALTHEA SALAS
VP OF HUMAN RESOURCES
- Total calculated
- $264,625
- From this org
- $217,547
- From related orgs
- $0
- Other
- $47,078
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $180,286
- Bonus
- $35,597
- Other
- $1,664
- Deferred
- $9,192
- Nontaxable benefits
- $37,886
- Filer's total
- $264,625
-
Angela RanalliANGELA RANALLI
SR NATIONAL SALES DIRECTOR
- Total calculated
- $241,460
- From this org
- $223,800
- From related orgs
- $0
- Other
- $17,660
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $184,328
- Bonus
- $37,513
- Other
- $1,959
- Deferred
- $5,432
- Nontaxable benefits
- $12,228
- Filer's total
- $241,460
-
Kim BornemanKIM BORNEMAN
NATIONAL SALES DIRECTOR
- Total calculated
- $196,259
- From this org
- $189,071
- From related orgs
- $0
- Other
- $7,188
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $161,965
- Bonus
- $25,330
- Other
- $1,776
- Deferred
- $7,128
- Nontaxable benefits
- $60
- Filer's total
- $196,259
-
Aldino ParchmentALDINO PARCHMENT
IT DIRECTOR
- Total calculated
- $193,313
- From this org
- $175,819
- From related orgs
- $0
- Other
- $17,494
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $158,384
- Bonus
- $16,025
- Other
- $1,410
- Deferred
- $5,663
- Nontaxable benefits
- $11,831
- Filer's total
- $193,313
-
David MattaDAVID MATTA
NATIONAL SALES DIRECTOR
- Total calculated
- $188,005
- From this org
- $146,621
- From related orgs
- $0
- Other
- $41,384
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $121,159
- Bonus
- $24,166
- Other
- $1,296
- Deferred
- $6,243
- Nontaxable benefits
- $35,141
- Filer's total
- $188,005
-
Phyllis AzamaPHYLLIS AZAMA
SR NATIONAL SALES DIR (THRU MAR '22)
- Total calculated
- $247,482
- From this org
- $237,445
- From related orgs
- $0
- Other
- $10,037
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $82,652
- Bonus
- $34,535
- Other
- $120,258
- Deferred
- $5,555
- Nontaxable benefits
- $4,482
- Filer's total
- $247,482
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 4a · Severance or change-of-control payment
Answered no
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 4A
- IN CALENDAR YEAR 2022, A SEVERANCE PAYMENT OF $98,149 WAS PAID TO PHYLLIS AZAMA, SENIOR NATIONAL SALES DIRECTOR.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
TOURISM ADVOCACY
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 1 April 2024
- IRS schema version
- 2022v5.0
- Source object
- 202441029349301404
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